0001671623-18-000001.txt : 20180116
0001671623-18-000001.hdr.sgml : 20180116
20180116143315
ACCESSION NUMBER: 0001671623-18-000001
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20171231
FILED AS OF DATE: 20180116
DATE AS OF CHANGE: 20180116
EFFECTIVENESS DATE: 20180116
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Horan Securities, Inc.
CENTRAL INDEX KEY: 0001671623
IRS NUMBER: 311448612
STATE OF INCORPORATION: OH
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-17421
FILM NUMBER: 18528368
BUSINESS ADDRESS:
STREET 1: 4990 E. GALBRAITH ROAD
CITY: CINCINNATI
STATE: OH
ZIP: 45236
BUSINESS PHONE: 5137450707
MAIL ADDRESS:
STREET 1: 4990 E. GALBRAITH ROAD
CITY: CINCINNATI
STATE: OH
ZIP: 45236
13F-HR
1
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0001671623
XXXXXXXX
12-31-2017
12-31-2017
Horan Securities, Inc.
4990 E. GALBRAITH ROAD
CINCINNATI
OH
45236
13F HOLDINGS REPORT
028-17421
N
Amanda Chapman
Chief Compliance Officer
5137925743
Amanda Chapman
Cincinnati
OH
01-16-2018
0
206
110686
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INFORMATION TABLE
2
13F.XML
HORAN SECURITIES 13F
AMAZON COM INC COM
Stock
023135106
47
36
SH
SOLE
0
36
0
0
ISHARES MORNINGSTAR LARGE-CAP GROWTH ETF
ETF
464287119
58
352
SH
SOLE
0
352
0
0
CERNER CORP COM
Stock
156782104
27
376
SH
SOLE
0
376
0
0
GANNETT CO INC COM
Stock
36473H104
2
175
SH
SOLE
0
175
0
0
PRUDENTIAL FINL INC COM
Stock
744320102
26
208
SH
SOLE
0
208
0
0
POWERSHARES QQQ TRUST, SERIES 1
ETF
73935A104
4
27
SH
SOLE
0
27
0
0
TECHNOLOGY SELECT SECTOR SPDR FUND
ETF
81369Y803
12
181
SH
SOLE
0
181
0
0
STARBUCKS CORP COM
Stock
855244109
67
1104
SH
SOLE
0
1103
0
0
NAVIOS MARITIME PARTNERS L P UNIT LPI
Stock
Y62267102
4
1648
SH
SOLE
0
1647
0
0
OLD REP INTL CORP COM
Stock
680223104
11
565
SH
SOLE
0
564
0
0
SPDR PORTFOLIO AGGREGATE BOND ETF
ETF
78464A649
383
13405
SH
SOLE
0
13404
0
0
VULCAN MATLS CO COM
Stock
929160109
12
89
SH
SOLE
0
89
0
0
JOHNSON & JOHNSON COM
Stock
478160104
29
197
SH
SOLE
0
197
0
0
SEAGATE TECHNOLOGY PLC SHS
Stock
G7945M107
22
435
SH
SOLE
0
435
0
0
POWERSHARES DYNAMIC ENERGY EXPLORATION & PRODUCTION PORTFOLIO
ETF
73935X658
8
317
SH
SOLE
0
317
0
0
COSTCO WHSL CORP NEW COM
Stock
22160K105
539
2810
SH
SOLE
0
2810
0
0
CHROMADEX CORP COM NEW
Stock
171077407
8
1250
SH
SOLE
0
1250
0
0
PROCTER AND GAMBLE CO COM
Stock
742718109
1360
15173
SH
SOLE
0
15173
0
0
COCA COLA CO COM
Stock
191216100
28
612
SH
SOLE
0
612
0
0
COHEN & STEERS REIT & PFD INCM COM
CEF
19247X100
1
33
SH
SOLE
0
33
0
0
VANGUARD REIT ETF
ETF
922908553
4527
57591
SH
SOLE
0
57591
0
0
INTEL CORP COM
Stock
458140100
90
2084
SH
SOLE
0
2084
0
0
CLOROX CO DEL COM
Stock
189054109
15
106
SH
SOLE
0
106
0
0
SPDR DOW JONES INDUSTRIAL AVERAGE ETF
ETF
78467X109
6
23
SH
SOLE
0
23
0
0
TPI COMPOSITES INC COM
Stock
87266J104
29
1400
SH
SOLE
0
1400
0
0
STOCK YDS BANCORP INC COM
Stock
861025104
0
7
SH
SOLE
0
7
0
0
ISHARES MORNINGSTAR MID-CAP ETF
ETF
464288208
34
176
SH
SOLE
0
176
0
0
MERCK & CO INC COM
Stock
58933Y105
7
115
SH
SOLE
0
115
0
0
ISHARES SHORT-TERM NATIONAL MUNI BOND ETF
ETF
464288158
991
9437
SH
SOLE
0
9437
0
0
SPDR S&P 500 ETF
ETF
78462F103
51
183
SH
SOLE
0
183
0
0
ILLINOIS TOOL WKS INC COM
Stock
452308109
4
25
SH
SOLE
0
25
0
0
ALLSTATE CORP COM
Stock
020002101
14
140
SH
SOLE
0
140
0
0
ISHARES TR CRE U S REIT ETF
REIT
464288521
5
99
SH
SOLE
0
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0
0
ISHARES TIPS BOND ETF
ETF
464287176
27
239
SH
SOLE
0
239
0
0
ISHARES MSCI ALL COUNTRY ASIA EX JAPAN INDEX FUND
ETF
464288182
10
121
SH
SOLE
0
121
0
0
SMUCKER J M CO COM NEW
Stock
832696405
58
467
SH
SOLE
0
467
0
0
NOVELION THERAPEUTICS INC COM NEW
Stock
67001K202
0
12
SH
SOLE
0
12
0
0
BANK NEW YORK MELLON CORP COM
Stock
064058100
12
213
SH
SOLE
0
213
0
0
TEGNA INC COM
Stock
87901J105
5
350
SH
SOLE
0
350
0
0
VERIZON COMMUNICATIONS INC COM
Stock
92343V104
24
465
SH
SOLE
0
465
0
0
OCLARO INC COM
Stock
67555N206
4
575
SH
SOLE
0
575
0
0
ISHARES COHEN & STEERS REIT ETF
ETF
464287564
5
53
SH
SOLE
0
53
0
0
PEPSICO INC COM
Stock
713448108
6
50
SH
SOLE
0
50
0
0
ISHARES S&P/CITIGROUP INTERNATIONAL TREASURY BOND FUND EX-US
ETF
464288117
1
18
SH
SOLE
0
18
0
0
UNITI GROUP INC COM
REIT
91325V108
5
300
SH
SOLE
0
300
0
0
MARATHON OIL CORP COM
Stock
565849106
1
37
SH
SOLE
0
37
0
0
KIMBERLY CLARK CORP COM
Stock
494368103
7
66
SH
SOLE
0
66
0
0
HONEYWELL INTL INC COM
Stock
438516106
25
158
SH
SOLE
0
158
0
0
FORD MTR CO DEL COM PAR $0.01
Stock
345370860
44
3356
SH
SOLE
0
3356
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US BANCORP DEL COM NEW
Stock
902973304
12
214
SH
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0
214
0
0
BP PLC SPONSORED ADR
ADR
055622104
46
1038
SH
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0
1038
0
0
HOME DEPOT INC COM
Stock
437076102
74
375
SH
SOLE
0
375
0
0
BRIGHTHOUSE FINL INC COM
Stock
10922N103
1
13
SH
SOLE
0
13
0
0
DOWDUPONT INC COM
Stock
26078J100
3
40
SH
SOLE
0
39
0
0
SPDR GOLD SHARES
ETF
78463V107
1
10
SH
SOLE
0
10
0
0
SOUTHERN CO COM
Stock
842587107
73
1620
SH
SOLE
0
1620
0
0
ISHARES RUSSELL 1000 GROWTH ETF
ETF
464287614
7984
56539
SH
SOLE
0
56539
0
0
WHIRLPOOL CORP COM
Stock
963320106
2
12
SH
SOLE
0
12
0
0
SENSIENT TECHNOLOGIES CORP COM
Stock
81725T100
113
1565
SH
SOLE
0
1565
0
0
CARS COM INC COM
Stock
14575E105
4
116
SH
SOLE
0
116
0
0
ISHARES S&P SMALL-CAP FUND
ETF
464287804
881
11076
SH
SOLE
0
11076
0
0
BERKSHIRE HATHAWAY INC DEL CL B NEW
Stock
084670702
5
25
SH
SOLE
0
25
0
0
WEYERHAEUSER CO COM
REIT
962166104
5
140
SH
SOLE
0
140
0
0
VANGUARD SHORT-TERM CORPORATE BOND INDEX FUND
ETF
92206C409
0
0
SH
SOLE
0
0
0
0
OPPENHEIMER SMALL CAP REVENUE ETF
ETF
68386C302
6
87
SH
SOLE
0
87
0
0
PRINCIPAL FINL GROUP INC COM
Stock
74251V102
22
293
SH
SOLE
0
293
0
0
MICROSOFT CORP COM
Stock
594918104
114
1278
SH
SOLE
0
1277
0
0
RPM INTL INC COM
Stock
749685103
5
100
SH
SOLE
0
100
0
0
GEO GROUP INC NEW COM
REIT
36162J106
5
222
SH
SOLE
0
222
0
0
BOEING CO COM
Stock
097023105
16
48
SH
SOLE
0
48
0
0
VANGUARD SMALL-CAP INDEX FUND
ETF
922908751
3278
21464
SH
SOLE
0
21463
0
0
VANGUARD MID-CAP INDEX FUND
ETF
922908629
4943
30784
SH
SOLE
0
30784
0
0
NEXTERA ENERGY INC COM
Stock
65339F101
53
350
SH
SOLE
0
350
0
0
TESLA INC COM
Stock
88160R101
27
80
SH
SOLE
0
80
0
0
HANESBRANDS INC COM
Stock
410345102
7
296
SH
SOLE
0
296
0
0
VANGUARD GLOBAL EX-U.S. REAL ESTATE INDEX
ETF
922042676
3335
53063
SH
SOLE
0
53062
0
0
FIFTH THIRD BANCORP COM
Stock
316773100
5
147
SH
SOLE
0
147
0
0
SPDR S&P MIDCAP 400 ETF
ETF
78467Y107
45
125
SH
SOLE
0
125
0
0
GENERAL MTRS CO COM
Stock
37045V100
15
340
SH
SOLE
0
340
0
0
HUNTINGTON BANCSHARES INC COM
Stock
446150104
0
13
SH
SOLE
0
13
0
0
GUGGENHEIM S&P 500 EQUAL WEIGHT ETF
ETF
78355W106
7
70
SH
SOLE
0
70
0
0
VANECK VECTORS GOLD MINERS ETF
ETF
92189F106
120
5000
SH
SOLE
0
5000
0
0
PRICELINE GRP INC COM NEW
Stock
741503403
13
7
SH
SOLE
0
7
0
0
PILGRIMS PRIDE CORP NEW COM
Stock
72147K108
6
200
SH
SOLE
0
200
0
0
SUNPOWER CORP COM
Stock
867652406
13
1400
SH
SOLE
0
1400
0
0
HALOZYME THERAPEUTICS INC COM
Stock
40637H109
5
266
SH
SOLE
0
266
0
0
LEAR CORP COM NEW
Stock
521865204
5
25
SH
SOLE
0
25
0
0
ISHARES RUSSELL 2000 ETF
ETF
464287655
453
2861
SH
SOLE
0
2861
0
0
POWERSHARES SENIOR LOAN PORTFOLIO
ETF
73936Q769
3096
133989
SH
SOLE
0
133988
0
0
FIDELITY NATL INFORMATION SVCS COM
Stock
31620M106
49
500
SH
SOLE
0
500
0
0
SANOFI CONTGNT VAL RT
Stock
80105N113
0
30
SH
SOLE
0
30
0
0
DIGITAL RLTY TR INC COM
REIT
253868103
11
103
SH
SOLE
0
103
0
0
MICRON TECHNOLOGY INC COM
Stock
595112103
11
250
SH
SOLE
0
250
0
0
AFLAC INC COM
Stock
001055102
6
75
SH
SOLE
0
75
0
0
ISHARES U.S. AEROSPACE & DEFENSE ETF
ETF
464288760
13
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SH
SOLE
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0
ISHARES FLOATING RATE BOND ETF
ETF
46429B655
514
10086
SH
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10086
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WISDOMTREE ETF AUSTRALIA DIVIDEND FD
ETF
97717W810
3
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SH
SOLE
0
41
0
0
ISHARES SELECT DIVIDEND ETF
ETF
464287168
61
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SH
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0
611
0
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MARATHON PETE CORP COM
Stock
56585A102
3
36
SH
SOLE
0
36
0
0
SCHWAB US AGGREGATE BOND ETF
ETF
808524839
5294
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SH
SOLE
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ISHARES EDGE MSCI MIN VOL EMERGING MARKETS ETF
ETF
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POWERSHARES FTSE RAFI US 1000 PORTFOLIO
ETF
73935X583
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ISHARES EDGE MSCI MIN VOL USA ETF
ETF
46429B697
6
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PHILLIPS 66 COM
Stock
718546104
49
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ISHARES CORE S&P TOTAL U.S. STOCK MARKET ETF
ETF
464287150
22
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SH
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345
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VANECK VECTORS FALLEN ANGEL HIGH YIELD BOND ETF
ETF
92189F437
4
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SH
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0
144
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DUKE ENERGY CORP NEW COM NEW
Stock
26441C204
92
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SH
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CELGENE CORP COM
Stock
151020104
21
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SEARS HOMETOWN & OUTLET STORES COM
Stock
812362101
0
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SH
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VANGUARD SHORT-TERM INFLATION-PROTECTED SECURITIES ETF
ETF
922020805
2967
60842
SH
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METLIFE INC COM
Stock
59156R108
8
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POWERSHARES FTSE RAFI US 1500 SMALL-MID PORTFOLIO
ETF
73935X567
7
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SH
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0
54
0
0
ISHARES CORE MSCI TOTAL INTERNATIONAL STOCK ETF
ETF
46432F834
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SH
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0
48883
0
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KROGER CO COM
Stock
501044101
28
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SH
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0
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ENBRIDGE INC COM
Stock
29250N105
7
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SH
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0
187
0
0
ISHARES 1-3 YEAR CREDIT BOND ETF
ETF
464288646
23
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SH
SOLE
0
216
0
0
WESTERN DIGITAL CORP COM
Stock
958102105
8
100
SH
SOLE
0
100
0
0
ABBVIE INC COM
Stock
00287Y109
5
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0
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0
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WISDOMTREE INTERNATIONAL SMALLCAP DIVIDEND FUND
ETF
97717W760
2
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SH
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0
31
0
0
ISHARES CORE MSCI EMERGING MARKETS ETF
ETF
46434G103
1036
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SH
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0
17327
0
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VANGUARD FTSE ALL-WORLD EX US INDEX FUND
ETF
922042775
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SH
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126389
0
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ISHARES CORE 1-5 YEAR USD BOND ETF
ETF
46432F859
2062
41489
SH
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0
41489
0
0
CHURCH & DWIGHT INC COM
Stock
171340102
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DIREXION DAILY GOLD MINERS BULL 3X SHARES
ETF
25460E844
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SH
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0
250
0
0
GENERAL DYNAMICS CORP COM
Stock
369550108
11
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SH
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50
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INTUITIVE SURGICAL INC COM NEW
Stock
46120E602
34
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SH
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0
80
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DISCOVER FINL SVCS COM
Stock
254709108
3
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SH
SOLE
0
42
0
0
MCDONALDS CORP COM
Stock
580135101
9
50
SH
SOLE
0
50
0
0
CISCO SYS INC COM
Stock
17275R102
4
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SH
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0
100
0
0
ISHARES RUSSELL MID-CAP ETF
ETF
464287499
1076
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SH
SOLE
0
4995
0
0
COTY INC COM CL A
Stock
222070203
12
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SH
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565
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VANECK VECTORS JUNIOR GOLD MINERS ETF
ETF
92189F791
70
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SH
SOLE
0
2000
0
0
VANGUARD INTERMEDIATE-TERM BOND INDEX FUND
ETF
921937819
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0
SH
SOLE
0
0
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GENERAL ELECTRIC CO COM
Stock
369604103
326
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SH
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17404
0
0
ISHARES EDGE MSCI USA QUALITY FACTOR ETF
ETF
46432F339
5
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SH
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ISHARES IBOXX $ HIGH YIELD CORPORATE BOND ETF
ETF
464288513
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SH
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ISHARES EDGE MSCI USA MOMENTUM FACTOR ETF
ETF
46432F396
6
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SH
SOLE
0
51
0
0
PATTERN ENERGY GROUP INC CL A
Stock
70338P100
54
2500
SH
SOLE
0
2500
0
0
SKYWORKS SOLUTIONS INC COM
Stock
83088M102
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SH
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0
42
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0
ISHARES S&P 500 VALUE ETF
ETF
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SH
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19552
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ISHARES S&P 500 GROWTH ETF
ETF
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10665
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ISHARES CORE S&P 500 ETF
ETF
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SH
SOLE
0
10
0
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GOLDMAN SACHS MLP INC OPP FD COM SHS
CEF
38147W103
10
1000
SH
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1000
0
0
CINTAS CORP COM
Stock
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ECOLAB INC COM
Stock
278865100
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SH
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0
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ISHARES MBS ETF
ETF
464288588
5513
51936
SH
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51935
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0
MCCORMICK & CO INC COM NON VTG
Stock
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SH
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0
50
0
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NORTHROP GRUMMAN CORP COM
Stock
666807102
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40
0
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LOCKHEED MARTIN CORP COM
Stock
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0
JPMORGAN CHASE & CO COM
Stock
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ISHARES INTERMEDIATE CREDIT BOND ETF
ETF
464288638
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SH
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35576
0
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CHEVRON CORP NEW COM
Stock
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CONOCOPHILLIPS COM
Stock
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CINCINNATI FINL CORP COM
Stock
172062101
46
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628
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BANK AMER CORP COM
Stock
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SPDR S&P DIVIDEND ETF
ETF
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WAL-MART STORES INC COM
Stock
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ISHARES INTERNATIONAL SELECT DIVIDEND ETF
ETF
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ETF
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93
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INTERNATIONAL BUSINESS MACHS COM
Stock
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ORACLE CORP COM
Stock
68389X105
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SH
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0
250
0
0
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2066
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0
0
VANGUARD FTSE EMERGING MARKETS ETF
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0
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0
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0
0
SPDR NUVEEN BLOOMBERG BARCLAYS MUNICIPAL BOND ETF
ETF
78468R721
1648
33829
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0
33829
0
0
TEVA PHARMACEUTICAL INDS LTD SPONSORED ADR
ADR
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4000
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0
4000
0
0
PFIZER INC COM
Stock
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58
1587
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0
1587
0
0
ISHARES IBOXX $ INVESTMENT GRADE CORPORATE BOND ETF
ETF
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920
7612
SH
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0
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0
0
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11
200
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0
200
0
0
KLA-TENCOR CORP COM
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5
48
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0
48
0
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4
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0
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0
0
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14
260
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0
260
0
0
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Stock
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2
23
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0
23
0
0
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ETF
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2
69
SH
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0
69
0
0
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ETF
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5
45
SH
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0
45
0
0
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Stock
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2
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SH
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0
40
0
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ETF
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11
453
SH
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0
453
0
0
ISHARES MSCI EAFE SMALL-CAP ETF
ETF
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3592
53348
SH
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0
53348
0
0
ISHARES CORE U.S. AGGREGATE BOND ETF
ETF
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2419
22244
SH
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0
22244
0
0
ISHARES NORTH AMERICAN TECH ETF
ETF
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10
55
SH
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0
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0
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Stock
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9
2100
SH
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0
2100
0
0
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Stock
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5
200
SH
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0
200
0
0
VANGUARD SHORT-TERM BOND INDEX FUND
ETF
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0
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0
0
HELMERICH & PAYNE INC COM
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19
275
SH
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0
275
0
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CEF
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4
200
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0
200
0
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Stock
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2
42
SH
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0
42
0
0
VANGUARD MEGA CAP GROWTH ETF
ETF
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9
80
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0
80
0
0
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Stock
693475105
2
13
SH
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0
13
0
0
JPMORGAN DIVERSIFIED RETURN INTERNATIONAL EQUITY ETF
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10
164
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0
164
0
0
DOMINION ENERGY INC COM
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7
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SH
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0
98
0
0
CITIGROUP INC COM NEW
Stock
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2
26
SH
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0
26
0
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116
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0
1329
0
0
LINCOLN NATL CORP IND COM
Stock
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6
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SH
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0
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SOLAREDGE TECHNOLOGIES INC COM
Stock
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13
350
SH
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0
350
0
0
ROYAL DUTCH SHELL PLC SPON ADR B
ADR
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20
270
SH
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0
270
0
0
ISHARES MSCI ACWI INDEX FUND
ETF
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19
257
SH
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0
257
0
0
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Stock
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3
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SH
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0
35
0
0
UTILITIES SELECT SECTOR SPDR FUND
ETF
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SH
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0
80
0
0
PAYPAL HLDGS INC COM
Stock
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11
131
SH
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0
131
0
0
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Stock
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9
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SH
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0
1400
0
0
ISHARES S&P MIDCAP FUND
ETF
464287507
1746
8895
SH
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0
8894
0
0
ISHARES MSCI EAFE ETF
ETF
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1
10
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0
10
0
0
APPLE INC COM
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39
219
SH
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0
219
0
0
DISNEY WALT CO COM DISNEY
Stock
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45
398
SH
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0
398
0
0
ISHARES RUSSELL 1000 ETF
ETF
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24
153
SH
SOLE
0
153
0
0
ISHARES RUSSELL 1000 VALUE ETF
ETF
464287598
10435
81299
SH
SOLE
0
81299
0
0