SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Orme Eric

(Last) (First) (Middle)
HSW INTERNATIONAL, INC.
3280 PEACHTREE ROAD, SUITE 600

(Street)
ATLANTA GA 30305

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
HSW International, Inc. [ HSWI ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Technology Officer
3. Date of Earliest Transaction (Month/Day/Year)
02/25/2011
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 02/25/2011 A 6,000(1) A $0.0000 6,102 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (Right to Buy) $2.88 02/25/2011 A 27,500 (2) 02/25/2021 Common Stock 27,500 $0.0000 27,500 D
Nonqualified Stock Option (Right to Buy) $3.9 (3) 11/05/2019 Common Stock 22,500 22,500 D
Stock Option (Right to Buy) $32.5 (4) 08/12/2018 Common Stock 334 334 D
Stock Option (Right to Buy) $6.06 (5) 09/21/2020 Common Stock 60,000 60,000 D
Stock Option (Right to Buy) $70.3 (4) 11/09/2017 Common Stock 2,500 2,500 D
Explanation of Responses:
1. Restricted stock granted in accordance with the 2010 Executive Management Plan. These shares vested in full upon the grant.
2. On March 25, 2011, 1,165 options will vest and, thereafter, the remaining options will vest equally in 23 monthly installments commencing on April 25, 2011.
3. 3057 shares of the options vested on November 5, 2009. 555 became fully vested on December 1, 2009, and 555 shall continue to vest on the first date of each month thereafter until all options have vested.
4. The options are 100% vested.
5. The options will vest in four equal installments annually beginning September 21, 2011.
/s/ Bradley Zimmer, by Power of Attorney 03/01/2011
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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