SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person* Kevane Christopher E. (Last) (First) (Middle) 9221 E. VIA DE VENTURA (Street) SCOTTSDALE AZ 85258 (City) (State) (Zip)	2. Date of Event Requiring Statement (Month/Day/Year) 03/08/2010	3. Issuer Name and Ticker or Trading Symbol RURAL/METRO CORP /DE/ [ RURL ]
		4. Relationship of Reporting Person(s) to Issuer (Check all applicable) Director 10% Owner X Officer (give title below) Other (specify below) Sr. VP & General Counsel	5. If Amendment, Date of Original Filed (Month/Day/Year)
			6. Individual or Joint/Group Filing (Check Applicable Line) X Form filed by One Reporting Person Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock	12,306(1)	D

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Employee Stock Option (right to buy)	08/09/2006	08/09/2014	Common Stock	10,000	$1.32	D
Stock Appreciation Right	(2)	08/11/2015	Common Stock	5,000	$1.99	D
Stock Appreciation Right	(3)	08/10/2016	Common Stock	8,000	$3.93	D

Explanation of Responses:

1. Represents (a) 972 shares of common stock and (b) 11,334 shares subject to issuance upon vesting of Restricted Stock Units ("RSUs") granted to the Reporting Person pursuant to the Issuer's 2008 Incentive Stock Plan (the "2008 Stock Plan"). An aggregate of 3,334 RSUs will vest in annual installments of 1,667 shares each on August 11, 2010 and August 11, 2011, subject to (a) the Reporting Person's continued service with the Issuer, and (b) the Issuer's achievement of certain performance goals. An aggregate of 8,000 RSUs will vest in three annual installments beginning on August 10, 2010, subject to (a) the Reporting Person's continued service with the Issuer, and (b) the Issuer's achievement of certain performance goals.

2. These Stock Appreciation Rights ("SARs") were granted pursuant to the 2008 Stock Plan. An aggregate of 1,666 SARs vested and became exercisable on August 11, 2009. The remaining 3,334 SARs will vest and become exercisable in annual installments of 1,667 shares each on August 11, 2010 and August 11, 2011. Upon exercise, the SARs will settle in stock.

3. These SARs were granted pursuant to the 2008 Stock Plan and will vest and become exercisable in three annual installments beginning on August 10, 2010. Upon exercise, the SARs will settle in stock.

	/s/ Christopher E. Kevane	03/18/2010
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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