Chief Compliance Officer

0001671623-16-000004.txt : 20161020 0001671623-16-000004.hdr.sgml : 20161020 20161020093926 ACCESSION NUMBER: 0001671623-16-000004 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20160930 FILED AS OF DATE: 20161020 DATE AS OF CHANGE: 20161020 EFFECTIVENESS DATE: 20161020 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Horan Securities, Inc. CENTRAL INDEX KEY: 0001671623 IRS NUMBER: 311448612 STATE OF INCORPORATION: OH FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-17421 FILM NUMBER: 161943696 BUSINESS ADDRESS: STREET 1: 4990 E. GALBRAITH ROAD CITY: CINCINNATI STATE: OH ZIP: 45236 BUSINESS PHONE: 5137450707 MAIL ADDRESS: STREET 1: 4990 E. GALBRAITH ROAD CITY: CINCINNATI STATE: OH ZIP: 45236 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0001671623 XXXXXXXX 09-30-2016 09-30-2016 Horan Securities, Inc.

4990 E. GALBRAITH ROAD CINCINNATI OH 45236

13F HOLDINGS REPORT 028-17421 N Michael Tragesser Chief Compliance Officer 5135872701 Michael Tragesser Cincinnati OH 10-20-2016 0 29 70909 false INFORMATION TABLE 2 13F.xml Q3 13F AMAZON COM INC COM Stock 023135106 1 1 SH SOLE 0 1 0 0 ISHARES MORNINGSTAR LARGE-CAP GROWTH ETF ETF 464287119 42 348 SH SOLE 0 347 0 0 CERNER CORP COM Stock 156782104 23 376 SH SOLE 0 376 0 0 GANNETT CO INC COM Stock 36473H104 2 175 SH SOLE 0 175 0 0 PRUDENTIAL FINL INC COM Stock 744320102 18 208 SH SOLE 0 208 0 0 POWERSHARES QQQ TRUST, SERIES 1 ETF 73935A104 3 27 SH SOLE 0 27 0 0 TECHNOLOGY SELECT SECTOR SPDR FUND ETF 81369Y803 6 131 SH SOLE 0 130 0 0 STARBUCKS CORP COM Stock 855244109 86 1627 SH SOLE 0 1627 0 0 NAVIOS MARITIME PARTNERS L P UNIT LPI MLP Y62267102 2 1648 SH SOLE 0 1647 0 0 SPDR BARCLAYS AGGREGATE BOND ETF ETF 78464A649 4686 79570 SH SOLE 0 79569 0 0 JOHNSON & JOHNSON COM Stock 478160104 25 215 SH SOLE 0 215 0 0 POWERSHARES DYNAMIC ENERGY EXPLORATION & PRODUCTION PORTFOLIO ETF 73935X658 12 562 SH SOLE 0 562 0 0 COSTCO WHSL CORP NEW COM Stock 22160K105 421 2818 SH SOLE 0 2818 0 0 ISHARES MSCI EMERGING MARKETS ETF ETF 464287234 2 51 SH SOLE 0 51 0 0 UNDER ARMOUR INC CL C Stock 904311206 2 57 SH SOLE 0 57 0 0 PROCTER AND GAMBLE CO COM Stock 742718109 1209 14135 SH SOLE 0 14134 0 0 COCA COLA CO COM Stock 191216100 8 200 SH SOLE 0 200 0 0 COHEN & STEERS REIT & PFD INCM COM CEF 19247X100 1 33 SH SOLE 0 33 0 0 VANGUARD REIT ETF ETF 922908553 5142 61237 SH SOLE 0 61237 0 0 INTEL CORP COM Stock 458140100 69 1936 SH SOLE 0 1936 0 0 CLOROX CO DEL COM Stock 189054109 13 106 SH SOLE 0 106 0 0 NETFLIX INC COM Stock 64110L106 2 14 SH SOLE 0 14 0 0 STOCK YDS BANCORP INC COM Stock 861025104 0 7 SH SOLE 0 7 0 0 ISHARES MORNINGSTAR MID-CAP ETF ETF 464288208 26 173 SH SOLE 0 172 0 0 MERCK & CO INC COM Stock 58933Y105 7 115 SH SOLE 0 115 0 0 ISHARES SHORT-TERM NATIONAL MUNI BOND ETF ETF 464288158 854 8072 SH SOLE 0 8071 0 0 ADVANSIX INC COM Stock 00773T101 0 6 SH SOLE 0 6 0 0 MASTERCARD INCORPORATED CL A Stock 57636Q104 4 35 SH SOLE 0 35 0 0 ILLINOIS TOOL WKS INC COM Stock 452308109 6 50 SH SOLE 0 50 0 0 ALLSTATE CORP COM Stock 020002101 28 402 SH SOLE 0 402 0 0 ISHARES TIPS BOND ETF ETF 464287176 15 133 SH SOLE 0 132 0 0 ISHARES MSCI ALL COUNTRY ASIA EX JAPAN INDEX FUND ETF 464288182 18 300 SH SOLE 0 300 0 0 SMUCKER J M CO COM NEW Stock 832696405 41 307 SH SOLE 0 307 0 0 BANK NEW YORK MELLON CORP COM Stock 064058100 8 209 SH SOLE 0 208 0 0 TEGNA INC COM Stock 87901J105 7 350 SH SOLE 0 350 0 0 VERIZON COMMUNICATIONS INC COM Stock 92343V104 10 195 SH SOLE 0 195 0 0 ISHARES COHEN & STEERS REIT ETF ETF 464287564 5 50 SH SOLE 0 50 0 0 PEPSICO INC COM Stock 713448108 5 50 SH SOLE 0 50 0 0 ISHARES S&P/CITIGROUP INTERNATIONAL TREASURY BOND FUND EX-US ETF 464288117 3 29 SH SOLE 0 29 0 0 KIMBERLY CLARK CORP COM Stock 494368103 8 66 SH SOLE 0 66 0 0 HONEYWELL INTL INC COM Stock 438516106 17 155 SH SOLE 0 155 0 0 FORD MTR CO DEL COM PAR $0.01 Stock 345370860 5 400 SH SOLE 0 400 0 0 US BANCORP DEL COM NEW Stock 902973304 4 100 SH SOLE 0 100 0 0 BP PLC SPONSORED ADR ADR 055622104 20 564 SH SOLE 0 563 0 0 HOME DEPOT INC COM Stock 437076102 47 375 SH SOLE 0 375 0 0 SOUTHERN CO COM Stock 842587107 73 1448 SH SOLE 0 1448 0 0 ISHARES RUSSELL 1000 GROWTH ETF ETF 464287614 5474 53181 SH SOLE 0 53181 0 0 WHIRLPOOL CORP COM Stock 963320106 2 12 SH SOLE 0 12 0 0 ISHARES S&P SMALL-CAP FUND ETF 464287804 297 2448 SH SOLE 0 2447 0 0 BERKSHIRE HATHAWAY INC DEL CL B NEW Stock 084670702 4 25 SH SOLE 0 25 0 0 VANGUARD SHORT-TERM CORPORATE BOND INDEX FUND ETF 92206C409 19 237 SH SOLE 0 237 0 0 CONSTELLATION BRANDS INC CL A Stock 21036P108 9 51 SH SOLE 0 51 0 0 MICROSOFT CORP COM Stock 594918104 67 1166 SH SOLE 0 1165 0 0 SCHLUMBERGER LTD COM Stock 806857108 5 63 SH SOLE 0 63 0 0 CVS HEALTH CORP COM Stock 126650100 4 50 SH SOLE 0 50 0 0 RPM INTL INC COM Stock 749685103 5 100 SH SOLE 0 100 0 0 VARIAN MED SYS INC COM Stock 92220P105 1 10 SH SOLE 0 10 0 0 BOEING CO COM Stock 097023105 7 48 SH SOLE 0 48 0 0 NIKE INC CL B Stock 654106103 2 38 SH SOLE 0 38 0 0 TESLA MTRS INC COM Stock 88160R101 15 75 SH SOLE 0 75 0 0 VANGUARD HEALTH CARE INDEX FUND ETF 92204A504 13 100 SH SOLE 0 99 0 0 CREDIT SUISSE X-LINKS CUSHING MLP INFRASTRUCTURE ETN ETF 22542D852 27 1256 SH SOLE 0 1256 0 0 HANESBRANDS INC COM Stock 410345102 7 296 SH SOLE 0 296 0 0 FIFTH THIRD BANCORP COM Stock 316773100 0 8 SH SOLE 0 8 0 0 SPDR S&P MIDCAP 400 ETF ETF 78467Y107 28 100 SH SOLE 0 100 0 0 HUNTINGTON BANCSHARES INC COM Stock 446150104 0 13 SH SOLE 0 13 0 0 VANECK VECTORS GOLD MINERS ETF ETF 92189F106 75 3000 SH SOLE 0 3000 0 0 PRICELINE GRP INC COM NEW Stock 741503403 12 8 SH SOLE 0 8 0 0 NATIONAL OILWELL VARCO INC COM Stock 637071101 1 30 SH SOLE 0 30 0 0 HALOZYME THERAPEUTICS INC COM Stock 40637H109 2 266 SH SOLE 0 266 0 0 LEAR CORP COM NEW Stock 521865204 6 50 SH SOLE 0 50 0 0 ISHARES RUSSELL 2000 ETF ETF 464287655 832 6849 SH SOLE 0 6849 0 0 POWERSHARES SENIOR LOAN PORTFOLIO ETF 73936Q769 2410 103988 SH SOLE 0 103987 0 0 SANOFI CONTGNT VAL RT Stock 80105N113 0 30 SH SOLE 0 30 0 0 MICRON TECHNOLOGY INC COM Stock 595112103 3 198 SH SOLE 0 198 0 0 AFLAC INC COM Stock 001055102 5 75 SH SOLE 0 75 0 0 UNDER ARMOUR INC CL A Stock 904311107 1 26 SH SOLE 0 26 0 0 SPECTRA ENERGY CORP COM Stock 847560109 0 7 SH SOLE 0 7 0 0 ISHARES TR FLTG RATE BD ETF ETF 46429B655 401 7902 SH SOLE 0 7901 0 0 WISDOMTREE ETF AUSTRALIA DIVIDEND FD ETF 97717W810 2 40 SH SOLE 0 39 0 0 ISHARES SELECT DIVIDEND ETF ETF 464287168 49 577 SH SOLE 0 577 0 0 CIRRUS LOGIC INC COM Stock 172755100 3 56 SH SOLE 0 56 0 0 PHILLIPS 66 COM Stock 718546104 22 282 SH SOLE 0 282 0 0 ISHARES CORE S&P TOTAL U.S. STOCK MARKET ETF ETF 464287150 13 266 SH SOLE 0 266 0 0 FACEBOOK INC CL A Stock 30303M102 7 54 SH SOLE 0 54 0 0 DUKE ENERGY CORP NEW COM NEW Stock 26441C204 81 1033 SH SOLE 0 1032 0 0 CELGENE CORP COM Stock 151020104 20 200 SH SOLE 0 200 0 0 MIDDLEBY CORP COM Stock 596278101 5 42 SH SOLE 0 42 0 0 HSBC HLDGS PLC SPON ADR NEW ADR 404280406 0 1 SH SOLE 0 1 0 0 ISHARES CORE MSCI TOTAL INTERNATIONAL STOCK ETF ETF 46432F834 1115 21539 SH SOLE 0 21539 0 0 KROGER CO COM Stock 501044101 23 752 SH SOLE 0 752 0 0 AES CORP COM Stock 00130H105 4 323 SH SOLE 0 323 0 0 ISHARES 1-3 YEAR CREDIT BOND ETF ETF 464288646 22 213 SH SOLE 0 212 0 0 ABBVIE INC COM Stock 00287Y109 3 50 SH SOLE 0 50 0 0 ISHARES CORE MSCI EMERGING MARKETS ETF ETF 46434G103 264 5758 SH SOLE 0 5757 0 0 CASEYS GEN STORES INC COM Stock 147528103 8 70 SH SOLE 0 70 0 0 VANGUARD FTSE ALL-WORLD EX US INDEX FUND ETF 922042775 4434 98364 SH SOLE 0 98364 0 0 ISHARES TR CORE ST USDB ETF ETF 46432F859 1865 36881 SH SOLE 0 36881 0 0 CHURCH & DWIGHT INC COM Stock 171340102 0 10 SH SOLE 0 10 0 0 STRYKER CORP COM Stock 863667101 6 50 SH SOLE 0 50 0 0 CEMPRA INC COM Stock 15130J109 12 517 SH SOLE 0 517 0 0 MCDONALDS CORP COM Stock 580135101 6 50 SH SOLE 0 50 0 0 CISCO SYS INC COM Stock 17275R102 3 100 SH SOLE 0 100 0 0 ISHARES RUSSELL MID-CAP ETF ETF 464287499 3917 22885 SH SOLE 0 22885 0 0 COTY INC COM CL A Stock 222070203 24 1000 SH SOLE 0 1000 0 0 DREW INDS INC COM NEW Stock 26168L205 2 25 SH SOLE 0 25 0 0 AETNA INC NEW COM Stock 00817Y108 8 71 SH SOLE 0 71 0 0 VANECK VECTORS JUNIOR GOLD MINERS ETF ETF 92189F791 84 2000 SH SOLE 0 2000 0 0 VANGUARD INTERMEDIATE-TERM BOND INDEX FUND ETF 921937819 20 224 SH SOLE 0 224 0 0 GENERAL ELECTRIC CO COM Stock 369604103 535 18406 SH SOLE 0 18406 0 0 ISHARES IBOXX $ HIGH YIELD CORPORATE BOND ETF ETF 464288513 0 1 SH SOLE 0 1 0 0 SKYWORKS SOLUTIONS INC COM Stock 83088M102 16 202 SH SOLE 0 201 0 0 ISHARES S&P 500 VALUE ETF ETF 464287408 1929 20492 SH SOLE 0 20491 0 0 ISHARES S&P 500 GROWTH ETF ETF 464287309 1439 11960 SH SOLE 0 11959 0 0 CINTAS CORP COM Stock 172908105 10 89 SH SOLE 0 89 0 0 ECOLAB INC COM Stock 278865100 6 50 SH SOLE 0 50 0 0 ISHARES MBS ETF ETF 464288588 4868 44330 SH SOLE 0 44329 0 0 ISHARES U.S. PREFERRED STOCK ETF ETF 464288687 0 1 SH SOLE 0 1 0 0 MCCORMICK & CO INC COM NON VTG Stock 579780206 5 50 SH SOLE 0 50 0 0 JPMORGAN CHASE & CO COM Stock 46625H100 33 483 SH SOLE 0 482 0 0 ISHARES INTERMEDIATE CREDIT BOND ETF ETF 464288638 2973 26758 SH SOLE 0 26757 0 0 CONOCOPHILLIPS COM Stock 20825C104 6 137 SH SOLE 0 137 0 0 CINCINNATI FINL CORP COM Stock 172062101 47 628 SH SOLE 0 628 0 0 SPDR S&P DIVIDEND ETF ETF 78464A763 97 1181 SH SOLE 0 1181 0 0 WAL-MART STORES INC COM Stock 931142103 19 280 SH SOLE 0 280 0 0 ISHARES INTERNATIONAL SELECT DIVIDEND ETF ETF 464288448 6736 227877 SH SOLE 0 227877 0 0 ISHARES 3-7 YEAR TREASURY BOND ETF ETF 464288661 11 88 SH SOLE 0 88 0 0 INTERNATIONAL BUSINESS MACHS COM Stock 459200101 21 142 SH SOLE 0 142 0 0 ORACLE CORP COM Stock 68389X105 16 410 SH SOLE 0 410 0 0 UNITED TECHNOLOGIES CORP COM Stock 913017109 228 2286 SH SOLE 0 2286 0 0 VANGUARD FTSE EMERGING MARKETS ETF ETF 922042858 807 21178 SH SOLE 0 21178 0 0 TARGET CORP COM Stock 87612E106 5 74 SH SOLE 0 73 0 0 SPDR NUVEEN BARCLAYS MUNICIPAL BOND ETF ETF 78468R721 1683 34037 SH SOLE 0 34036 0 0 PFIZER INC COM Stock 717081103 45 1368 SH SOLE 0 1367 0 0 ISHARES IBOXX $ INVESTMENT GRADE CORPORATE BOND ETF ETF 464287242 487 3977 SH SOLE 0 3976 0 0 GILEAD SCIENCES INC COM Stock 375558103 15 206 SH SOLE 0 205 0 0 ALPHABET INC CAP STK CL C Stock 02079K107 3 4 SH SOLE 0 4 0 0 APPLIED MATLS INC COM Stock 038222105 7 260 SH SOLE 0 260 0 0 FIRST TRUST NYSE ARCA BIOTECHNOLOGY INDEX FUND ETF 33733E203 9 102 SH SOLE 0 102 0 0 FIRST TRUST DOW JONES INTERNET INDEX FUND ETF 33733E302 11 133 SH SOLE 0 133 0 0 TEXAS ROADHOUSE INC COM Stock 882681109 2 39 SH SOLE 0 39 0 0 ISHARES REAL ESTATE 50 ETF ETF 464288521 5 99 SH SOLE 0 99 0 0 ISHARES CORE U.S. AGGREGATE BOND ETF ETF 464287226 1676 14990 SH SOLE 0 14990 0 0 CONVERGYS CORP COM Stock 212485106 6 200 SH SOLE 0 200 0 0 VANGUARD SHORT-TERM BOND INDEX FUND ETF 921937827 5533 68634 SH SOLE 0 68633 0 0 DOW CHEM CO COM Stock 260543103 2 38 SH SOLE 0 38 0 0 DOMINION RES INC VA NEW COM Stock 25746U109 7 98 SH SOLE 0 98 0 0 CITIGROUP INC COM NEW Stock 172967424 0 10 SH SOLE 0 10 0 0 EXXON MOBIL CORP COM Stock 30231G102 137 1573 SH SOLE 0 1572 0 0 LINCOLN NATL CORP IND COM Stock 534187109 8 165 SH SOLE 0 164 0 0 ISHARES MSCI ACWI INDEX FUND ETF 464288257 11 192 SH SOLE 0 192 0 0 COLGATE PALMOLIVE CO COM Stock 194162103 5 70 SH SOLE 0 70 0 0 AMERICAN INTL GROUP INC COM NEW Stock 026874784 6 103 SH SOLE 0 102 0 0 LUXOTTICA GROUP S P A SPONSORED ADR ADR 55068R202 8 172 SH SOLE 0 172 0 0 PAYPAL HLDGS INC COM Stock 70450Y103 2 57 SH SOLE 0 57 0 0 BAIDU INC SPON ADR REP A ADR 056752108 2 10 SH SOLE 0 10 0 0 ISHARES S&P MIDCAP FUND ETF 464287507 1227 8020 SH SOLE 0 8019 0 0 ISHARES MSCI EAFE ETF ETF 464287465 0 5 SH SOLE 0 4 0 0 APPLE INC COM Stock 037833100 48 410 SH SOLE 0 410 0 0 DISNEY WALT CO COM DISNEY Stock 254687106 24 260 SH SOLE 0 260 0 0 ISHARES RUSSELL 1000 ETF ETF 464287622 18 153 SH SOLE 0 153 0 0 ISHARES RUSSELL 1000 VALUE ETF ETF 464287598 7464 71268 SH SOLE 0 71267 0 0