SEC Form 3
FORM 3 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person*
McCormick Douglas W.

(Last) (First) (Middle)
C/O RHO VENTURES,
152 WEST 57TH STREET, 23RD FLOOR

(Street)
NEW YORK NY 10019

(City) (State) (Zip)
2. Date of Event Requiring Statement (Month/Day/Year)
03/27/2014
3. Issuer Name and Ticker or Trading Symbol
Everyday Health, Inc. [ EVDY ]
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
5. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock 111,692 D
Table II - Derivative Securities Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4) 2. Date Exercisable and Expiration Date (Month/Day/Year) 3. Title and Amount of Securities Underlying Derivative Security (Instr. 4) 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 6. Nature of Indirect Beneficial Ownership (Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (Right to Buy) (1) 04/07/2017 Common Stock 6,054 $5.76 D
Stock Option (Right to Buy) (1) 04/11/2018 Common Stock 143,333 $9.27 D
Stock Option (Right to Buy) (1) 02/23/2020 Common Stock 33,333 $7.155 D
Stock Option (Right to Buy) (1) 12/08/2020 Common Stock 30,333 $7.68 D
Stock Option (Right to Buy) (1) 03/27/2022 Common Stock 33,333 $6.345 D
Stock Option (Right to Buy) (2) 05/08/2023 Common Stock 33,333 $8.865 D
Stock Option (Right to Buy) (3) 03/13/2024 Common Stock 24,000 $15 D
Call Option (Obligation to Sell)(4) (5) (6) Common Stock 1,731 $0.0001 D
Explanation of Responses:
1. Immediately exercisable.
2. These shares shall vest and become exercisable in two equal installments on May 8, 2014 and May 8, 2015.
3. These shares shall vest and become exercisable in 24 equal monthly installments beginning on April 15, 2014.
4. Represents a performance warrant granted to Benjamin Wolin and Michael Keriakos, the founders of the issuer, as reflected in the Performance Warrant Agreement, as amended (the "Performance Warrant Agreement"), by and among Messrs. Wolin and Keriakos, the reporting person and certain other stockholders of the issuer.
5. Pursuant to the Performace Warrant Agreement, and subject to the terms and conditions thereof, beginning on January 1, 2017, the warrant becomes exercisable, subject to the potential acceleration of exercisability upon the occurrence of a change in control of the issuer (the "Trigger Date").
6. The performance warrant will expire, if not previously exercised, upon the last day of the year in which the Trigger Date occurs.
Remarks:
Exhibit List - Exhibit 24 - Power of Attorney
/s/Alan Shapiro, Attorney-in-Fact 03/27/2014
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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