0000905729-19-000118.txt : 20190509
0000905729-19-000118.hdr.sgml : 20190509
20190509092340
ACCESSION NUMBER: 0000905729-19-000118
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20190331
FILED AS OF DATE: 20190509
DATE AS OF CHANGE: 20190509
EFFECTIVENESS DATE: 20190509
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Long Road Investment Counsel, LLC
CENTRAL INDEX KEY: 0001620081
IRS NUMBER: 465296913
STATE OF INCORPORATION: MI
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-16587
FILM NUMBER: 19809052
BUSINESS ADDRESS:
STREET 1: 107 WEST MICHIGAN AVENUE
STREET 2: SUITE 804
CITY: KALAMAZOO
STATE: MI
ZIP: 49007-3946
BUSINESS PHONE: 269-488-8001
MAIL ADDRESS:
STREET 1: 107 WEST MICHIGAN AVENUE
STREET 2: SUITE 804
CITY: KALAMAZOO
STATE: MI
ZIP: 49007-3946
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0001620081
XXXXXXXX
03-31-2019
03-31-2019
false
Long Road Investment Counsel, LLC
107 West Michigan Avenue
Suite 804
Kalamazoo
MI
49007-3946
13F HOLDINGS REPORT
028-16587
N
Charles D. Wattles
Member
269-488-8001
/s/ Charles D. Wattles
Kalamazoo
MI
05-07-2019
0
73
163307
INFORMATION TABLE
2
infotable.xml
ABBOTT LABS
COM
002824100
1011
12644
SH
SOLE
0
0
12644
ABBVIE
COM
00287y109
1031
12794
SH
SOLE
0
0
12794
ACCENTURE PLC IRELAND CL A
COM
g1151c101
3336
18950
SH
SOLE
0
0
18950
ADOBE
COM
00724f101
1439
5400
SH
SOLE
0
0
5400
ADP
COM
053015103
9234
57809
SH
SOLE
0
0
57809
AFFILIATED MANAGERS GROUP
COM
008252108
1628
15195
SH
SOLE
0
0
15195
AFLAC INC
COM
001055102
2650
53000
SH
SOLE
0
0
53000
AIR PRODUCTS
COM
009158106
3137
16425
SH
SOLE
0
0
16425
ALPHABET CL A
COM
02079K305
2969
2523
SH
SOLE
0
0
2523
ALPHABET CL C
COM
02079K107
2991
2549
SH
SOLE
0
0
2549
APPLE INC
COM
037833100
1140
6004
SH
SOLE
0
0
6004
AT&T INC
COM
00206r102
359
11434
SH
SOLE
0
0
11434
BECTON DICKINSON & CO
COM
075887109
4347
17408
SH
SOLE
0
0
17408
BERKSHIRE HATHAWAY INC DEL
COM
084670108
602
2
SH
SOLE
0
0
2
BORGWARNER INC
COM
099724106
1937
50430
SH
SOLE
0
0
50430
BROADRIDGE FINANCIAL SOLUTIONS
COM
11133t103
1887
18200
SH
SOLE
0
0
18200
CARMAX
COM
143130102
5975
85600
SH
SOLE
0
0
85600
CDK GLOBAL INC COM
COM
12508e101
1170
19889
SH
SOLE
0
0
19889
CHEESECAKE FACTORY INC
COM
163072101
2234
45669
SH
SOLE
0
0
45669
CINTAS CORP
COM
172908105
697
3450
SH
SOLE
0
0
3450
CORE LABS
COM
N22717107
587
8510
SH
SOLE
0
0
8510
DARDEN RESTAURANTS INC
COM
237194105
243
2000
SH
SOLE
0
0
2000
DORMAN PRODUCTS
COM
258278100
2422
27500
SH
SOLE
0
0
27500
ECOLAB INC
COM
278865100
297
1680
SH
SOLE
0
0
1680
EQUIFAX
COM
294429105
640
5400
SH
SOLE
0
0
5400
EXPEDITORS INTERNATIONAL
COM
302130109
3142
41400
SH
SOLE
0
0
41400
EXXON MOBIL CORP
COM
30231G102
1260
15593
SH
SOLE
0
0
15593
FASTENAL CO
COM
311900104
4387
68220
SH
SOLE
0
0
68220
GE
COM
369604103
1239
123999
SH
SOLE
0
0
123999
GENTEX CORP
COM
371901109
989
47800
SH
SOLE
0
0
47800
GILEAD SCIENCES INC
COM
375558103
1664
25600
SH
SOLE
0
0
25600
IDEXX LABS INC
COM
45168D104
2437
10900
SH
SOLE
0
0
10900
ILLINOIS TOOL WORKS INC
COM
452308109
7173
49978
SH
SOLE
0
0
49978
INTERCONTINENTAL EXCHANGE
COM
45866F104
4049
53175
SH
SOLE
0
0
53175
INTUIT
COM
461202103
2614
10000
SH
SOLE
0
0
10000
JACOBS ENGINEERING GROUP INC
COM
469814107
323
4300
SH
SOLE
0
0
4300
JOHNSON & JOHNSON
COM
478160104
2519
18019
SH
SOLE
0
0
18019
KNIGHT SWIFT TRANS CL A
COM
499049104
274
8375
SH
SOLE
0
0
8375
LAUDER, ESTEE CL A
COM
518439104
9850
59500
SH
SOLE
0
0
59500
LOWES COMPANIES INC
COM
548661107
328
3000
SH
SOLE
0
0
3000
MEDTRONIC
COM
G5960L103
583
6400
SH
SOLE
0
0
6400
MICROSOFT CORP
COM
594918104
345
2929
SH
SOLE
0
0
2929
MOODYS CORP
COM
615369105
670
3700
SH
SOLE
0
0
3700
O REILLY AUTOMOTIVE
COM
67103H107
11129
28660
SH
SOLE
0
0
28660
OMNICOM GROUP
COM
681919106
2704
37050
SH
SOLE
0
0
37050
ORACLE CORP
COM
68389X105
4573
85140
SH
SOLE
0
0
85140
PATTERSON COMPANIES INC
COM
703395103
625
28600
SH
SOLE
0
0
28600
PAYPAL
COM
70450Y103
1558
15000
SH
SOLE
0
0
15000
PEPSICO INC
COM
713448108
3627
29600
SH
SOLE
0
0
29600
PFIZER INC
COM
717081103
946
22271
SH
SOLE
0
0
22271
PHILIP MORRIS INTL INC
COM
718172109
301
3400
SH
SOLE
0
0
3400
PROCTER & GAMBLE CO
COM
742718109
762
7319
SH
SOLE
0
0
7319
STARBUCKS
COM
855244109
6346
85370
SH
SOLE
0
0
85370
STATE STREET CORP
COM
857477103
1481
22501
SH
SOLE
0
0
22501
STRYKER CORP
COM
863667101
9937
50310
SH
SOLE
0
0
50310
SUNCOR ENERGY INC
COM
867224107
660
20360
SH
SOLE
0
0
20360
SYMANTEC
COM
871503108
1757
76425
SH
SOLE
0
0
76425
SYSCO CORP
COM
871829107
1384
20735
SH
SOLE
0
0
20735
THE SCOTTS MIRACLE-GRO COMPANY
COM
810186106
888
11300
SH
SOLE
0
0
11300
THERMO FISHER SCIENTIFIC INC
COM
883556102
3075
11235
SH
SOLE
0
0
11235
TRACTOR SUPPLY CO
COM
892356106
235
2400
SH
SOLE
0
0
2400
ULTIMATE SOFTWARE
COM
90385d107
264
800
SH
SOLE
0
0
800
VERSUM MATLS INC
COM
92532w103
413
8200
SH
SOLE
0
0
8200
WALGREENS BOOTS ALLIANCE INC
COM
931427108
3176
50200
SH
SOLE
0
0
50200
WESTERN UNION
COM
959802109
715
38696
SH
SOLE
0
0
38696
WORLDPAY
COM
981558109
2202
19400
SH
SOLE
0
0
19400
RITCHIE BROS.
COM
767744105
1997
58740
SH
SOLE
0
0
58740
ISHARES CORE S&P 500
ETF
464287200
423
1485
SH
SOLE
0
0
1485
VANGUARD LARGE CAP
ETF
922908637
472
3636
SH
SOLE
0
0
3636
SPDR MIDCAP TRUST SERIES 1
ETF
78467Y107
530
1535
SH
SOLE
0
0
1535
SPDR S&P 500 ETF TRUST
ETF
78462F103
1250
4426
SH
SOLE
0
0
4426
VANGUARD FTSE EMERGING MARKETS
ETF
922042858
852
20055
SH
SOLE
0
0
20055
ISHARES MSCI EAFE ETF
ETF
464287465
1216
18753
SH
SOLE
0
0
18753