SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Bullock D Fraser
(Last) (First) (Middle)
C/O SORENSON CAPITAL
3098 W PARKWAY, SUITE 200
(Street)
LEHI UT 84043
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Omniture, Inc. [ OMTR ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
09/11/2007
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 09/11/2007 S 59 D $23.9 474,897 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 1,048 D $23.91 473,849 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 461 D $23.915 473,388 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 419 D $23.92 472,969 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 1,006 D $23.93 471,963 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 444 D $23.94 471,519 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 21,762 D $23.95 449,757 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 419 D $23.96 449,338 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 1,132 D $23.965 448,206 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 964 D $23.97 447,242 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 881 D $23.98 446,361 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 84 D $23.985 446,277 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 713 D $23.99 445,564 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 168 D $23.995 445,396 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 1,174 D $24 444,222 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 252 D $24.005 443,970 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 922 D $24.01 443,048 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 42 D $24.02 443,006 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 168 D $24.025 442,838 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 42 D $24.03 442,796 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 42 D $24.035 442,754 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 210 D $24.04 442,544 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 293 D $24.05 442,251 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 42 D $24.055 442,209 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 168 D $24.06 442,041 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 84 D $24.075 441,957 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 126 D $24.08 441,831 I By Jennifer Bullock, spouse
Common Stock 09/11/2007 S 157 D $24.09 441,674 I By Jennifer Bullock, spouse
Common Stock 443,326(1) I By OI Investment LLC
Common Stock 2,500 I By David Bullock II, son
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. OI Investment LLC is controlled by Sorenson Capital. The Reporting Person is a Managing Director of Sorenson Capital and disclaims beneficial ownership of the shares held by OI Investment LLC to the extent of his pecuniary interest therein.
Remarks:
/s/ Shawn Lindquist, attorney-in-fact 09/13/2007
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.