SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Hirst Alistair D

(Last) (First) (Middle)
ONE KELLOGG SQUARE
P O BOX 3599

(Street)
BATTLE CREEK MI 49016-3599

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
KELLOGG CO [ K ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
SVP - Global Supply Chain
3. Date of Earliest Transaction (Month/Day/Year)
02/20/2015
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common 02/20/2015 A 735(1) A $0.0000 25,653.651 D
Common 02/20/2015 F 266 D $64.09 25,387.651 D
Common 02/24/2015 M 13,000 A $49.78 38,387.651 D
Common 02/24/2015 M 11,900 A $53.01 50,287.651 D
Common 02/24/2015 M 9,100 A $53.2 59,387.651 D
Common 02/24/2015 M 9,100 A $51.04 68,487.651 D
Common 02/24/2015 M 2,300 A $52.53 70,787.651 D
Common 02/24/2015 S 422(2) D $63.97 70,365.651 D
Common 02/24/2015 S 40,860 D $63.7401 29,505.651 D
Common 268.6856 I By 401(k) Profit Sharing Plan
Common 638 I Held in Trust
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option $64.09 02/20/2015 A 41,800 (3) 02/20/2025 Common 41,800 $0.0000 41,800 D
Stock Option $52.53 02/24/2015 M 2,300 (4) 02/17/2022 Common 2,300 $0.0000 17,000 D
Stock Option $53.01 02/24/2015 M 11,900 (5) 02/18/2021 Common 11,900 $0.0000 0.0000 D
Stock Option $53.2 02/24/2015 M 9,100 (6) 02/19/2020 Common 9,100 $0.0000 0.0000 D
Stock Option $49.78 02/24/2015 M 13,000 02/16/2008 02/16/2017 Common 13,000 $0.0000 0.0000 D
Stock Option $51.04 02/24/2015 M 9,100 02/22/2009 02/22/2018 Common 9,100 $0.0000 0.0000 D
Explanation of Responses:
1. Settlement of performance rights granted February 17, 2012, in connection with the Company's 2012-2014 Executive Performance Plan, which are payable in stock.
2. Represents a portion of the stock received relating to the 2012-2014 Executive Performance Plan.
3. The option vests in three equal annual installments beginning February 20, 2016.
4. The option was granted on February 17, 2012, and vests in three equal annual installments beginning February 17, 2013.
5. The option was granted on February 18, 2011, and vests in three equal annual installments beginning February 18, 2012.
6. The option was granted on February 19, 2010, and vests in three equal annual installments beginning February 19, 2011.
Gary H. Pilnick, Attorney-in-Fact 02/24/2015
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.