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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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<SEC-DOCUMENT>0000895345-09-000795.txt : 20091001
<SEC-HEADER>0000895345-09-000795.hdr.sgml : 20091001
<ACCEPTANCE-DATETIME>20091001120845
ACCESSION NUMBER:		0000895345-09-000795
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20091001
FILED AS OF DATE:		20091001
DATE AS OF CHANGE:		20091001

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			SCHWEITZER MARK
		CENTRAL INDEX KEY:			0001412296

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-50886
		FILM NUMBER:		091097772

	MAIL ADDRESS:	
		STREET 1:		C/O VIRGIN MEDIA INC.
		STREET 2:		909 THIRD AVENUE, SUITE 2863
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10022

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			VIRGIN MEDIA INC.
		CENTRAL INDEX KEY:			0001270400
		STANDARD INDUSTRIAL CLASSIFICATION:	TELEPHONE COMMUNICATIONS (NO RADIO TELEPHONE) [4813]
		IRS NUMBER:				593778247
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0208

	BUSINESS ADDRESS:	
		STREET 1:		909 THIRD AVENUE
		STREET 2:		SUITE 2863
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10022
		BUSINESS PHONE:		00441256753762

	MAIL ADDRESS:	
		STREET 1:		160 GREAT PORTLAND STREET
		CITY:			LONDON
		STATE:			X0
		ZIP:			W1W 5QA

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NTL INC
		DATE OF NAME CHANGE:	20060315

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	TELEWEST GLOBAL INC
		DATE OF NAME CHANGE:	20031117
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>dc4-virginmedia_schweitzerex.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2009-10-01</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001270400</issuerCik>
        <issuerName>VIRGIN MEDIA INC.</issuerName>
        <issuerTradingSymbol>VMED</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001412296</rptOwnerCik>
            <rptOwnerName>SCHWEITZER MARK</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O VIRGIN MEDIA INC.</rptOwnerStreet1>
            <rptOwnerStreet2>909 THIRD AVENUE, SUITE 2863</rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10022</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>CHIEF COMMERCIAL OFFICER</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Stock Option (Right To Buy)</value>
                <footnoteId id="F1"/>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>24.51</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2009-10-01</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>D</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>525</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <footnoteId id="F1"/>
            </exerciseDate>
            <expirationDate>
                <value>2017-09-30</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>525</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>66975</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">Of an original grant of 75,000 performance-related stock options granted to Mr. Schweitzer on October 1, 2007:

(i)  7,500 were forfeited and cancelled, without consideration, and 7,500 vested on October 1, 2008;

(ii)  525 were forfeited and cancelled, without consideration, and 14,475 vested on October 1, 2009; and

(iii)  subject to the satisfaction of performance conditions to be determined by the Company's Compensation Committee, the
 remaining 45,000 unvested options will vest in equal installments of 15,000 on each of October 1, 2010, 2011 and 2012.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Mark Schweitzer</signatureName>
        <signatureDate>2009-09-28</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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