<SEC-DOCUMENT>0001443037-12-000004.txt : 20120809 <SEC-HEADER>0001443037-12-000004.hdr.sgml : 20120809 <ACCEPTANCE-DATETIME>20120809143610 ACCESSION NUMBER: 0001443037-12-000004 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20120630 FILED AS OF DATE: 20120809 DATE AS OF CHANGE: 20120809 EFFECTIVENESS DATE: 20120809 FILER: COMPANY DATA: COMPANY CONFORMED NAME: RUSHMORE INVESTMENT ADVISORS, INC. CENTRAL INDEX KEY: 0001443037 IRS NUMBER: 752659537 STATE OF INCORPORATION: TX FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-13314 FILM NUMBER: 121019890 BUSINESS ADDRESS: STREET 1: 4965 PRESTON PARK BLVD STREET 2: SUITE 350 CITY: PLANO STATE: TX ZIP: 75093 BUSINESS PHONE: 972-599-9550 MAIL ADDRESS: STREET 1: 4965 PRESTON PARK BLVD STREET 2: SUITE 350 CITY: PLANO STATE: TX ZIP: 75093 </SEC-HEADER> <DOCUMENT> <TYPE>13F-HR <SEQUENCE>1 <FILENAME>rushq212.txt <DESCRIPTION>Q2 2012 FORM 13F <TEXT> UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: 6-30-12 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Rushmroe Investment Advisors, Inc Address: 4965 Preston Prk Blvd Ste 350 Plano, Texas 75093 13F File Number: 028-13314 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Briton M Chamberlain Title: Chief Compliance Officer Phone: 972-599-9550 Signature, Place, and Date of Signing: Briton M Chamberlain Plano, Tx July 18, 2012 Report Type (Check only one.): [ X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. <PAGE> FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 167 Form 13F Information Table Value Total: $454,270 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional managers with respect to which this report is filed, other than the manager filing this report. NONE <PAGE> <TABLE> <C> <C> FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M CO COM 88579Y101 540 6030 SH Sole 6030 ABB LTD SPONSORED ADR 000375204 392 24004 SH Sole 24004 ABBOTT LABS COM 002824100 5292 82086 SH Sole 82086 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 311 5180 SH Sole 5180 ACE LTD SHS H0023R105 464 6260 SH Sole 6260 AGRIUM INC COM 008916108 636 7191 SH Sole 7191 ALLERGAN INC COM 018490102 3599 38883 SH Sole 38883 ALPS ETF TR ALERIAN MLP 00162q866 5118 320250 SH Sole 320250 AMAZON COM INC COM 023135106 213 933 SH Sole 933 AMERICA MOVIL SAB DE CV SPON ADR L SHS 02364W105 481 18452 SH Sole 18452 AMERICAN ELEC PWR INC COM 025537101 920 23055 SH Sole 23055 AMERICAN EXPRESS CO COM 025816109 501 8600 SH Sole 8600 AMETEK INC NEW COM 031100100 3877 77670 SH Sole 77670 ANGLOGOLD ASHANTI LTD SPONSORED ADR 035128206 379 11042 SH Sole 11042 APPLE INC COM 037833100 17561 30071 SH Sole 30071 ASTRAZENECA PLC SPONSORED ADR 046353108 1230 27491 SH Sole 27491 AT&T INC COM 00206R102 2177 61041 SH Sole 61041 AUTOZONE INC COM 053332102 2714 7391 SH Sole 7391 BAXTER INTL INC COM 071813109 5572 104838 SH Sole 104838 BHP BILLITON LTD SPONSORED ADR 088606108 366 5601 SH Sole 5601 BLACKROCK INC COM 09247X101 5616 33070 SH Sole 33070 BOEING CO COM 097023105 2598 34965 SH Sole 34965 BP PLC SPONSORED ADR 055622104 445 10968 SH Sole 10968 BRISTOL MYERS SQUIBB CO COM 110122108 2964 82436 SH Sole 82436 BRITISH AMERN TOB PLC SPONSORED ADR 110448107 487 4772 SH Sole 4772 C H ROBINSON WORLDWIDE INC COM NEW 12541W209 206 3517 SH Sole 3517 CANON INC ADR 138006309 260 6514 SH Sole 6514 CATERPILLAR INC DEL COM 149123101 1604 18889 SH Sole 18889 CELGENE CORP COM 151020104 4178 65114 SH Sole 65114 CENTURYLINK INC COM 156700106 274 6940 SH Sole 6940 CERNER CORP COM 156782104 2700 32663 SH Sole 32663 CF INDS HLDGS INC COM 125269100 2370 12235 SH Sole 12235 CHECK POINT SOFTWARE TECH LT ORD M22465104 539 10872 SH Sole 10872 CHEVRON CORP NEW COM 166764100 2742 25988 SH Sole 25988 CHICAGO BRIDGE & IRON CO N V N Y REGISTRY SH 167250109 554 14590 SH Sole 14590 CISCO SYS INC COM 17275R102 1878 109383 SH Sole 109383 COACH INC COM 189754104 4555 77881 SH Sole 77881 COCA COLA CO COM 191216100 5550 70983 SH Sole 70983 COGNIZANT TECHNOLOGY SOLUTIO CL A 192446102 464 7730 SH Sole 7730 COLGATE PALMOLIVE CO COM 194162103 453 4350 SH Sole 4350 COMPANHIA DE BEBIDAS DAS AME SPON ADR PFD 20441w203 609 15901 SH Sole 15901 COSTCO WHSL CORP NEW COM 22160K105 693 7291 SH Sole 7291 CREDIT SUISSE NASSAU BRH ETN LKD 30MLP 22542D852 4608 198860 SH Sole 198860 CSX CORP COM 126408103 392 17509 SH Sole 17509 CUMMINS INC COM 231021106 2595 26776 SH Sole 26776 CVS CAREMARK CORPORATION COM 126650100 2565 54891 SH Sole 54891 DANAHER CORP DEL COM 235851102 3983 76469 SH Sole 76469 DEERE & CO COM 244199105 2154 26639 SH Sole 26639 DEUTSCHE BK AG LDN BRH PS GOLD DS ETN 25154H756 299 60000 SH Sole 60000 DIAGEO P L C SPON ADR NEW 25243Q205 5553 53876 SH Sole 53876 DOMINION RES INC VA NEW COM 25746U109 846 15661 SH Sole 15661 DU PONT E I DE NEMOURS & CO COM 263534109 1697 33562 SH Sole 33562 E M C CORP MASS COM 268648102 478 18632 SH Sole 18632 EATON CORP COM 278058102 970 24473 SH Sole 24473 EL PASO PIPELINE PARTNERS L COM UNIT LPI 283702108 301 8897 SH Sole 8897 ENBRIDGE INC COM 29250N105 927 23215 SH Sole 23215 ENSCO PLC SHS CLASS A G3157S106 1872 39863 SH Sole 39863 ENTERPRISE PRODS PARTNERS L COM 293792107 431 8402 SH Sole 8402 EXXON MOBIL CORP COM 30231G102 4176 48802 SH Sole 48802 FOMENTO ECONOMICO MEXICANO S SPON ADR UNITS 344419106 426 4773 SH Sole 4773 FOOT LOCKER INC COM 344849104 4588 150047 SH Sole 150047 FREEPORT-MCMORAN COPPER & GO COM 35671D857 1114 32709 SH Sole 32709 FRESENIUS MED CARE AG&CO KGA SPONSORED ADR 358029106 416 5895 SH Sole 5895 GENERAL ELECTRIC CO COM 369604103 961 46125 SH Sole 46125 GENERAL MLS INC COM 370334104 955 24778 SH Sole 24778 GLAXOSMITHKLINE PLC SPONSORED ADR 37733W105 378 8294 SH Sole 8294 GOOGLE INC CL A 38259P508 5718 9857 SH Sole 9857 HEINZ H J CO COM 423074103 291 5350 SH Sole 5350 HERSHEY CO COM 427866108 2956 41045 SH Sole 41045 HOME DEPOT INC COM 437076102 4012 75706 SH Sole 75706 HSBC HLDGS PLC SPON ADR NEW 404280406 272 6171 SH Sole 6171 INTEL CORP COM 458140100 7221 270961 SH Sole 270961 INTERNATIONAL BUSINESS MACHS COM 459200101 9146 46762 SH Sole 46762 INTUITIVE SURGICAL INC COM NEW 46120E602 3297 5953 SH Sole 5953 ISHARES TR MSCI EMERG MKT 464287234 353 9016 SH Sole 9016 ISHARES TR RUSSELL MCP VL 464287473 16783 362324 SH Sole 362324 ISHARES TR RUSSELL MCP GR 464287481 25469 430296 SH Sole 430296 ISHARES TR RUSSELL1000VAL 464287598 15416 225978 SH Sole 225978 ISHARES TR RUSSELL1000GRW 464287614 23806 376493 SH Sole 376493 ISHARES TR RUSL 2000 VALU 464287630 17337 246298 SH Sole 246298 ISHARES TR RUSL 2000 GROW 464287648 12897 140999 SH Sole 140999 ISHARES TR RUSSELL 2000 464287655 256 3216 SH Sole 3216 ISHARES TR JPMORGAN USD 464288281 499 4350 SH Sole 4350 ISHARES TR S&P NTL AMTFREE 464288414 244 2214 SH Sole 2214 ISHARES TR HIGH YLD CORP 464288513 601 6587 SH Sole 6587 ISHARES TR BARCLYS MBS BD 464288588 219 2020 SH Sole 2020 ISHARES TR MSCI GRW IDX 464288885 18389 343342 SH Sole 343342 JOHNSON & JOHNSON COM 478160104 1189 17605 SH Sole 17605 JPMORGAN CHASE & CO COM 46625H100 1873 52411 SH Sole 52411 KINDER MORGAN ENERGY PARTNER UT LTD PARTNER 494550106 265 3378 SH Sole 3378 KODIAK OIL & GAS CORP COM 50015q100 223 27150 SH Sole 27150 KRAFT FOODS INC CL A 50075N104 454 11752 SH Sole 11752 LAUDER ESTEE COS INC CL A 518439104 2114 39056 SH Sole 39056 LOWES COS INC COM 548661107 1374 48304 SH Sole 48304 MACYS INC COM 55616P104 3112 90607 SH Sole 90607 MARATHON PETE CORP COM 56585A102 1367 30434 SH Sole 30434 MASTERCARD INC CL A 57636Q104 4533 10540 SH Sole 10540 MATTEL INC COM 577081102 1180 36380 SH Sole 36380 MCDONALDS CORP COM 580135101 2220 25080 SH Sole 25080 MELCO CROWN ENTMT LTD ADR 585464100 352 30528 SH Sole 30528 MICROSOFT CORP COM 594918104 6113 199821 SH Sole 199821 MOSAIC CO NEW COM 61945C103 250 4562 SH Sole 4562 NEW ORIENTAL ED & TECH GRP I SPON ADR 647581107 526 21460 SH Sole 21460 NEXTERA ENERGY INC COM 65339F101 231 3350 SH Sole 3350 NICE SYS LTD SPONSORED ADR 653656108 453 12370 SH Sole 12370 NORDSTROM INC COM 655664100 4995 100526 SH Sole 100526 NORFOLK SOUTHERN CORP COM 655844108 978 13631 SH Sole 13631 NOVARTIS A G SPONSORED ADR 66987V109 1346 24071 SH Sole 24071 OIL STS INTL INC COM 678026105 2473 37351 SH Sole 37351 ONEOK INC NEW COM 682680103 1063 25120 SH Sole 25120 ORACLE CORP COM 68389X105 4092 137793 SH Sole 137793 ORIX CORP SPONSORED ADR 686330101 489 10511 SH Sole 10511 PEPSICO INC COM 713448108 1014 14356 SH Sole 14356 PERRIGO CO COM 714290103 207 1758 SH Sole 1758 PFIZER INC COM 717081103 2707 117680 SH Sole 117680 PHILIP MORRIS INTL INC COM 718172109 3428 39288 SH Sole 39288 PNC FINL SVCS GROUP INC COM 693475105 2204 36073 SH Sole 36073 PROCTER & GAMBLE CO COM 742718109 2597 42394 SH Sole 42394 QUALCOMM INC COM 747525103 5916 106246 SH Sole 106246 REYNOLDS AMERICAN INC COM 761713106 898 20009 SH Sole 20009 RF MICRODEVICES INC COM 749941100 78 18304 SH Sole 18304 ROBERT HALF INTL INC COM 770323103 3263 114224 SH Sole 114224 ROSS STORES INC COM 778296103 3097 49580 SH Sole 49580 ROYAL DUTCH SHELL PLC SPON ADR B 780259107 1041 14892 SH Sole 14892 ROYAL DUTCH SHELL PLC SPONS ADR A 780259206 314 4660 SH Sole 4660 RYDEX ETF TRUST GUG S&P500 EQ WT 78355W106 11032 222785 SH Sole 222785 SALLY BEAUTY HLDGS INC COM 79546E104 2865 111298 SH Sole 111298 SANOFI SPONSORED ADR 80105n105 456 12076 SH Sole 12076 SAP AG SPON ADR 803054204 312 5251 SH Sole 5251 SELECT SECTOR SPDR TR SBI INT-ENERGY 81369Y506 221 3323 SH Sole 3323 SIEMENS A G SPONSORED ADR 826197501 363 4321 SH Sole 4321 SIMON PPTY GROUP INC NEW COM 828806109 2671 17162 SH Sole 17162 SOUTHERN CO COM 842587107 807 17430 SH Sole 17430 SPDR S&P 500 ETF TR TR UNIT 78462F103 11053 81208 SH Sole 81208 SPDR SERIES TRUST NUV HGHYLD MUN 78464A284 498 8876 SH Sole 8876 SPDR SERIES TRUST INTR TRM CORP BD 78464A375 1745 51120 SH Sole 51120 SPDR SERIES TRUST BARC CAPTL ETF 78464A474 1699 55785 SH Sole 55785 STARBUCKS CORP COM 855244109 3095 58050 SH Sole 58050 TEVA PHARMACEUTICAL INDS LTD ADR 881624209 666 16890 SH Sole 16890 TEXAS CAPITAL BANCSHARES INC COM 88224q107 251 6205 SH Sole 6205 TIM HORTONS INC COM 88706M103 503 9554 SH Sole 9554 TIMKEN CO COM 887389104 1740 38004 SH Sole 38004 TORONTO DOMINION BK ONT COM NEW 891160509 530 6773 SH Sole 6773 TRACTOR SUPPLY CO COM 892356106 215 2593 SH Sole 2593 TRANSDIGM GROUP INC COM 893641100 1721 12815 SH Sole 12815 UMB FINL CORP COM 902788108 915 17858 SH Sole 17858 UNILEVER PLC SPON ADR NEW 904767704 565 16752 SH Sole 16752 UNITED TECHNOLOGIES CORP COM 913017109 325 4297 SH Sole 4297 US BANCORP DEL COM NEW 902973304 2152 66930 SH Sole 66930 VALEANT PHARMACEUTICALS INTL COM 91911K102 247 5509 SH Sole 5509 VALERO ENERGY CORP NEW COM 91913Y100 4127 170880 SH Sole 170880 VANGUARD BD INDEX FD INC INTERMED TERM 921937819 4571 51467 SH Sole 51467 VANGUARD BD INDEX FD INC SHORT TRM BOND 921937827 3052 37621 SH Sole 37621 VANGUARD BD INDEX FD INC TOTAL BND MRKT 921937835 3466 41078 SH Sole 41078 VANGUARD INTL EQUITY INDEX F MSCI EMR MKT ETF 922042858 765 19159 SH Sole 19159 VANGUARD SCOTTSDALE FDS SHRT-TERM CORP 92206C409 238 3010 SH Sole 3010 VANGUARD TAX MANAGED INTL FD MSCI EAFE ETF 921943858 707 22385 SH Sole 22385 VERIZON COMMUNICATIONS INC COM 92343V104 995 22380 SH Sole 22380 VISA INC COM CL A 92826C839 559 4520 SH Sole 4520 VODAFONE GROUP PLC NEW SPONS ADR NEW 92857W209 2758 97879 SH Sole 97879 WALGREEN CO COM 931422109 902 30503 SH Sole 30503 WAL-MART STORES INC COM 931142103 1968 28226 SH Sole 28226 WELLS FARGO & CO NEW COM 949746101 4415 132030 SH Sole 132030 WHOLE FOODS MKT INC COM 966837106 2763 28985 SH Sole 28985 WISCONSIN ENERGY CORP COM 976657106 338 8540 SH Sole 8540 WYNDHAM WORLDWIDE CORP COM 98310W108 3330 63131 SH Sole 63131 YUM BRANDS INC COM 988498101 691 10727 SH Sole 10727 </TABLE> </TEXT> </DOCUMENT> </SEC-DOCUMENT>