<SEC-DOCUMENT>0001443037-12-000004.txt : 20120809
<SEC-HEADER>0001443037-12-000004.hdr.sgml : 20120809
<ACCEPTANCE-DATETIME>20120809143610
ACCESSION NUMBER:		0001443037-12-000004
CONFORMED SUBMISSION TYPE:	13F-HR
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20120630
FILED AS OF DATE:		20120809
DATE AS OF CHANGE:		20120809
EFFECTIVENESS DATE:		20120809

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			RUSHMORE INVESTMENT ADVISORS, INC.
		CENTRAL INDEX KEY:			0001443037
		IRS NUMBER:				752659537
		STATE OF INCORPORATION:			TX
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		13F-HR
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	028-13314
		FILM NUMBER:		121019890

	BUSINESS ADDRESS:	
		STREET 1:		4965 PRESTON PARK BLVD
		STREET 2:		SUITE 350
		CITY:			PLANO
		STATE:			TX
		ZIP:			75093
		BUSINESS PHONE:		972-599-9550

	MAIL ADDRESS:	
		STREET 1:		4965 PRESTON PARK BLVD
		STREET 2:		SUITE 350
		CITY:			PLANO
		STATE:			TX
		ZIP:			75093
</SEC-HEADER>
<DOCUMENT>
<TYPE>13F-HR
<SEQUENCE>1
<FILENAME>rushq212.txt
<DESCRIPTION>Q2 2012 FORM 13F
<TEXT>
                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549

                                    Form 13F

                              Form 13F COVER PAGE

Report for the Calendar Year or Quarter Ended: 6-30-12

Check here if Amendment [  ]; Amendment Number:
This Amendment (Check only one.): [  ] is a restatement.
                                  [  ] adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:    Rushmroe Investment Advisors, Inc
Address: 4965 Preston Prk Blvd
         Ste 350
         Plano, Texas  75093

13F File Number:  028-13314

The institutional investment manager filing this report and the person by whom
it is signed hereby represent that the person signing the report is authorized
to submit it, that all information contained herein is true, correct and
complete, and that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:

Name:      Briton M Chamberlain
Title:     Chief Compliance Officer
Phone:     972-599-9550

Signature, Place, and Date of Signing:

 Briton M Chamberlain     Plano, Tx     July 18, 2012

Report Type (Check only one.):

[ X]         13F HOLDINGS REPORT.

[  ]         13F NOTICE.

[  ]         13F COMBINATION REPORT.

<PAGE>

                              FORM 13F SUMMARY PAGE

Report Summary:

Number of Other Included Managers:         0

Form 13F Information Table Entry Total:    167

Form 13F Information Table Value Total:    $454,270 (thousands)

List of Other Included Managers:

Provide a numbered list of the name(s) and Form 13F file number(s) of all
institutional managers with respect to which this report is filed, other
than the manager filing this report.

NONE

<PAGE>

<TABLE>                       <C>             <C>
                                                     FORM 13F INFORMATION TABLE
                                                             VALUE  SHARES/ SH/ PUT/ INVSTMT  OTHER            VOTING AUTHORITY
NAME OF ISSUER                 TITLE OF CLASS   CUSIP     (x$1000)  PRN AMT PRN CALL DSCRETN MANAGERS         SOLE   SHARED     NONE
------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- --------
3M CO                          COM              88579Y101      540     6030 SH       Sole                     6030
ABB LTD                        SPONSORED ADR    000375204      392    24004 SH       Sole                    24004
ABBOTT LABS                    COM              002824100     5292    82086 SH       Sole                    82086
ACCENTURE PLC IRELAND          SHS CLASS A      G1151C101      311     5180 SH       Sole                     5180
ACE LTD                        SHS              H0023R105      464     6260 SH       Sole                     6260
AGRIUM INC                     COM              008916108      636     7191 SH       Sole                     7191
ALLERGAN INC                   COM              018490102     3599    38883 SH       Sole                    38883
ALPS ETF TR                    ALERIAN MLP      00162q866     5118   320250 SH       Sole                   320250
AMAZON COM INC                 COM              023135106      213      933 SH       Sole                      933
AMERICA MOVIL SAB DE CV        SPON ADR L SHS   02364W105      481    18452 SH       Sole                    18452
AMERICAN ELEC PWR INC          COM              025537101      920    23055 SH       Sole                    23055
AMERICAN EXPRESS CO            COM              025816109      501     8600 SH       Sole                     8600
AMETEK INC NEW                 COM              031100100     3877    77670 SH       Sole                    77670
ANGLOGOLD ASHANTI LTD          SPONSORED ADR    035128206      379    11042 SH       Sole                    11042
APPLE INC                      COM              037833100    17561    30071 SH       Sole                    30071
ASTRAZENECA PLC                SPONSORED ADR    046353108     1230    27491 SH       Sole                    27491
AT&T INC                       COM              00206R102     2177    61041 SH       Sole                    61041
AUTOZONE INC                   COM              053332102     2714     7391 SH       Sole                     7391
BAXTER INTL INC                COM              071813109     5572   104838 SH       Sole                   104838
BHP BILLITON LTD               SPONSORED ADR    088606108      366     5601 SH       Sole                     5601
BLACKROCK INC                  COM              09247X101     5616    33070 SH       Sole                    33070
BOEING CO                      COM              097023105     2598    34965 SH       Sole                    34965
BP PLC                         SPONSORED ADR    055622104      445    10968 SH       Sole                    10968
BRISTOL MYERS SQUIBB CO        COM              110122108     2964    82436 SH       Sole                    82436
BRITISH AMERN TOB PLC          SPONSORED ADR    110448107      487     4772 SH       Sole                     4772
C H ROBINSON WORLDWIDE INC     COM NEW          12541W209      206     3517 SH       Sole                     3517
CANON INC                      ADR              138006309      260     6514 SH       Sole                     6514
CATERPILLAR INC DEL            COM              149123101     1604    18889 SH       Sole                    18889
CELGENE CORP                   COM              151020104     4178    65114 SH       Sole                    65114
CENTURYLINK INC                COM              156700106      274     6940 SH       Sole                     6940
CERNER CORP                    COM              156782104     2700    32663 SH       Sole                    32663
CF INDS HLDGS INC              COM              125269100     2370    12235 SH       Sole                    12235
CHECK POINT SOFTWARE TECH LT   ORD              M22465104      539    10872 SH       Sole                    10872
CHEVRON CORP NEW               COM              166764100     2742    25988 SH       Sole                    25988
CHICAGO BRIDGE & IRON CO N V   N Y REGISTRY SH  167250109      554    14590 SH       Sole                    14590
CISCO SYS INC                  COM              17275R102     1878   109383 SH       Sole                   109383
COACH INC                      COM              189754104     4555    77881 SH       Sole                    77881
COCA COLA CO                   COM              191216100     5550    70983 SH       Sole                    70983
COGNIZANT TECHNOLOGY SOLUTIO   CL A             192446102      464     7730 SH       Sole                     7730
COLGATE PALMOLIVE CO           COM              194162103      453     4350 SH       Sole                     4350
COMPANHIA DE BEBIDAS DAS AME   SPON ADR PFD     20441w203      609    15901 SH       Sole                    15901
COSTCO WHSL CORP NEW           COM              22160K105      693     7291 SH       Sole                     7291
CREDIT SUISSE NASSAU BRH       ETN LKD 30MLP    22542D852     4608   198860 SH       Sole                   198860
CSX CORP                       COM              126408103      392    17509 SH       Sole                    17509
CUMMINS INC                    COM              231021106     2595    26776 SH       Sole                    26776
CVS CAREMARK CORPORATION       COM              126650100     2565    54891 SH       Sole                    54891
DANAHER CORP DEL               COM              235851102     3983    76469 SH       Sole                    76469
DEERE & CO                     COM              244199105     2154    26639 SH       Sole                    26639
DEUTSCHE BK AG LDN BRH         PS GOLD DS ETN   25154H756      299    60000 SH       Sole                    60000
DIAGEO P L C                   SPON ADR NEW     25243Q205     5553    53876 SH       Sole                    53876
DOMINION RES INC VA NEW        COM              25746U109      846    15661 SH       Sole                    15661
DU PONT E I DE NEMOURS & CO    COM              263534109     1697    33562 SH       Sole                    33562
E M C CORP MASS                COM              268648102      478    18632 SH       Sole                    18632
EATON CORP                     COM              278058102      970    24473 SH       Sole                    24473
EL PASO PIPELINE PARTNERS L    COM UNIT LPI     283702108      301     8897 SH       Sole                     8897
ENBRIDGE INC                   COM              29250N105      927    23215 SH       Sole                    23215
ENSCO PLC                      SHS CLASS A      G3157S106     1872    39863 SH       Sole                    39863
ENTERPRISE PRODS PARTNERS L    COM              293792107      431     8402 SH       Sole                     8402
EXXON MOBIL CORP               COM              30231G102     4176    48802 SH       Sole                    48802
FOMENTO ECONOMICO MEXICANO S   SPON ADR UNITS   344419106      426     4773 SH       Sole                     4773
FOOT LOCKER INC                COM              344849104     4588   150047 SH       Sole                   150047
FREEPORT-MCMORAN COPPER & GO   COM              35671D857     1114    32709 SH       Sole                    32709
FRESENIUS MED CARE AG&CO KGA   SPONSORED ADR    358029106      416     5895 SH       Sole                     5895
GENERAL ELECTRIC CO            COM              369604103      961    46125 SH       Sole                    46125
GENERAL MLS INC                COM              370334104      955    24778 SH       Sole                    24778
GLAXOSMITHKLINE PLC            SPONSORED ADR    37733W105      378     8294 SH       Sole                     8294
GOOGLE INC                     CL A             38259P508     5718     9857 SH       Sole                     9857
HEINZ H J CO                   COM              423074103      291     5350 SH       Sole                     5350
HERSHEY CO                     COM              427866108     2956    41045 SH       Sole                    41045
HOME DEPOT INC                 COM              437076102     4012    75706 SH       Sole                    75706
HSBC HLDGS PLC                 SPON ADR NEW     404280406      272     6171 SH       Sole                     6171
INTEL CORP                     COM              458140100     7221   270961 SH       Sole                   270961
INTERNATIONAL BUSINESS MACHS   COM              459200101     9146    46762 SH       Sole                    46762
INTUITIVE SURGICAL INC         COM NEW          46120E602     3297     5953 SH       Sole                     5953
ISHARES TR                     MSCI EMERG MKT   464287234      353     9016 SH       Sole                     9016
ISHARES TR                     RUSSELL MCP VL   464287473    16783   362324 SH       Sole                   362324
ISHARES TR                     RUSSELL MCP GR   464287481    25469   430296 SH       Sole                   430296
ISHARES TR                     RUSSELL1000VAL   464287598    15416   225978 SH       Sole                   225978
ISHARES TR                     RUSSELL1000GRW   464287614    23806   376493 SH       Sole                   376493
ISHARES TR                     RUSL 2000 VALU   464287630    17337   246298 SH       Sole                   246298
ISHARES TR                     RUSL 2000 GROW   464287648    12897   140999 SH       Sole                   140999
ISHARES TR                     RUSSELL 2000     464287655      256     3216 SH       Sole                     3216
ISHARES TR                     JPMORGAN USD     464288281      499     4350 SH       Sole                     4350
ISHARES TR                     S&P NTL AMTFREE  464288414      244     2214 SH       Sole                     2214
ISHARES TR                     HIGH YLD CORP    464288513      601     6587 SH       Sole                     6587
ISHARES TR                     BARCLYS MBS BD   464288588      219     2020 SH       Sole                     2020
ISHARES TR                     MSCI GRW IDX     464288885    18389   343342 SH       Sole                   343342
JOHNSON & JOHNSON              COM              478160104     1189    17605 SH       Sole                    17605
JPMORGAN CHASE & CO            COM              46625H100     1873    52411 SH       Sole                    52411
KINDER MORGAN ENERGY PARTNER   UT LTD PARTNER   494550106      265     3378 SH       Sole                     3378
KODIAK OIL & GAS CORP          COM              50015q100      223    27150 SH       Sole                    27150
KRAFT FOODS INC                CL A             50075N104      454    11752 SH       Sole                    11752
LAUDER ESTEE COS INC           CL A             518439104     2114    39056 SH       Sole                    39056
LOWES COS INC                  COM              548661107     1374    48304 SH       Sole                    48304
MACYS INC                      COM              55616P104     3112    90607 SH       Sole                    90607
MARATHON PETE CORP             COM              56585A102     1367    30434 SH       Sole                    30434
MASTERCARD INC                 CL A             57636Q104     4533    10540 SH       Sole                    10540
MATTEL INC                     COM              577081102     1180    36380 SH       Sole                    36380
MCDONALDS CORP                 COM              580135101     2220    25080 SH       Sole                    25080
MELCO CROWN ENTMT LTD          ADR              585464100      352    30528 SH       Sole                    30528
MICROSOFT CORP                 COM              594918104     6113   199821 SH       Sole                   199821
MOSAIC CO NEW                  COM              61945C103      250     4562 SH       Sole                     4562
NEW ORIENTAL ED & TECH GRP I   SPON ADR         647581107      526    21460 SH       Sole                    21460
NEXTERA ENERGY INC             COM              65339F101      231     3350 SH       Sole                     3350
NICE SYS LTD                   SPONSORED ADR    653656108      453    12370 SH       Sole                    12370
NORDSTROM INC                  COM              655664100     4995   100526 SH       Sole                   100526
NORFOLK SOUTHERN CORP          COM              655844108      978    13631 SH       Sole                    13631
NOVARTIS A G                   SPONSORED ADR    66987V109     1346    24071 SH       Sole                    24071
OIL STS INTL INC               COM              678026105     2473    37351 SH       Sole                    37351
ONEOK INC NEW                  COM              682680103     1063    25120 SH       Sole                    25120
ORACLE CORP                    COM              68389X105     4092   137793 SH       Sole                   137793
ORIX CORP                      SPONSORED ADR    686330101      489    10511 SH       Sole                    10511
PEPSICO INC                    COM              713448108     1014    14356 SH       Sole                    14356
PERRIGO CO                     COM              714290103      207     1758 SH       Sole                     1758
PFIZER INC                     COM              717081103     2707   117680 SH       Sole                   117680
PHILIP MORRIS INTL INC         COM              718172109     3428    39288 SH       Sole                    39288
PNC FINL SVCS GROUP INC        COM              693475105     2204    36073 SH       Sole                    36073
PROCTER & GAMBLE CO            COM              742718109     2597    42394 SH       Sole                    42394
QUALCOMM INC                   COM              747525103     5916   106246 SH       Sole                   106246
REYNOLDS AMERICAN INC          COM              761713106      898    20009 SH       Sole                    20009
RF MICRODEVICES INC            COM              749941100       78    18304 SH       Sole                    18304
ROBERT HALF INTL INC           COM              770323103     3263   114224 SH       Sole                   114224
ROSS STORES INC                COM              778296103     3097    49580 SH       Sole                    49580
ROYAL DUTCH SHELL PLC          SPON ADR B       780259107     1041    14892 SH       Sole                    14892
ROYAL DUTCH SHELL PLC          SPONS ADR A      780259206      314     4660 SH       Sole                     4660
RYDEX ETF TRUST                GUG S&P500 EQ WT 78355W106    11032   222785 SH       Sole                   222785
SALLY BEAUTY HLDGS INC         COM              79546E104     2865   111298 SH       Sole                   111298
SANOFI                         SPONSORED ADR    80105n105      456    12076 SH       Sole                    12076
SAP AG                         SPON ADR         803054204      312     5251 SH       Sole                     5251
SELECT SECTOR SPDR TR          SBI INT-ENERGY   81369Y506      221     3323 SH       Sole                     3323
SIEMENS A G                    SPONSORED ADR    826197501      363     4321 SH       Sole                     4321
SIMON PPTY GROUP INC NEW       COM              828806109     2671    17162 SH       Sole                    17162
SOUTHERN CO                    COM              842587107      807    17430 SH       Sole                    17430
SPDR S&P 500 ETF TR            TR UNIT          78462F103    11053    81208 SH       Sole                    81208
SPDR SERIES TRUST              NUV HGHYLD MUN   78464A284      498     8876 SH       Sole                     8876
SPDR SERIES TRUST              INTR TRM CORP BD 78464A375     1745    51120 SH       Sole                    51120
SPDR SERIES TRUST              BARC CAPTL ETF   78464A474     1699    55785 SH       Sole                    55785
STARBUCKS CORP                 COM              855244109     3095    58050 SH       Sole                    58050
TEVA PHARMACEUTICAL INDS LTD   ADR              881624209      666    16890 SH       Sole                    16890
TEXAS CAPITAL BANCSHARES INC   COM              88224q107      251     6205 SH       Sole                     6205
TIM HORTONS INC                COM              88706M103      503     9554 SH       Sole                     9554
TIMKEN CO                      COM              887389104     1740    38004 SH       Sole                    38004
TORONTO DOMINION BK ONT        COM NEW          891160509      530     6773 SH       Sole                     6773
TRACTOR SUPPLY CO              COM              892356106      215     2593 SH       Sole                     2593
TRANSDIGM GROUP INC            COM              893641100     1721    12815 SH       Sole                    12815
UMB FINL CORP                  COM              902788108      915    17858 SH       Sole                    17858
UNILEVER PLC                   SPON ADR NEW     904767704      565    16752 SH       Sole                    16752
UNITED TECHNOLOGIES CORP       COM              913017109      325     4297 SH       Sole                     4297
US BANCORP DEL                 COM NEW          902973304     2152    66930 SH       Sole                    66930
VALEANT PHARMACEUTICALS INTL   COM              91911K102      247     5509 SH       Sole                     5509
VALERO ENERGY CORP NEW         COM              91913Y100     4127   170880 SH       Sole                   170880
VANGUARD BD INDEX FD INC       INTERMED TERM    921937819     4571    51467 SH       Sole                    51467
VANGUARD BD INDEX FD INC       SHORT TRM BOND   921937827     3052    37621 SH       Sole                    37621
VANGUARD BD INDEX FD INC       TOTAL BND MRKT   921937835     3466    41078 SH       Sole                    41078
VANGUARD INTL EQUITY INDEX F   MSCI EMR MKT ETF 922042858      765    19159 SH       Sole                    19159
VANGUARD SCOTTSDALE FDS        SHRT-TERM CORP   92206C409      238     3010 SH       Sole                     3010
VANGUARD TAX MANAGED INTL FD   MSCI EAFE ETF    921943858      707    22385 SH       Sole                    22385
VERIZON COMMUNICATIONS INC     COM              92343V104      995    22380 SH       Sole                    22380
VISA INC                       COM CL A         92826C839      559     4520 SH       Sole                     4520
VODAFONE GROUP PLC NEW         SPONS ADR NEW    92857W209     2758    97879 SH       Sole                    97879
WALGREEN CO                    COM              931422109      902    30503 SH       Sole                    30503
WAL-MART STORES INC            COM              931142103     1968    28226 SH       Sole                    28226
WELLS FARGO & CO NEW           COM              949746101     4415   132030 SH       Sole                   132030
WHOLE FOODS MKT INC            COM              966837106     2763    28985 SH       Sole                    28985
WISCONSIN ENERGY CORP          COM              976657106      338     8540 SH       Sole                     8540
WYNDHAM WORLDWIDE CORP         COM              98310W108     3330    63131 SH       Sole                    63131
YUM BRANDS INC                 COM              988498101      691    10727 SH       Sole                    10727
</TABLE>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>