10-K 1 elay_10k.htm FORM 10-K elay_10k.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
_________________________________________
 
FORM 10-K
_________________________________________
 
x     ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the fiscal year ended December 31, 2013

OR
 
o      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

  For the transition period from ______ to ______
 
Commission File Number: 000-54733
_________________________________________
 
 
ELAYAWAY, INC.
 (Exact name of registrant as specified in its charter)
_________________________________________
 
Delaware
 
20-8235863
(State or other jurisdiction of incorporation or organization)
 
(IRS Employer Identification No.)
     
3111 Mahan Drive, Suite 20 #121
Tallahassee, FL
 
32308
(Address of principal executive offices)
 
(Zip Code)

 Registrant’s telephone number, including area code: (850) 583-5019
_________________________________________
 
Securities registered under Section 12(b) of the Exchange Act:
None

Securities registered under Section 12(g) of the Exchange Act:
 
Common Stock, $0.001 Par Value
(Title of class)
_________________________________________
 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. o Yes x No

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  o Yes x No

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the preceding 12 months (or for such shorter period that the issuer was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. x Yes o No
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). x Yes o No

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of this chapter) is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company filer.  See definition of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
 
Large Accelerated Filer  o           Accelerated Filer  o            Non-Accelerated Filer  o           Smaller Reporting Company   x
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). o Yes x No
 
On June 30, 2012, the last business day of the registrant’s most recently completed second quarter, the aggregate market value of the Common Stock of the registrant was $1,000,922, based upon the closing price on that date of the Common Stock of the registrant on the OTC Bulletin Board system of $0.015.  For purposes of this response, the registrant has assumed that its directors, executive officers and beneficial owners of 5% or more of its Common Stock are deemed affiliates of the registrant.
 
As of as of March 28, 2014 the registrant had 2,640,511,601 shares of its Common Stock, $0.001 par value, outstanding.  
 


 
 

 
TABLE OF CONTENTS
 
     
Page
 
         
PART I.
       
Item 1.
Business
   
4
 
Item 1A.
Risk Factors
    11  
Item 1B.
Unresolved Staff Comments
   
19
 
Item 2.
Properties
   
19
 
Item 3.
Legal Proceedings
   
19
 
Item 4.
Mine Safety Disclosures
   
20
 
           
PART II.
         
Item 5.
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
   
21
 
Item 6.
Selected Financial Data
   
22
 
Item 7.
Management’s Discussion and Analysis of Financial Condition and Results of Operation
   
22
 
Item 7A.
Quantitative and Qualitative Disclosures About Market Risk
   
26
 
Item 8.
Financial Statements and Supplementary Data
   
27
 
Item 9.
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure
   
28
 
Item 9A.
Controls and Procedures
   
28
 
Item 9B.
Other Information
   
29
 
           
PART III.
         
Item 10.
Directors, Executive Officers and Corporate Governance
   
30
 
Item 11.
Executive Compensation
   
31
 
Item 12.
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
   
32
 
Item 13.
Certain Relationships and Related Transactions, and Director Independence
   
33
 
Item 14.
Principal Accounting Fees and Services
   
33
 
           
PART IV.
         
Item 15.
Exhibits, Financial Statement Schedules
   
34
 
           
 
Signatures
   
35
 
           
 
Exhibits
       
 
 
2

 
 
FORWARD LOOKING STATEMENTS
 
This report on Form 10-K contains forward-looking statements within the meaning of Rule 175 of the Securities Act of 1933, as amended, and Rule 3b-6 of the Securities Act of 1934, as amended, that involve substantial risks and uncertainties. These forward-looking statements are not historical facts, but rather are based on current expectations, estimates and projections about our industry, our beliefs and our assumptions. Words such as “anticipate,” “expects,” “intends,” “plans,” “believes,” “seeks” and “estimates” and variations of these words and similar expressions are intended to identify forward-looking statements. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. You should not place undue reliance on these forward-looking statements, which apply only as of the date of this Form 10-K. Investors should carefully consider all of such risks before making an investment decision with respect to the Company’s stock. The following discussion and analysis should be read in conjunction with our consolidated financial statements for eLayaway, Inc. Such discussion represents only the best present assessment from our Management.
 
 
3

 
 
PART I
 
Item 1.  Business

General Overview
 
We are a consolidated group of technology companies that specialize in the payments industry, for both online and bricks and mortar merchants. The Company also has several subsidiaries specializing in online malls, subscribed merchants, sports and entertainment ticket payment platforms, a travel payment platform, a health-related payment platform, and other avenues. The Company engages consumers under its multiple brand names and as a white-label payment technology provider to medium and large merchants.

We were founded in 2005 and the initial years were spent raising capital through friends and family thereby facilitating the growth of the Company from its pilot program launched 2006 and brand awareness stages to the extensive launch in 2012.

eLayaway, Inc.

eLayaway, Inc. (“ELAY”) is the parent company of six subsidiaries; DivvyTech, Inc. (“DivvyTech”), eLayaway.com, Inc. (“eLayaway.com”), PrePayGetaway.com, Inc. (“PrePayGetaway”), NuVidaPaymentPlan.com, Inc. (“NuVida”), PlanItPay.com, Inc. (“PlanItPay”), and Pay4Tix.com, Inc. (“Pay4Tix”).   ELAY provides the management, administrative, marketing and other pertinent focuses for its subsidiaries.

DivvyTech, Inc.

DivvyTech’s Technology and Product Development Division empowers retailers and payment processors with a customizable automated recurring payments administration system designed to manage layaway, leasing, micro-lending, layaway-credit hybrid programs and Automated Clearing House (“ACH”) programs.  Supported consumer funding sources include: ACH, cash, credit and debit cards.  By providing flexible and affordable payment options, retailers and processors increase consumer spending power and enhance their user experience.

DivvyTech’s Business Development and Merchant Network manages ELAY’s subsidiaries and provides sales and marketing support.
 
 
 
4

 
 
eLayaway.com, Inc.

Formerly known as eLayawayCOMMERCE, Inc., eLayaway.com is a patent-pending electronic, or Internet-based, payment process that was conceived to provide additional payment options to consumers and merchants (online and brick and mortar) alike. eLayaway®, like PayPal™, is a comprehensive solution for centralized payment processing.  While PayPal™ processes upfront full payment for goods and services, eLayaway® uses a layaway process to facilitate payment over time with delivery occurring once all payments are made in full.  While credit card issuers continue to reduce credit lines, charge predatory interest rates, and/or cancel accounts, eLayaway® fills the growing void left by the credit card industry’s pull back.

The eLayaway® budget-conscience payment option allows for consumer-directed partial payments to be made over time and for goods and/or services to be rendered once all payments have been made in full. The Company’s mission is to empower consumers with affordable and fiscally responsible payment methods and services. Equally as important, this provides merchants, both online and brick and mortar, more opportunities to provide goods and/or services thereby potentially being the difference for companies struggling to maintain or increase cash flow and/or affording them the opportunity to maintain their employment levels due wholly or partially to the options provided by eLayaway®.

We can accommodate multiple funding sources including, but not limited to, ACH, eLayaway Virtual Terminal, cash, bank debit cards, stored value debit cards, prepaid cards, retail location processor, mobile apps, and more.

The eLayawayMALL, the Internet’s largest layaway marketplace, provides eLayaway members with a place to purchase a variety of products and services made available through an affiliate relationship with name brand retailers. The mall provides a platform for affiliates and merchants to present their offering to consumers.

PlanItPay.com, Inc.

PlanItPay.com is an eCommerce merchant supported by a network of affiliate relationships.

Pay4Tx.com, Inc.

Formerly known as eLayawaySPORTS, Inc., Pay4Tix.com is a member-based sports and event tickets payment platform. Pay4Tix.com makes sporting and event tickets easier for consumers to afford by automating a pre-payment plan. The payment platform can be used by professional sports teams and event organizers to present an event and provide a layaway-based payment option to consumers.

PrePayGetaway.com, Inc.

Formerly known as eLayawayTRAVEL,Inc., PrePayGetaway.com is a member-based travel payment platform. PrePayGetaway.com makes travel packages easier for consumers to afford by automating a pre-payment plan. The payment platform can be used by travel agents and providers to present travel packages with a layaway-based payment option.

NuVidaPaymentPlan.com, Inc.

Formerly known as eLayawayHEALTH, NuVidaPaymentPlan.com is a member-based healthcare payment platform. NuVidaPaymentPlan.com makes healthcare services easier for patients to afford by automating a pre-payment plan. The payment platform can be used by healthcare providers to set up and manage a layaway-based payment option.

The Company reports its business under the following SIC Codes:
 
SIC Code
 
Description
     
6141
 
Personal Credit Institutions
5961
 
Retail - Catalog
 
Our corporate headquarters are located at 3111 Mahan Drive, Suite 20 #121, Tallahassee, Florida 32308. The Company’s primary web site is www.elayaway.com .  The web site is not incorporated in this Form 10-K.
 
 
5

 
 
The Industry
 
Consumer Economics
 
The national personal savings rate has reached negative levels. That fact coupled with overwhelming consumer debt and Americans living 10 to 20 years longer indicates that the next several decades may prove difficult for many.
 
Banks and credit card companies are partly to blame for our predicament. Their aggressive marketing tactics and minimum payment strategies have made it easy for consumers to overspend and overpay for money borrowed. Recent pressure from federal regulators has required many credit card companies to double their minimum payment requirements from 2% to 4% of the balance. Many of their customers living on a tight budget are finding it difficult to adjust. They are experiencing the true cost of credit. As interest rates increase (up to 29.99%) and consumers begin to reevaluate their spending habits, smart merchants will seek consumer-friendly payment alternatives.  The Federal government is attempting to regulate the credit card industry but, as in the past, these billion dollar companies will continue to find loopholes to the benefit of the credit card company and sometimes to the detriment of the cardholder.
 
The debt crisis has been solidified by the recent sub-prime market crash. All banks have drastically increased their credit qualifications due to increased defaults and delinquencies. This effect has left fewer and fewer consumers with access to credit. Credit card companies have decreased credit limits and/or cancelled accounts. The fall of the real estate market has also slowed spending from home equity accounts as a significant percent of mortgages are close to or exceed the current market value of the mortgaged property. These factors have created a storm that is causing a major decline in the access and use of credit. This situation has caused millions of consumers (and merchants alike) to seek out alternatives like eLayaway®. The FTC has acknowledged layaway as a viable option (see http://www.ftc.go v/bcp/edu/pubs/consumer/alerts/alt173.shtm and http://www.ftc.gov/bcp/edu/pubs/business/adv/bus17.shtm).

The sensitive nature of managing payments from the consumer’s perspective is the driving force behind many of the Company’s recent innovations. By leveraging the core of ELAY’s technology, the Company will be able to develop payment solutions that enhance the user experience and offer the consumer unprecedented access to the payment process.
 
Online Payment Processing

The most important part of selling online is securely accepting payments from customers. These payments range from a single transaction (i.e. the purchase of an item from a web site) to a series of transactions from a customer (i.e. the payment of membership fees or installment payments via a web site). Online payment processing offers a customer the convenience of submitting their bank account, credit card or other forms of payment on a web site, and allows merchants to receive money from this transaction. Recurring payment processing allows merchants to set up regularly scheduled payments for their customers for a series of transactions.
 
Online payment processing requires coordinating the flow of transactions among a complex network of financial institutions and processors. Fortunately, DivvyTech’s technology has simplified this process so that retailers, payment processors and financial institutions can create and manage a payment solution that is secure and seamless for all sides of the transaction. eLayaway.com is an example of a payment solution that is “Powered by DivvyTech.” It allows consumers to use ACH and cash payments collected via MoneyGram® to fund and manage layaway purchases. Additional payment solutions that are currently powered by DivvyTech include NuVidaPaymentPlan.com, Pay4Tix.com and PrePayGetaway.com.
 
Growth of the payment industry depends on continuous innovations designed to improve the security, efficiency and marketability of future payment solutions. PayPal™, the premier upfront payment source, became a powerful alternative to eBay®’s Billpoint (acquired by eBay® in 2002 for $43.5 million) resulting in eBay® buying the superior PayPal™ (also in 2002) for $1.5 billion.  eBay® also acquired BillMeLater® in 2008 for $850 million.

Online Retail

There are currently over 300 online retailers that each generates more than $20,000,000 in annual sales volume. We classify these merchants as enterprise-level merchants. This merchant segment represents 50% of all transactions online. Many of these enterprise level merchants are experiencing an increase in the denial rates of their own branded credit programs.

Additionally, over 900,000 small business merchants that each generates less than $20,000,000 in annual sales volume operate in the e-commerce marketplace. These merchants have traditionally struggled to offer additional credit-based multiple payment processes. The small business merchant market is growing by an average of 30% per year.
 
 
6

 

Customers
 
Merchants
 
The merchants that currently utilize and/or are target merchants range from online retailers, brick and mortar retailers, sports teams, travel companies, service industries, and health providers.  The Company currently has four divisions; Retail, Event Tickets, Travel, and Healthcare. Each is managed under their individual brands and web sites. They are: eLayaway.com, Pay4Tix.com, PrePayGetaway.com and NuVidaPaymentPlan.com respectively.
 
eLayaway.com supports the traditional retail industry at large.  This includes both online and brick and mortar retailers that sell general merchandise such as electronics, jewelry, appliances, toys, apparel, automotive, etc.  Major merchants/affiliates have included Best Buy®, The Home Depot®, Bass Pro Shop®, Apple®, Hyatt®, Ace®, GNC®, Mattel®, Radio Shack®, and others.
 
Pay4Tix.com currently provides layaway services for the purchase of season tickets for professional sports teams such as the NFL Minnesota Vikings.  Efforts are in process for expanding the team coverage with certain National Football League teams, the Major League Baseball, the National Basketball Association, and the National Hockey League. The platform is also being marketed to colleges and universities as well as event organizers.  The service would be applicable to event tickets and the sale of memorabilia and other related items.
 
PrePayGetaway.com is currently focused on the cruise industry and other packaged travel programs.  Relationships with other travel package providers and individual agents are pending.
 
NuVidaPaymentPlan.com will be offered to healthcare providers interested in offering payment flexibility for individuals desiring elective procedures. Disciplines include but are not limited to Cosmetic, Dentistry, Veterinary and more.  

Consumers

The consumers that utilize our online payment processor are not defined by any particular segment of the population as our service is used for anything from putting back-to-school items on layaway to putting season tickets for a professional sports team on layaway.  Although the average layaway is around $450, our layaways have historically ranged from approximately $25 to $19,000.  The consumers, due to the economic situations, have evolved into “planners” and are grasping the concept of budgeting which parallels the concept of what eLayaway can accommodate.
 
Historically, the consumers that subscribe to memberships are based in the United States.  The eLayaway® concept can be easily expanded to work with consumers internationally, especially countries such as Australia, Canada, and various European countries.  In 2011, the Company launched eApartado.com, the Spanish version of the eLayaway.com web site.

Spanish Web Site

On March 21, 2011 eLayaway, Inc. launched eApartado.com, a Spanish version of its web site. The site replicates the English web site, eLayaway.com. Site content, FAQ’s, alerts and the user interface will be offered in both English and Spanish. Although the application was designed to support multiple languages as well as manage different currencies, payment processing will be limited to U.S. merchants transacting in USD at this time. Spanish was chosen as the Company’s first multi-lingual release due to consumer demand and marketing opportunities with strategic partners currently engaged in the Hispanic market. The site will launch utilizing eLayaway’s existing network of merchants and affiliates. The Spanish version of eLayaway.com is accessible by clicking on a tab at the top of eLayaway.com or directly by visiting eApartado.com. The brand and the process will continue to be referred to as eLayaway.
 
According to the U.S. Census Bureau, approximately 15% of the U.S. population is Hispanic or over 45 million people. A recent Pew Home Broadband Adoption Report showed that 40% of Hispanic households have Internet connections at home. In 2010, comScore reported that more than 15% of U.S. Hispanic Internet users prefer Spanish as their language of choice when browsing the Internet.
 
 
7

 
 
Our Products and Services
 
We are active in the alternative payment processor industry providing online layaway to Internet based companies, to brick and mortar retailers and to other industries, including but not limited to, travel, sports and health.
 
Our Products

Members Products

eLayaway® Membership

eLayaway® provides its members with a debt-free payment option that enables them to purchase the items they want and/or need most, using a flexible payment plan that fits their budget. Our members also have access to various amenities on eLayaway® such as its patent pending payment calculator and extensive merchant network. In addition, customers receive weekly email newsletters that keep them informed about upcoming events, shopping trends, and benefits of eLayaway®. Our goal is to encourage a member base of smart, credit-conscious shoppers, who understand the value of intelligent shopping and remain loyal to eLayaway®.

There are two types of eLayaway® members: Standard and Advantage. Standard memberships are free to the consumer. Standard members pay a transaction fee to use the system. Advantage members are charged a monthly membership fee and a discount on future transactions. Qualified purchases are also reported to PRBC® where their payment history is recorded and reported to FICO® where it helps improve their Enhanced FICO® Score.

Merchant Products

Merchant Network

eLayaway® provides its online and brick and mortar merchants with a profitable alternative payment option that allows them to offer a unique feature that sets them apart from their competition. This option allows merchants to increase their market reach in addition to the merchants collecting 100% of the asking price for their goods and services. Many merchants use eLayaway® as a selling point to their customers and actively market eLayaway® throughout their web sites to stimulate interest in their shoppers. Merchants can generate additional revenue from selling products to shoppers who otherwise could not afford to buy them. eLayaway® merchants also benefit from the increased traffic their web sites generate from the growing member base of eLayaway®.

Merchants pay subscription and transaction fees to integrate and use the eLayaway® system.  In exchange for these fees, merchants receive access to the eLayaway® payment option, limited marketing support, and inclusion in the eLayaway® merchant directory and search engine.  The subscription fee and transaction fees are recognized as revenue on a monthly basis over the twelve-month subscription period.

The Layaway Generator™

The Layaway Generator is a prebuilt web-based application that allows brick and mortar merchants to create and manage custom layaway orders through their eLayaway Merchant Account. The Layaway Generator™ is simple to use and enables any merchant who does not have an eCommerce web site or POS kiosk to offer and manage layaway as a payment option to their customers. It is ideal for phone orders, email orders and physical storefronts. There is no integration required to get started and the process takes only minutes. A variation of The Layaway Generator™, called The Payment Plan Generator, will be used to support the healthcare providers that will be offering the NuVida Payment Plan. There is a one-time set up fee charged to register, as well as a transaction fee for funds processed through the program.
 
 
8

 
 
CSPEX (Centralized Strategic Placements Exchange) Network Access

CSPEX is a hosted eCommerce platform for retailers interested in accessing the shopping exchanges offered by several of the United States government federal agencies, including the armed forces. Additional member-based shopping exchanges are offered under this program. CSPEX offers retailer unprecedented access to millions of consumers. Retailers pay an integration fee charged for access to the network and commissions on any sales generated by the members.
 
We have several product/service initiatives under development:

Onsite Advertising Program

Merchants and affiliates are now able to advertise within the eLayawayMALL and member emails.  The ability to offer and manage advertising throughout the eLayaway sites was the result of technology acquired from CSP.

eLayaway Hosted Mall Upgrades

The scope of the eLayawayMALL.com, has expanded to allow existing eLayaway merchants and affiliates to buy advertising space in the mall and to upload and manage their own products and services within the mall. The acquisition of CSP brought with it the capabilities and programming needed to develop this initiative.

Post-Denial Conversion™

This product empowers lenders and retailers with the ability to convert a declined credit application into a sale by offering consumers a flexible and affordable layaway-credit hybrid plan. Retailers can choose to offer a full or partial layaway plan for customers that are declined credit. Additionally, credit can be used to collect a deposit while layaway can subsidize the sale.

Recurring Payment Processor

Offers retailers, payment processors and lenders the ability to set up, manage and automate a recurring payment withdrawal from a variety of payment methods. Withdrawal amounts and payment dates are preset by the biller. Duration and payment frequencies can be set to start or stop at any time, including in perpetuity. Common uses for subscription billing include: membership dues, newsletter fees, annual dues, lease payments, recurring donations, credit programs, annuities and subscription payment services.

Delayed Payment Processor

The product is designed to support secured financing programs. The process offers retailers, collection agencies and payment processors the ability to schedule a single payment from a consumer’s chosen payment method at a later date. Improve your bottom line and decrease your monthly collection turnover by providing this flexible payment alternative. Common uses include collection services and delayed billing.
 
Private Licensing Program

The eLayaway calculator will be customizable to match a licensed partner’s brand/program.  Additional services we may offer in the future include multiple languages for the U.S. site, international sites and enhanced credit reporting capabilities.

Relational Database Enhancements

Improved reporting and enhanced analytics will provide valuable data for the Company and its strategic partners. Industry statistics, trend reports and detailed transactional data will offer a unique and highly accurate insight into future consumer behavior. The precognitive nature of the data will also prove invaluable to the manufacturing, logistics and supply-chain management industry.
 
 
9

 

eLayaway ADVANTAGE Mall

A members-only eCommerce retail mall will be launched that will provide special discounts to eLayawayADVANTAGE members. This will benefits its members by saving them money and will provide added value to the popular program. The recent acquisition of CSP brought with it the capabilities and programming needed to expedite this initiative.

Competition

eLayaway®’s competitors are not limited to companies that offer online layaway. The Company is also in competition for end consumers with payment processors that do not offer layaway. The three top alternative payment processors are currently PayPal™, Google Checkout™, and BillMeLater®. All three of these processors provide distinctive features that set them apart from their competition. In addition to Internet companies, the Company faces competition from other merchant services and finance companies, including web service providers and from traditional point-of-sale (POS) equipment, software providers and systems already installed into operating merchants. The Company expects that large retailers will adopt a multichannel solution beginning with the adoption of e-commerce integration followed by brick and mortar application. If large (top 300) retailers reintroduce layaway in stores prior to eLayaway® integration, the Company’s ability to penetrate them could be harmed.

Strategy
 
In addition to building upon our foundation of fiscally-responsible spending and providing both consumers and merchants affordable and relevant financial solutions, we are leveraging eLayaway’s technology to create a core technology that could be used to create various payment solutions, including other layaway payment processors. This approach offers would-be competitors the affordable option of using DivvyTech’s core technology to create and manage their own payment solution, thereby ensuring our involvement in their endeavor and, more importantly, ensuring the integrity of the industry.

By leveraging state-of-the-art technology, implementing the latest sales strategies, engaging the market with effective marketing and following strict policies and procedures, we intend to become the standard of excellence by which others are measured. Continued development and innovation will ensure our relevance far into the future. Both our brands and our products will continue to evolve.

Suppliers
 
We are not dependent on any significant product or service from third parties.  We have strategic alliances with certain third parties.
 
Intellectual Property
 
Patents
 
We had a U.S. Provisional systems patent pending (Serial No. 60/727,519), non-provisional, executed inventor assignment document (Serial No. 11/550,301) for “Electronic Payment System and Method.” The patents are filed under the company name MDIP, LLC, which is a partnership incorporated for the full purpose of accommodating the Company’s current and future patents.  The partnership was wholly-owned by eLayaway.com, Inc. until MDIP, LLC was dissolved in 2010 and all rights of MDIP, LLC were assigned to eLayawayCOMMERCE, Inc.  On January 31, 2013, the Company filed a United States Provisional Patent Application for a customizable layaway and payment system.
 
Registered Trademarks
 
We have registered trademarks with the United States Patent and Trademark Office (USPTO) for the company name “eLayaway (stylized and/or with design)” (Serial No. 77/212,248); the Company logo “a stylized E in an egg shaped circle” (Reg No. 3,487,235 - current); and the Company tagline “Credit is Overrated”. The Company has capitalized $6,468 for the trademarks.
 
Copyrights

Although the Company does not hold registered copyrights, the Company does claim copyright protection on all text and graphics used in conjunction with their published digital media (web site and DVD) and published printed promotional materials as stated generally in Title 17 of the United States Code, Circular 92, Chapter 1, Section 102.
 
We plan to apply for additional patents, copyrights and trademarks as applicable, necessary or desirable in the evolution of our business.
 
 
10

 
 
Regulatory Matters
 
Our operations are not currently subject to any governmental regulations specific to layaway.  We do follow and consult relevant policies and procedures established for financial institutions to manage internal operations.
 
Employees
 
As of March 15, 20143, we had a total of one full time employee and three full time consultants. Our employees are not party to any collective bargaining agreement. We believe our relations with our employees are good.
 
Property
 
We lease approximately 200 square feet of office space in Tallahassee pursuant to a lease that is month to month. This facility serves as our corporate headquarters.
 
Available Information

All reports of the Company filed with the SEC are available free of charge through the SEC’s web site at www.sec.gov. In addition, the public may read and copy materials filed by the Company at the SEC’s Public Reference Room located at 100 F Street, N.E., Washington, D.C. 20549. The public may also obtain additional information on the operation of the Public Reference Room by calling the Commission at 1-800-SEC-0330.
 
Item 1A. Risk Factors
 
The following important factors among others, could cause our actual operating results to differ materially from those indicated or suggested by forward-looking statements made in this Form 10-K or presented elsewhere by management from time to time.

There are numerous and varied risks, known and unknown, that may prevent us from achieving our goals. If any of these risks actually occur, our business, financial condition or results of operation may be materially adversely affected. In such case, the trading price of our common stock could decline and investors could lose all or part of their investment.

Risks Related to Our Business
 
We have sustained recurring losses since inception and expect to incur additional losses in the foreseeable future.
 
We were formed on September 8, 2005 and have reported annual net losses since inception. For our year ended December 31, 2013 and 2012, we experienced net losses of $4,568,261 and $2,861,346, respectively. We used cash in operating activities of $291,931 and $1,063,322 in 2013 and 2012, respectively. As of December 31, 2013, we had an accumulated deficit of $23,146,869. In addition, we expect to incur additional losses in the foreseeable future, and there can be no assurance that we will ever achieve profitability. Our future viability, profitability and growth depend upon our ability to successfully operate, expand our operations and obtain additional capital. There can be no assurance that any of our efforts will prove successful or that we will not continue to incur operating losses in the future.
 
We do not have substantial cash resources and if we cannot raise additional funds or generate more revenues, we will not be able to pay our vendors and will probably not be able to continue as a going concern.
 
As of December 31, 2013, our available cash balance was $3,115. We will need to raise additional funds to pay outstanding vendor invoices and execute our business plan. Our future cash flows depend on our ability to enter into, and be paid under, contracts with merchants to provide our online layaway services. There can be no assurance that additional funds will be available when needed from any source or, if available, will be available on terms that are acceptable to us.
 
 
11

 
 
We may be required to pursue sources of additional capital through various means, including joint-venture projects and debt or equity financings. Future financings through equity investments will be dilutive to existing stockholders. Also, the terms of securities we may issue in future capital transactions may be more favorable for our new investors. Newly-issued securities may include preferences, superior voting rights, the issuance of warrants or other convertible securities, which will have additional dilutive effects. Further, we may incur substantial costs in pursuing future capital and/or financing, including investment banking fees, legal fees, accounting fees, printing and distribution expenses and other costs. We may also be required to recognize non-cash expenses in connection with certain securities we may issue, such as convertible notes and warrants, which will adversely impact our financial condition and results of operations.
 
Our ability to obtain needed financing may be impaired by such factors as the weakness of capital markets and the fact that we have not been profitable, which could impact the availability or cost of future financings. If the amount of capital we are able to raise from financing activities, together with our revenues from operations, is not sufficient to satisfy our capital needs, even to the extent that we reduce our operations accordingly, we may be required to cease operations.
 
We have a limited operating history, and it may be difficult for potential investors to evaluate our business.
 
We began operations in September 2005. Our limited operating history makes it difficult for potential investors to evaluate our business or prospective operations. Since our formation, we have generated only limited revenues. Our revenues were $119,996 and $116,153 for the years ended December 31, 2013 and 2012, respectively.  As an early-stage company, we are subject to all the risks inherent in the initial organization, financing, expenditures, complications and delays inherent in a relatively new business. Investors should evaluate an investment in us in light of the uncertainties encountered by such companies in a competitive environment. Our business is dependent upon the implementation of our business plan, as well as the ability of our merchants to enter into agreements with consumers for their respective products and/or services.  There can be no assurance that our efforts will be successful or that we will be able to attain profitability.
 
Competition may increase in the online layaway market.
 
We may in the future compete for potential customers with companies not yet offering online layaway services but currently offering other payment alternatives and/or new companies to the industry. Competition in the alternative payment industry may increase in the future, partly due to the current economic situation in the United States and internationally.  Increased competition could result in price reductions, reduced margins or loss of market share and greater competition for major merchants.
 
There can be no assurance that we will be able to compete successfully against future competitors. If we are unable to compete effectively, or if competition results in a deterioration of market conditions, our business and results of operations would be adversely affected.
 
Our profitability depends, in part, on our success and brand recognition and we could lose our competitive advantage if we are not able to protect our trademarks and pending patents, if issued, against infringement, and any related litigation could be time-consuming and costly.
 
We believe our brand has gained substantial recognition by consumers and merchants in the United States. We have registered the “eLayaway” and the “e” egg trademarks with the United States Patent and Trademark Office. Use of our trademarks or similar trademarks by competitors in geographic areas in which we have not yet operated could adversely affect our ability to use or gain protection for our brand in those markets, which could weaken our brand and harm our business and competitive position. In addition, any litigation relating to protecting our trademarks and patents against infringement could be time consuming and costly.
 
The success of our business depends on the continuing contributions of Sergio A. Pinon, founder, and other key personnel who may terminate their employment with us at any time, and we will need to hire additional qualified personnel.
 
We rely heavily on the services of Sergio A. Pinon, founder, chairman of the board of directors and our chief executive officer, as well as several other management personnel. Loss of the services of any such individual would adversely impact our operations. In addition, we believe our technical personnel represent a significant asset and provide us with a competitive advantage over many of our competitors and that our future success will depend upon our ability to retain these key employees and our ability to attract and retain other skilled financial, marketing, technical and managerial personnel.
 
 
12

 
 
If we are unable to attract, train and retain highly qualified personnel, the quality of our services may decline and we may not successfully execute our internal growth strategies.
 
Our success depends in large part upon our ability to continue to attract, train, motivate and retain highly skilled and experienced employees, including technical personnel. Qualified technical employees periodically are in great demand and may be unavailable in the time frame required to satisfy our customers’ requirements. While we currently have available technical expertise sufficient for the requirements of our business, expansion of our business could require us to employ additional highly skilled technical personnel.
 
There can be no assurance that we will be able to attract and retain sufficient numbers of highly skilled technical employees in the future. The loss of personnel or our inability to hire or retain sufficient personnel at competitive rates of compensation could impair our ability to secure and complete customer engagements and could harm our business.
 
We are exposed to risks associated with the ongoing financial crisis and weakening global economy, which increase the uncertainty of consumers purchasing products and/or services.
 
The recent severe tightening of the credit markets, turmoil in the financial markets, and weakening global economy are contributing to a decrease in consumer confidence.  If these economic conditions are prolonged or deteriorate further, the market for layaway services and online payment solutions in general will decrease accordingly.

Risks Relating to Our Industry
 
We have experienced technological changes in our industry. New technologies may provide additional alternatives and result in a decrease in our consumer base.
 
The alternative payment industry, in general, is subject to technological change. Our future success will depend on our ability to appropriately respond to changing technologies and changes in function of products and quality. If we adopt products and technologies that are not attractive to consumers, we may not be successful in capturing or retaining a significant share of our market. In addition, some new technologies are relatively untested and unperfected and may not perform as expected or as desired, in which event our adoption of such products or technologies may cause us to lose money.
 
Existing regulations, and changes to such regulations, may present technical, regulatory and economic barriers to the use of our products and/or services, which may significantly reduce demand for our products.
 
Our services, which utilize the consumers’ monies and maintained in accounts with our banks, HSBC Bank and SunTrust Bank, are not directly regulated at this time.  The Company does follow and consult relevant policies and procedures established for financial institutions to manage internal operations.

Our services, which utilize the consumers’ monies and maintained in an escrow account with our bank, SunTrust Bank, are not directly regulated at this time.  The Company does follow and consult relevant policies and procedures established for financial institutions to manage internal operations.

More individuals are using non-PC devices to access the Internet.

The number of people who access the Internet through devices other than personal computers, including mobile telephones, personal digital assistants (“PDA”s), smart phones and handheld computers and video game consoles, as well as television set-top devices, has increased dramatically in the past few years. If the Company is slow to develop products and technologies that are compatible with non-PC communications devices, eLayaway® will fail to capture a significant share of an increasingly important portion of the market.
 
 
13

 
 
Interruption or failure of our information technology and communications systems could hurt the Company’s ability to effectively provide its products and services, which could damage eLayaway®’s reputation and harm its operating results.

The availability of the Company’s products and services depends on the continuing operation of eLayaway®’s information technology and communications systems. Any damage to, or failure of, eLayaway®’s systems could result in interruptions in its service, which could reduce the Company’s revenues and profits, and ultimately, damage eLayaway®’s brand name.
 
Our business depends on the services of our bank, SunTrust.
 
SunTrust is considered to be a large national bank.  Its stability, or lack thereof, could create various issues related to our services.  Other banks are viable alternatives but, without the services of a stable international bank, the offering of our services could be at risk.
 
Our success depends on providing products and services that make using the Internet and eLayaway® a sensible and enjoyable experience for our members and a profitable supplement for the Company’s merchants.

Our Company must continue to invest significant resources in research and development to enhance its web search technology, its existing products and services, and introduce new products and services that consumers can easily and effectively use. The Company’s operating results would also suffer if our innovations were not responsive to the needs of our users. This may force the Company to compete in different ways and expend significant resources to remain competitive.

Our Company has experienced, and continues to experience, rapid growth in operations, which has placed, and will continue to place, significant demands on its management, operational and financial infrastructure.

If the Company does not effectively manage its growth, the quality of its products and services could suffer, which could negatively affect the Company’s brand and operating results. To effectively manage this growth, the Company will need to continue to improve its operational, financial and management controls and its reporting systems and procedures. Failure to implement these improvements could hurt the Company’s ability to manage its growth and financial position.

The brand identity that the Company has developed has significantly contributed to the success of its business. Maintaining and enhancing the consumer-facing “eLayaway®” brand and the business-facing DivvyTech brand is critical to expanding the Company’s base of users, advertisers, members, and other partners.

The Company believes that the importance of brand recognition will increase due to the relatively low barriers to entry in the Internet market. If the Company fails to maintain and enhance the “eLayaway®“ and “DivvyTech” brands, or if it incurs excessive expenses in this effort, the Company’s business, operating results and financial condition will be materially and adversely affected. Maintaining and enhancing the brands will depend largely on the Company’s ability to be a technology leader and continue to provide high-quality products and services.
 
eLayaway®’s competitors are not limited to companies that offer online layaway. The Company is also in competition for end consumers with payment processors that do not offer layaway.

The three top alternative payment processors are currently PayPal™, Google Checkout™, and BillMeLater®. All three of these processors provide distinctive features that set them apart from their competition. In addition to Internet companies, the Company faces competition from other merchant services and finance companies, including web service providers and from traditional point-of-sale (POS) equipment, software providers and systems already installed into operating merchants. The Company expects that large retailers will adopt a multichannel solution beginning with the adoption of e-commerce integration followed by brick and mortar application. If large (top 300) retailers reintroduce layaway in stores prior to eLayaway® Internet integration, the Company’s ability to penetrate them could be harmed.
 
 
14

 

The Company's success will, in large measure, depend on acceptance of its patent-pending payment process, by both consumer and merchants. Achieving such acceptance will require a significant marketing investment.

The Company's success will be dependent on acceptance of its proposed services. Such acceptance cannot be assured nor can it be assured that its services can be developed or performed at acceptable cost levels. The Company’s inability to successfully market its products and services could result in the loss of some or all of your investment. If the Company’s service fails to generate the level of demand it anticipates, the Company will realize a lower than expected return from its investment in research and development and the Company’s results of operations may suffer. Furthermore, the Company has limited historical operations. As an early-stage company, the Company may be viewed negatively by the marketplace and acceptance of its services may suffer.  

The Company treats its proprietary information as confidential and relies on internal nondisclosure safeguards and on laws protecting trade secrets, all to protect its proprietary information.

There can be no assurance that these measures will adequately protect the confidentiality of the Company's proprietary information or that others will not independently develop products or technology that are equivalent or superior to those of the Company. The Company’s patents, trademarks, trade secrets, copyrights and/or other intellectual property rights are important assets to the Company. Various events outside of the Company’s control pose a threat to its intellectual property rights as well as to the Company’s products and services. Although the Company seeks to obtain patent protection for its systems, it is possible that the Company may not be able to protect some of these innovations. There is always the possibility, despite the Company’s efforts, that the scope of the protection gained will be insufficient or that an issued patent may be deemed invalid or unenforceable.
 
Risks Relating to Our Organization and Our Common Stock
 
As of April 12, 2010, we became a consolidated subsidiary of a company that is subject to the reporting requirements of federal securities laws, which can be expensive and may divert resources from other projects, thus impairing our ability to grow.
 
As a result of the Merger, we became a public reporting company and, accordingly, subject to the information and reporting requirements of the Exchange Act and other federal securities laws, including compliance with the Sarbanes-Oxley Act of 2002 (the “Sarbanes-Oxley Act”). The costs of preparing and filing annual and quarterly reports, proxy statements and other information with the SEC (including reporting of the Merger) and furnishing audited reports to stockholders will cause our expenses to be higher than they would have been if we remained privately held and did not consummate the Merger.
 
If we fail to establish and maintain an effective system of internal control, we may not be able to report our financial results accurately or to prevent fraud. Any inability to report and file our financial results accurately and timely could harm our reputation and adversely impact the trading price of our common stock.
 
It may be time consuming, difficult and costly for us to develop and implement the internal controls and reporting procedures required by the Sarbanes-Oxley Act. We may need to hire additional financial reporting, internal controls and other finance personnel in order to develop and implement appropriate internal controls and reporting procedures. Effective internal control is necessary for us to provide reliable financial reports and prevent fraud. If we cannot provide reliable financial reports or prevent fraud, we may not be able to manage our business as effectively as we would if an effective control environment existed, and our business and reputation with investors may be harmed. In addition, if we are unable to comply with the internal controls requirements of the Sarbanes-Oxley Act, then we may not be able to obtain the independent accountant certifications required by such act, which may preclude us from keeping our filings with the SEC current and may adversely affect any market for, and the liquidity of, our common stock.
 
Public company compliance may make it more difficult for us to attract and retain officers and directors.
 
The Sarbanes-Oxley Act and new rules subsequently implemented by the SEC have required changes in corporate governance practices of public companies. As a public company, we expect these new rules and regulations to increase our compliance costs and to make certain activities more time consuming and costly. As a public company, we also expect that these new rules and regulations may make it more difficult and expensive for us to obtain director and officer liability insurance in the future and we may be required to accept reduced policy limits and coverage or incur substantially higher costs to obtain the same or similar coverage. As a result, it may be more difficult for us to attract and retain qualified persons to serve on our board of directors or as executive officers.
 
 
15

 
 
Because we became public by means of a merger, we may not be able to attract the attention of major brokerage firms.
 
There may be risks associated with us becoming public through a merger. Securities analysts of major brokerage firms may not provide coverage of us since there is no incentive to brokerage firms to recommend the purchase of our common stock. No assurance can be given that brokerage firms will, in the future, want to conduct any secondary offerings on behalf of our post-Merger company.
   
Our stock price may be volatile.
 
The market price of our common stock is likely to be highly volatile and could fluctuate widely in price in response to various factors, many of which are beyond our control, including the following:
 
 
changes in our industry;
 
 
competitive pricing pressures;
 
 
Our ability to obtain working capital financing;

 
additions or departures of key personnel;
 
 
limited “public float” in the hands of a small number of persons whose sales or lack of sales could result in positive or negative pricing pressure on the market price for our common stock;
     
  
sales of our common stock;
 
 
our ability to execute our business plan;
 
 
operating results that fall below expectations;
 
 
loss of any strategic relationship;
 
 
regulatory developments;
 
 
economic and other external factors; and
 
 
period-to-period fluctuations in our financial results.
 
In addition, the securities markets have from time to time experienced significant price and volume fluctuations that are unrelated to the operating performance of particular companies. These market fluctuations may also materially and adversely affect the market price of our common stock.
 
We may not pay dividends in the future. Any return on investment may be limited to the value of our common stock.
 
We do not anticipate paying cash dividends in the foreseeable future. The payment of dividends on our common stock will depend on earnings, financial condition and other business and economic factors affecting us at such time as our board of directors may consider relevant. If we do not pay dividends, our common stock may be less valuable because a return on your investment will only occur if our stock price appreciates.
 
 
16

 
 
There is currently no liquid trading market for our common stock and we cannot ensure that one will ever develop or be sustained.
 
To date there has not been a liquid trading market for our common stock. We cannot predict how liquid the market for our common stock might become. As soon as is practicable after becoming eligible, we anticipate applying for listing of our common stock on either the NYSE Amex Equities, The NASDAQ Capital Market or other national securities exchange, assuming that we can satisfy the initial listing standards for such exchange. We currently do not satisfy the initial listing standards for any of these exchanges, and cannot ensure that we will be able to satisfy such listing standards or that our common stock will be accepted for listing on any such exchange. Should we fail to satisfy the initial listing standards of such exchanges, or our common stock is otherwise rejected for listing and remains quoted on the OTC Bulletin Board or is suspended from the OTC Bulletin Board, the trading price of our common stock could suffer and the trading market for our common stock may be less liquid and our common stock price may be subject to increased volatility.
 
Furthermore, for companies whose securities are quoted on the OTC Bulletin Board, it is more difficult (i) to obtain accurate quotations, (ii) to obtain coverage for significant news events because major wire services generally do not publish press releases about such companies and (iii) to obtain needed capital.
 
Our common stock is currently considered a “penny stock,” which may make it more difficult for our investors to sell their shares.
 
Our common stock is currently considered a “penny stock” and may continue in the future to be subject to the “penny stock” rules adopted under Section 15(g) of the Exchange Act. The penny stock rules generally apply to companies whose common stock is not listed on The NASDAQ Stock Market or other national securities exchange and trades at less than $5.00 per share, other than companies that have had average revenue of at least $6,000,000 for the last three years or that have tangible net worth of at least $5,000,000 ($2,000,000 if the company has been operating for three or more years). These rules require, among other things, that brokers who trade penny stock to persons other than “established customers” complete certain documentation, make suitability inquiries of investors and provide investors with certain information concerning trading in the security, including a risk disclosure document and quote information under certain circumstances. Many brokers have decided not to trade penny stocks because of the requirements of the penny stock rules and, as a result, the number of broker-dealers willing to act as market makers in such securities is limited. If we remain subject to the penny stock rules for any significant period, it could have an adverse effect on the market, if any, for our securities. Since our securities are subject to the penny stock rules, investors may find it more difficult to dispose of our securities.
 
Offers or availability for sale of a substantial number of shares of our common stock may cause the price of our common stock to decline.
 
If our stockholders sell substantial amounts of our common stock in the public market, or upon the expiration of any statutory holding period under Rule 144, or issued upon the exercise of outstanding options or warrants, it could create a circumstance commonly referred to as an “overhang” and in anticipation of which the market price of our common stock could fall. The existence of an overhang, whether or not sales have occurred or are occurring, also could make more difficult our ability to raise additional financing through the sale of equity or equity-related securities in the future at a time and price that we deem reasonable or appropriate.
 
The Company has convertible notes with a potential of significant dilution to the current amount of common stock outstanding.

The Company has $974,615 of convertible notes which would convert into 1,269,756,363 shares of common stock based on the closing price as of December 31, 2013 ($0.0004).  The convertible notes have beneficial conversion features with a discount of 30% to 50% of the current market price.
 
 
17

 

The Company is in default with several of its noteholders as reflected below and disclosed with this report in Note 7 of the Notes to the Consolidated Financial Statements dated December 31, 2013.

   
Principal
 
Notes and convertible notes, net of discounts
     
Gary Kline
  $ 56,000  
Gary Kline
    55,000  
Gary Kline
    75,000  
Gary Kline
    23,500  
James E. Pumphrey
    25,883  
Evolution Capital, LLC
    11,500  
Evolution Capital, LLC
    75,000  
Evolution Capital, LLC
    22,750  
Evolution Capital, LLC
    20,255  
Evolution Capital, LLC
    36,580  
Evolution Capital, LLC
    12,990  
Hanson Capital, LLC
    98,500  
KAJ Capital, LLC
    10,000  
Robert Salie - Line of Credit
    400,000  
Salie Family Limited Partnership
    50,000  
Transfer Online, Inc.
    15,400  
Transfer Online, Inc.
    25,000  
Transfer Online, Inc.
    35,000  
Transfer Online, Inc.
    45,000  
Transfer Online, Inc.
    55,000  
Douglas Pinard
    20,000  
Richard St. Cyr
    17,000  
Susan Jones
    58,333  
Ventana Capital Partners, Inc.
    20,000  
Asher Enterprises, Inc.
    650  
Asher Enterprises, Inc.
    39,850  
Asher Enterprises, Inc.
    32,500  
Thomas Carluccio, Jr.
    5,000  
Thomas Carluccio, Jr.
    5,000  
         
Notes, convertible notes, and lines of credit payable to related parties, net of discounts
 
Bruce Harmon
    157,260  
Bruce Harmon
    10,000  
Bruce Harmon
    52,010  
Bruce Harmon
    15,000  
Bruce Harmon
    15,000  
Bruce Harmon
    10,138  
Bruce Harmon
    5,000  
Bruce Harmon
    5,000  
Sergio Pinon
    5,000  
Sergio Pinon
    5,000  
Lakeport Business Services, Inc.
    45,000  
Lakeport Business Services, Inc.
    47,235  
Lakeport Business Services, Inc. - Line of Credit
    200,615  
Total
  $ 1,918,949  
 
 
18

 
 
Sergio A. Pinon, our chief executive officer and vice-chairman of our board of directors, beneficially owns a substantial portion of our outstanding common stock and preferred stock, which enables him to influence many significant corporate actions and in certain circumstances may prevent a change in control that would otherwise be beneficial to our stockholders.
 
Sergio A. Pinon beneficially owns, as of December 31, 2013, approximately 10.0% of our outstanding shares of common stock and 74.2% of our outstanding shares of preferred stock (1,255 shares of Series E preferred stock and 5,000 shares of Series G preferred stock). As a percentage of votes, Mr. Pinon holds approximately 10.1% of the total outstanding votes. The Series E preferred stock has super voting rights of fifteen votes for every one share. The Series G preferred stock has super voting rights of ten thousand votes for every one share. Therefore, he controls 10.1% of the outstanding voting rights at December 31, 2013. As such, he has a substantial impact on matters requiring the vote of the stockholders, including the election of our directors and most of our corporate actions. This control could delay, defer, or prevent others from initiating a potential merger, takeover or other change in our control, even if these actions would benefit our stockholders and us. This control could adversely affect the voting and other rights of our other stockholders and could depress the market price of our common stock.

Robert D. Salie, father of former officer and director Douglas Salie, a note holder of the Company, filed a lawsuit in January 2012 alleging default on the two notes payable which could materially affect the Company.

The Company was served on January 30, 2013 in Robert D. Salie and Salie Family Limited Partnership v eLayaway, Inc. with claims on two notes payable to Dr. Salie and an entity controlled by him. The two notes payable in principal are $450,000 plus accrued interest. The Company does not deny the claim and has attempted to negotiate a payment arrangement prior to the lawsuit, which negotiations were unsuccessful. On August 30, 2013, a judgment was awarded to Dr. Salie.

Item 1B.  Unresolved Staff Comments

None.
 
Item 2.  Properties

We lease approximately 200 square feet of office space in Tallahassee pursuant to a lease that is month to month. This facility serves as our corporate headquarters.
 
Item 3.  Legal Proceedings

From time to time, we may be involved in litigation relating to claims arising out of our operations in the normal course of business. As of March 15, 2014, there were no pending or threatened lawsuits that could reasonably be expected to have a material effect on the results of our operations except as follows:

In 2008, a former employee who served as the CEO of the Company and was an original founder of the Company was terminated for alleged wrongdoings. The Company alleges that this individual illegally deposited investor funds into company bank accounts not authorized by the board of directors and wrote unauthorized checks, combined for approximately $371,000. Subsequently, this individual allegedly withdrew the deposited funds and deposited them into accounts not controlled by the Company. The Board of Directors, upon knowledge of this activity, removed this individual from the Company. The Company has turned this matter over to the Florida Department of Law Enforcement. In 2010, the Company determined that it does not believe that these funds are recoverable.

In March 2011, Thomas R. Park, a former employee who served as the CFO of the Company from 2007 to 2008, contacted the Company demanding that the Company issue additional stock of the Company to pay him additional ownership in the Company as a commission for investments made by third parties in the Company during this timeframe. On April 25, 2011, Mr. Park filed a suit, Thomas R. Park v eLayawayCOMMERCE, Inc., et al , in the Circuit Court for the Second Judicial Circuit in and for Leon County, Florida, Civil Division. The Company’s position is that the claim is without merit as a matter of law. The demand by the former officer is material and potentially detrimental in the Company’s efforts to procure additional funding. The Company, prior to the lawsuit being filed, had issued what it believes to be a fair settlement offer, even though the Company firmly believed that the former officer had no legitimate grounds to substantiate his claims, and the former officer has responded with a counter-offer which is deemed to not be feasible as it was unreasonable. The Company settled the lawsuit in June 2011 with the issuance of 600,000 warrants for common stock. The Company maintains that the claims were without merit but opted to settle to avoid legal costs.
 
 
19

 

In December 2011, the Board of Directors and the majority of the shareholders of the Company terminated for cause, Douglas Salie, the CEO, Chairman and member of the Board of Directors.  Mr. Salie has indicated that he believes his termination was wrongful.  The Company firmly believes that its actions were justified and defendable.  The Company does not believe that litigation in this matter is pending.

In October 2012, Douglas Pinard, a former owner of CSP (see Note 2), resigned from the Company.  Certain monies were due to Mr. Pinard related to accrued payroll and notes payable.  Mr. Pinard threatened litigation, and both parties agreed upon a settlement requiring the Company to pay Mr. Pinard a settlement of $40,000 for those liabilities.  The Company paid Mr. Pinard $20,000 according to the conditions of the settlement agreement.  The Company then notified Mr. Pinard that in its opinion, Mr. Pinard had breached the settlement agreement by not returning all of the Company’s assets which Mr. Pinard had in his possession at the time of termination.  Therefore, the final $20,000 was not paid to Mr. Pinard.  Due to the nonpayment, Mr. Pinard alleges that the Company breached the settlement agreement.  Mr. Pinard indicated that he would seek legal recourse.  To the Company’s knowledge, no further actions has been taken by Mr. Pinard.

In January of 2013, Dr. Robert Salie, father of former chief executive officer and chairman, Douglas Salie, who was terminated for cause, filed a suit, Robert D. Salie and Salie Family Limited Partnership v eLayaway, Inc., in the Circuit Court for the Second Judicial Circuit in and for Leon County, Florida, Civil Division.  The lawsuit is in regards to notes payable with claims of approximately $565,000 in principal and accrued interest.  In October 2012, the Company offered Dr. Salie a principal and interest repayment plan utilizing a third party, but Dr. Salie rejected the Company’s offer.  On August 30, 2013, a judgment was awarded to Dr. Salie.
 
In March 2013, ASC Recap, LLC (“ASC”) filed a Joint Motion for Approval of Settlement Agreement and Stipulation, and Request for Fairness Hearing in the Circuit Court of the Second Judicial Circuit in and for Leon County, Florida, Case No. 2012-CA-4074.  ASC has contracted with various note holders of the Company to acquire approximately $1,481,830 of Company debt and subsequently converting the debt to common stock of the Company pursuant to Section 3(a)(10) of the Securities Act of 1933, which allows the exchange of claims, securities, or property for stock when the arrangement is approved for fairness by a court proceeding.  The Company has agreed to these terms as the acquisition of these debts and subsequent conversion would alleviate a significant portion of the Company’s liabilities.  A fairness hearing was held on May 14, 2013 and the arrangement was approved.

On October 31, 2013, the Company entered into a settlement with Dr. Jason Cohen in regards to the guaranteed value associated with his purchase in 2011 of a convertible note and simultaneous conversion into common stock.  The guarantee was for $25,000.  As Dr. Cohen had not realized the agreed upon value, the Company and Dr. Cohen agreed to release the guarantee with the issuance of an additional 25,000,000 shares of common stock to Dr. Cohen which was subsequently issued to Dr. Cohen.

There are no other proceedings in which any of our directors, officers or affiliates, or any registered or beneficial shareholder, is an adverse party or has a material interest adverse to our interest.

Item 4.  Mine Safety Disclosures.

Not applicable.
 
 
20

 
 
PART II
 
Item 5.  Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.

Market for Common Equity

Market Information

The Company’s common stock is traded on the NASDAQ OTC Bulletin Board under the symbol “ELAY.OB.” As of December 31, 2013, the Company’s common stock was held by 325 shareholders of record, which does not include shareholders whose shares are held in street or nominee name.

The Company’s shares commenced trading on or about February 10, 2009 (for Tedom Capital, Inc.). The following chart is indicative of the fluctuations in the stock prices:
 
   
For the Years Ended December 31,
 
   
2013
   
2012
 
   
High
   
Low
   
High
   
Low
 
                         
First Quarter
 
$
0.28
   
$
0.06
   
$
0.05
   
$
0.021
 
Second Quarter
 
$
0.06
   
$
0.02
   
$
0.035
   
$
0.0115
 
Third Quarter
 
$
0.02
   
$
0.0023
   
$
0.017
   
$
0.0027
 
Fourth Quarter
 
$
0.0034
   
$
0.0003
   
$
0.0075
   
$
0.0014
 
 
The Company’s transfer agent is Transfer Online, Inc., of Portland, Oregon.
 
Dividend Distributions
 
We have not historically distributed dividends to stockholders.
 
Securities authorized for issuance under equity compensation plans
 
The Company does not have any equity compensation plans except for the stock option plan.
 
Penny Stock
 
Our common stock is considered "penny stock" under the rules the Securities and Exchange Commission (the "SEC") under the Securities Exchange Act of 1934. The SEC has adopted rules that regulate broker-dealer practices in connection with transactions in penny stocks. Penny stocks are generally equity securities with a price of less than $5.00, other than securities registered on certain national securities exchanges or quoted on the NASDAQ Stock Market System, provided that current price and volume information with respect to transactions in such securities is provided by the exchange or quotation system. The penny stock rules require a broker-dealer, prior to a transaction in a penny stock, to deliver a standardized risk disclosure document prepared by the Commission, that:
 
-
contains a description of the nature and level of risks in the market for penny stocks in both public offerings and secondary trading;
-
contains a description of the broker's or dealer's duties to the customer and of the rights and remedies available to the customer with respect to a violation to such duties or other requirements of Securities' laws; contains a brief, clear, narrative description of a dealer market, including bid and ask prices for penny stocks and the significance of the spread between the bid and ask price;
-
contains a toll-free telephone number for inquiries on disciplinary actions;
-
defines significant terms in the disclosure document or in the conduct of trading in penny stocks; and
-
contains such other information and is in such form, including language, type, size and format, as the Commission shall require by rule or regulation.
 
 
21

 
 
The broker-dealer also must provide, prior to effecting any transaction in a penny stock, the customer with:
 
bid and offer quotations for the penny stock;
the compensation of the broker-dealer and its salesperson in the transaction;
the number of shares to which such bid and ask prices apply, or other comparable information relating to the depth and liquidity of the marker for such stock; and
monthly account statements showing the market value of each penny stock held in the customer's account.
 
In addition, the penny stock rules that require that prior to a transaction in a penny stock not otherwise exempt from those rules; the broker-dealer must make a special written determination that the penny stock is a suitable investment for the purchaser and receive the purchaser's written acknowledgement of the receipt of a risk disclosure statement, a written agreement to transactions involving penny stocks, and a signed and dated copy of a written suitably statement.
 
These disclosure requirements may have the effect of reducing the trading activity in the secondary market for our stock.

Related Stockholder Matters

None.

Purchase of Equity Securities

None.
 
Item 6.  Selected Financial Data.
 
As the Company is a “smaller reporting company,” this item is inapplicable.
 
Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operation.

This report on Form 10-K contains forward-looking statements within the meaning of Rule 175 of the Securities Act of 1933, as amended, and Rule 3b-6 of the Securities Act of 1934, as amended, that involve substantial risks and uncertainties. These forward-looking statements are not historical facts, but rather are based on current expectations, estimates and projections about our industry, our beliefs and our assumptions. Words such as “anticipate”, “expects”, “intends”, “plans”, “believes”, “seeks” and “estimates” and variations of these words and similar expressions are intended to identify forward-looking statements. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. You should not place undue reliance on these forward-looking statements, which apply only as of the date of this Form 10-K. Investors should carefully consider all of such risks before making an investment decision with respect to the Company’s stock. The following discussion and analysis should be read in conjunction with our consolidated financial statements and summary of selected financial data for eLayaway, Inc. Such discussion represents only the best present assessment from our Management.
 
 
22

 
 
DESCRIPTION OF COMPANY:

The Company was a startup company that was incorporated in Delaware under the name Tedom Capital, Inc. (“Tedom”) on December 26, 2006.  The stockholders of Tedom on March 26, 2010, approved a forward split of one share of common stock for three shares of common stock. On March 19, 2010, Tedom signed a Letter of Intent with eLayaway, Inc., a Florida corporation, to execute a reverse triangular merger (the “Merger”).  On April 7, 2010, Tedom filed with the State of Delaware to authorize four classes of preferred stock (Series A, B, C and D).  On April 12, 2010, Tedom and eLayaway, Inc. executed the Merger as noted in Form 8-K dated April 16, 2010.  The change of officers and directors of the Company associated with the Merger were incorporated in the April 16, 2010 Form 8-K.  On April 16, 2010, Tedom filed with the State of Delaware for a name change to eLayaway, Inc. (“eLayaway”).  On April 19, 2010, eLayaway, Inc. filed with the State of Florida for a name change to eLayawayCOMMERCE, Inc.  On April 20, 2010, eLayaway filed with FINRA for its name change and a symbol change.  On May 24, 2010, FINRA notified eLayaway of its symbol change from TDOM.OB to ELAY.OB to be traded on the NASDAQ OTC Bulletin Board.  The Florida-based Company is an online payment processor specializing in a layaway service and other payment processing platforms for merchants and consumers.
 
The Company has evolved its technology to remove itself from being identified as a layaway only company.  The Company is changing its image and branding to DivvyTech, which specializes in various payment processing methods including, but not limited to, layaway.  DivvyTech's core function is to empower retailers and payment processors with an automated recurring payments administration system. This includes a robust engine with the ability to process multiple and varied payments, a dynamic system to schedule individual plans and a user-friendly interface for reporting the complexities of both.  DivvyTech’s technology empowers retailers and payment processors with an automated recurring payments administration system designed to manage layaway, leasing, micro-lending, layaway-credit hybrid programs and Automated Clearing House (“ACH”) programs. Supported consumer funding sources include: ACH, cash, credit and debit cards. By providing flexible an affordable payment options, retailers and processors increase consumer spending power and enhance their user experience.
 
When requiring consumers to pay over time, DivvyTech’s innovative payment breakthrough offers unprecedented flexibility and access. The Company’s suite of products is perfect for organizations and payment processors that are looking for an autonomous and agnostic payment solution to enhance their existing products and services. This service allows both the provider and consumer to have the ability to manage the automation and distribution of the overall payment transaction process which is unique to the industry.
 
The Company currently has six wholly-owned subsidiaries; eLayaway.com, DivvyTech, Inc. (“DivvyTech”), Pay4Tix.com, Inc. (“Pay4Tix.com” f/k/a eLayawaySPORTS, Inc.), NuVidaPaymentPlan.com, Inc. (“NuVida”), PrePayGetaway.com, Inc. (“PrePayGetaway”), PlanItPay.com, Inc. (“PlanItPay”), and Centralized Strategic Placements, Inc. (“CSP,” acquired in February 2012 and dissolved in 2012).

DivvyTech Powered Brands:
 
eLayaway.com (eLayaway.com, Inc., f/k/a eLayawayCOMMERCE, Inc.) is a payment processor that empowers merchants with the ability to easily and efficiently offer an automated layaway payment plan to both online and in-store customers. Consumers can use eLayaway to conveniently pay for any product or service over time and receive their order once it is paid in full. Payment processing and supporting services are handled by eLayaway while merchants provide order fulfillment. 
 
Nuvida Payment Plan (f/k/a eLayawayHEALTH) provides prepayment solutions for patients and healthcare facilities. This patented technology provides patients with the opportunity to prepay for procedures over time without having to use credit or go into debt. Nuvida is managed by HIPAA certified, payment processing professionals.
 
Pay4Tix (Pay4Tix.com, Inc., f/k/a eLayawaySPORTS, Inc.) prov ides a prepaid ticket solution for both teams and fans. DivvyTech's payment technology allows teams and ticketing platforms to integrate the prepayment option directly into all sales channels for new ticket sales and season ticket renewals. Pay4Tix is managed by payment processing experts with sports marketing experience. 
 
PrePayGetaway (f/k/a eLayawayTRAVEL) provides a prepayment solution for travel companies and consumers. By leveraging DivvyTech's technology, travel professionals can create a customized recurring prepayments system. PrePayGetaway is managed by payment processing experts with travel industry experience. 
 
PlanItPay (f/k/a eLayawayMALL) consists of a robust community of registered member shoppers connecting online at eLayaway.com with affiliate merchants offering millions of consumer products and services. Thousands of secure transactions are processed weekly with membership increasing daily. PlanItPay’s proprietary technology is managed by payment processing experts with retail experience.
 
eApatado.com is the eLayaway.com platform recreated for Hispanic merchants and consumers. The site provides the same exclusive technologies offered through eLayaway.com and is managed by a team of bilingual experts.
 
The following Management Discussion and Analysis should be read in conjunction with the consolidated financial statements and accompanying notes included in this Form 10-K.
 
 
23

 

COMPARISON OF THE YEAR ENDED DECEMBER 31, 2013 TO THE YEAR ENDED DECEMBER 31, 2012

Results of Continuing Operations
 
Revenue. For the year ended December 31, 2013, our revenue was $119,996, compared to $116,153 for the same period in 2012, representing an increase of 3.3%. This increase in revenue was primarily attributable to increased sales.  
 
Direct Costs. For the year ended December 31, 2013, our direct costs were $30,167, compared to $49,608 for the same period in 2012, representing a decrease of 39.2%. This decrease in our direct costs resulted primarily from the decrease in payroll costs.
 
Selling, General and Administrative Expenses. For the year ended December 31, 2013, selling, general and administrative expenses were $916,306 compared to $1,764,407 for the same period in 2012, a decrease of 48.1%.  The actual selling, general and administrative expenses, without the stock-based compensation and settlements, was $571,328 and $1,271,595 for the period ended December 31, 2013 and 2012, respectively.  
 
Net Loss. We generated net losses of $4,568,261 for the year ended December 31, 2013 compared to $2,861,346 for the same period in 2012, an increase of 80.4% which is primarily due to the increase in the loss on conversion of debt into common stock ($2,493,625 for 2013 and $197,979 for 2012) and the loss on settlement of payroll ($825,000 for 2013 and $0 for 2012).

Liquidity and Capital Resources

General. At December 31, 2013, we had cash and cash equivalents of $3,115. We have historically met our cash needs through a combination of cash flows from operating activities, proceeds from private placements of our securities and loans. Our cash requirements are generally for selling, general and administrative activities. We believe that our cash balance is not sufficient to finance our cash requirements for expected operational activities, capital improvements, and partial repayment of debt through the next 12 months.
 
Our operating activities used cash of $291,931 for the year ended December 31, 2013, and we used cash in operations of $1,063,322 during the same period in 2012. The principal elements of cash flow from operations for the year ended December 31, 2013 included a net loss of $4,568,261, offset by stock-based compensation of $344,978 and loss on settlements liabilities of $3,644,074.

Cash used in investing activities during the year ended December 31, 2013 was $0 compared to $4,454 during the same period in 2012.

Cash generated in our financing activities was $272,223 for the year ended December 31, 2013, compared to cash generated of $1,061,141 during the comparable period in 2012. This increase was primarily attributed to a concentrated effort of capital procurement in 2013 compared to 2012.
 
As of December 31, 2013, current liabilities exceeded current assets by 102.0 times. Current assets decreased from $207,367 at December 31, 2012 to $25,736 at December 31, 2013 whereas current liabilities decreased from $2,701,949 at December 31, 2012 to $2,625,906 at December 31, 2013.
 
   
For the years ended
December 31,
 
   
2013
   
2012
 
             
Cash used in operating activities
 
$
(291,931
)
 
$
(1,063,322
)
Cash used in investing activities
   
-
     
(4,454
)
Cash provided by financing activities
   
272,223
     
1,061,141
 
                 
Net changes to cash
 
$
(19,708
)
 
$
(6,635
)
 
 
24

 
 
Going Concern
 
The accompanying consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company had sales of $119,996 and net losses of $4,568,261 ($344,978 represents stock-based compensation and settlements) for the year ended December 31, 2013 compared to sales of $116,153 and net losses of $2,861,346 ($492,812 represents stock-based compensation and settlements) for the year ended December 31, 2012. The Company had a working capital deficit, stockholders’ deficit, and accumulated deficit of $2,600,170, $2,595,532 and $23,146,869, respectively, at December 31, 2013. These factors raise substantial doubt about the ability of the Company to continue as a going concern for a reasonable period of time. The Company is highly dependent on its ability to continue to obtain investment capital from future funding opportunities to fund the current and planned operating levels. The consolidated financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern. The Company’s continuation as a going concern is dependent upon its ability to bring in income generating activities and its ability to continue receiving investment capital from future funding opportunities. No assurance can be given that the Company will be successful in these efforts.
 
Critical Accounting Policies

Use of Estimates. The preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Significant estimates in the accompanying consolidated financial statements include the amortization period for intangible assets, valuation and impairment valuation of intangible assets, depreciable lives of the web site and property and equipment, valuation of warrant and beneficial conversion feature debt discounts, valuation of share-based payments and the valuation allowance on deferred tax assets.
 
Changes in Accounting Principles. No significant changes in accounting principles were adopted during fiscal 2013 and 2012.

Derivatives. The Company evaluates its convertible debt, options, warrants or other contracts to determine if those contracts or embedded components of those contracts qualify as derivatives to be separately accounted for. The result of this accounting treatment is that under certain circumstances the fair value of the derivative is marked-to-market each balance sheet date and recorded as a liability. In the event that the fair value is recorded as a liability, the change in fair value is recorded in the statement of operations as other income or expense. Upon conversion or exercise of a derivative instrument, the instrument is marked to fair value at the conversion date and then that fair value is reclassified to equity. Equity instruments that are initially classified as equity that become subject to reclassification under this accounting standard are reclassified to liability at the fair value of the instrument on the reclassification date.

Impairment of Long-Lived Assets. The Company accounts for long-lived assets in accordance with the provisions of Statement of Financial Accounting Standards ASC 360-10, “Accounting for the Impairment or Disposal of Long-Lived Assets”. This statement requires that long-lived assets and certain identifiable intangibles be reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying amount or fair value less costs to sell.
 
Fair Value of Financial Instruments and Fair Value Measurements. The Company measures their financial assets and liabilities in accordance with generally accepted accounting principles. For certain of our financial instruments, including cash, accounts payable, accrued expenses escrow liability and short-term loans the carrying amounts approximate fair value due to their short maturities.
 
 
25

 
 
Effective January 1, 2008, we adopted accounting guidance for financial and non-financial assets and liabilities. The adoption did not have a material impact on our results of operations, financial position or liquidity. This standard defines fair value, provides guidance for measuring fair value and requires certain disclosures. This standard does not require any new fair value measurements, but rather applies to all other accounting pronouncements that require or permit fair value measurements. This guidance does not apply to measurements related to share-based payments. This guidance discusses valuation techniques, such as the market approach (comparable market prices), the income approach (present value of future income or cash flow), and the cost approach (cost to replace the service capacity of an asset or replacement cost). The guidance utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The following is a brief description of those three levels:
 
Level 1: Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.
 
Level 2: Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active.
 
Level 3: Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use.
 
Revenue Recognition. Revenues are recognized on our products in accordance with ASC 605-10, “Revenue Recognition in Financial Statement.” Under these guidelines, revenue is recognized on sales transactions when all of the following exist: persuasive evidence of an arrangement did exist, delivery of service has occurred, the sales price to the buyer is fixed or determinable and collectability is reasonably assured. The Company has several revenue streams as follows:
 
·
Transaction fees for each layaway, which are recognized at the point-of-sale.
·
eLayawayADVANTAGE™, which is a monthly consumer membership fee paid in advance each month and recognized pro rata over the service period.
·
eLayawayMALL commissions which are commissions earned by referring customers to merchants through the Company’s web site and are recognized by the Company at the point of sale by the third party merchant.
·
Cancellation fees ($25 per cancellation) which are charged to eLayaway members upon cancellation of their order and recognized on the cancellation date.
·
Merchant subscription fees which are either monthly merchant service fees recognized pro rata over the service period or transaction fees recognized at the point-of-sale.
·
Advertising income derived from the web site of CSP.
·
Interest income derived from the customer deposit account which is included as income.
 
Stock-Based Compensation. The Company accounts for stock-based instruments issued to employees in accordance with ASC Topic 718. ASC Topic 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity based compensation issued to employees. The Company accounts for non-employee share-based awards in accordance with ASC Topic 505-50. The value of the portion of an award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company estimates the fair value of each stock option at the grant date by using the Black-Scholes option-pricing model. The Company estimates the fair value of each stock option at the grant date by using the Black-Scholes option-pricing model.
 
Item 7A.  Quantitative and Qualitative Disclosures About Market Risk.
 
As the Company is a “smaller reporting company,” this item is inapplicable.
 
 
26

 
 
Item 8. Financial Statements and Supplementary Data.
 
eLayaway, Inc. and Subsidiaries
 
Table of Contents
 
   
Page
 
Report of Independent Registered Public Accounting Firm
   
F-1
 
         
Consolidated Balance Sheets
   
F-2
 
         
Consolidated Statements of Operations
   
F-3
 
         
Consolidated Statements of Changes in Shareholders’ Equity (Deficiency)
   
F-4
 
         
Consolidated Statements of Cash Flows
   
F-6
 
         
Notes to Consolidated Financial Statements
   
F-8
 
 
 
27

 
 
Report of Independent Registered Public Accounting Firm
 
To the Board of Directors and Shareholders of:
eLayaway, Inc.
 
We have audited the accompanying consolidated balance sheet of eLayaway, Inc. and Subsidiaries as of December 31, 2013 and 2012 and the related consolidated statements of operations, changes in shareholders’ equity (deficiency), and cash flows for that year in the period ended December 31, 2013 and 2012. These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated financial statements based on our audit.
 
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the consolidated financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall consolidated financial statement presentation. We believe that our audits provides a reasonable basis for our opinion.
 
In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position of eLayaway, Inc. and Subsidiaries as of December 31, 2013 and 2012 and the consolidated results of its operations and its cash flows for the year in the period ended December 31, 2013 and 2012 in conformity with accounting principles generally accepted in the United States of America.
 
The accompanying consolidated financial statements have been prepared assuming the Company will continue as a going concern. As discussed in Note 3 to the consolidated financial statements, the Company reported a net loss of $4,568,261 and $2,861,346 in 2013 and 2012, respectively, and used cash for operating activities of $291,931 and $1,063,322 in 2013 and 2012, respectively. At December 31, 2013, the Company had a working capital deficiency, shareholders’ deficiency and accumulated deficit of $2,600,170, $2,595,532 and $23,146,869, respectively. These matters raise substantial doubt about the Company’s ability to continue as a going concern. Management’s plans as to these matters are also described in Note 2. The consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.
 
/s/ DKM Certified Public Accountants
 
DKM CERTIFIED PUBLIC ACCOUNTANTS
Clearwater, Florida
March 31, 2014
 
 
F-1

 
 
eLAYAWAY, INC. and SUBSIDIARIES
Consolidated Balance Sheets
December 31,
 
   
2013
   
2012
 
             
ASSETS
             
Current assets
           
Cash
  $ 3,115     $ 22,823  
Segregated cash for customer deposits
    22,621       86,054  
Other receivable
    -       50,000  
Prepaid expenses
    -       47,954  
Assets attributable to discontinued operations
    -       536  
Total current assets
    25,736       207,367  
Property and equipment, net
    1,225       2,195  
Intangibles, net
    3,413       3,844  
Other assets
    -       4,667  
Total assets
  $ 30,374     $ 218,073  
                 
LIABILITIES AND SHAREHOLDERS' DEFICIENCY
                 
Current liabilities
               
Notes and convertible notes, net of discounts and premiums
  $ 1,432,954     $ 1,665,991  
Notes, convertible notes, and lines of credit payable to related parties, net of discounts
    572,258       427,590  
Accounts payable
    137,165       165,449  
Accounts payable to related parties
    18,920       18,920  
Accrued liabilities
    388,879       249,110  
Liability to guarantee equity value
    -       25,000  
Deposits received from customers for layaway sales
    22,160       85,604  
Embedded conversion option liability
    53,570       64,285  
Total current liabilities
    2,625,906       2,701,949  
Total liabilities
    2,625,906       2,701,949  
Commitments and contingencies (Note 10)
               
Shareholders' deficiency
               
Preferred stock, par value $0.001, 50,000,000 shares authorized
               
Series A preferred stock, $0.001 par value, 13,942 shares designated, 0 and 0
               
issued and outstanding, respectively (liquidation value $0 and $0, respectively)
    -       -  
Series B preferred stock, $0.001 par value, 13,942 shares designated, 0 and 0
               
issued and outstanding, respectively (liquidation value $0 and $0, respectively)
    -       -  
Series C preferred stock, $0.001 par value, 15,712 shares designated, 0 and 0
               
issued and outstanding, respectively (liquidation value $0 and $0, respectively)
    -       -  
Series D preferred stock, $0.001 par value, 9,448 shares designated, 0 and 0
               
issued and outstanding, respectively (liquidation value $0 and $0, respectively)
    -       -  
Series E preferred stock, $0.001 par value, 50,000 shares designated, 3,429 and 39,699
               
issued and outstanding, respectively (liquidation value $170,602 and $0, respectively)
    3       40  
Series F preferred stock, $0.001 par value, 50,000 shares designated, 0 and 49,243
               
issued and outstanding, respectively (liquidation value $50,303 and $0, respectively)
    -       49  
Series G preferred stock, $0.001 par value, 5,000 shares designated, 5,000 and 0
               
issued and outstanding, respectively (liquidation value $1,000 and $0, respectively)
    5       -  
Common stock, par value $0.001, 5,000,000,000 shares authorized, 603,772,470 and
               
3,171,543 shares issued, issuable and outstanding, respectively, and (0 and
               
366,805 shares issuable, respectively)
    603,772       3,172  
Additional paid-in capital
    19,947,557       16,099,721  
Accumulated deficit
    (23,146,869 )     (18,586,857 )
                 
Total shareholders' deficiency
    (2,595,532 )     (2,483,876 )
                 
Total liabilities and shareholders' deficiency
  $ 30,374     $ 218,073  
 
See accompanying notes to consolidated financial statements.
 
 
F-2

 
 
eLAYAWAY, INC. and SUBSIDIARIES
Consolidated Statements of Operations
For the Years Ended December 31,
 
   
2013
   
2012
 
             
Sales
  $ 119,996     $ 116,153  
Direct costs
    30,167       49,608  
Selling, general and administrative expenses
               
(includes $344,978 and $492,812 for the years ended December 31,
               
2013 and 2012, respectively, of stock-based compensation and settlements)
    916,306       1,764,407  
                 
Loss from continuing operations
    (826,477 )     (1,697,862 )
                 
Other income (expense)
               
Other income
    28,707       -  
Interest expense
    (348,416 )     (1,149,016 )
Change in fair value of embedded conversion option liability
    6,429       222,150  
Gain on conversion of accounts payable
    1,924       5,580  
Loss on share repurchase
    -       (150,461 )
Gain (loss) on settlements of liabilities, net
    (49,339 )     40,756  
Gain on extinguishment of debt
    -       198,083  
Gain on unclaimed liabilities
    -       98,823  
Derivative amortization
    4,286       -  
Loss on settlement of payroll
    (825,000 )     -  
Loss on issuance of common stock
    (60,000 )     -  
Loss on disposition of discontinued operations
    -       (231,420 )
Loss on conversion of debt into common stock
    (2,500,375 )     (197,979 )
Total other income (expense), net
    (3,741,784 )     (1,163,484 )
Net loss from continuing operations
    (4,568,261 )     (2,861,346 )
Net loss from discontinued operations
    -       (91,248 )
Net loss
  $ (4,568,261 )   $ (2,952,594 )
Basic and diluted net loss per share - continuing operations
  $ (0.049 )   $ (4.00 )
Basic and diluted net loss per share - discontinued operations
  $ -     $ (0.134 )
Basic and diluted net loss per share
  $ (0.049 )   $ (4.00 )
Weighted average shares outstanding - basic and diluted
    92,985,027       683,203  
 
See accompanying notes to consolidated financial statements.
 
 
F-3

 
 
eLAYAWAY, INC. AND SUBSIDIARIES
Statements of Changes in Shareholders' Equity (Deficiency)
For the Years Ended December 31, 2012 and 2013
 
   
Series E
Preferred Stock
 
Series F
Preferred Stock
 
Series G
Preferred Stock
 
Common Stock Issuable
 
Common Stock
 
Additional Paid-in
 
Loss from
Discountinued
 
Accumulated
 
Total Shareholders' Equity
 
   
Shares
 
Amount
 
Shares
 
Amount
 
Shares
 
Amount
 
Shares
 
Amount
 
Shares
 
Amount
  Capital  
Operations
  Deficit  
(Deficit)
 
                                                           
Balance, December 31, 2011
    17,979   $ 18     -   $ -     -   $ -     1,147   $ 1     241,597   $ 241   $ 13,697,245   $ -   $ (15,634,263 ) $ (1,936,758 )
                                                                                       
Amortization of options
                                                                40,540                 40,540  
Warrants expense
                                                                5,571                 5,571  
Beneficial Conversion Feature
                                                                84,000                 84,000  
Common stock issued for loan fees
                                                    347     0     2,500                 2,500  
Common stock issued for services
                                                    6,250     6     49,994                 50,000  
Conversion of payroll into Series E
                                                                                  -  
preferred stock
    5,952     6                                                     29,994                 30,000  
Issuance of common stock to officers and
                                                                                  -  
directors for services
                                                    30,000     30     151,170                 151,200  
Conversion of options and warrants to
                                                                                  -  
common stock
                                                    21,327     21     107,465                 107,486  
Issuable stock issued
                                        (1,147 )   (1 )   1,147     1                       -  
Issuance of common stock for acquisition
                                                                                  -  
of Centralized Strategic Placements, Inc.
                                        16,050     16     5,350     1     128,383                 128,400  
Sale of restricted stock
                                                    46,680     47     139,993                 140,040  
Subscription receivable collected
                                                                                  -  
Conversion of debt
                                                    4,873     5     16,662                 16,667  
Issuance of warrants
                                                                25,500                 25,500  
Conversion of AP into common stock
                                                    3,100     3     13,897                 13,900  
Issuance of stock - guaranteed issue
                                                    29,420     29     134,971                 135,000  
Conversion of warrants into common stock
                                                                1,128                 1,128  
Stock issued for services
                                        2,500     3                 9,997                 10,000  
Converted note payable into common stock
                                        179,305     179     2,327,521     2,328     625,305                 627,812  
Issuable issued
                                        (56,645 )   (57 )   56,645     57                       -  
Conversion of NP into common stock - Asher
                                                    8,621     9     17,232                 17,241  
Sale of restricted stock
                                        187,500     188                 149,812                 150,000  
Conversion of AP into Series F
                18,939     19                                         30,284                 30,303  
Conversion of liabilities into Series E
    26,069     26                                                     57,325                 57,351  
Reset on Southridge conversion
                                        38,095     38     38,095     38     (76 )               -  
Issuance of Series F for personal guarantee
                30,303     30                                         19,970                 20,000  
Repurchase of Series E in exchange for N/P
    (10,301 )   (10 )                                                   (6,789 )               (6,799 )
Adjustment of derivatives due to conversions
                                                                10,714                 10,714  
Put premiums on notes
                                                                580,870                 580,870  
Conversion rescinded
                                                    (16,234 )   (16 )   (35,699 )               (35,715 )
Gain on extinquishment of convertible debt
                                                                11,767                 11,767  
Net loss for the year ended December 31, 2012
    -     -     -     -     -     -     -     -     -     -     -     (91,248 )   (2,861,346 )   (2,952,594 )
 
 
F-4

 
 
Balance, December 31, 2012
    39,699   $ 40     49,242   $ 49     -   $ -     366,805   $ 367     2,804,738   $ 2,800   $ 16,099,725   $ (91,248 ) $ (18,495,609 ) $ (2,483,876 )
                                                                                       
Common stock issuable issued
                                        (366,805 ) $ (367 )   366,805     367                       -  
Converted note payable to common stock
                                                    315,838,859     315,839   $ 2,670,823                 2,986,662  
Amortization of stock options
                                                                20,270                 20,270  
Issuance of Series G preferred stock for services
                            5,000     5                           $ 995                 1,000  
Cancellation of Series E preferred stock and
                                                                                  -  
conversion into a note payable
    (3,556 ) $ (4 )                                                   (52,006 )               (52,010 )
Debt discounts amortized upon conversion
                                                                25,000                 25,000  
Issuance of common stock for services
                                                    750,000     750     149,250                 150,000  
Converted accounts payable to common stock
                                                    158,581     159     31,557                 31,716  
Converted Series E to common stock
    (26,761 )   (27 )                                       26,761     27                       -  
Converted Series F to common stock
                (49,242 )   (49 )                           49,242     49                       (0 )
Issuance of S-8 shares
                                                    4,749,969     4,750     945,250                 950,000  
Liability to acquire common stock due to over issuance
                               
Converted Series E to common stock and settlement
    (5,952 )   (6 )                        
Common stock issued for services
                                                    20,000,000     20,000     90,000                 110,000  
Reverse liability to acquire common stock due to over issuance
                               
Adjmt.
                                                    1     3     473                 476  
Issance of common stock for services
                                                    75,000,000     75,000     -                 75,000  
Issuance of common stock for payment of liability by a third party
                                                    12,576,800     12,577                       12,577  
Conversion of accrued interest into common stock
                                                    115,155,000     115,155                       115,155  
Issuance of common stock under 3(a)(10)
                                                    69,000,000     69,000     (38,400 )               30,600  
Net loss for the year ended December 31, 2013
    -     -     -     -     -     -     -     -     -     -     -     -     (4,568,261 )   (4,568,261 )
                                                                                       
Total
    3,429   $ 3     -   $ -     5,000   $ 5     -   $ -     616,486,756   $ 616,486   $ 19,943,743   $ (91,248 ) $ (23,063,870 ) $ (2,594,882 )
 
See accompanying notes to consolidated financial statements.
 
 
F-5

 
 
eLAYAWAY, INC. and SUBSIDIARIES
Consolidated Statements of Cash Flows
For the Years Ended December 31,
 
   
2013
   
2012
 
             
Cash flows from operating activities:
           
Net loss
  $ (4,568,261 )   $ (2,952,594 )
Adjustments to reconcile net loss to net cash used in operations:
               
Depreciation
    950       10,928  
Amortization of intangibles
    431       55,520  
Bad debt expense
    -       1,668  
Amortization of debt discounts to interest expense
    -       437,833  
Amortization of debt issue costs to interest expense
    7,167       38,443  
Issuance of note for legal services
    -       25,000  
Issuance of note for accrued payroll
    -       10,000  
Deriviative loss
    (4,286 )     -  
Grant of warrants for services
    -       31,071  
Grant of options for services
    -       30,405  
Common stock granted for services
    344,978       152,060  
Expense for exchange of options and warrants for common stock
    -       108,614  
Amortization of stock-based prepaids
    -       218,346  
Gain on extinguishment of debt
    -       (198,083 )
Accretion of put premium into interest expense
    105,018       9,052  
(Gain) loss on settlement of liabilities
    3,644,074       (46,336 )
Gain on unclaimed liabilities
    -       (98,823 )
Loss on disposition of CSP
    -       231,420  
Compensation expense for returned shares
    -       150,461  
Adjustment for derivatives for conversion of notes
    -       241,494  
Loss on settlement of accounts payable for common stock
    -       804,735  
Change in fair value of embedded conversion option liability
    (6,429 )     (215,731 )
Changes in operating assets and liabilities:
               
Segregated cash for customer deposit
    63,433       69,600  
Other receivable
    50,000       (50,000 )
Prepaid expenses
    47,953       97,122  
Other assets
    -       8,103  
Accounts payable
    (28,284 )     (193,528 )
Accounts payable to related parties
    -       4,475  
Accrued expenses
    139,769       (3,868 )
Liability to guarantee equity value
    (25,000 )     -  
Deposits received from customers for layaway sales
    (63,444 )     (40,709 )
Net cash used in operating activities
    (291,931 )     (1,063,322 )
                 
Cash flows from investing activities:
               
Acquisition of fixed assets
    -       (901 )
Cash acquired in acquisition
    -       2,447  
Cash paid in acquisition
    -       (6,000 )
Net cash used in investing activities
    -       (4,454 )
                 
Cash flows from financing activities:
               
Proceeds from related party loans
    -       273,272  
Proceeds from loans
    272,223       615,481  
Repayment of loans
    -       (45,152 )
Repayment of related party loans
    -       (65,000 )
Payment of loan fee
    -       (7,500 )
Sale of common stock
    -       290,040  
Net cash provided by financing activities
    272,223       1,061,141  
 
See accompanying notes to consolidated financial statements.
 
 
F-6

 
 
eLAYAWAY, INC. and SUBSIDIARIES
Consolidated Statements of Cash Flows
For the Years Ended December 31,
 
      2013       2012  
                 
Net increase (decrease) in cash
    (19,708 )     (6,635 )
                 
Cash at beginning of period
    22,823       29,458  
                 
Cash at end of period
  $ 3,115     $ 22,823  
                 
Supplemental disclosure of cash flow information:
               
                 
Cash paid for interest
  $ -     $ 3,405  
                 
Cash paid for taxes
  $ -     $ -  
                 
Non-cash investing and financing activities:
               
                 
Acquisition of Centralized Strategic Placements, Inc.
  $ -     $ 242,402  
                 
Reclassification of liability to equity for expiration of guarantee
  $ -     $ 135,000  
                 
Debt discounts for beneficial conversion features values
  $ 15,689     $ 99,616  
                 
Return of Series E preferred stock
  $ -     $ 6,799  
                 
Common stock issued for legal services
  $ -     $ 37,800  
                 
Debt discounts for loan fees
  $ 2,500     $ 6,000  
                 
Conversion of loan fees to common stock
  $ -     $ 2,500  
                 
Capitalization of accrued interest to convertible note payable
  $ -     $ 6,000  
                 
Settlement of accounts payable for Series E preferred stock
  $ -     $ 30,000  
                 
Conversion of related party payroll into Series E preferred stock
  $ -     $ 38,691  
                 
Conversion of related party liabilities into Series F preferred stock
  $ -     $ 10,765  
                 
Common stock issued for services
  $ 930,001     $ 60,000  
                 
Conversion of debt to common stock including premium
  $ -     $ 164,934  
                 
Conversion of accounts payable to common stock
  $ -     $ 15,500  
                 
Conversion of liabilities to a related party into notes payable
  $ 82,010     $ -  
                 
Embedded conversion option liability
  $ -     $ 24,815  
                 
Issuance of Series G preferred stock for services
  $ 1,000     $ -  
                 
Conversion of Series E preferred stock into common stock
  $ (712 )   $ -  
 
See accompanying notes to consolidated financial statements.
 
F-7

 
 
eLayaway, Inc. and Subsidiaries
Notes to Consolidated Financial Statements
December 31, 2013 and 2012
 
NOTE 1 - NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
Organization
 
eLayaway, Inc. (the “Company,” “we,” “us,” “our,” or “eLayaway”) is a Delaware corporation formed on December 26, 2006 as Tedom Capital, Inc. On April 16, 2010, the Company changed its name to eLayaway, Inc.
 
On March 17, 2010, the Company formed Tedom Acquisition Corp. (“TAC”), a Florida corporation, for the purpose of a reverse triangular merger with eLayaway.com, Inc., a Florida corporation (f/k/a eLayawayCOMMERCE, Inc. and eLayaway, Inc., “eLayaway.com”). On April 12, 2010, eLayaway.com merged with TAC with eLayaway.com as the surviving subsidiary of the Company.
 
eLayaway.com was a Florida limited liability company that was formed on September 8, 2005 in Florida. On September 1, 2009, the Managing Members of the Florida limited liability company filed with the State of Florida to convert the Company to a corporation. For accounting purposes, the conversion to a corporation was treated as a recapitalization and reflected retroactively for all periods presented in the accompanying consolidated financial statements. On April 19, 2010, eLayaway, Inc. changed its name to eLayawayCOMMERCE, Inc. and subsequently, on March 7, 2012, changed its name to eLayaway.com, Inc.
 
Prior to the formation of eLayaway.com, the research and development of the eLayaway concept operated under the entity Triadium, LLC. The investors and founders of Triadium, LLC then formed eLayaway, LLC to commercialize the eLayaway business concept. There were no assets or liabilities contributed to eLayaway from Triadium, LLC at the time of formation of eLayaway, LLC.
 
In April 2007, the Company formed eLayaway Australia Pty, Ltd., an Australian company. This entity is 97% owned by eLayaway and has been inactive since inception.  In 2012, this entity was dissolved.
 
On February 18, 2009, the Company acquired MDIP, LLC (“MDIP”), for nominal consideration, from its three founders, who are also the founders of eLayaway. MDIP held the intellectual property rights related to the electronic payment systems and methods for which a non-provisional patent application was filed on October 17, 2006 for a Letters Patent of the United States and assigned a Utility Patent application Serial No. 11/550,301.
 
On March 25, 2009, one of the founders of eLayaway assigned the “eLayaway” trademark to the Company for nominal consideration including $6,468 of legal fees paid by the Company in 2006.
 
On March 29, 2010, the intellectual property was assigned to eLayaway.com and MDIP was dissolved.
 
On July 28, 2010, Pay4Tix.com, Inc. (“Pay4Tix,” f/k/a eLayawaySPORTS, Inc.), a Florida corporation, was formed as a subsidiary of the Company. This company was administratively dissolved on September 27, 2013.
 
On November 15, 2011, DivvyTech, Inc. (“DivvyTech”), a Florida corporation, was formed as a subsidiary of the Company. This company was administratively dissolved on September 27, 2013.
 
On January 20, 2012, PrePayGetaway.com, Inc. (“PrePayGetaway”) and PlanItPay.com, Inc. (“PlanItPay”), both Florida corporations, were formed as subsidiaries of the Company.  These companies were administratively dissolved on September 27, 2013.
 
On January 25, 2012, NuVidaPaymentPlan.com, Inc. (“NuVida”), a Florida corporation, was formed as a subsidiary of the Company. This company was administratively dissolved on September 27, 2013.
 
On February 7, 2012, with an effective date of February 1, 2012, the Company acquired all of the voting capital stock of Centralized Strategic Placements, Inc. (“CSP,” see Note 2). CSP is a discontinued operation.
 
On October 1, 2012, the Company, through an Asset Purchase Agreement with Channel Worth Holdings, LLC (“Channel Worth”), sold certain assets owned by CSP. Channel Worth acquired the technology of CSP and the respective operations of CSP. The Company and Channel Worth entered into an agreement whereas Channel Worth would provide on a long-term basis, the services of the operation independently of CSP and/or the Company. See Notes 2 and 12.
 
 
F-8

 

Nature of Operations
 
The Company has evolved its technology to remove itself from being identified as a layaway only company. The Company is changing its image and branding to DivvyTech, which specializes in various payment processing methods including, but not limited to, layaway. DivvyTech's core function is to empower retailers and payment processors with an automated recurring payments administration system. This includes a robust engine with the ability to process multiple and varied payments, a dynamic system to schedule individual plans and a user-friendly interface for reporting the complexities of both. DivvyTech’s technology empowers retailers and payment processors with an automated recurring payments administration system designed to manage layaway, leasing, micro-lending, layaway-credit hybrid programs and Automated Clearing House (“ACH”) programs. Supported consumer funding sources include: ACH, cash, credit and debit cards. By providing flexible an affordable payment options, retailers and processors increase consumer spending power and enhance their user experience.
 
When requiring consumers to pay over time, DivvyTech’s innovative payment breakthrough offers unprecedented flexibility and access. The Company’s suite of products is perfect for organizations and payment processors that are looking for an autonomous and agnostic payment solution to enhance their existing products and services. This service allows both the provider and consumer to have the ability to manage the automation and distribution of the overall payment transaction process which is unique to the industry.
 
DivvyTech Powered Brands:
 
eLayaway.com is a payment processor that empowers merchants with the ability to easily and efficiently offer an automated layaway payment plan to both online and in-store customers. Consumers can use eLayaway to conveniently pay for any product or service over time and receive their order once it is paid in full. Payment processing and supporting services are handled by eLayaway while merchants provide order fulfillment.
 
NuVida Payment Plan provides prepayment solutions for patients and healthcare facilities. This patented technology provides patients with the opportunity to prepay for procedures over time without having to use credit or go into debt. NuVida is managed by HIPAA certified, payment processing professionals.
 
Pay4Tix provides a prepaid ticket solution for both teams and fans. DivvyTech's payment technology allows teams and ticketing platforms to integrate the prepayment option directly into all sales channels for new ticket sales and season ticket renewals. Pay4Tix is managed by payment processing experts with sports marketing experience.
 
PrePayGetaway provides a prepayment solution for travel companies and consumers. By leveraging DivvyTech's technology, travel professionals can create a customized recurring prepayments system. PrePayGetaway is managed by payment processing experts with travel industry experience.
 
PlanItPay consists of a robust community of registered member shoppers connecting online at eLayaway.com with affiliate merchants offering millions of consumer products and services. Thousands of secure transactions are processed weekly with membership increasing daily. PlanItPay’s proprietary technology is managed by payment processing experts with retail experience.
 
eApartado.com is the eLayaway.com platform recreated for Hispanic merchants and consumers. The site provides the same exclusive technologies offered through eLayaway.com and is managed by a team of bilingual experts.
 
Principles of Consolidation
 
The consolidated financial statements include the accounts of eLayaway and its wholly-owned subsidiaries (as of December 31, 2013), eLayaway.com, Pay4Tix (inactive), DivvyTech (inactive), NuVida (inactive), CSP (discontinued operations), PrepayGetaway (inactive), PlanItPay (inactive) and majority-owned subsidiary eLayaway Australia Pty, Ltd. (inactive). All significant inter-company balances and transactions have been eliminated in consolidation.
 
Use of Estimates
 
The preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Significant estimates in the accompanying consolidated financial statements include the valuation and purchase price allocation of assets acquired and liabilities assumed in business combinations, amortization period for intangible assets, valuation and impairment valuation of intangible assets, depreciable lives of the web site and property and equipment, valuation of warrants and beneficial conversion feature debt discounts, valuation of derivatives, valuation of share-based payments and the valuation allowance on deferred tax assets.
 
Discontinued Operations
 
As a result of an agreement dated October 1, 2012 with a third party, the operations of CSP are reflected as a discontinued operation.
 
Cash and Cash Equivalents
 
The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents.
 
 
F-9

 
 
Property, Equipment and Depreciation

Property and equipment is recorded at cost. Depreciation is computed using the straight-line method based on the estimated useful lives of the related assets of three years for computer equipment, five years for office furniture and fixtures, and the lesser of the lease term or the useful life of the leased equipment. Leasehold improvements, if any, would be amortized over the lesser of the lease term or the useful life of the improvements. Expenditures for maintenance and repairs along with fixed assets below our capitalization threshold are expensed as incurred.

Web site Development Costs

The Company accounts for its web site development costs in accordance with Accounting Standards Codification (“ASC”) ASC 350-10 “Accounting for the Costs of Computer Software Developed or Obtained for Internal Use” (“ASC 350-10”). These costs are included in intangible assets in the accompanying consolidated financial statements.

ASC 350-10 requires the expensing of all costs of the preliminary project stage and the training and application maintenance stage and the capitalization of all internal or external direct costs incurred during the application development stage. The Company amortizes the capitalized cost of software developed or obtained for internal use over an estimated life of three years.

Accounting for Derivatives  

The Company evaluates its convertible debt, options, warrants or other contracts to determine if those contracts or embedded components of those contracts qualify as derivatives to be separately accounted for. The result of this accounting treatment is that under certain circumstances the fair value of the derivative is marked-to-market each balance sheet date and recorded as a liability. In the event that the fair value is recorded as a liability, the change in fair value is recorded in the statement of operations as other income or expense. Upon conversion or exercise of a derivative instrument, the instrument is marked to fair value at the conversion date and then that fair value is reclassified to equity. Equity instruments that are initially classified as equity that become subject to reclassification under this accounting standard are reclassified to liability at the fair value of the instrument on the reclassification date.

Impairment of Long-Lived Assets

The Company accounts for long-lived assets in accordance with the provisions of Statement of Financial Accounting Standards ASC 360-10, “Accounting for the Impairment or Disposal of Long-Lived Assets”. This statement requires that long-lived assets and certain identifiable intangibles be reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying amount or fair value less costs to sell.

Fair Value of Financial Instruments

The Company measures its financial assets and liabilities in accordance with generally accepted accounting principles. For certain of our financial instruments, including cash, accounts payable, accrued expenses, deposits received from customers for layaway sales and short term loans the carrying amounts approximate fair value due to their short maturities.

We follow accounting guidance for financial and non-financial assets and liabilities. This standard defines fair value, provides guidance for measuring fair value and requires certain disclosures. This standard does not require any new fair value measurements, but rather applies to all other accounting pronouncements that require or permit fair value measurements. This guidance does not apply to measurements related to share-based payments. This guidance discusses valuation techniques, such as the market approach (comparable market prices), the income approach (present value of future income or cash flow), and the cost approach (cost to replace the service capacity of an asset or replacement cost). The guidance utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The following is a brief description of those three levels:

Level 1: Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.

Level 2: Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active.

Level 3: Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use.
 
 
F-10

 
 
We currently measure and report at fair value our derivative liabilities. The fair value of intangible assets has been determined using the present value of estimated future cash flows method. The fair value of derivative liabilities is measured using the Black-Scholes option pricing method. The following table summarizes our non-financial assets and liabilities measured at fair value on a recurring basis as of December 31, 2013:
 
   
Balance at
December 31,
   
Quoted Prices in
Active Markets
for Identical
   
Significant Other
Observable
   
Significant
Unobservable
 
   
2013
   
Assets
   
Inputs
   
Inputs
 
         
(Level 1)
   
(Level 2)
   
(Level 3)
 
Assets:
                     
Trademarks
 
$
3,413
   
$
-
   
$
-
   
$
3,413
 
Total Financial Assets
 
$
3,413
   
$
-
   
$
-
   
$
3,413
 
 
Following is a summary of activity through December 31, 2013 of the fair value of intangible assets valued using Level 3 inputs:

Balance at December 31, 2012
 
$
3,844
 
Amortization of intangibles
   
(431
)
Ending balance at December 31, 2013
 
$
3,413
 

The following table summarizes our financial assets and liabilities measured at fair value on a recurring basis at December 31, 2013:
 
   
Balance at
December 31,
   
Quoted Prices in
Active Markets
for Identical
   
Significant Other
Observable
   
Significant
Unobservable
 
   
2013
   
Assets
   
Inputs
   
Inputs
 
         
(Level 1)
   
(Level 2)
   
(Level 3)
 
Liabilities:
                       
Derivative Liabilities
 
$
53,570
   
$
-
   
$
-
   
$
53,570
 
Total Financial Assets
 
$
53,570
   
$
-
   
$
-
   
$
53,570
 
 
Following is a summary of activity through December 31, 2013 of the fair value of derivative liabilities valued using Level 3 inputs:

Balance at December 31, 2012
 
$
70,704
 
Note inception date fair value
   
24,815
 
Change in fair value during 2013
   
(41,949)
 
Ending balance at December 31, 2013
 
$
53,570
 
 
Revenue Recognition

The Company recognizes revenue on our products in accordance with ASC 605-10, “Revenue Recognition in Financial Statements”. Under these guidelines, revenue is recognized on sales transactions when all of the following exist: persuasive evidence of an arrangement did exist, delivery of service has occurred, the sales price to the buyer is fixed or determinable and collectability is reasonably assured. The Company has several revenue streams as follows:

 
Transaction fees for each layaway, which are recognized at the point-of-sale.
 
eLayawayADVANTAGE™, which is a monthly consumer membership fee paid in advance each month and recognized pro rata over the service period.
 
eLayawayMALL commissions which are commissions earned by referring customers to merchants through the Company’s web site and are recognized by the Company at the point of sale by the third party merchant.
 
Cancellation fees ($25 per cancellation) which are charged to eLayaway members upon cancellation of their order and recognized on the cancellation date.
 
Merchant subscription fees which are either monthly merchant service fees recognized pro rata over the service period or transaction fees recognized at the point-of-sale.
 
Interest income derived from the escrow account which is included as other income.

 
F-11

 
 
Stock-Based Compensation
 
The Company accounts for stock-based instruments issued to employees in accordance with ASC Topic 718. ASC Topic 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity based compensation issued to employees. The value of the portion of an award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method.   The Company accounts for non-employee share-based awards in accordance with the measurement and recognition provisions ASC Topic 505-50. The Company estimates the fair value of stock options at the grant date by using the Black-Scholes option-pricing model.

Advertising

Advertising is expensed as incurred and is included in selling, general and administrative expenses on the accompanying statement of operations. For the years ended December 31, 2013 and 2012 advertising expense for continuing operations was $6,129 and $95,678, respectively.

Income Taxes

Prior to September 1, 2009, the Company operated as an LLC and thus had no income tax exposure. Effective September 1, 2009, the Company accounts for income taxes pursuant to the provisions of ASC 740-10, “Accounting for Income Taxes,” which requires, among other things, an asset and liability approach to calculating deferred income taxes. The asset and liability approach requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of temporary differences between the carrying amounts and the tax bases of assets and liabilities. A valuation allowance is provided to offset any net deferred tax assets for which management believes it is more likely than not that the net deferred asset will not be realized.
 
Beginning September 1, 2009, the Company adopted the provisions of ASC 740-10,   “Accounting for Uncertain Income Tax Positions.”  When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for unrecognized tax benefits in the accompanying balance sheets along with any associated interest and penalties that would be payable to the taxing authorities upon examination. The Company believes its tax positions are all highly certain of being upheld upon examination. As such, the Company has not recorded a liability for unrecognized tax benefits. As of December 31, 2013, tax years 2012, 2011, 2010 and 2009 remain open for IRS audit. The Company has received no notice of audit from the IRS for any of the open tax years.

Effective September 1, 2009, the Company adopted ASC 740-10, “Definition of Settlement in FASB Interpretation No. 48”, (“ASC 740-10”), which was issued on May 2, 2007. ASC 740-10 amends FIN 48 to provide guidance on how an entity should determine whether a tax position is effectively settled for the purpose of recognizing previously unrecognized tax benefits. The term “effectively settled” replaces the term “ultimately settled” when used to describe recognition, and the terms “settlement” or “settled” replace the terms “ultimate settlement” or “ultimately settled” when used to describe measurement of a tax position under ASC 740-10. ASC 740-10 clarifies that a tax position can be effectively settled upon the completion of an examination by a taxing authority without being legally extinguished. For tax positions considered effectively settled, an entity would recognize the full amount of tax benefit, even if the tax position is not considered more likely than not to be sustained based solely on the basis of its technical merits and the statute of limitations remains open. The adoption of ASC 740-10 did not have an impact on the accompanying consolidated financial statements.
 
Net Earnings (Loss) Per Share

In accordance with ASC 260-10, “Earnings Per Share”, basic net earnings (loss) per common share is computed by dividing the net earnings (loss) for the period by the weighted average number of common shares outstanding during the period. Diluted earnings (loss) per share are computed using the weighted average number of common and dilutive common stock equivalent shares outstanding during the period. Dilutive common stock equivalent shares which may dilute future earnings per share consist of warrants to purchase 32,618 at December 31, 2013 shares of common stock (which are not in the money), employee options to purchase 3,907 shares of common stock (which are not in the money) and convertible notes convertible into 1,408,949,713 common shares. All of the outstanding warrants and options have exercise prices that are out of the money therefore would not be converted at the current market price. As of December 31, 2013, there were a total of 1,408,986,238 common stock equivalents that were not utilized in the computation of 2013 dilutive net loss per share as the effect was anti-dilutive. Equivalent shares are not utilized when the effect is anti-dilutive (see Note 12).

Segment Information

In accordance with the provisions of ASC 280-10, “Disclosures about Segments of an Enterprise and Related Information”, the Company is required to report financial and descriptive information about its reportable operating segments. The Company does not have any operating segments as of December 31, 2013 and 2012.
 
 
F-12

 
 
Recent Accounting Pronouncements
 
The Company reviews new accounting standards as issued. No new standards had any material effect on these unaudited consolidated financial statements. The accounting pronouncements issued subsequent to the date of these unaudited consolidated financial statements that were considered significant by management were evaluated for the potential effect on these unaudited consolidated financial statements. Management does not believe any of the subsequent pronouncements will have a material effect on these unaudited consolidated financial statements as presented and does not anticipate the need for any future restatement of these unaudited consolidated financial statements because of the retro-active application of any accounting pronouncements issued subsequent to December 31, 2013 through the date these unaudited consolidated financial statements were issued.
 
NOTE 2 – BUSINESS ACQUISITIONS AND DISPOSITIONS

On February 7, 2012, with an effective date of February 1, 2012, the Company acquired all of the voting capital stock of Centralized Strategic Placements, Inc. (“CSP”) in exchange for a commitment for 4,280,000 shares of common stock of the Company, 1,070,000 issuable at the date of the execution of the agreement, 1,070,000 issuable on August 1, 2012, 1,070,000 issuable on February 1, 2013, and 1,070,000 issuable on August 1, 2013. The shares were issued to Richard St. Cyr (“St. Cyr”) and Douglas Pinard (“Pinard”), the co-owners of CSP. Additionally, $3,000 in cash was paid to each of the co-owners of CSP and Convertible Promissory Notes were issued in the amount of $57,000 each to both owners. The Company recorded the transaction at $248,400, which is based on the 4,280,000 shares valued at the previous day closing price of our common stock of $0.03, or $128,400, the cash balance paid of $6,000, and the two promissory notes for a combined amount of $114,000. The two promissory notes were in default as of August 1, 2012 (see Note 7). CSP is a strategic acquisition as it owns proprietary technology in regards to an online shopping mall and has contracts with various federal government agencies, including, but not limited to, the Army Air Force Exchange Service, which in total has approximately fourteen million members in the various government agencies including the United States military.

The purchase price was allocated first to record identifiable acquired assets and assumed liabilities at fair value as follows:

Current assets
 
$
13,002
 
Property and equipment
   
24,220
 
Other assets
   
346
 
Website technology intangibles
   
249,840
 
Total assets acquired
   
287,408
 
Liabilities assumed
   
(39,008
)
Total purchase price
 
$
248,400
 
 
The amounts of revenues and net losses from CSP included in the Company’s consolidated statement of operations for the year ended December 31, 2012, and the unaudited supplemental pro forma revenues and net income (loss) of the combined entity that give effect to the acquisition had it occurred January 1, 2012 is as follows:
 
         
Net
 
(Unaudited)
 
Revenues
   
Income (Loss)
 
             
CSP actual from February 1, 2012 to December 31, 2012
 
$
77,908
   
$
(91,248
)
 
In preparing the unaudited pro forma information, various assumptions were made, and the Company does not purport this information to be indicative of what would have happened had acquisition been made as of January 1, 2011, nor is it indicative of the results of future combined operations.

On October 1, 2012, the Company, through an Asset Purchase Agreement with Channel Worth Holdings, LLC (“Channel Worth”), sold certain assets owned by CSP. Channel Worth acquired the technology of CSP and the respective operations of CSP. The Company and Channel Worth entered into an agreement whereas Channel Worth would provide on a long-term basis, the services of the operation independently of CSP and/or the Company. In exchange for the services, the principal of Channel Worth, St. Cyr, forgave $40,000 of the note payable of $57,000 and the related accrued interest due to him, as well as any accounts payable. See Note 1 and 7. Channel Worth entered into an agreement with the Company whereas it would independently provide the services that were previously in house.
 
 
F-13

 

Disposition of Centralized Strategic Placements, Inc.

The operations of CSP were transferred to Channel Worth on October 1, 2012 in order to facilitate the growth quicker via a third party and to settle on the outstanding liabilities associated with the original acquisition. The consideration to be received for the transfer is 5% of net sales by Channel Worth for two years. Therefore, due to the transfer of the assets of CSP to the third party, the accounting for CSP in this period and historically would be classified as a discontinued operation. Accordingly, the Company has excluded results for CSP from its continuing operations in the Consolidated Statement of Operations for all periods presented. The following table shows the results of CSP included in the loss from discontinued operations:

   
For the Years Ended
 
   
December 31,
 
   
2013
   
2012
 
             
             
Sales
 
$
-
   
$
78,939
 
Cost of sales
   
-
     
12,154
 
                 
Gross profit (loss)
   
-
     
66,785
 
                 
Selling, general and administrative expenses
   
-
     
171,856
 
                 
Loss from discontinued operations
   
-
     
(105,071)
 
                 
Other income (expense)
               
Interest expense
   
-
     
(916)
 
Gain on settlement of debt
   
-
     
14,739
 
Total other income (expense), net
   
-
     
13,823
 
                 
Net loss from discontinued operations
 
$
-
   
$
(91,248)
 
 
The major classes of assets and liabilities of discontinued operations on the balance sheet are as follows:
 
   
December 31,
   
December 31,
 
   
2013
   
2012
 
ASSETS
           
Current assets
           
Cash
 
$
-
   
$
536
 
Total current assets
   
-
     
536
 
                 
Total assets of discontinued operations
 
$
-
   
$
536
 
                 
LIABILITIES
               
Current liabilities
               
Accounts payable
 
$
-
   
$
-
 
                 
Total current liabilities of discontinued operations
 
$
-
   
$
-
 
 
NOTE 3 - GOING CONCERN
 
The accompanying consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company sustained net losses of $4,568,261 (includes $344,978 of stock-based compensation and settlements) and used cash in operating activities of $291,931 for the year ended December 31, 2013. The Company had a working capital deficiency, stockholders’ deficiency and accumulated deficit of $2,600,170, $2,595,532 and $23,146,869, respectively, at December 31, 2013. These factors raise substantial doubt about the ability of the Company to continue as a going concern for a reasonable period of time. The Company’s continuation as a going concern is dependent upon its ability to generate revenues and its ability to continue receiving investment capital and loans from third parties to sustain its current level of operations. The Company is in the process of securing working capital from investors for common stock, convertible notes payable, and/or strategic partnerships. No assurance can be given that the Company will be successful in these efforts.
 
The consolidated financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.
 
 
F-14

 
 
NOTE 4 – SEGREGATED CASH FOR CUSTOMER DEPOSITS
 
The Company maintains an account at a bank, which facilitates the deposit of customers’ funds during the layaway process. The account is under the control of the Company's management. Once the complete payment is made by the customer, the bank transfers via ACH the appropriate amount to the merchant for finalization of the layaway process. The funds on deposit are interest bearing for the benefit of eLayaway. As of December 31, 2013 and 2012, the Company had $22,621 and $86,054, respectively, on deposit in this account. Generally the related liability entitled "Deposits received from customers for layaway sales" should equal the cash balance, however, timing differences in transferring earned cash from the segregated bank account to the operating bank account, may result in the segregated cash balance exceeding the liability balance at any time.
 
NOTE 5 – PROPERTY AND EQUIPMENT

Property and equipment consists of the following:
 
   
December 31,
 
   
2013
   
2012
 
             
Computer equipment
 
$
126,330
   
$
126,330
 
Office equipment
   
47,027
     
47,027
 
Leased equipment
   
89,459
     
89,459
 
     
262,816
     
262,816
 
Less: Accumulated depreciation
   
(261,591
)
   
(260,621
)
Property and equipment, net
 
$
1,225
   
$
2,195
 
 
Depreciation expense for continuing operations was $950 and $10,928 for the years ended December 31, 2013 and 2012, respectively.
 
NOTE 6 – INTANGIBLES, NET

Intangibles consist of the following:
 
   
December 31,
 
   
2013
   
2012
 
             
Trademark
 
$
6,468
   
$
6,468
 
Web site
   
303,046
     
303,046
 
     
309,514
     
309,514
 
Less: Accumulated amortization
   
(306,101
)
   
(305,670
)
Intangibles, net
 
$
3,413
   
$
3,844
 
 
Amortization expense for continuing operations was $431 and $55,520 for the years ended December 31, 2013 and 2012, respectively.
 
 
F-15

 
 
NOTE 7 – NOTES AND CONVERTIBLE NOTES PAYABLE, AND NOTES PAYABLE RELATED PARTIES, NET OF DISCOUNTS
 
Notes and convertible notes payable, net of discounts, all classified as current at December 31, 2013 and 2012, consists of the following:
 
Notes and convertible notes,
                                           
net of discounts
 
December 31, 2013
   
December 31, 2012
 
                     
Principal,
                     
Principal,
 
         
Unamortized
   
Put
   
net of
         
Unamortized
   
Put
   
net of
 
   
Principal
   
Discount
   
Premium
   
Discounts
   
Principal
   
Discount
   
Premium
   
Discounts
 
                                                                 
Gary Kline (1) (2)
  $ 56,000     $ -     $ -     $ 56,000     $ 56,000     $ -     $ -     $ 56,000  
Gary Kline (1)
    55,000       -       -       55,000       55,000       -       -       55,000  
Gary Kline (1)
    75,000       -       -       75,000       75,000       -       -       75,000  
Gary Kline (1)
    23,500       -       -       23,500       23,500       -       -       23,500  
James E. Pumphrey (1)
    25,883       -       -       25,883       25,883       -       -       25,883  
Evolution Capital, LLC (1) (2)
    11,500       -       -       11,500       25,000       -       -       25,000  
Evolution Capital, LLC (1) (2)
    75,000       -       -       75,000       75,000       -       -       75,000  
Evolution Capital, LLC (1)
    22,750       -       -       22,750       -       -       -       -  
Evolution Capital, LLC (1)
    20,255       -       -       20,255       -       -       -       -  
Evolution Capital, LLC (1)
    36,580       -       -       36,580       -       -       -       -  
Evolution Capital, LLC (1)
    12,990       -       -       12,990       -       -       -       -  
Marina Development, LLC (1) (2)
    -       -       -       -       19,350       -       -       19,350  
Keith Sazer (1) (2)
    -       -       -       -       5,250       -       -       5,250  
Hanson Capital, LLC (1) (2)
    98,500       -       -       98,500       100,000       -       -       100,000  
Asher Enterprises, Inc. (2)
    650       -       27,155       27,805       37,500       -18,103       27,155       46,552  
Asher Enterprises, Inc. (2)
    39,850       -       38,379       78,229       53,000       -38,379       38,379       53,000  
Asher Enterprises, Inc. (2)
    32,500       -       23,534       56,034       -       -       -       -  
KAJ Capital, LLC (1) (2)
    10,000       -       -       10,000       25,000       -       -       25,000  
Robert Salie - Line of Credit (1) (2)
    400,000       -2,805       -       397,195       400,000       -2,805       -       397,195  
Salie Family Limited Partnership (1) (2)
    50,000       -       -       50,000       50,000       -       -       50,000  
Transfer Online, Inc. (1)
    15,400       -       -       15,400       15,400       -       -       15,400  
Transfer Online, Inc. (1)
    25,000       -       -       25,000       25,000       -       -       25,000  
Transfer Online, Inc. (1)
    35,000       -       -       35,000       35,000       -       -       35,000  
Transfer Online, Inc. (1)
    45,000       -       -       45,000       45,000       -       -       45,000  
Transfer Online, Inc. (1)
    55,000       -       -       55,000       55,000       -       -       55,000  
Douglas Pinard (1)
    20,000       -       -       20,000       20,000       -       -       20,000  
Richard St. Cyr (1)
    17,000       -       -       17,000       17,000       -       -       17,000  
Susan Jones (1)
    58,333       -       -       58,333       58,333       -       -       58,333  
SGI Group, LLC (1) (2)
    -       -       -       -       6,419       -       -       6,419  
Ventana Capital Partners, Inc. (1)
    20,000       -       -       20,000       20,000       -       -       20,000  
Star City Capital, LLC (1) (2)
    -       -       -       -       20,000       -       -       20,000  
Southridge Partners II, LP (1) (2)
    -       -       -       -       155,525       -       -       155,525  
Southridge Partners II, LP (1) (2)
    -       -       -       -       45,000       -       -       45,000  
Southridge Partners II, LP (1) (2)
    -       -       -       -       55,300       -       -       55,300  
Thomas Carluccio, Jr. (2)
    5,000       -       -       5,000       -       -       -       -  
Thomas Carluccio, Jr. (2)
    5,000       -       -       5,000       -       -       -       -  
WHC Capital, LLC (1) (2)
    -       -       -       -       24,909       -       -       24,909  
Southridge Partners II, LP (1) (2)
    -       -       -       -       11,375       -       -       11,375  
Southridge Partners II, LP (2)
    -       -       -       -       25,000       -       -       25,000  
Total
  $ 1,346,691     $ (2,805 )   $ 89,068     $ 1,432,954     $ 1,659,744     $ (59,287 )   $ 65,534     $ 1,665,991  
                                                                 
(1) In default.
                                                               
(2) Convertible.
                                                               
 
 
F-16

 
 
Notes, convertible notes, and
                                           
lines of credit payable to related
parties, net of discounts
                                           
   
December 31, 2013
   
December 31, 2012
 
                     
Principal,
                     
Principal,
 
         
Unamortized
   
Put
   
net of
         
Unamortized
   
Put
   
net of
 
   
Principal
   
Discount
   
Premium
   
Discounts
   
Principal
   
Discount
   
Premium
   
Discounts
 
                                                                 
Bruce Harmon (1)
  $ 157,260     $ -     $ -     $ 157,260     $ 157,260     $ -     $ -     $ 157,260  
Bruce Harmon (1)
    10,000       -       -       10,000       10,000       -       -       10,000  
Bruce Harmon (1)
    52,010       -       -       52,010       -       -       -       -  
Bruce Harmon (1)
    15,000       -       -       15,000       -       -       -       -  
Bruce Harmon (1)
    15,000       -       -       15,000       -       -       -       -  
Bruce Harmon (1)
    10,138       -       -       10,138       -       -       -       -  
Sergio Pinon (2)
    5,000       -       -       5,000       -       -       -       -  
Sergio Pinon (2)
    5,000       -       -       5,000       -       -       -       -  
Lakeport Business Services, Inc. (2)
    5,000       -       -       5,000       -       -       -       -  
Lakeport Business Services, Inc. (2)
    5,000       -       -       5,000       -       -       -       -  
Lakeport Business Services, Inc. (2)
    45,000       -       -       45,000       -       -       -       -  
Lakeport Business Services, Inc. (1)
    47,235       -       -       47,235       47,235       -       -       47,235  
Lakeport Business Services, Inc. - Line of Credit (1) (2)
    200,615       -       -       200,615       213,095       -       -       213,095  
Total
  $ 572,258     $ -     $ -     $ 572,258     $ 427,590     $ -     $ -     $ 427,590  
                                                                 
(1) In default.
                                                               
(2) Convertible.
                                                               
 
On March 12, 2009, the Company secured a note for $50,703 from Premier Bank Lending Center. The note matures on March 12, 2010, bears interest at a rate of 6%, and has monthly interest only payments. On March 12, 2010, Premier Bank Lending Center renewed the note for $50,703 to the Company. The note matures on September 12, 2010, bears interest at a rate of 6.50% and has monthly interest only payments. James E. Pumphrey, a shareholder of the Company, was a guarantor to the financing. On November 30, 2010, Mr. Pumphrey assumed the note with Premier Bank Lending Center and eLayaway.com, Inc. executed a promissory note with Mr. Pumphrey for $50,535. The note matures on May 30, 2011, bears interest at a rate of 12%, and has monthly interest only payments. On June 1, 2011 the Company and Mr. Pumphrey agreed to an extension of the loan which extended the maturity date until November 30, 2011. On November 30, 2011, the promissory note was amended and due to the lack of significant funding, the parties agreed to extend the expiration of the loan to September 30, 2012 and to set up payment terms. The Company will make principal payment starting December 15, 2011 with final payment to be made in September 30, 2012. This amendment was treated as a "Trouble Debt Restructuring" in accordance with FASB ASC 470-60. There is no gain or loss on the restructuring of the payables. The remaining principal balance as of December 31, 2013 was $25,883. This note is in default.

On November 2, 2009, the Company secured a note for $15,300 from Lakeport Business Services, Inc. (“Lakeport”), a company owned by Bruce Harmon (“Harmon”), CFO and Chairman of the Company (see Note 10 - Related Parties). The note bears interest at a rate of 12%. The note matured on January 1, 2010. Lakeport has agreed in an addendum to the note to defer interest payments until maturity and extended the maturity date to September 1, 2011. On June 29, 2010, an addendum to the note to add an advance of $5,025 from Lakeport to the Company was added. On October 26, 2011, this balance was converted into Series E preferred stock (see Note 12).

On February 10, 2010, the Company entered into a Promissory Note with Hillside Building, LLC, the landlord for the Company’s office space, for $10,000. The amount is related to the required deposit for the office space. The note has a one year term and accrues interest at the rate of 7% per annum. The note was in default as of February 10, 2011. On November 18, 2011, the Company settled the note converting it into common stock of the Company (see Note 12).
 
 
F-17

 
 
On April 6, 2010, the Company entered into a Convertible Promissory Note with Gary Kline (“Kline”) for $100,000. The note has a one year term and accrues or pays, at the option of Kline, interest at 12% per annum. The note was transferred to the Parent company after the reverse merger and is convertible at the option of Kline into common stock of the public Parent company at $0.25 per share on or after the maturity date of the loan. On August 9, 2010, the Company executed an addendum to the April 6, 2010 convertible promissory note. The addendum facilitates $65,000 additional working capital for the Company. The addendum also modifies the previous terms and conditions by providing a conversion rate of $0.165 per share. This modification is considered a debt extinguishment for accounting purposes due to the increase of the fair value of the embedded conversion option on the modification date before the change of the conversion rate and after the rate change. All prior debts and related discounts were removed and the Company recorded a new debt of $165,000. The Company recorded $135,000 as a Debt Discount related to the Beneficial Conversion Feature of the new note which is amortized over the remaining term of the one year note and accordingly, five months of interest of $56,250 were recorded as of December 31, 2010 and another $14,063 through February 8, 2011. On February 8, 2011, the Company modified the $165,000 convertible promissory note by decreasing the conversion price to $0.10 from $0.165. This modification qualifies for treatment as a debt extinguishment for financial accounting purposes. Therefore the $69,545 intrinsic value of the beneficial conversion feature of the old debt on the modification date was charged to additional paid-in capital as of the February 8, 2011 modification date and the new loan was recorded as $165,000 with a beneficial conversion value of $165,000 recorded as a debt discount to be amortized over the remaining term of the note. The full $165,000 discount was amortized as of the maturity date of April 5, 2011. Any remaining discount from the old debt totaling $64,687 was removed and the Company recorded a gain on extinguishment of debt of $4,858 at September 30, 2011. From April, 2011 through September, 2011, Kline sold $165,000 of the Convertible Promissory Note to some investors. Each party, simultaneous with their purchase, converted their investment into common stock for a total of 1,650,000 of common stock. Subsequently, Kline invested $165,000 into the Company under separate addendums to the Convertible Promissory Note. The new loans are due on demand. These additional loans are not treated as modifications under accounting standards. The Company also recorded $150,318 of interest expenses related to the beneficial conversion feature of the new notes. In March 2012, the Company amended the Convertible Promissory Note to change the conversion price from $0.10 for $50,000, and its apportioned accrued interest. The new conversion price is 60% of the lowest conversion bid price of the Company’s common stock during the five days immediately preceding a conversion. On March 29, 2012, Mr. Kline sold $50,000 and its apportioned accrued interest of $6,000 to Southridge Partners II LP. This modification qualifies for treatment as a debt extinguishment for financial accounting purposes therefore the old debt of $50,000 was removed and the new loan was recorded as $56,000 ($50,000 principal and $6,000 accrued interest) with a stock settled debt premium of $34,000. The Company recorded the $34,000 as interest expense because the loan is due on demand. On September 20, 2012, Kline sold $25,000 to SGI Group, LLC and $30,000 to Star City Capital, LLC. On September 20, 2012, the Company amended the Convertible Promissory Note to change the conversion price from $0.10 for $55,000. The new conversion price is 60% of the lowest conversion bid price of the Company’s common stock during the five days immediately preceding a conversion. These modifications qualifies for treatment as a debt extinguishment for financial accounting purposes therefore the old debt of $55,000 was removed and the new loan was recorded as $25,000 and $30,000, respectively with a combined stock settled debt premium of $55,000. The Company recorded the $55,000 as interest expense because the loan is due on demand. On October 22, 2012, Kline sold $50,000 to Southridge. On October 22, 2012, the Company amended the Convertible Promissory Note to change the conversion price from $0.10 for $50,000. The new conversion price is 50% of the lowest conversion bid price of the Company’s common stock during the five days immediately preceding a conversion. These modifications qualifies for treatment as a debt extinguishment for financial accounting purposes therefore the old debt of $50,000 was removed and the new loan was recorded as $50,000 with a stock settled debt premium of $50,000. The Company recorded the $50,000 as interest expense because the loan is due on demand. On October 22, 2012, Kline sold $30,000 to Star City. On October 22, 2012, the Company amended the Convertible Promissory Note to change the conversion price from $0.10 for $30,000. The new conversion price is 50% of the lowest conversion bid price of the Company’s common stock during the five days immediately preceding a conversion. These modifications qualifies for treatment as a debt extinguishment for financial accounting purposes therefore the old debt of $30,000 was removed and the new loan was recorded as $30,000 with a stock settled debt premium of $30,000. The Company recorded the $30,000 as interest expense because the loan is due on demand. On October 22, 2012, Kline sold $5,000 to SGI Group. On October 22, 2012, the Company amended the Convertible Promissory Note to change the conversion price from $0.10 for $5,000. The new conversion price is 50% of the lowest conversion bid price of the Company’s common stock during the five days immediately preceding a conversion. These modifications qualifies for treatment as a debt extinguishment for financial accounting purposes therefore the old debt of $5,000 was removed and the new loan was recorded as $5,000 with a stock settled debt premium of $5,000. The Company recorded the $5,000 as interest expense because the loan is due on demand.

On June 18, 2010, the Company issued a promissory note in exchange for cash for $20,000 from Ventana Capital Partners, Inc. (“Ventana”), a related party that was under contract to assist the Company in its reverse merger, investor and public relations, and other pertinent roles. Additionally, the contract obligated Ventana to raise an initial $1,500,000. Ventana, due to its ownership, is a principal stockholder of the Company. The note bears interest at a rate of 1% per month. The note matures after an additional $100,000 in funding is raised. Ventana, and its principal, Ralph Amato, required that Douglas Salie, the former CEO and Chairman of the Company, use 500,000 of his personal restricted common stock in the Company as collateral at a conversion rate of $0.04 per share. In August 2010 this note was amended to increase the funding amount required for repayments to $200,000 from $100,000. This note is in default.

On July 6, 2010, the Company issued a Convertible Promissory Note with Dr. Robert Salie (“Dr. Salie”), the father of the Company’s former CEO, for $25,000. The principal is due in one year or upon the receipt of $150,000 in common stock sales, whichever comes first. Interest accrues at the rate of 12%. The note is convertible at the option of Dr. Salie into common stock at $0.25 per share on or after the maturity date of the loan. The Company recorded $13,340 as a Debt Discount relating to the Beneficial Conversion Feature and $11,660 as a Debt Discount related to the 50,000 warrants and an exercise price of $.25 per share that were issued as a loan fee with this debt. The Company amortized $12,500 to interest expense through December 31, 2010 based on the one year term of the note. On October 29, 2010, as a condition of the Revolving Credit Agreement with Dr. Salie and due to the lack of performance of the Company to date, the conversion price of this note was modified to be the 10 day volume weighted average price (“VWAP”) of the Company as of January 10, 2011 or $0.10, whichever is greater. On January 10, 2011, the conversion rate was, based on the formula, set at $0.10. This modification did not qualify as a debt extinguishment. The Company recorded additional debt discount of $2,245 which represents the increase in fair value of the embedded conversion option resulting from the modification. On February 12, 2011, this Note was purchased by a third party. Simultaneous with the acquisition of the Note, this Note was converted to 250,000 shares of common stock (see Note 12). Upon conversion of the note, the Company amortized the debt discount of $2,245 to interest expense.
 
 
F-18

 

On September 22, 2010, the Company issued a Promissory Note with the Salie Family Limited Partnership, which is controlled by Dr. Salie, for $50,000. The principal is due in one year or upon the receipt by the Company of $450,000 in common stock sales, whichever comes first. Interest accrues at the rate of 12%. As a condition of the financing, the Company issued 100,000 warrants in 2010 and, 25,000, 25,000, 25,000, 75,000, and 100,000 warrants in 2011 for common stock at the exercise price of $0.33, $0.25, $0.11, $0.11, $0.07, and $0.07 per share, respectively. The warrants have a five year life. The Company recorded $18,394 in 2010 and $23,500 in 2011 for the relative fair value of the warrants as a Debt Discount which was to be amortized over the term of the one year note. The values in 2011 were based upon Black-Scholes computations with the following ranges of assumptions: Volatility 135% to 143%, interest rate 0.445% to 0.86%, expected term of 5 years and stock prices from $0.06 to $$0.13. On October 29, 2010, as a condition of the Revolving Credit Agreement with Dr. Salie and due to the lack of performance by the Company, this note was amended to add a conversion feature at a price based on the 10 day VWAP of the Company as of January 10, 2011 or $0.10, whichever is greater. On January 10, 2011, the conversion rate was, based on the formula, set at $0.10. The modification of the note qualified as a debt extinguishment for accounting purposes due to the addition of the conversion feature and accordingly all remaining warrant debt discount on the modification date was expensed. This note is in default. In January 2013, Dr. Salie filed a lawsuit regarding this note (see Note 10).  On August 30, 2013, a judgment was awarded to Dr. Salie.

On October 29, 2010, the Company executed a Revolving Credit Agreement ("LOC") with Dr. Salie in the amount of $250,000. This LOC was increased to $500,000 on February 9, 2011. The agreement, as extended in November 2011, expires on October 28, 2012 and bears interest at the rate of 12% which accrues until maturity. As of December 31, 2013, the balance was $400,000. This LOC contains a conversion provision whereby the conversion price is $0.10 which was set on January 10, 2011. At that date the exercise price exceeded the quoted stock price and therefore there was no beneficial conversion value to record. On September 12, 2011, a portion of this LOC, $150,000, was purchased by a third party. Simultaneous with the acquisition of this portion of the LOC, that portion was converted to 1,500,000 shares of common stock (see Note 11 and 12). Dr. Salie loaned another $150,000 under the LOC in September 2011. The Company recorded $60,000 as a debt discount related to the beneficial conversion feature of the additional $150,000, which is amortized over the remaining term of the LOC. The Company recorded $95,995 of interest expense as of December 31, 2013. For reporting purposes, this note is reported as a related party due to the former officer and director, Douglas Salie, the son of Dr. Salie, controlling in excess of 10% of the voting stock. This note was in default. In January 2013, Dr. Salie filed a lawsuit regarding this note (see Note 10).  On August 30, 2013, a judgment was awarded to Dr. Salie.

On December 27, 2010, the Company executed a Revolving Credit Agreement ("LOC") with Lakeport in the amount of $100,000. The agreement expires on September 30, 2012 and bears interest at the rate of 12% which accrues until maturity. As of December 31, 2012 and December 31, 2012, the balance was $200,615 and $213,095, respectively. On October 26, 2011, $25,000 of this balance was converted into Series E preferred stock (see Note 12). This LOC contained a contingent conversion provision whereby the conversion price will be determined at an undetermined future date and at that time the LOC will become convertible.  On June 7, 2012, a conversion price of $0.015 was established which was the current trading price of the Company’s stock. On October 5, 2012, the conversion price was modified to be the lesser of $0.015 or the five day VWAP. Additionally, the credit line was increased to $300,000. The modification of the LOC qualified as a debt extinguishment for accounting purposes. However, the conversion price equals the fair value of common stock at June 7, 2012, therefore the Company did not record any discount related to beneficial conversion feature. This note is in default. On October 5, 2012, the Company agreed, due to the LOC being in default, with Lakeport to amend the conversion feature to be the lesser of $0.015 or the five day VWAP.  On December 20, 2013, ASC Recap was issued 39,000,000 shares of common stock in exchange for its partial purchase of $12,480 of the LOC (see Notes 10 and 12).  As of December 31, 2013, the balance is $200,615.

On June 29, 2011, the Company executed a Revolving Credit Agreement ("LOC") with Transfer Online, Inc. (“TOL”) in the amount of $500,000. The agreement expires on December 29, 2011 and bears interest at the rate of 12% which accrues until maturity. As of September 30, 2011, the balance was $300,000. This LOC contains a conversion provision whereby the conversion price is $0.10. The Company recorded $210,000 as a Debt Discount related to the Beneficial Conversion Feature of the note. On August 17, 2011, the Company repaid $150,000 of the note. The Company amortized 1.5 months of the debt discount of $52,500 to interest expense, half of the remaining discount or $78,750 was removed from the books and the $90,000 intrinsic value of the $150,000 portion of the loan paid was charged to additional paid-in capital. The Company recognized a gain on the extinguishment of debt of $11,250. On October 26, 2011, the Company executed an addendum modifying the conversion feature to the lesser of $0.09 or 70% of the closing price prior to conversion. As the October 26, 2011 modification caused the embedded conversion option to be treated as a bifurcated derivatives, this modification is not considered a debt extinguishment for accounting purposes. Accordingly the $108,695 fair value of the embedded conversion option on the modification date was recorded as additional effective interest to debt discount and as a derivative liability. The derivative liability was adjusted to $64,286 as of September 30, 2012. All discounts were amortized to interest expense as of the debt maturity date of December 29, 2011. This note is in default. Transfer Online, Inc. is owned by Lori Livingston, the former CTO of the Company. On September 24, 2012, the Company modified the terms of the new note. It is convertible at any time into the Company’s common stock at a 50% discount to the future stock price, as defined in the amended note. On September 24, 2012, TOL sold $55,000 of this note to Southridge. On December 4, 2012, TOL sold $25,000 of this note to Marina Development, LLC. On November 20, 2012, TOL sold $6,800 principal and $8,619 accrued interest of this note to SGI Group, LLC. On December 13, 2012, TOL sold $35,000 of this note to WHC Capital, LLC. On December 28, 2012, TOL sold $45,000 of this note to Southridge. As of December 28, 2012, this note was completely purchased and assigned to third parties.
 
 
F-19

 

On October 26, 2011, the Company entered into a six month convertible note with Evolution Capital, LLC (“Evolution”), in the amount of $50,000.  The interest, which accrues, is at a rate of 12% per annum.  The conversion feature is the lesser of $18.00 or 70% of the closing price prior to conversion.  There was a $5,000 fee to the lender for legal expenses and related expenses for the closing of the note which was recorded as debt discounts and is being amortized over the debt term.  Evolution was issued 278 shares of restricted common stock in lieu of the fees.  The shares were issued using the closing price of the previous day of $18.00.  The convertible note contains an embedded derivative to be bifurcated from the note and reported as a liability at fair value (see Note 8).  On August 27, 2012, Evolution converted $25,000 of this note into 16,234 shares of common stock at the discounted rate of $1.54 whereas the closing price on the previous day was $2.20.  The Company recognized a loss on conversion of $10,714.  In 2012, the ownership of the note was assigned to Buko-Evolution, LLC.  On May 17, 2013, Buko-Evolution, LLC converted $10,000 into 938,287 shares of common stock (see Note 12) at a conversion rate of $0.01.  A loss of $88,829 was recognized.  As of December 31, 2013, this note is in default and has a balance of $11,500.

On December 12, 2011, the Company entered into a six month convertible note with Equity Trust Company Custodian FBO Curt Hansen beneficiary DCD Ann Hansen IRA (“Hansen”), in the amount of $100,000. The interest, which accrues, is at a rate of 12% per annum. The conversion feature is the lesser of $0.07 or 70% of the closing price prior to conversion. There was a $10,000 fee to a third party for legal expenses and related expenses for the closing of the note which was recorded as debt issue cost to be amortized over the debt term. Evolution was issued 111,112 shares of restricted common stock in lieu of the fees. The shares were issued using the closing price of the previous day of $0.07. The convertible note contains an embedded derivative to be bifurcated from the note and reported as a liability at fair value (see Note 8). This note is in default.  On October 4, 2013, Hansen converted $1,500 into 1,004,689 shares of common stock based on a conversion price of $0.00149.  A loss on conversion of $1,098 was recorded.

On January 30, 2012, the Company entered into a six month convertible note with KAJ Capital, LLC (“KAJ”), in the amount of $25,000. The interest, which accrues, is at a rate of 12% per annum. The conversion feature is the lesser of $0.036 or 70% of the closing price prior to conversion. There was a $2,500 fee to a third party for legal expenses and related expenses for the closing of the note which was recorded as debt issue costs to be amortized over the debt term. The third party was issued 69,444 shares of restricted common stock in lieu of the fees. The shares were issued using the average of the closing price of the previous two days of $0.03 and $0.042.  On March 28, 2013, KAJ converted $15,000 of the note into 535,715 shares of common stock (see Note 8) at a 30% discount, $0.028, at a loss on conversion of $92,143. The convertible note contains an embedded derivative to be bifurcated from the note and reported as a liability at fair value (see Note 8). This note is in default as of December 31, 2013.  On March 6, 2014, KAJ sold the remaining principal balance of $10,000 and accrued interest of $8,200 to Southridge for $18,200 which converted the entire balance into 185,750,000 shares of common stock (see Note 15).

On March 28, 2012, the Company entered into a convertible promissory note with Kline in the amount of $56,000. The note is due on September 28, 2012. The interest, which accrues, is a rate 12% per annum, and is convertible. The note is convertible at the option of the holder at $0.015 per share on or the later of the maturity date and the date of payment of the default amount. The Company recorded $56,000 as debt discount; $50,000 is related to the Beneficial Conversion Feature of the loan and $6,000 related to the loan fee.

On March 30, 2012, the Company entered into a convertible promissory note with Southridge in the amount of $25,000, in exchange for legal services in regards to the Equity Purchase Agreement (see Note 7 and 12). The note was due on April 1, 2013 and can be converted at the option of the holder at any time after six months from the date of the note. The interest, which accrues, is at a rate of 8% per annum, and is convertible. The conversion feature is at the current market price, defined as the average of the two lowest closing bid prices, with a 30% discount. The note is considered a stock settlement debt since any future stock issued upon conversion will have a fair market value of $35,714. The Company therefore accreted a premium of $10,714 into interest expense over the six months to the first conversion date of the note.  On February 26, 2013, Southridge sold the note principal of $25,000 to Momoma Capital, LLC (“Momoma Capital”).

On September 4, 2012, the Company entered into a note with Lakeport in the amount of $47,235. The note matured on October 1, 2012 and accrues interest at the rate of 12% per annum. This note is in default.

On September 28, 2012, the Company entered into a note with Kline in the amount of $55,000. The note matured on October 10, 2012 and accrues interest at the rate of 12% per annum. This note is in default.

On September 28, 2012, the Company entered into a note with TOL in the amount of $55,000. The note matured on October 10, 2012 and accrues interest at the rate of 12% per annum. This note is in default.

On September 30, 2012, the Company entered into a note with Susan Jones, a former officer of the Company. The Company had accrued compensation of $58,333 which was converted into a note payable. The note matured on October 15, 2012 and accrued interest at the rate of 2% per annum. This note is in default.
 
 
F-20

 

On September 30, 2012, the Company entered into a note with Harmon, an officer of the Company. As part of an agreement whereas Harmon provided his personal guarantee to a liability of the Company, the Company purchased back 2,060,276 shares of Series E preferred stock (see Note 12) for the original conversion value of $157,260 and converted the liability into a note which matures on October 15, 2012 and accrues interest at the rate of 2% per annum. The Company recognized compensation expense of $150,461 in this transaction as the shares were valued at $6,799. This note is in default.

On October 23, 2012, the Company entered into a note with Kline for $75,000. The note has an interest rate of 12% and matured on October 31, 2012. This note is in default.

On October 24, 2012, the Company entered into a convertible note with Asher in the amount of $37,500. The note matures on July 26, 2013 and may be converted at any time after 180 days from the date of the note. The interest, which accrues, is at a rate of 8% per annum. The conversion feature is at the average of the lowest three days trading price for the Company’s common stock during the ten trading day period ending on the day prior to conversion, less a discount of 42%. There was a $2,500 fee to a third party for legal expenses and related expenses for the closing of the note which was recorded as debt issue costs to be amortized over the debt term. The note is considered a stock settled debt since any future stock issued upon conversion will have a fair market value of $64,655. The Company therefore is accreting a premium of $27,155 into interest expense over the 180 day period to the first conversion date of the note.  On May 1, 2013, Asher converted $5,800 into 483,334 shares of common stock (see Note 12) at a conversion rate of $0.012.  A loss of $52,703 was recognized.  On October 9, 2013, Asher converted $1,000 into 1,000,000 shares of common stock (see Note 12) at a conversion rate of $0.001.  A loss of $1,400 was recognized.  On October 28, 2013, Asher converted $2,300 into 4,791,667 shares of common stock (see Note 12) at a conversion rate of $.00048.  A loss of $2,492 was recognized.  On October 30, 2013, Asher converted $2,300 into 4,791,667 shares of common stock (see Note 12) at a conversion rate of $0.00048.  A loss of $2,013 was recognized.  On November 8, 2013, Asher converted $1,695 into 4,842,857 shares of common stock (see Note 12) at a conversion rate of $0.00035.  A loss of $1,695 was recognized.  On November 13, 2013, Asher converted $3,150 into 10,862,069 shares of common stock (see Note 12) at a conversion rate of $0.00029.  A loss of $4,453 was recognized.  On November 18, 2013, Asher converted $2,925 into 10,833,333 shares of common stock (see Note 12) at a conversion rate of $0.00027.  A loss of $5,742 was recognized.  On November 20, 2013, Asher converted $2,925 into 10,833,333 shares of common stock (see Note 12) at a conversion rate of $0.00027.  A loss of $3,575 was recognized.  On November 18, 2013, Asher converted $2,925 into 10,833,333 shares of common stock (see Note 12) at a conversion rate of $0.00027.  A loss of $20,908 was recognized.  On November 18, 2013, Asher converted $2,925 into 10,833,333 shares of common stock (see Note 12) at a conversion rate of $0.00027.  A loss of $20,908 was recognized.  On December 2, 2013, Asher converted $8,060 into 21,783,784 shares of common stock (see Note 12) at a conversion rate of $0.00037.  A loss of $7,189 was recognized.  As of December 31, 2013, the note has a principal balance of $650.
 
On November 8, 2012, Southridge purchased $50,000 of the Evolution note dated December 1, 2011. On December 5, 2012, Southridge converted $19,300 of the note into 32,166,667 shares of common stock (see Note 12) at a 50% discount, $0.0006, at a loss on conversion of $12,867 on the conversion. On December 11, 2012, Southridge converted $19,325 of the note into 32,208,333 shares of common stock (see Note 12) at a 50% discount, $0.0006, at a loss on conversion of $12,883 on the conversion. On January 3, 2013, under the reset clause of the note, Southridge was issued an additional 18,958,333 shares of common stock (see Note 12) at a loss of $18,958. The balance as of December 31, 2013 is $11,375. On January 3, 2013, Southridge converted $11,375 of the note into 18,958,333 shares of common stock (see Note 12) at a 50% discount, $0.0006. A loss on conversion of $15,167 was recognized.  On January 9, 2013, under the reset clause of the note, Southridge was issued an additional 3,791,800 shares of common stock (see Note 12) at a loss of $3,792.  The note was fully converted as of December 31, 2013.

On November 13, 2012, the Company entered into a note with Evolution for $75,000. The note has an interest rate of 12% and matured on November 23, 2012. This note is in default.

On November 15, 2012, the Company entered into a note with Harmon for $10,000 related to accrued payroll. The note has an interest rate of 12% and matured on November 25, 2012. This note is in default.

On November 20, 2012, SGI Group purchased $15,419 of the TOL note dated June 28, 2011. On December 12, 2012, SGI Group converted $9,000 of principal and $68 of accrued interest of the note into 15,113,467 shares of common stock (see Note 12) at a 50% discount, $0.0006, at a loss on conversion of $6,045 on the conversion.  On February 7, 2013, SGI Group converted $6,419 of principal and $169 of accrued interest of the note into 26,351,200 shares of common stock (see Note 12) at a 50% discount, $0.00025, at a loss on conversion of $19,763.  The balance as of December 31, 2013 was $0.

On November 20, 2012, Sazer purchased $8,500 of the Kline note dated April 6, 2010. On November 23, 2012, Sazer converted $3,250 of principal and $4 of accrued interest of the note into 9,297,943 shares of common stock (see Note 12) at a 50% discount, $0.00035, at a loss on conversion of $6,044 on the conversion.  On February 11, 2013, Sazer converted $5,250 of principal and $145 of accrued interest of the note into 10,790,800 shares of common stock (see Note 12) at a 50% discount, $0.00025, at a loss on conversion of $5,395.  As of December 13, 2012, the balance of the note was $0.

On November 26, 2012, the Company entered into a note with Kline for $23,500. The note has an interest rate of 12% and matured on November 30, 2012. This note is in default.

On November 26, 2012, the Company entered into a note with TOL for $15,400. The note has an interest rate of 12% and matured on December 3, 2012. This note is in default.
 
 
F-21

 

On November 30, 2012, Southridge purchased and was assigned $60,126, $35,126, and $60,273 of principal and accrued interest from the Benchmark note dated October 26, 2011, the Evolution note dated October 26, 2011, and the Evolution note dated December 1, 2011, respectively, for a total of $155,525. On January 3, 2013, Southridge converted $22,750 of the principal into 37,916,667 shares of common stock at a conversion rate of $0.006 (see Note 12).  A loss on conversion of $15,167 was recognized.  On January 28, 2013, under the reset clause of the note, Southridge was issued an additional 25,917 shares of common stock (see Note 12) at a loss of $5,183.  On February 20, 2013, Southridge converted $20,255 of the principal into 405,042 shares of common stock (see Note 12) at a 50% discount, $0.05. A loss on conversion of $60,753 was recognized.  On February 27, 2013, under the reset clause of the note, Southridge was issued an additional 101,275 shares of common stock (see Note 12) at a loss of $60,753.  On February 27, 2013, Southridge converted $12,150 of the principal into 303,750 shares of common stock (see Note 12) at a 50% discount, $0.40. A loss on conversion of $48,600 was recognized.  On March 12, 2013, Southridge converted $24,430 of the principal into 610,750 shares of common stock (see Note 12) at a 50% discount, $0.40. A loss on conversion of $97,720 was recognized.  On March 18, 2013, under the reset clause of the note, Southridge was issued an additional 203,584 shares of common stock (see Note 12) at a loss of $40,717.  On March 18, 2013, Southridge converted $12,990 of the principal into 433,000 shares of common stock (see Note 12) at a 50% discount, $0.03. A loss on conversion of $73,610 was recognized.  On March 22, 2013, Southridge converted $19,100 of the principal into 636,667 shares of common stock (see Note 12) at a 50% discount, $0.03. A loss on conversion of $108,233 was recognized.  On April 1, 2013, Southridge converted $13,010 of the principal into 650,500 shares of common stock (see Note 12) at a 50% discount, $0.02. A loss on conversion of $58,545 was recognized.  On April 1, 2013, under the reset clause of the note, Southridge was issued an additional 318,334 shares of common stock (see Note 12) at a loss of $63,667.  On April 10, 2013, Southridge converted $9,440 of the principal into 944,000 shares of common stock (see Note 12) at a 50% discount, $0.01. A loss on conversion of $89,680 was recognized.  On April 15, 2013, Southridge converted $11,125 of the principal into 222,500,000 shares of common stock (see Note 12) at a 50% discount, $0.01. A loss on conversion of $105,688 was recognized.  On April 22, 2013, Southridge converted $9,975 of the principal into 997,500 shares of common stock (see Note 12) at a 50% discount, $0.01. A loss on conversion of $94,763 was recognized.  As of December 31, 2013, the principal balance of the note was $0.
 
On December 4, 2012, Southridge purchased $55,300 of the Reserve note. On February 11, 2013, Southridge converted $14,400 of the note into 81,008,219 shares of common stock (see Note 12) at a 50% discount, $0.00025. A loss on conversion of $66,608 was recognized.  On October 3, 2013, Southridge converted $1,585 of principal and $52 of accrued interest of the note into 2,406,639 shares of common stock (see Note 12).  On October 11, 2013, Southridge converted $1,563 of principal and $73 of accrued interest of the note into 2,405,268 shares of common stock (see Note 12).  On October 28, 2013 converted $6,530 of principal and $53 of accrued interest of the note into 13,714,282 shares of common stock (see Note 12).  On October 25, 2013, Southridge converted $3,805 of principal and $38 of accrued interest of the note into 13,724,384 shares of common stock (see Note 12).  On November 1, 2013, Southridge converted $3,265 of the note into 13,725,295 shares of common stock (see Note 12) at a 50% discount, $0.00024.  A loss on conversion of $4,941 was recognized.  On November 12, 2013, Southridge converted $2,710 of the note into 13,719,376 shares of common stock (see Note 12) at a 50% discount, $0.0002.  A loss on conversion of $4,116 was recognized.  On November 20, 2013, Southridge converted $2,180 of the note into 13,734,430 shares of common stock (see Note 12) at a 50% discount, $0.00016.  A loss on conversion of $6,043 was recognized.  On November 22, 2013, Southridge converted $2,192 of the note into 13,718,399 shares of common stock (see Note 12) at a 50% discount, $0.00016.  A loss on conversion of $19,755 was recognized.  On November 25, 2013, Southridge converted $2,285 of the note into 14,295,336 shares of common stock (see Note 12) at a 50% discount, $0.00016.  A loss on conversion of $29,162 was recognized.  As of December 31, 2013, the balance of the note was $0.

On December 4, 2012, Marina $25,000 of the TOL note dated June 28, 2011. On December 11, 2012, Marina converted $5,650 principal and $13 of accrued interest of the note into 9,438,367 shares of common stock (see Note 12) at a 50% discount, $0.0006, at a loss on conversion of $3,775.  On January 23, 2013, Marina converted $15,000 principal and $247 of accrued interest of the note into 152,466 shares of common stock (see Note 12) at a 50% discount, $0.10, at a loss on conversion of $15,247.  On February 12, 2013, Marina converted $4,350 principal and $100 of accrued interest of the note into 89,003 shares of common stock (see Note 12) at a 50% discount, $0.05, at a loss on conversion of $13,350.  As of December 31, 2013, the note had a balance of $0.

On December 7, 2012, the Company entered into a note with TOL for $25,000. The note has an interest rate of 12% and matured on December 14, 2012. This note is in default.

On December 13, 2012, WHC purchased $35,000 of the TOL note. On December 27, 2012, WHC converted $10,091 of the note into 89,144 shares of common stock (see Note 12) at a 50% discount, $0.114, at a loss on conversion of $7,738.  On January 10, 2013, WHC converted $10,536 of the principal and $315 of accrued interest of the note into 101,795 shares of common stock (see Note 12) at a 50% discount, $0.106, at a loss on conversion of $9,508.  On January 18, 2013, WHC converted $10,700 of the note into 107,000 shares of common stock (see Note 12) at a 50% discount, $0.05, at a loss on conversion of $10,700.  On February 5, 2013, WHC converted $3,673 of the note into 55,098 shares of common stock (see Note 8) at a 50% discount, $0.0666, at a loss on conversion of $7,346.  As of December 31, 2013, the note had a balance of $0.
 
 
F-22

 

On December 14, 2012, the Company entered into a note with TOL for $35,000. The note has an interest rate of 12% and matured on December 18, 2012. This note is in default.

On December 21, 2012, the Company entered into a convertible note with Asher in the amount of $53,000. The note matures on September 26, 2013 and may be converted at any time after 180 days from the date of the note. The interest, which accrues, is at a rate of 8% per annum. The conversion feature is at the average of the lowest three days trading price for the Company’s common stock during the ten trading day period ending on the day prior to conversion, less a discount of 42%. There was a $3,000 fee to a third party for legal expenses and related expenses for the closing of the note which was recorded as debt issue costs to be amortized over the debt term. The note is considered a stock settled debt since any future stock issued upon conversion will have a fair market value of $91,379. The Company therefore is accreting a premium of $38,379 into interest expense over the 180 day period to the first conversion date of the note. The funding of the note was on January 2, 2013 therefore the $50,000 was recorded as a receivable (see Note 12).  On December 5, 2013, Asher converted $3,150 into 9,000,000 shares of common stock (see Note 12) at a conversion rate of $0.00035.  A loss of $3,150 was recognized.  On December 16, 2013, Asher converted $5,000 into 21,739,130 shares of common stock at a conversion price of $0.00023.  A loss on conversion of $8,043 was recognized.  On December 19, 2013, Asher converted $5,000 into 21,739,130 shares of common stock at a conversion price of $0.00023.  A loss on conversion of $1,522 was recognized.  On January 2, 2014, Asher converted $5,000 into 21,739,130 shares of common stock at a conversion price of $0.00023 (see Note 15).  A loss on conversion of $3,696 will be recognized.  On January 10, 2014, Asher converted $5,640 into 47,000,000 shares of common stock at a conversion price of $0.00012 (see Note 15).  A loss on conversion of $8,460 will be recognized.  On January 22, 2014, Asher converted $5,175 into 51,750,000 shares of common stock at a conversion price of $0.0001 (see Note 15).  A loss on conversion of $10,350 will be recognized.  On January 28, 2014, Asher converted $5,175 into 51,750,000 shares of common stock at a conversion price of $0.0001 (see Note 15).  A loss on conversion of $10,350 will be recognized.  On January 30, 2014, Asher converted $5,175 into 51,750,000 shares of common stock at a conversion price of $0.0001 (see Note 15).  A loss on conversion of $10,350 will be recognized.  On February 7, 2014, Asher converted $3,105 into 51,750,000 shares of common stock at a conversion price of $0.00006 (see Note 15).  A loss on conversion of $2,070 will be recognized.  On February 11, 2014, Asher converted $3.105 into 51.750.000 shares of common stock at a conversion price of $0.00006 (see Note 15).  A loss on conversion of $7,245 will be recognized.  On February 14, 2014, Asher converted $1,265 of principal and accrued interest of $2,120 into 56,416,667 shares of common stock at a conversion price of $0.00006 (see Note 15).  A loss on conversion of $2,257 will be recognized.  As of December 31, 2013, the balance was $39,850.

On December 28, 2012, Southridge purchased $45,000 of the TOL note dated June 28, 2011. On January 28, 2013, Southridge converted $28,100 of the note into 62,444,444 shares of common stock (see Note 12) at a 50% discount, $0.09. A loss on conversion of $34,344 was recognized. On February 5, 2013, Southridge converted $7,650 of the note into 127,500 shares of common stock (see Note 12) at a 50% discount, $0.06. A loss on conversion of $17,850 was recognized. On February 6, 2013, Southridge converted $5,750 of the note into 115,000 shares of common stock (see Note 12) at a 50% discount, $0.05. A loss on conversion of $17,250 was recognized.  On March 5, 2013, Southridge converted $20,375 of the note into 509,375 shares of common stock (see Note 12) at a 50% discount, $0.04. A loss on conversion of $81,500 was recognized.  On May 4, 2013, Southridge converted $8,525 of the note into 852,500 shares of common stock (see Note 12) at a 50% discount, $0.01. A loss on conversion of $80,988 was recognized.  The principal balance of the note as of December 31, 2013 was $0.

On December 31, 2012, the Company entered into a note with TOL for $45,000. The note has an interest rate of 12% and matured on January 7, 2013. The note was in default after the date of this Report.

On January 21, 2013, the Company entered into a note with Harmon for $52,010.  The note has an interest rate of 12% and matured on January 24, 2013. The note was in default as of date of this Report.

On January 30, 2013, the Company entered into a note with Evolution for $22,750.  The note has an interest rate of 12% and matured on February 7, 2013. The note was in default as of the date of this Report.

On January 31, 2013, the Company entered into a convertible note with Asher in the amount of $32,500. The note matured on November 4, 2013 and may be converted at any time after 180 days from the date of the note. The interest, which accrues, is at a rate of 8% per annum. The conversion feature is at the average of the lowest three days trading price for the Company’s common stock during the ten trading day period ending on the day prior to conversion, less a discount of 42%. There was a $2,500 fee to a third party for legal expenses and related expenses for the closing of the note which was recorded as debt issue costs to be amortized over the debt term. The note is considered a stock settled debt since any future stock issued upon conversion will have a fair market value of $56,034. The Company therefore is accreting a premium of $23,534 into interest expense over the 180 day period to the first conversion date of the note. On February 20, 2014, Asher converted $9,100 into 113,750,000 shares of common stock at a conversion price of $0.00008 (see Note 15).  A loss on conversion of $13,650 will be recognized.  On February 24, 2014, Asher converted $13,700 into 114,166,667 shares of common stock at a conversion price of $0.00012 (see Note 15).  A loss on conversion of $9,133 will be recognized.  On February 27, 2014, Asher converted $9,700 of principal and accrued interest of $1,300 into 91,666,667 shares of common stock at a conversion price of $0.00012 (see Note 15).  A loss on conversion of $16,500 will be recognized.
 
 
F-23

 

On February 15, 2013, the Company entered into a note with Harmon for $15,000 in regards to accrued compensation from January 1, 2013 through February 15, 2013. The note has an interest rate of 12% and matured on February 25, 2013. The note was in default as of the date of this Report.

On February 26, 2013, Momoma Capital purchased from Southridge a note dated March 30, 2012 for $25,000. On February 26, 2013, Momoma Capital converted $13,100 of the principal and $1,825 of accrued interest of the note into 213,210 shares of common stock (see Note 12) at a 50% discount, $0.07, at a loss on conversion of $27,717. On April 3, 2013, Momoma Capital converted $11,900 of the principal and $1,658 of accrued interest of the note into 484,209 shares of common stock (see Note 12) at a 50% discount, $0.028, at a loss of $41,642. As of December 31, 2013, the balance of the note was $0.

On February 27, 2013, the Company entered into a note with Evolution for $20,255. The note has an interest rate of 12% and matured on March 1, 2013. The note is in default.
 
On March 11, 2013, the Company entered into a note with Evolution for $36,580. The note has an interest rate of 12% and matured on March 15, 2013. The note is in default.
 
On March 22, 2013, the Company entered into a note with Evolution for $19,100. The note has an interest rate of 12% and matured on March 25, 2013. The note is in default.
 
On March 28, 2013, the Company entered into a note with Evolution for $62,650. The note has an interest rate of 12% and matured on April 1, 2013. The note is in default.
 
On March 31, 2013, the Company entered into a note with Harmon for $15,000 in regards to accrued compensation from February 16, 2013 – March 31, 2013. The note has an interest rate of 12% and matured on April 10, 2013. The note is in default.
 
On April 1, 2013, the Company entered into a note with Harmon for $10,138 in regards to accounts payable due to Harmon as of April 1, 2013.  The note has an interest rate of 12% and matured on April 10, 2013. The note is in default.

On November 14, 2013, the Company entered into a consulting agreement with Lakeport for one year to provide accounting and administrative services including the preparation of SEC filings.  The agreement provides for compensation, in the form of a convertible note, in the amount of $5,000 per month.  A note will be prepared on the first day of each month for that month’s service.  For November 2013, the note was dated November 14, 2013.  Each note bears interest of 12% per annum and has a term of two months.  Each note is convertible at the lesser of the closing price of the common stock at the day prior to the note less 50% or at the average of the lowest three trading prices for the common stock during the period sixty days prior to conversion.  On November 14, 2013, the Company issued a note for $5,000.  See Note 15.

On November 14, 2013, the Company entered into a consulting agreement with Thomas Carluccio, Jr. for one year to marketing, operations and administrative services. The agreement provides for compensation, in the form of a convertible note, in the amount of $5,000 per month. A note will be prepared on the first day of each month for that month’s service. For November 2013, the note was dated November 14, 2013. The note bears interest of 12% per annum and each note will have a term of two months. The notes are convertible at the lesser of the closing price of the common stock at the day prior to the note less 50% or at the average of the lowest three trading prices for the common stock during the period sixty days prior to conversion. On November 14, 2013, the Company issued a note to Thomas Carluccio, Jr. for $5,000. See Note 15.

On November 14, 2013, the Company entered into an addendum to Sergio Pinon’s employment agreement for a one year period to provide management, operations, marketing and administrative services in lieu of employee compensation as previously agreed to in the employment agreement. Mr. Pinon has received common stock of the Company for a majority of 2013 while serving as chief executive officer, interim chief financial officer, and director. The addendum provides for compensation, in the form of a convertible note, in the amount of $5,000 per month. A note will be prepared on the first day of each month for that month’s service. For November 2013, the note was be dated November 14, 2013. Each note will bear interest of 12% per annum and each note will have a term of two months. Each note is convertible at the lesser of the closing price of the common stock at the day prior to the note less 50% or at the average of the lowest three trading prices for the common stock during the period sixty days prior to conversion. On November 14, 2013, the Company issued a note for $5,000. See Notes 11 and 15.
 
 
F-24

 

On December 1, 2013, the Company issued its monthly note to Lakeport for $5,000 under the same contractual terms. See disclosure on November 14, 2013 and Note 15.
 
On December 1, 2013, the Company issued its monthly note to Thomas Carluccio, Jr. for $5,000 under the same contractual terms. See disclosure on November 14, 2013 and Note 15.
 
On December 1, 2013, the Company issued its monthly note to Sergio Pinon for $5,000 under the same contractual terms. See disclosure on November 14, 2013 and Note 15.
 
On December 17, 2013, the Company entered into a note with Lakeport for $45,000. The note will bear interest of 12% per annum and each note will have a term of two months. The notes are convertible at the lesser of the closing price of the common stock at the day prior to the note less 50% or at the average of the lowest three trading prices for the common stock during the period of the inception of the note until conversion.
 
NOTE 8 – DERIVATIVES
 
Embedded Conversion Option Derivatives
 
Due to the conversion terms of certain promissory notes, the embedded conversion options met the criteria to be bifurcated and presented as derivative liabilities. The Company calculated the estimated fair values of the liabilities for embedded conversion option derivative instruments at the original note inception date and as of December 31, 2013 using the Black-Scholes option pricing model using the share prices of the Company’s stock on the dates of valuation and using the following ranges for volatility, expected term and the risk free interest rate at each respective valuation date, no dividend has been assumed for any of the periods:
 
   
Note Inception
Date
   
December 31,
2013
   
December 31,
2012
 
                         
Volatility
   
251% - 257
%
   
251
%
   
251
%
Expected Term
 
0.17 - 0.5 years
   
0.08 - 0.46 years
   
0.08 – 0.46 years
 
Risk Free Interest Rate
   
0.33
%
   
0.315
%
   
0.315
%
 
The following reflects the initial fair value on the note inception date and changes in fair value through December 31, 2013:
 
Note inception date fair value allocated to debt discount
  $ 483,317  
Note inception date fair value allocated to other expense
    23,132  
Change in fair value in 2011 (gain) loss
    (73,402  
Embedded conversion option derivative liability fair value on December 31, 2011
    433,047  
Change in fair value in 2012 (gain) loss
    (368,762 )
Embedded conversion option derivative liability fair value on December 31, 2012
    64,285  
Change in fair value in 2013 (gain) loss
    (10,715  
Embedded conversion option derivative liability fair value on December 31, 2013
  $ 53,570  
 
NOTE 9 – ACCRUED LIABILITIES
 
The major components of accrued expenses are summarized as follows:
 
   
December 31,
 
   
2013
   
2012
 
                 
Accrued payroll
 
$
-
   
$
8,491
 
Accrued interest
   
388,879
     
240,449
 
Other accrued expenses
   
-
     
170
 
Total
 
$
388,879
   
$
249,110
 
 
 
F-25

 

NOTE 10 – COMMITMENTS AND CONTINGENCIES
 
Legal Matters
 
In December 2011, the Board of Directors and the majority of the shareholders of the Company terminated for cause, Douglas Salie, the CEO, Chairman and member of the Board of Directors. Mr. Salie has indicated that he believes his termination was wrongful. The Company firmly believes that its actions were justified and defendable. No indication has been that litigation is threatened or pending.
 
In October 2012, Douglas Pinard, a former owner of CSP (see Note 2), resigned from the Company. Certain monies were due to Mr. Pinard related to accrued payroll and notes payable. Mr. Pinard threatened litigation whereas both parties agreed upon a settlement requiring the Company to pay Mr. Pinard a settlement of $40,000 for those liabilities. The Company paid Mr. Pinard $20,000 according to the conditions of the settlement agreement. The Company then notified Mr. Pinard that in its opinion, Mr. Pinard had allegedly breached the settlement agreement by not returning all of the Company’s assets which Mr. Pinard had in his possession at the time of termination. Therefore, the final $20,000 was not paid to Mr. Pinard. Due to the nonpayment, Mr. Pinard alleges that the Company breached the settlement agreement. Mr. Pinard indicated that he would seek legal recourse. As of the date of this report, no further actions have been taken by Mr. Pinard.
 
In January of 2013, Dr. Robert Salie, father of former chief executive officer and chairman, Douglas Salie, who was terminated for cause, filed a suit, Robert D. Salie and Salie Family Limited Partnership v eLayaway, Inc. , in the Circuit Court for the Second Judicial Circuit in and for Leon County, Florida, Civil Division. The lawsuit is in regards to two notes payable with claims of approximately $565,000 in principal and accrued interest. The Company has not responded to that lawsuit. In October 2012, the Company offered Dr. Salie a principal and interest repayment plan utilizing a third party, but Dr. Salie rejected the Company’s offer. On August 30, 2013, a judgment was awarded to Dr. Salie.
 
In March 2013, ASC Recap, LLC (“ASC”) filed a Joint Motion for Approval of Settlement Agreement and Stipulation, and Request for Fairness Hearing in the Circuit Court of the Second Judicial Circuit in and for Leon County, Florida, Case No. 2012-CA-4074. ASC has contracted with various note holders of the Company to acquire approximately $1,481,830 of Company debt and subsequently converting the debt to common stock of the Company pursuant to Section 3(a)(10) of the Securities Act of 1933, which allows the exchange of claims, securities, or property for stock when the arrangement is approved for fairness by a court proceeding. The Company has agreed to these terms as the acquisition of these debts and subsequent conversion would alleviate a significant portion of the Company’s liabilities. A fairness hearing was held on May 14, 2013 and the arrangement was approved.
 
Lease Commitment
 
The Company does not have any lease commitments. Previously, the Company had a long-term office lease which was cancelled.
 
Rent expense for continuing operations in 2013 and 2012 was $34,353 and $43,187, respectively.
 
Other
 
On February 10, 2010, the Company entered into an agreement with Ventana Partners, Inc. to facilitate the acquisition of the shares of a public company which eLayaway would utilize for a reverse merger. The agreement has contingent fees based on successful funding provided by an introduction of Ventana Partners, Inc. On July 7, 2010, the Company entered into an agreement with Garden State Securities, Inc. (“GSS”) as advisor to the Company. On August 18, 2010, the Company entered into a subsequent engagement agreement with GSS to act as an exclusive selling/placement agent for the Company. On February 3, 2011, the Company terminated the agreement with GSS with an effective date of March 4, 2011. The agreement had contingent fees based on successful funding provided by an introduction of GSS.
 
NOTE 11 – RELATED PARTIES
 
Bruce Harmon, former CFO and Chairman of the Company, is a note holder of the Company (see Note 7).  Line of credit and notes payable of $519,738 and $427,590 was due to our CFO’s company and himself personally at December 31, 2013 and December 31, 2012, respectively, for advances to the Company.  At December 31, 2013 and December 31, 2012, the Company had accounts payable to Mr. Harmon of $0 and $14,681, respectively, and accrued interest of $18,475 and $33,563, respectively.  The 2013 balance is not reflected as a related party.
 
 
F-26

 

On March 6, 2013, the Board of Directors approved the grant of common stock to the officers and directors of the Company in consideration of the dilution of the Company’s outstanding common stock.  Mr. Pinon and Mr. Harmon, the CEO and CFO, respectively, were each granted 250,000 shares of restricted common stock.  See Note 12.

On March 6, 2013, the Board of Directors approved the compensation for 2013 for Vincent & Rees, P.C. (“Vincent & Rees”), legal counsel for the Company, thereby granting Vincent & Rees 250,000 shares of restricted common stock.  Mr. Rees is a director of the Company.  See Note 12.
 
On April 8, 2013, Harmon converted 29,063 shares of Series E preferred stock and 49,242 shares of Series F preferred stock, collectively on a 1:1 basis, into 78,305 shares of common stock (see Note 12).

April 8, 2013, Harmon converted accounts payable of $9,301 into 155,025 shares of common stock at a conversion rate of $0.06.  See Note 12.

On April 8, 2013, Harmon converted 29,063 shares of Series E preferred stock and 49,242 shares of Series F preferred stock, collectively on a 1:1 basis, into 78,305 shares of common stock.  See Note 12.

On April 8, 2013, Pinon converted 251,006 shares of Series E preferred stock on a 1:1 basis into 1,256 shares of common stock.  See Note 12.

On April 25, 2013, 1,150,000 shares of S-8 common stock were issued to Pinon and Harmon (575,000 and 575,000 shares, respectively), in lieu of payroll for April and May 2013 (see Note 12).

On May 22, 2013, 2,199,772 shares of S-8 common stock were issued to Pinon and Harmon (1,099,886 and 1,099,886 shares, respectively), in lieu of payroll for June and July 2013.  Harmon had his 1,099,886 shares cancelled to facilitate a note conversion by a third party as the remaining available shares from the authorized amount of shares were not sufficient.  Harmon’s shares were issued on August 15, 2013.

On September 12, 2013, the Company issued 10,000,000 shares of common stock to Sergio Pinon, the Company’s CEO and director, as compensation for his services in lieu of payroll (see Note 12).  The shares were recorded at an expense of $55,000.

On November 14, 2013, the Company entered into an addendum to the employment agreement with Sergio Pinon for one year to provide various services including serving as chief executive officer, interim chief financial officer and director.  The agreement provides for compensation, in the form of a convertible note, in the amount of $5,000 per month.  The Company issued notes on November 14, 2013, December 1, 2013, January 1, 2014, February 1, 2014, March 1, 2014 and April 1, 2014, each for $5,000.  See Notes 7 and 15.
 
NOTE 12 – STOCKHOLDERS’ DEFICIENCY
 
Preferred Stock
 
The Company authorized 50,000,000 shares of preferred stock and has designated seven Series as Series A, B, C, D, E, F and G.  Series A, B, C and D of preferred stock are non-voting and have liquidation preference over common stock with liquidation preference value equal to the price paid for each preferred share.  The Series A, B, C and D preferred stock are mandatorily and automatically convertible on a one for one basis to common stock upon the earlier of (i) the effectiveness of the sale of the Company’s common stock in a firm commitment, underwritten public offering registered under the Securities Act of 1933, as amended, other than a registration relating solely to a transaction under rule 145 under the Securities Act or to an employee benefit plan of the corporation, with aggregate proceeds to the Company and/or selling stockholders (prior to deduction of underwriter commissions and offering expenses) of at least $20,000,000, (ii) a sale of substantially all assets of the Company,  (iii) the event whereby the average closing price per share of common stock of the Company, as reported by such over-the-counter market, interdealer quotation service or exchange on which shares of common stock of the Company are primarily traded (if any), equals or is greater than $2,000.00 per share, for thirty (30) consecutive trading days or (iv) twelve months after the April 12, 2010 merger.  Upon the automatic conversion of Series A, B, C, and D preferred stock to common stock, the shares are entitled to piggyback registration rights.
 
 
F-27

 

On August 12, 2010, the Company’s Board of Directors approved the filing of a Certificate of Designation of the Preferences and Rights of Series E Preferred Stock of eLayaway, Inc. (“Certificate of Designation”) with the Department of State of the State of Delaware authorizing the creation of a new series of preferred stock designated as “Series E Preferred Stock” pursuant to the authority granted to the Board of Directors under the Company’s Amended and Restated Certificate of Incorporation and Section 151 of the Delaware General Corporation Law. The Certificate of Designation was filed with the Delaware Department of State on August 13, 2010. The Certificate of Designation created 2,500,000 shares of Series E Preferred Stock. Each holder of Series E Preferred Stock will be entitled to participate in dividends or distributions payable to holders of the Company’s common stock at a rate of the dividend payable to each share of Common Stock multiplied by the number of shares of Common Stock that each share of such holder’s Series E Preferred Stock is convertible into. Each share of Series E Preferred Stock is convertible, at the option of the holder of the Series E Preferred Stock, into three (3) shares of the Company’s common stock. Shares of the Series E Preferred Stock will be issued to certain officers of the Company as the Board determines if (i) the average closing price per share of the Company’s Common Stock equals or is greater than $10,000 per share for the preceding 20 trading days, (ii) the Company earns $100 per share EBITDA in any twelve consecutive months, (iii) the Company stock is trading on a U.S. Exchange such as AMEX, NASDAQ, or NYSE, or (iv) controlling interest of the Company is acquired by a third party. Each shares of Series E Preferred Stock will be entitled to three (3) votes on all matters submitted to a vote of the stockholders of the Company (“Enhanced Voting Rights”). Upon the liquidation, dissolution or winding up of the Company, the holders of the Series E Preferred Stock will participate in the distribution of the Company’s assets with the holders of the Company’s Common Stock pro rata based on the number of shares of Common Stock held by each (assuming conversion of all shares of Series E Preferred Stock). Due to the Enhanced Voting Rights, following the issuance of shares of Series E Preferred Stock, the holders of the Series E Preferred Stock may be able to exercise voting control over the Company. In such case, the holders of the Series E Preferred Stock may gain the ability to control the outcome of corporate actions requiring stockholder approval, including mergers and other changes of corporate control, going private transactions, and other extraordinary transactions. The concentration of voting control in the Series E Preferred Stock could discourage investments in the Company, or prevent a potential takeover of the Company which may have a negative impact on the value of the Company’s securities. In addition, the liquidation rights granted to the holders of the Series E Preferred Stock will have a dilutive effect on the distributions available to the holders of the Company’s common stock.
 
On April 12, 2011, the series A, B, C, and D of preferred stock were automatically converted to common stock based upon the twelve month automatic conversion provision.

On September 8, 2011, the Company’s Board of Directors approved the filing of an Amended Certificate of Designation of the Preferences and Rights of Series E Preferred Stock of eLayaway, Inc. (“Amended Certificate of Designation”) with the Department of State of the State of Delaware authorizing the amended terms of the Series E Preferred Stock pursuant to the authority granted to the Board of Directors under the Company’s Amended and Restated Certificate of Incorporation and Section 151 of the Delaware General Corporation Law. The Certificate of Designation was filed with the Delaware Department of State on September 26, 2011. The Certificate of Designation removed the various conditions associated with the issuance, changed the conversion rate to one common share for one preferred share and the voting rights to provide 15 votes for each Series E preferred share. The liquidation preference is the amount paid for the shares.

On March 26, 2012, as approved by the Board of Directors, the Company issued 5,953 shares of the Series E Preferred Stock to Susan Jones in exchange for the conversion of accrued payroll in the amount of $30,000.  The Series E Preferred Stock is immediately convertible into common stock, therefore the preferred shares are valued at the $5.04 per share closing price of the common stock on the date prior to this transaction.  Accordingly, there is no beneficial conversion value recorded.  These shares were converted into common stock on April 4, 2013.
 
On January 22, 2013, the Company’s Board of Directors approved the filing of a Certificate of Designation of the Preferences and Rights of Series G Preferred Stock of eLayaway, Inc. (“Certificate of Designation”) with the Department of State of the State of Delaware authorizing the creation of a new series of preferred stock designated as “Series G Preferred Stock” pursuant to the authority granted to the Board of Directors under the Company’s Amended and Restated Certificate of Incorporation and Section 151 of the Delaware General Corporation Law. The Certificate of Designation was filed with the Delaware Department of State on January 22, 2013. The Certificate of Designation created 5,000 shares of Series G Preferred Stock. Each holder of Series G Preferred Stock will be entitled to participate in dividends or distributions payable to holders of the Company’s common stock at a rate of the dividend payable to each share of Common Stock multiplied by the number of shares of Common Stock that each share of such holder’s Series G Preferred Stock is convertible into. Each share of Series G Preferred Stock is convertible, at the option of the holder of the Series G Preferred Stock, into one share of the Company’s common stock. Shares of the Series G Preferred Stock will be issued to certain officers of the Company as the Board determines for consideration of financial investment and/or forgiveness of liabilities of the Company to the officer. Each shares of Series G Preferred Stock will be entitled to ten thousand (10,000) votes on all matters submitted to a vote of the stockholders of the Company (“Enhanced Voting Rights”). Upon the liquidation, dissolution or winding up of the Company, the holders of the Series G Preferred Stock will participate in the distribution of the Company’s assets with the holders of the Company’s Common Stock pro rata based on the number of shares of Common Stock held by each (assuming conversion of all shares of Series G Preferred Stock). Due to the Enhanced Voting Rights, following the issuance of shares of Series G Preferred Stock, the holders of the Series G Preferred Stock may be able to exercise voting control over the Company. In such case, the holders of the Series G Preferred Stock may gain the ability to control the outcome of corporate actions requiring stockholder approval, including mergers and other changes of corporate control, going private transactions, and other extraordinary transactions. The concentration of voting control in the Series G Preferred Stock could discourage investments in the Company, or prevent a potential takeover of the Company which may have a negative impact on the value of the Company’s securities. In addition, the liquidation rights granted to the holders of the Series G Preferred Stock will have a dilutive effect on the distributions available to the holders of the Company’s common stock.
 
 
F-28

 

On February 25, 2013, the Company issued 5,000 shares of Series G Preferred Stock to Sergio Pinon as incentive compensation. The Series G Preferred Stock is immediately convertible into common stock therefore the preferred shares are valued at the $0.12 per share closing price of the common stock on the date of this transaction or $600.

On April 8, 2013, Harmon converted 29,063 shares of Series E preferred stock and 49,242 shares of Series F preferred stock, collectively on a 1:1 basis, into 78,305 shares of common stock.

On April 8, 2013, Sergio Pinon (“Pinon”) converted 1,256 shares of Series E preferred stock on a 1:1 basis into 1,256 shares of common stock.

On June 30, 2013, Harmon personally guaranteed approximately $20,000 in debt for the Company.  In exchange for the personal guarantee, the board of directors agreed to the following: 1) issue an equivalent amount of Series F Preferred Stock based on the closing trading price on the previous day of $0.66 or 30,304 shares.  Harmon’s previous proxy to Mr. Pinon covers these shares also; 2) as a condition of previous conversions into Series E Preferred Stock of accrued payroll to Harmon, he is returning to the Company 10,302 shares and the Company will reestablish the liability of $157,260 on its books accordingly as a note payable (see Note 4).  It is noted that Harmon has never received any cash compensation for his services for more than three years.

On August 13, 2013, as related to the reverse split approved by FINRA on August 12, 2013, the outstanding shares of preferred stock were effected by a reverse split of 1:200.

Common Stock
 
The Company is authorized to issue 5,000,000,000 shares of common stock, as amended on April 30, 2012, May 30, 2012, September 27, 2012, and February 22, 2013.  The common stock is voting.  

On August 12, 2013, the Company received notification from FINRA that the reverse stock split of our common stock at a ratio of 1:200 had been approved.  The corporate action took effect at the open of business on August 13, 2013.

On January 3, 2013, 89,144 shares were issued to WHC which were recorded as issuable as of December 31, 2012 (see Note 7).
 
On January 3, 2013, due to a reset clause in the note acquired on November 8, 2012 (see Note 7), Southridge was issued an additional 94,792 shares of common stock.
 
On January 3, 2013, Southridge converted $11,375 of the note dated November 8, 2012, into 94,792 shares of common stock (see Note 7) at a 50% discount, $0.12. A loss on conversion will be recognized.
 
On January 3, 2013, Southridge converted $22,750 of the note dated November 30, 2012, into 189,584 shares of common stock (see Note 7) at a 50% discount, $0.12. A loss on conversion will be recognized. Due to the deficiency of available shares to be issued at the time, the Company issued 60,000 shares on January 10, 2013 and the remaining 12,984 on January 24, 2013.
 
On January 8, 2013, due to a reset clause in the note acquired on September 26, 2012 (see Note 7), Star City was issued an additional 18,771 shares of common stock.

On January 9, 2013, due to a reset clause in the note acquired on November 8, 2012 (see Note 7), Southridge was issued an additional 18,959 shares of common stock.

On January 11, 2013, 101,790 shares of common stock were issued to WHC for a conversion of a note payable in December 2012 (see Note 7) which was recorded as issuable as of December 31, 2012.

On January 18, 2013, WHC converted $10,700 of the note dated December 13, 2012, into 107,000 shares of common stock (see Note 7) at a 50% discount, $0.05.  

On January 23, 2013, Marina converted $15,000 of principal and $246.58 of accrued interest of the note dated December 5, 2012, into 152,466 shares of common stock (see Note 7) at a 50% discount, $0.05.  
 
 
F-29

 

On January 24, 2013, 71,392 shares of common stock were issued to Mauriello in regards to a conversion of a note payable on December 13, 2012 (see Note 7) which were recorded as issuable as of December 31, 2012.
 
On January 28, 2013, Southridge converted $28,100 of the note dated December 28, 2012, into 312,223 shares of common stock (see Note 7) at a 50% discount, $0.09.
 
On January 28, 2013, due to a reset clause in the note acquired on September 26, 2012 (see Note 7), Star City was issued an additional 18,771 shares of common stock.

On January 28, 2013, due to a reset clause in the note acquired on November 30, 2012 (see Note 7), Southridge was issued an additional 25,917 shares of common stock.

On February 4, 2013, due to a reset clause in the note acquired on January 2, 2013 (see Note 7), Southridge was issued an additional 89,207 shares of common stock.
 
On February 5, 2013, Southridge converted $7,650 of the note dated December 28, 2012, into 127,500 shares of common stock (see Note 7) at a 50% discount, $0.06.

On February 5, 2013, WHC converted $3,673 of the note dated December 13, 2012, into 55,098 shares of common stock (see Note 7) at a 50% discount, $0.0334.

On February 6, 2013, Southridge converted $5,750 of the note dated December 28, 2012, into 115,000 shares of common stock (see Note 7) at a 50% discount, $0.05.
 
On February 7, 2013, SGI Group converted $6,419 of principal and $168.80 of accrued interest of the note dated November 20, 2012, into 131,756 shares of common stock (see Note 7) at a 50% discount, $0.05.  

On February 11, 2013, due to a reset clause in the note acquired on November 20, 2012 (see Note 7), Mauriello was issued an additional 71,392 shares of common stock.

On February 11, 2013, Sazer converted $5,250 of principal and $145.32 of accrued interest of the note dated November 20, 2012, into 53,954 shares of common stock (see Note 7) at a 50% discount, $0.05.  
 
On February 11, 2013, Southridge converted $14,400 of the note dated December 4, 2012, into 405,042 shares of common stock (see Note 7) at a 50% discount, $0.05.
 
On February 11, 2013, Star City converted $20,000 of principal and $743.54 of accrued interest of the note dated October 22, 2012, into 414,871 shares of common stock (see Note 7) at a 50% discount, $0.05.  
 
On February 20, 2013, Southridge converted $20,255 of the note dated November 30, 2012, into 405,100 shares of common stock (see Note 7) at a 50% discount, $0.05.
 
On February 26, 2013, Momoma Capital converted the $14,925 into 213,210 shares of common stock at a discount of 30%, $0.07 (see Note 7).
 
On February 27, 2013, due to a reset clause in the note acquired on November 30, 2012 (see Note 7), Southridge was issued an additional 101,275 shares of common stock.
 
On February 27, 2013, Southridge converted $12,150 of the note dated November 30, 2012, into 303,750 shares of common stock (see Note 7) at a 50% discount, $0.04.
 
On March 5, 2013, Southridge converted $20,375 of the note dated December 28, 2012, into 509,375 shares of common stock (see Note 7) at a 50% discount, $0.04.
 
On March 6, 2013, the Board of Directors approved the grant of common stock to the officers and directors of the Company in consideration of the dilution of the Company’s outstanding common stock.  Mr. Pinon and Mr. Harmon, the CEO and CFO, respectively, were each granted 250,000 shares of restricted common stock.  The issuance was valued at $30,000 each for Mr. Pinon and Mr. Harmon.  See Note 11.
 
 
F-30

 
 
On March 6, 2013, the Board of Directors approved the compensation for 2013 for Vincent & Rees, legal counsel for the Company, thereby granting Vincent & Rees 250,000 shares of restricted common stock. The issuance was valued at $30,000.  Mr. Rees is a director of the Company.  See Note 11.
 
On March 12, 2013, Southridge converted $24,430 of the note dated November 30, 2012, into 610,750 shares of common stock (see Note 4) at a 50% discount, $0.04.
 
On March 18, 2013, due to a reset clause in the note acquired on November 30, 2012 (see Note 7), Southridge was issued an additional 203,584 shares of common stock.
 
On March 18, 2013, Southridge converted $12,990 of the note dated November 30, 2012, into 433,000 shares of common stock (see Note 7) at a 50% discount, $0.03.
 
On March 22, 2013, Southridge converted $19,100 of the note dated November 30, 2012, into 636,667 shares of common stock (see Note 7) at a 50% discount, $0.03.

On March 28, 2013, KAJ converted $15,000 of the note dated January 30, 2012, into 535,715 shares of common stock (see Note 7) at a 30% discount, $0.028.

On April 1, 2013, Southridge converted $13,010 of the note dated November 30, 2012, into 650,500 shares of common stock (see Note 7) at a 50% discount, $0.02.

On April 1, 2013, due to a reset clause in the note acquired on November 30, 2012 (see Note 7), Southridge was issued an additional 318,334 shares of common stock.

On April 3, 2013, Momoma Capital converted $11,900 of principal and $1,658 of accrued interest of the note dated February 26, 2013, into 484,209 shares of common stock (see Note 7) at a 50% discount, $0.028.

On April 4, 2013, Susan Jones was issued 10,000 shares of common stock in exchange for 1,190,476 of Series E preferred stock.  The Series E preferred stock had super voting rights and, to compensate Susan Jones for those super voting rights, the Company issued the additional 4,047 shares of common stock.

April 8, 2013, Harmon converted accounts payable of $9,301 into 155,025 shares of common stock at a conversion rate of $0.06 (see Note 11).

On April 8, 2013, Harmon converted 29,063 shares of Series E preferred stock and 49,242 shares of Series F preferred stock, collectively on a 1:1 basis, into 78,305 shares of common stock (see Note 11).

On April 8, 2013, Pinon converted 251,006 shares of Series E preferred stock on a 1:1 basis into 1,256 shares of common stock (see Note 11).

On April 10, 2013, Southridge converted $9,440 of the note dated November 30, 2012, into 944,000 shares of common stock (see Note 7) at a 50% discount, $0.01.

On April 15, 2013, Southridge converted $11,125 of the note dated November 30, 2012, into 1,112,500 shares of common stock (see Note 7) at a 50% discount, $0.01.

On April 18, 2013, the board of directors of the Company approved a reverse split proposed to be between an exchange rate of 1:100 up to 1:250.  A majority of the shareholders subsequently approved the transaction.  The Company appropriately filed with FINRA to effect the reverse split at a rate of 1:200.

On April 19, 2013, the Company approved the 2013 Stock Option Plan which authorized 4,750,000 shares of common stock to be used as S-8 shares.

On April 22, 2013, Southridge converted $9,975 of the note dated November 30, 2012, into 997,500 shares of common stock (see Note 7) at a 50% discount, $0.01.
 
 
F-31

 
 
On April 25, 2013, 1,533,709 shares of S-8 common stock were issued to Pinon (see Note 11), Harmon (see Note 11), Thomas Carluccio, Jr. (“Carluccio”), and Melissa Valido (“Valido”) (575,000, 575,000, 217,375 and 166,334 shares, respectively), in lieu of payroll for April and May 2013.  The issuances were recorded at a cost of $20,000, $20,000, $7,500, and $5,000, respectively.

On May 4, 2013, Southridge converted $8,525 of the note dated December 28, 2012, into 852,500 shares of common stock (see Note 7) at a 50% discount, $0.01.

On May 1, 2013, Asher converted $5,800 of the note dated October 24, 2012, into 483,334 shares of common stock (see Note 7) at a 42% discount, $0.012.

On May 17, 2013, Buko-Evolution, LLC converted $10,000 of the note dated October 26, 2011, into 938,287 shares of common stock (see Note 7) at a 50% discount, $0.01.

On May 22, 2013, 3,119,292 shares of S-8 common stock were issued to Pinon (see Note 11), Harmon (see Note 11), Carluccio, and Valido (1,099,886, 1,099,886, 511,447, and 408,074 shares, respectively), in lieu of payroll for June and July 2013.  Harmon had his 1,099,886 shares cancelled to facilitate a note conversion by a third party as the remaining available shares from the authorized amount of shares were not sufficient.  Harmon’s shares were issued on August 15, 2013.

On September 12, 2013, the Company issued 10,000,000 shares of common stock to Sergio Pinon, the Company’s CEO and director, as compensation for his services in lieu of payroll (see Note 11).  The shares were recorded at an expense of $55,000.

On September 12, 2013, the Company issued 6,000,000 shares of common stock to Thomas Carluccio, Jr. as compensation for his services in lieu of payroll.  The shares were recorded at an expense of $33,000.

On September 12, 2013, the Company issued 4,000,000 shares of common stock to Melissa Valido as compensation for his services in lieu of payroll.  The shares were recorded at an expense of $22,000.

On September 15, 2013, Southridge converted $1,885 of principal and $314 of accrued interest of the note dated December 4, 2012, into 2,199,091 shares of common stock (see Note 7) at a 50% discount, $0.001.

On September 25, 2013, Southridge converted $1,855 of principal and $92 of accrued interest of the note dated December 4, 2012, into 2,212,450 shares of common stock (see Note 7) at a 50% discount, $0.0009.

On October 3, 2013, Southridge converted $1,585 of principal and $52 of accrued interest of the note dated December 4, 2012, into 2,406,639 shares of common stock (see Note 4).

On October 4, 2013, Hansen converted $1,500 of the note dated December 12, 2011, into 1,004,689 shares of common stock (see Note 7) at a discounted conversion price of $0.00149.

On October 9, 2013, Asher converted $1,000 of the note dated October 24, 2012, into 1,000,000 shares of common stock (see Note 7) at a discounted conversion price of $0.001.

On October 11, 2013, Southridge converted $1,563 of principal and $73 of accrued interest of the note dated December 4, 2012, into 2,405,268 shares of common stock (see Note 4).
 
On October 15, 2013, the Company issued 50,000,000 shares of common stock to Sergio Pinon, the Company’s CEO and director, as compensation for his services in lieu of payroll.  The shares were valued at $50,000.

On October 15, 2013, the Company issued 25,000,000 shares of common stock to Bruce Harmon, a consultant to the Company, as compensation for his services.  The shares were valued at $25,000.

On October 16, 2013, the Company issued 12,756,800 shares of common stock to Bruce Harmon in regards to his investment in the Company for the payment of $14,501 for a credit card liability of the Company.  The shares were issued at a discount of 25% based on the restriction.
 
 
F-32

 

On October 18, 2013, Southridge converted $6,530 of principal and $53 of accrued interest of the note dated December 4, 2012, into 13,714,282 shares of common stock (see Note 4).

On October 25, 2013, Southridge converted $3,805 of principal and $38 of accrued interest of the note dated December 4, 2012, into 13,724,384 shares of common stock (see Note 4).

On October 28, 2013, Asher converted $2,300 of the note dated October 24, 2012, into 4,791,667 shares of common stock (see Note 7) at a discounted conversion price of $0.00048.

On October 31, 2013, the Company entered into a settlement with Dr. Jason Cohen in regards to his guaranteed value associated with his purchase in 2011 of a convertible note and simultaneous conversion into common stock.  The guarantee was for $25,000.  As Dr. Cohen had not realized the agreed upon value, the Company and Dr. Cohen agreed to release the guarantee with the issuance of an additional 25,000,000 shares of common stock to Dr. Cohen. The shares issued were valued at $25,000.

On November 1, 2013, Southridge converted $3,265 of principal and $29 of accrued interest of the note dated December 4, 2012, into 13,725,295 shares of common stock (see Note 7) at a 50% discount, $0.00024.

On November 8, 2013, Asher converted $1,695 of the note dated October 24, 2012, into 4,842,857 shares of common stock (see Note 7) at a discounted conversion price of $0.00035.

On November 12, 2013, Southridge converted $2,710 of principal and $34 of accrued interest of the note dated December 4, 2012, into 13,719,376 shares of common stock (see Note 7) at a 50% discount, $0.0002.

On November 13, 2013, Asher converted $3,150 of the note dated October 24, 2012, into 10,862,069 shares of common stock (see Note 7) at a discounted conversion price of $0.00029.

On November 18, 2013, Asher converted $2,925 of the note dated October 24, 2012, into 10,833,333 shares of common stock (see Note 7) at a discounted conversion price of $0.00027.

On November 20, 2013, Southridge converted $2,180 of principal and $18 of accrued interest of the note dated December 4, 2012, into 13,734,430 shares of common stock (see Note 7) at a 50% discount, $0.00016.

On November 20, 2013, the Company ordered the issuance of 115,155,000 shares of common stock to Harmon for the conversion of $69,093 of accrued interest for various notes payable to Harmon and Lakeport, a company solely owned by Harmon.  This conversion was approved by the board of directors on September 15, 2013 for interest through that date.  The order was not processed until November 20, 2013.

On November 20, 2013, Asher converted $2,925 of the note dated October 24, 2012, into 10,833,333 shares of common stock (see Note 7) at a discounted conversion price of $0.00027.

On November 22, 2013, Southridge converted $2,192 of principal and $3 of accrued interest of the note dated December 4, 2012, into 13,718,399 shares of common stock (see Note 7) at a 50% discount, $0.00016.

On November 25, 2013, Southridge converted $2,285 of principal and $2 of accrued interest of the note dated December 4, 2012, into 14,295,336 shares of common stock (see Note 7) at a 50% discount, $0.00016.

On November 25, 2013, Asher converted $2,925 of the note dated October 24, 2012, into 10,833,333 shares of common stock (see Note 7) at a discounted conversion price of $0.00027.

On November 25, 2013, Asher converted $2,925 of the note dated October 24, 2012, into 10,833,333 shares of common stock (see Note 7) at a discounted conversion price of $0.00027.

On December 2, 2013, Asher converted $8,060 of the note dated October 24, 2012, into 21,783,784 shares of common stock (see Note 7) at a discounted conversion price of $0.00037.

On December 5, 2013, Asher converted $3,150 of the note dated October 24, 2012, into 9,000,000 shares of common stock (see Note 7) at a discounted conversion price of $0.00035.

On December 6, 2013, the Company issued ASC 30,000,000 under the settlement terms of the 3(a)(10) (see Note 10).  The shares were valued at $15,000 based on the per share price of $0.0005.
 
 
F-33

 

On December 10, 2013, Buko-Evolution converted $3,500 of the note dated October 26, 2011, into 10,606,060 shares of common stock (see Note 7) at a discounted conversion price of $0.0004.

On December 16, 2013, Asher converted $5,000 of the note dated December 21, 2012, into 21,739,130 shares of common stock (see Note 7) at a discounted conversion price of $0.00023.

On December 19, 2013, Asher converted $5,000 of the note dated December 21, 2012, into 21,739,130 shares of common stock (see Note 7) at a discounted conversion price of $0.00023.

On December 20, 2013, the Company issued ASC 39,000,000 under the settlement terms of the 3(a)(10) (see Note 10).  The shares were valued at $15,600 based on a per share price of $0.0004.
 
Stock Warrants
 
The Company has granted warrants to non-employee individuals and entities. Warrant activity for non-employees for the year ended December 31, 2013 is as follows:
 
               
Weighted
       
         
Weighted
   
Average
       
         
Average
   
Remaining
   
Aggregate
 
   
Number
   
Exercise
   
Contractual
   
Intrinsic
 
   
of Warrants
   
Price
   
Terms
   
Value
 
                         
Outstanding at December 31, 2012
   
31,526
   
$
24.00
               
Granted
   
0
   
$
0.00
               
Reclassification
   
0
   
$
0.00
               
                               
Outstanding and exercisable at December 31, 2013
   
31,526
   
$
24.00
     
2.82
   
$
-
 
                                 
Weighted Average Grant Date Fair Value
         
$
4.00
                 
 
On January 15, 2012, the Company granted 142,857 fully-vested warrants with an exercise price of $0.035 per share for common stock to Catalyst Business Development, Inc. for services rendered. The warrants were valued at $0.039 per warrant or $5,571 using a Black-Scholes option-pricing model with the following assumptions:
 
Stock Price
 
$
0.039
 
Expected Term
 
5 Years
 
Expected Volatility
   
239
%
Dividend Yield
   
0
 
Risk Free Interest Rate
   
0.29
%
 
The expected term equals the contractual term for this non-employee grant. The volatility is based on comparable volatility of other companies since the Company was thinly trading and had no historical volatility. The Company recognized an expense of $5,571 as of September 30, 2012, which is included in operations.
 
On June 25, 2012, the Company granted warrants for its common stock in the amount of 1,500,000 to Digital Farmstand, LLC. The 1,500,000 warrants, with an exercise price of $0.075, were issued as compensation for their services. The warrants were valued at $0.017 per warrant or $25,500 using a Black-Scholes option-pricing model with the following assumptions:
 
Stock Price
 
$
0.017
 
Expected Term
 
2.5 Years
 
Expected Volatility
   
267
%
Dividend Yield
   
0
 
Risk Free Interest Rate
   
0.35
%
 
 
F-34

 
 
The expected term was computed using the simplified method for this director grant. The volatility is based on comparable volatility of other companies since the Company was thinly trading and had no reliable historical volatility. The Company recognized an expense of $25,500 on the issuance date since the warrant is earned.
 
The Company has granted warrants to employees. Warrant activity for employees the year ended December 31, 2013 is as follows:
 
               
Weighted
       
         
Weighted
   
Average
       
         
Average
   
Remaining
   
Aggregate
 
   
Number
   
Exercise
   
Contractual
   
Intrinsic
 
   
of Warrants
   
Price
   
Terms
   
Value
 
                         
Outstanding at December 31, 2012
   
1,092
   
$
50.00
               
Forfeited
   
0
   
$
0.00
               
Reclassification
   
0
   
$$
0.00
               
                               
Outstanding at December 31, 2013
   
1,092
   
$
50.00
     
1.37
   
$
-
 
                                 
Exercisable at December 31, 2013
   
1,092
   
$
50.00
                 
                                 
Weighted Average Grant Date Fair Value
         
$
16.00
                 
 
On March 26, 2012, three officers and/or directors, as a directive from the board of directors, forfeited 1,225,000 warrants for common stock in exchange for 1,225,000 shares of common stock. The Company recorded additional expense of $520 on the transaction.
 
Stock Options
 
eLayaway.com, Inc. approved the 2009 Stock Option Plan which had 29,155 options issued to management. As a condition of the reverse merger, these options were forfeited and the 2009 Stock Option Plan was discontinued at the time of the reverse merger in April 2010. The Company approved the 2010 Stock Option Plan in July 2010 under which 75,000 shares were reserved for issuance.
 
The Company has granted options to employees. Options activity for the year ended December 31, 2013 is as follows:
 
         
Weighted
   
Weighted Average
       
         
Average
   
Remaining
   
Aggregate
 
   
Number
   
Exercise
   
Contractual
   
Intrinsic
 
   
of Options
   
Price
   
Terms
   
Value
 
                         
Outstanding at December 31, 2012
   
6,815
   
$
23.80
               
Granted
   
0
   
$
                 
Forfeited
   
0
   
$
                   
                               
Outstanding at December 31, 2013
   
6,815
   
$
23.80
     
6.97
   
$
-
 
                                 
Exercisable at December 31, 2013
   
3,907
   
$
16.00
                 
                                 
Weighted Average Grant Date Fair Value
         
$
6.00
                 
 
 
F-35

 
 
On March 26, 2012, the Company granted various employees 9,500 options for common stock.  The options are conditional based on various milestones.  The options vest, after the milestones are met, over a three year period, have a ten year life, and have an exercise price of $6.00.  The options were valued at $5.04 per option or $47,880 using a Black-Scholes option-pricing model with the following assumptions:
 
Stock Price
  $ 5.04  
Expected Term
 
6.5 Years
 
Expected Volatility
    257 %
Dividend Yield
    0  
Risk Free Interest Rate
    0.33 %
 
The expected term was computed using the simplified method for these employee grants.  The volatility is based on comparable volatility of other companies since the Company was thinly trading and had no reliable historical volatility.  The milestones associated with the issuance of these options were not met therefore they were forfeited on September 30, 2013.

On March 26, 2012, three officers of the Company forfeited 15,202 options for common stock in exchange for 15,202 shares of common stock.  The Company recorded an additional expense of $608 on this transaction.
 
NOTE 13 – INCOME TAX
 
For the fiscal year 2012 and 2013, there was no provision for income taxes and deferred tax assets have been entirely offset by valuation allowances.
 
As of December 31, 2013 and 2012, the Company has net operating loss carry forwards of approximately $4,486,000 and $3,445,000, respectively. The carry forwards expire through the year 2031. The Company’s net operating loss carry forwards may be subject to annual limitations, which could reduce or defer the utilization of the losses as a result of an ownership change as defined in Section 382 of the Internal Revenue Code.
 
The Company’s tax expense differs from the “expected” tax expense for Federal income tax purposes (computed by applying the United States Federal tax rate of 34% to loss before taxes), as follows:
 
   
For the Years Ended
 
   
December 31,
 
   
2013
   
2012
 
             
Tax expense (benefit) at the statutory rate
 
$
(1,550,404
)
 
$
(972,858
)
State income taxes, net of federal income tax benefit
   
(25,976
)
   
(55,256
)
Stock compensation and fee
   
1,307,100
     
455,308
 
Change in valuation allowance
   
269,280
     
572,806
 
                 
Total
 
$
-
   
$
-
 
 
The tax effects of the temporary differences between reportable financial statement income and taxable income are recognized as deferred tax assets and liabilities.
 
 
F-36

 

The tax effect of significant components of the Company’s deferred tax assets and liabilities at December 31, 2013 and 2012, respectively, are as follows:
 
   
December 31,
 
   
2013
   
2012
 
             
Deferred tax assets:
           
Net operating loss carryforward
 
$
756,534
   
$
1,040,923
 
Stock options
   
100,574
     
100,574
 
Amortization of website and trademarks
   
43,855
     
58,887
 
Total gross deferred tax assets
   
916,872
     
1,200,384
 
Less: Deferred tax asset valuation allowance
   
(908,917
)
   
(1,192,787
)
Total net deferred tax assets
   
7,955
     
7,597
 
                 
Deferred tax liabilities:
               
Depreciation
   
(7,955
)
   
(7,597
)
Total deferred tax liabilities
   
(7,955
)
   
(7,597
)
                 
Total net deferred taxes
 
$
-
   
$
-
 
 
In assessing the realizability of deferred tax assets, management considers whether it is more likely than not that some portion or all of the deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. Management considers the scheduled reversal of deferred tax liabilities, projected future taxable income and tax planning strategies in making this assessment.
 
Because of the historical earnings history of the Company, the net deferred tax assets for 2013 and 2012 were fully offset by a 100% valuation allowance. The valuation allowance for the remaining net deferred tax assets was $908,917 and $1,192,787 as of December 31, 2013 and 2012, respectively. The decrease in valuation allowance in 2013 was $283,870.
 
NOTE 14 – CONCENTRATIONS

Concentration of Credit Risk
 
Financial instruments, which potentially subject the Company to a concentration of credit risk, consist principally of temporary cash investments.
 
The Company places its temporary cash investments with financial institutions insured by the FDIC. No amounts exceeded federally insured limits as of December 31, 2013. There have been no losses in these accounts through December 31, 2013.
 
Concentration of Intellectual Property
 
The Company owns the trademark “eLayaway” and the related logo, and owns, through the assignment from its former subsidiary, MDIP, LLC, the U.S. utility patent pending rights, title and interest, filed on October 17, 2006, relating to the eLayaway business process. The Company’s business is reliant on these intellectual property rights. MDIP Assigned the Utility Patent Application to the Company in March 2010.
 
 
F-37

 
 
NOTE 15 – SUBSEQUENT EVENTS
 
On November 14, 2013, the Company entered into a consulting agreement with Lakeport for one year to provide various services. The agreement provides for compensation, in the form of a convertible note, in the amount of $5,000 per month. On January 1, 2014, February 1, 2014, March 1, 2014 and April 1, 2014, the Company issued four notes, each for $5,000. See Note 7.
 
On November 14, 2013, the Company entered into a consulting agreement with Thomas Carluccio, Jr. for one year to provide various services. The agreement provides for compensation, in the form of a convertible note, in the amount of $5,000 per month. On January 1, 2014, February 1, 2014, March 1, 2014 and April 1, 2014, the Company issued four notes, each for $5,000. See Note 7.
 
On November 14, 2013, the Company entered into an addendum to the employment agreement with Sergio Pinon for one year to provide various services including serving as chief executive officer, interim chief financial officer and director. The agreement provides for compensation, in the form of a convertible note, in the amount of $5,000 per month. On January 1, 2014, February 1, 2014, March 1, 2014 and April 1, 2014, the Company issued four notes, each for $5,000. See Notes 7 and 11.
 
On January 2, 2014, Asher converted $5,000 of the note dated December 21, 2012, into 21,739,130 shares of common stock (see Note 7) at a discounted conversion rate of $0.00023.

On January 10, 2014, Asher converted $5,640 of the note dated December 21, 2012, into 47,000,000 shares of common stock (see Note 7) at a discounted conversion rate of $0.00012.

On January 22, 2014, Asher converted $5,175 of the note dated December 21, 2012, into 51,750,000 shares of common stock (see Note 7) at a discounted conversion rate of $0.0001.

On January 28, 2014, Asher converted $5,175 of the note dated December 21, 2012, into 51,750,000 shares of common stock (see Note 7) at a discounted conversion rate of $0.0001.

On January 28, 2014, the Company issued ASC 76,000,000 shares of common stock under the settlement terms of the 3(a)(10) (see Note 10).  The shares were valued at $15,200 based on a per share price of $0.0002.

On January 30, 2014, Asher converted $5,175 of the note dated December 21, 2012, into 51,750,000 shares of common stock (see Note 7) at a discounted conversion rate of $0.0001.

On February 5, 2014, the Company issued ASC 93,000,000 shares of common stock under the settlement terms of the 3(a)(10) (see Note 10).  The shares were valued at $9,300 based on a per share price of $0.0001.
 
On February 7, 2014, Asher converted $3,105 of the note dated December 21, 2012, into 51,750,000 shares of common stock (see Note 7) at a discounted conversion rate of $0.00006.

On February 11, 2014, Asher converted $3,105 of the note dated December 21, 2012, into 51,750,000 shares of common stock (see Note 7) at a discounted conversion rate of $0.00006.

On February 13, 2014, the Company issued ASC 113,000,000 shares of common stock under the settlement terms of the 3(a)(10) (see Note 10).  The shares were valued at $33,900 based on a per share price of $0.0003.
 
 
F-38

 

On February 14, 2014, Asher converted $1,265 of principal and $2,120 of accrued interest of the note dated December 21, 2012, into 56,416,667 shares of common stock (see Note 7) at a discounted conversion rate of $0.00006.

On February 20, 2014, Asher converted $9,100 of the note dated January 31, 2013, into 113,750,000 shares of common stock (see Note 7) at a discounted conversion rate of $0.00008.

On February 24, 2014, Asher converted $13,700 of the note dated January 31, 2013, into 114,166,667 shares of common stock (see Note 7) at a discounted conversion rate of $0.00012.

On February 24, 2014, the Company issued ASC 141,000,000 shares of common stock under the settlement terms of the 3(a)(10) (see Note 10).  The shares were valued at $42,300 based on a per share price of $0.0003.

On February 26, 2014, Buko-Evolution converted $9,000 of the note dated October 26, 2011, into 56,250,000 shares of common stock (see Note 7) at a discounted conversion rate of $0.00016.

On February 27, 2014, Asher converted $9,700 of principal and $1,300 of accrued interest of the note dated January 31, 2013, into 91,666,667 shares of common stock (see Note 7) at a discounted conversion rate of $0.00012.

On March 4, 2014, the Company issued ASC 178,000,000 shares of common stock under the settlement terms of the 3(a)(10) (see Note 10).  The shares were valued at $35,600 based on a per share price of $0.0002.

On March 6, 2014, KAJ sold the remaining principal balance of $10,000 and accrued interest of $8,200 to Southridge for $18,200 (see Note 7).

On March 7, 2014, Buko-Evolution converted $9,000 of the note dated October 26, 2011, into 56,250,000 shares of common stock (see Note 7) at a discounted conversion rate of $0.00016.

On March 12, 2014, the Company issued ASC 195,000,000 shares of common stock under the settlement terms of the 3(a)(10) (see Note 10).  The shares were valued at $78,000 based on a per share price of $0.0004.

On March 17, 2014, Southridge converted $18,575 of the note acquired on March 6, 2014 into 185,750,000 shares of common stock.

On March 20, 2014, the Company issued ASC 239,000,000 shares of common stock under the settlement terms of the 3(a)(10) (see Note 10).  The shares were valued at $191,200 based on a per share price of $0.0008.

On March 24, 2014, the Company entered into a convertible note with Southridge for $20,000.  The note matures on February 28, 2015 and bears interest of 10% per annum.  The conversion rate is the lesser of $0.002 or a 50% discount from the lowest closing bid price in the 30 trading days prior to the day of conversion.

On March 27, 2014, ASC purchased the Hansen note (see Note 7) dated December 12, 2011.
 
 
F-39

 
 
Item 9.  Changes in and Disagreements With Accountants on Accounting and Financial Disclosure.

On January 16, 2013, the Company dismissed the independent accounting firm of Salberg & Company, P.A. and engaged the independent accounting firm of DKM Certified Public Accountants.  

Item 9A.  Controls and Procedures.

Evaluation of Disclosure Controls and Procedures

The Company’s Chief Executive Officer and Chief Financial Officer have evaluated the effectiveness of the Company’s disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) as of the year ended December 31, 2013 covered by this Form 10-K.  Based upon such evaluation, the Chief Executive Officer and Chief Financial Officer have concluded that, as of the end of such period, the Company’s disclosure controls and procedures were not effective as required under Rules 13a-15(e) and 15d-15(e) under the Exchange Act.

Management’s Annual Report on Internal Control Over Financial Reporting
 
The management of the Company is responsible for the preparation of the consolidated financial statements and related financial information appearing in this Annual Report on Form 10-K. The consolidated financial statements and notes have been prepared in conformity with accounting principles generally accepted in the United States of America. The management of the Company is also responsible for establishing and maintaining adequate internal control over financial reporting, as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act. A company's internal control over financial reporting is defined as a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. Our internal control over financial reporting includes those policies and procedures that:

 
Pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of the assets of the Company;

 
Provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the issuer are being made only in accordance with authorizations of management and directors of the Company; and

 
Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the Company's assets that could have a material effect on the financial statements.
 
Management, including the Chief Executive Officer and Chief Financial officer, does not expect that the Company's disclosure controls and internal controls will prevent all error and all fraud. Because of its inherent limitations, a system of internal control over financial reporting can provide only reasonable, not absolute, assurance that the objectives of the control system are met and may not prevent or detect misstatements. Further, over time, control may become inadequate because of changes in conditions or the degree of compliance with the policies or procedures may deteriorate.
 
With the participation of the Chief Executive Officer and Chief Financial Officer, our management evaluated the effectiveness of the Company's internal control over financial reporting as of December 31, 2013 based upon the framework in Internal Control –Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). Based on that evaluation, our management has concluded that, as of December 31, 2013, the Company had material weaknesses in its internal control over financial reporting and has concluded that as of December 31, 2013, the Company’s controls over financial reporting were not effective. Specifically, management identified the following material weaknesses at December 31, 2013:
 
1.
Lack of oversight by independent directors in the establishment and monitoring of required internal controls and procedures;
2.
Lack of functioning audit committee, resulting in ineffective oversight in the establishment and monitoring of required internal controls and procedures;
3.
Insufficient personnel resources within the accounting function to segregate the duties over financial transaction processing and reporting and to allow for proper monitoring controls over accounting;
4.
Insufficient written policies and procedures over accounting transaction processing and period end financial disclosure and reporting processes.
 
 
28

 
 
To remediate our internal control weaknesses, management intends to implement the following measures:

 
The Company will add sufficient number of independent directors to the board and appoint an audit committee.

 
The Company will add sufficient knowledgeable accounting personnel to properly segregate duties and to effect a timely, accurate preparation of the financial statements.

 
Upon the hiring of additional accounting personnel, the Company will develop and maintain adequate written accounting policies and procedures.
 
The additional hiring is contingent upon the Company’s efforts to obtain additional funding through equity or debt for its continued operational activities and corporate expenses. Management expects to secure funds in the coming fiscal year but provides no assurances that it will be able to do so.
 
We understand that remediation of material weaknesses and deficiencies in internal controls are a continuing work in progress due to the issuance of new standards and promulgations. However, remediation of any known deficiency is among our highest priorities. Our management will periodically assess the progress and sufficiency of our ongoing initiatives and make adjustments as and when necessary.

This annual report does not include an attestation report of our registered public accounting firm regarding internal control over financial reporting. Management’s report was not subject to attestation by our registered public accounting firm pursuant rules of the SEC that permit us to provide only management’s report in this annual report. On July 21, 2010, President Obama signed the Dodd-Frank Wall Street Reform and Consumer Protection Act. Included in the Act is a provision that permanently exempts smaller public companies that qualify as either a Non-Accelerated Filer or Smaller Reporting Company from the auditor attestation requirement of Section 404(b) of the Sarbanes-Oxley Act of 2002.
 
Changes in Internal Control over Financial Reporting

On November 9, 2012, Mr. Wittler resigned as a Director of the Company.

On July 24, 2013, Mr. Rees resigned as a Director of the Company.

On August 13, 2013, Mr. Harmon resigned as Chief Financial Officer and Director of the Company.

Except as set forth above, there were no changes in our internal control over financial reporting that occurred during the quarter covered by this report that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
 
Limitations on the Effectiveness of Controls

The Company’s management, including the CEO and CFO, does not expect that our disclosure controls and procedures or our internal control over financial reporting will prevent or detect all error and all fraud.  A control system, no matter how well designed and operated, can provide only reasonable, not absolute, assurance that the control system’s objectives will be met.  Further, the design of the control system must reflect that there are resource constraints and that the benefits must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the company have been detected.  These inherent limitations include the realities that judgments in decision-making can be faulty and that breakdowns can occur because of simple error or mistake.  Controls can also be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of controls.  The design of any system of controls is based in part on certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions.  Projections of any evaluation of controls effectiveness to future periods are subject to risks.  Over time, controls may become inadequate because of changes in conditions or deterioration in the degree of compliance with policies or procedures.
 
Item 9B.  Other Information.

None.
 
 
29

 
 
PART III
 
Item 10.  Directors, Executive Officers and Corporate Governance.

The following table sets forth information with respect to persons who are serving as directors and officers of the Company.  Each director holds office until the next annual meeting of shareholders or until his successor has been elected and qualified.
 
Name
 
Age
 
Position
         
Sergio A. Pinon
 
48
 
Chief Executive Officer, Interim Chief Financial Officer and Chairman of the Board of Directors
 
Biographies of Directors and Officers

Sergio A. Pinon, one of our founders, has served as our chief marketing officer and vice-chairman since inception in September 2005. In December 2011, Mr. Pinon became the chief executive officer.  Mr. Pinon has a well-seasoned ability for strengthening business, marketing and communication strategies. His many years of experience provide him with powerful business insight and an uncanny intuition. Mr. Pinon is an expert at evaluating marketing needs and formulating cost effective business solutions. He fine-tuned his leadership abilities in the United States Air Force before graduating from American Intercontinental University with a degree in Business Administration. He remains active in his community as a member of Leadership Tallahassee while serving on the Board of Directors for The Challenger Learning Center.

There are no family relationships among any of our directors and executive officers.

Our directors are elected at the annual meeting of the shareholders, with vacancies filled by the Board of Directors, and serve until their successors are elected and qualified, or their earlier resignation or removal. Officers are appointed by the board of directors and serve at the discretion of the board of directors or until their earlier resignation or removal.  Any action required can be taken at any annual or special meeting of stockholders of the corporation which may be taken without a meeting, without prior notice and without a vote, if consent of consents in writing setting forth the action so taken, shall be signed by the holders of the outstanding stock having not less than the minimum number of votes that would be necessary to authorize or take such action at a meeting at which all shares entitled to vote thereon were present and voted and shall be delivered to the corporation by delivery to its registered office, its principle place of business, or an officer or agent of the corporation having custody of the book in which the proceedings of meetings are recorded.
 
Indemnification of Directors and Officers
 
Delaware Corporation Law allows for the indemnification of officers, directors, and any corporate agents in terms sufficiently broad to indemnify such persons under certain circumstances for liabilities, including reimbursement for expenses, incurred arising under the 1933 Act. The Bylaws of the Company provide that the Company will indemnify its directors and officers to the fullest extent authorized or permitted by law and such right to indemnification will continue as to a person who has ceased to be a director or officer of the Company and will inure to the benefit of his or her heirs, executors and Consultants; provided, however, that, except for proceedings to enforce rights to indemnification, the Company will not be obligated to indemnify any director or officer in connection with a proceeding (or part thereof) initiated by such person unless such proceeding (or part thereof) was authorized by the Board of Directors. The right to indemnification conferred will include the right to be paid by the Company the expenses (including attorney’s fees) incurred in defending any such proceeding in advance of its final disposition.
 
The Company may, to the extent authorized from time to time by the Board of Directors, provide rights to indemnification and to the advancement of expenses to employees and agents of the Company similar to those conferred to directors and officers of the Company. The rights to indemnification and to the advancement of expenses are subject to the requirements of the 1940 Act to the extent applicable.
 
Furthermore, the Company may maintain insurance, at its expense, to protect itself and any director, officer, employee or agent of the Company or another company against any expense, liability or loss, whether or not the Company would have the power to indemnify such person against such expense, liability or loss under the Delaware General Corporation Law.

Director Compensation
 
During the fiscal years ended December 31, 2013 and 2012, our independent directors did not receive any compensation from us for their services except for John Wittler and David Rees being granted 75,000 and 25,000 warrants for common stock, respectively, in 2012. Mr. Wittler resigned in November 2012. Mr. Rees resigned in July 2013. Directors that were employees were not paid any fees for their role as director.
 
 
30

 
 
Directors’ and Officers’ Liability Insurance
 
eLayaway had directors’ and officers’ liability insurance insuring our directors and officers against liability for acts or omissions in their capacities as directors or officers, subject to certain exclusions shortly after the date of the Merger. Such insurance will also insure eLayaway against losses which we may incur in indemnifying our officers and directors.  
 
Code of Ethics
 
We intend to adopt a code of ethics that applies to our officers, directors and employees, including our principal executive officer and principal accounting officer, but have not done so to date due to our relatively small size. We intend to adopt a written code of ethics in the near future.
 
Board Committees
 
Audit Committee

The Company does not have an Audit Committee.
 
Compensation Committee

The Company does not have a Compensation Committee.

We expect our board of directors, in the future, to appoint a nominating committee and any other applicable committee, as applicable, and to adopt charters relative to each such committee. We intend to appoint such persons to committees of the board of directors as are expected to be required to meet the corporate governance requirements imposed by a national securities exchange, although we are not required to comply with such requirements until we elect to seek a listing on a national securities exchange.
 
Advisory Board

The Company does not have an Advisory Board at this time.
 
Item 11.  Executive Compensation.

The table below sets forth, for our last two fiscal years, the compensation earned by (i) Sergio Pinon, our chief executive officer, (ii) Bruce Harmon, our chief financial officer, (iii) Susan Jones, our former chief operating officer, (iv) Lori Livingston, our former chief technology officer, (v) Douglas R. Salie, our former chief executive officer, and (iv) Larry Witherspoon, our former chief information officer.
 
                               
Option
             
             
Deferred
               
and
   
All Other
       
             
Compen-
         
Stock
   
Warrant
   
Compen-
       
Name and Principal Position
     
Salary
   
sation
   
Bonus
   
Awards
   
Awards
   
sation
   
Total
 
                                               
Sergio Pinon (1)
                                                           
Chief Executive Officer
 
2013
 
$
45,000
   
$
-
   
$
-
   
$
64,998
   
$
-
   
$
-
   
$
109,998
 
and Vice-Chairman
 
2012
 
$
120,000
   
$
-
   
$
-
   
$
50,400
   
$
-
   
$
-
   
$
170,400
 
                                                             
Bruce Harmon (2)
                                                           
Former Chief Financial
 
2013
 
$
-
   
$
-
   
$
-
   
$
64,998
   
$
-
   
$
-
   
$
64,998
 
Officer and Chairman
 
2012
 
$
30,000
   
$
-
   
$
-
   
$
140,400
   
$
-
   
$
-
   
$
170,400
 
                                                             
Susan Jones (3)
                                                           
Former Chief
 
2013
 
$
-
   
$
-
   
$
-
   
$
-
   
$
-
   
$
-
   
$
-
 
Operating Officer
 
2012
 
$
28,333
   
$
-
   
$
-
   
$
30,000
   
$
-
   
$
-
   
$
58,333
 
 
(1)
Mr. Pinon, a founder of the Company, served as a managing member of eLayaway, LLC until its conversion to a C corporation on September 1, 2009. On March 26, 2012, Mr. Pinon was granted 10,000 shares of common stock. On March 6, 2013, April 25, 2013, and May 22, 2013, Mr. Pinon was granted 250,000, 1,150,000, and 1,099,886 shares of common stock, respectively.
   
(2)
Mr. Harmon entered into an employment contract effective January 2010. On March 26, 2012, Mr. Harmon was granted 10,000 shares for 2012. Throughout 2012, Mr. Harmon converted accrued compensation of $90,000 into shares of Series E preferred stock. On March 6, 2013, April 25, 2013, and May 22, 2013, Mr. Pinon was granted 250,000, 1,150,000, and 1,099,886 shares of common stock, respectively. On August 13, 2013, Mr. Harmon resigned all positions with the Company.
   
(3)
Mrs. Jones was appointed as Chief Operating Officer in November 2011 and resigned in August 2012. She did not receive any compensation in 2011 as her pay was accrued due to the cash flow situation. Mrs. Jones was awarded 1,250 shares of common stock as part of her employment agreement. Mrs. Jones was also issued 1,250 options for common stock. On March 26, 2012, Mrs. Jones was issued 1,250 shares of common stock for 2012. Additionally, on March 26, 2012, Mrs. Jones converted $30,000 of accrued compensation into 1,190,476 shares of Series E preferred stock. On August 13, 2012, Mrs. Jones resigned all positions with the Company.
 
 
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Compensation of Directors
 
The general policy of the Board of Directors is that compensation for independent Directors should be a nominal cash fee plus equity-based compensation. We do not pay employee Directors for Board service in addition to their regular employee compensation. The Board of Directors have the primary responsibility for considering and determining the amount of Director compensation.
 
The following table shows amounts earned by each Director in the fiscal year ended December 31, 2013.
 
                           
Change in
             
                           
Pension
             
                           
Value and
             
   
Fees
               
Non-Equity
   
Nonqualified
             
   
Earned
               
Incentive
   
Deferred
             
   
or Paid in
   
Stock
   
Warrant
   
Plan
   
Compensation
   
All Other
       
Director
 
Cash
   
Awards
   
Awards (1)
   
Compensation
   
Earnings
   
Compensation
   
Total
 
                                           
David Rees (2)
 
$
-
   
$
20,000
   
$
-
   
$
-
   
$
-
   
$
-
   
$
20,000
 
 
(1)
Reflects the estimated fair value of the option award on the grant date using a Black-Scholes warrant pricing model.
   
(2)
Mr. Rees, corporate counsel for the Company, through his law firm, Vincent & Rees, P.C., received stock, which was distributed between various attorneys in the firm, in lieu of cash payment for 2013. Mr. Rees resigned as Director on July 24, 2013.
 
Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.

The following tables set forth certain information as of December 31, 2013 (fiscal year end) and March 15, 2014 (due to significant change in ownership and shares outstanding) regarding the beneficial ownership of our common stock, taking into account the consummation of the Merger, by (i) each person or entity who, to our knowledge, beneficially owns more than 5% of our common stock; (ii) each executive officer and named officer; (iii) each director; and (iv) all of our officers and directors as a group. Unless otherwise indicated in the footnotes to the following table, each of the stockholders named in the table has sole voting and investment power with respect to the shares of our common stock beneficially owned. Except as otherwise indicated, the address of each of the stockholders listed below is: c/o 3111 Mahan Drive, Hillside Building, Suite 20 #121, Tallahassee, Florida 32308.
 
As of December 31, 2013
 
   
Common Stock
   
Preferred Stock
   
All Stock
 
   
Number of
         
Number of
                   
   
Shares
   
Percentage
   
Shares
   
Percentage
   
Number of
   
Percentage
 
Name of Beneficial Owner
 
Owned (1)
   
Owned (1)
   
Owned (1)
   
Owned (1)
   
Votes (1)
   
Owned (1)
 
                                     
Sergio A. Pinon (2)
   
61,383,643
     
10.0
%
   
6,255
     
74.2
%
   
111,402,468
     
16.8
%
                                                 
All officers and directors as a group (1 person)
   
61,383,643
     
10.0
%
   
6,25
     
74.2
%
   
111,402,468
     
16.8
%
 
(1)
Applicable percentage of ownership is based on 611,799,184 total shares comprised of our common stock (611,790,755) and preferred stock (8,429) outstanding (as defined below) as of December 31, 2013. Beneficial ownership is determined in accordance with rules of the Securities and Exchange Commission and means voting or investment power with respect to securities. Shares of our common stock issuable upon the exercise of stock options exercisable currently or within 60 days of December 31, 2013 are deemed outstanding and to be beneficially owned by the person holding such option for purposes of computing such person’s percentage ownership, but are not deemed outstanding for the purpose of computing the percentage ownership of any other person. Shares of our preferred stock are deemed outstanding and to be beneficially owned by the person holding such shares for purposes of computing such person’s percentage ownership. As of December 31, 2013, due to the super voting rights of the Series E preferred stock (15:1) and of the Series G preferred stock (10,000:1), the total number of votes are 612,342,190 which includes all voting securities.
   
(2)
Officer and director.
 
 
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Item 13.  Certain Relationships and Related Transactions, and Director Independence.

Lakeport Business Services, Inc. is wholly-owned by Bruce Harmon, our former CFO and Chairman.
 
Item 14.  Principal Accounting Fees and Services.
 
The following table sets forth the fees billed by our principal independent accountants, DKM Certified Public Accountants and Salberg & Company, P.A. for each of our last two fiscal years for the categories of services indicated.
 
   
Years Ended December 31,
 
   
2013 (a)
   
2012 (a)
   
2012 (b)
 
Category
 
$
27,000
   
$
33,500
   
$
38,922
 
Audit Fees
   
-
     
-
     
-
 
Audit Related Fees
   
-
     
-
     
-
 
Tax Fees
   
-
     
-
     
-
 
All Other Fees
   
-
     
-
     
-
 
Total
 
$
27,000
   
$
32,500
   
$
38,922
 
                         
(a) DKM Certified Public Accountants
                       
(b) Salberg & Company, P.A.
                       
 
   
Years Ended December 31,
 
Category
 
2013
   
2012
 
Audit Fees
 
$
27,000
   
$
71,422
 
Audit Related Fees
   
-
     
-
 
Tax Fees
   
-
     
-
 
All Other Fees
   
-
     
-
 
 Total   
 
 $
27,000 
   
 $
71,422 
 
 
Audit fees.  Consists of fees billed for the audit of our annual financial statements and review of our interim financial information and services that are normally provided by the accountant in connection with year-end and quarter-end statutory and regulatory filings or engagements.  
 
Audit-related fees.  Consists of fees billed for services relating to review of other regulatory filings including registration statements, periodic reports and audit related consulting.

Tax fees. Consists of professional services rendered by our principal accountant for tax compliance, tax advice and tax planning.

Other fees.  Other services provided by our accountants.
 
 
33

 
 
PART IV
 
Item 15.  Exhibits, Financial Statement Schedules.
 
Exhibits
 
See the Exhibit Index following the signature page of this Registration Statement, which Exhibit Index is incorporated herein by reference.
 
Number
 
Description
     
3.1 (1)
 
Articles of Incorporation, as Amended
3.2 (3)
 
Bylaws
3.3 (2)
 
Certificate of Designation of the Preferences and Rights of Series E Preferred Stock
3.4 (4)
 
Certificate of Designation of the Preferences and Rights of Series F Preferred Stock
3.5 (4)
 
Certificate of Designation of the Preferences and Rights of Series G Preferred stock
31.1 (4)
 
Certification of Principal Executive Officer and Principal Accounting Officer of eLayaway, Inc. Required by Rule 13a-14(1) or Rule 15d-14(a) of the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
32.1 (4)
 
Certification of Principal Executive Officer and Principal Accounting Officer of eLayaway, Inc. Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 and Section 1350 Of 18 U.S.C. 63
101.INS (4)
 
XBRL Instance Document**
101.SCH (4)
 
XBRL Taxonomy Extension Schema Document**
101.CAL (4)
 
XBRL Taxonomy Extension Calculation Linkbase Document **
101.DEF (4)
 
XBRL Taxonomy Extension Definition Linkbase Document**
101.LAB (4)
 
XBRL Taxonomy Extension Label Linkbase Document**
101.PRE (4)
 
XBRL Taxonomy Extension Presentation Linkbase Document**
 
(1) 
Previously filed with the Form 8-K filed on April 16, 2010 and is incorporated herein by reference.
(2) 
Previously filed with the Form 10-Q for the period ended June 30, 2011 and is incorporated herein by reference.
(3) 
Incorporated by reference from the Company’s Registration Statement on Form SB-2 (File No. 333-148516) filed with the Securities and Exchange Commission on January 8, 2008.
(4) 
Filed herewith
**
XBRL (Extensible Business Reporting Language) information is furnished and not filed or a part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, is deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and otherwise is not subject to liability under these sections.
 
Financial Statement Schedules
 
None
 
 
34

 
 
SIGNATURES
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
Date: March 31, 2014
By:
/s/ Sergio Pinon  
    Sergio A. Pinon  
    Principal Executive Officer and Principal Accounting Officer  
 
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.
 
Date: March 31, 2014
By:
/s/ Sergio A. Pinon  
    Sergio A. Pinon  
    Director  
 
 
 
 
 
35