-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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 v16OFhOUjNXXHMugVLGIWQ==

<SEC-DOCUMENT>0000895345-09-000902.txt : 20091112
<SEC-HEADER>0000895345-09-000902.hdr.sgml : 20091111
<ACCEPTANCE-DATETIME>20091112124207
ACCESSION NUMBER:		0000895345-09-000902
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20091110
FILED AS OF DATE:		20091112
DATE AS OF CHANGE:		20091112

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			MCCALLUM GORDON D
		CENTRAL INDEX KEY:			0001375363

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-50886
		FILM NUMBER:		091175757

	MAIL ADDRESS:	
		STREET 1:		C/O NTL INCORPORATED
		STREET 2:		909 THIRD AVENUE, SUITE 2863
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10022

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			VIRGIN MEDIA INC.
		CENTRAL INDEX KEY:			0001270400
		STANDARD INDUSTRIAL CLASSIFICATION:	TELEPHONE COMMUNICATIONS (NO RADIO TELEPHONE) [4813]
		IRS NUMBER:				593778247
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0208

	BUSINESS ADDRESS:	
		STREET 1:		909 THIRD AVENUE
		STREET 2:		SUITE 2863
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10022
		BUSINESS PHONE:		00441256753762

	MAIL ADDRESS:	
		STREET 1:		160 GREAT PORTLAND STREET
		CITY:			LONDON
		STATE:			X0
		ZIP:			W1W 5QA

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NTL INC
		DATE OF NAME CHANGE:	20060315

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	TELEWEST GLOBAL INC
		DATE OF NAME CHANGE:	20031117
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>dc4-virginmedia_mccallumex.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2009-11-10</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001270400</issuerCik>
        <issuerName>VIRGIN MEDIA INC.</issuerName>
        <issuerTradingSymbol>VMED</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001375363</rptOwnerCik>
            <rptOwnerName>MCCALLUM GORDON D</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O VIRGIN MEDIA INC</rptOwnerStreet1>
            <rptOwnerStreet2>909 THIRD AVENUE, SUITE 2863</rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10022</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>COMMON STOCK</value>
            </securityTitle>
            <transactionDate>
                <value>2009-11-10</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>10000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>15.51</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>5630</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <ownerSignature>
        <signatureName>/s/ Gordon D. McCallum</signatureName>
        <signatureDate>2009-11-12</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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