UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

þ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2012.

or

o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to _____________ to _____________

Commission File Number:  000-51815

SITOA GLOBAL INC.

(Exact name of registrant as specified in its charter)

Delaware	20-1945139
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)

2225 East Bayshore Road

Suite 200

Palo Alto, CA 94303

(Address of principal executive offices, including Zip Code)

(415) 830-6210

(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. þ Yes   o No

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 229.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). þ Yes   o No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	o	Accelerated filer	o
Non-accelerated filer	o   (Do not check if a smaller reporting company)	Smaller reporting company	þ

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). o Yes   þ No

APPLICABLE ONLY TO CORPORATE ISSUERS:

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.

Class	Outstanding as of October 22, 2012
Common stock, $0.002 par value	39,042,847

TABLE OF CONTENTS

Part I – Financial Information	0
Item 1. Financial Statements	0
Item 2. Management’s Discussion and Analysis or Plan of Operation	9
Item 3. Quantitative and Qualitative Disclosures About Market Risk	12
Item 4. Controls and Procedures	12
Part II – Other Information	13
Item 1. Legal Proceedings	13
Item 1A. Risk Factors	13
Item 2. Unregistered Sales of Equity Securities	14
Item 3. Exhibits	14

ii

PART I – FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

SITOA GLOBAL INC.

INDEX TO INTERIM FINANCIAL STATEMENTS

	Page
Condensed Interim Balance Sheets at September 30, 2012 (unaudited) and December 31, 2011		1
Condensed Interim Statements of Operations for three and nine months ended September 30, 2012 and 2011 (unaudited)		2
Condensed Interim Statements of Cash Flows for the nine months ended September 30, 2012 and 2011 (unaudited)		3
Notes to Condensed Interim Financial Statements (unaudited)		4

SITOA GLOBAL INC.

Condensed Interim Balance Sheets

(Unaudited)

(Expressed in U.S. Dollars)

	September 30			December 31
	2012			2011
ASSETS
Current assets
License fee receivables	$	250,000		$	-
Cash and cash equivalents		518,326			40,373
Total current assets		768,326			40,373
Fixed assets, net (Note 2)		4,166			6,667
Total assets	$	772,492		$	47,040
LIABILITIES AND STOCKHOLDERS' EQUITY(DEFICIT)
CURRENT LIABILITIES
Convertible Debentures	$	70,000		$	110,000
Accounts payable and other accruals, including related party liabilities of $120,000 as of  September 30, 2012 and $80,000 as of December 31, 2011		429,230			407,884
Total current liabilities		499,230			517,884
Total liabilities		499,230			517,884
Commitments and contingencies
STOCKHOLDERS' EQUITY(DEFICIT)
Common stock
Authorized 250,000,000 shares at par value of $ 0.002 each
Issued and outstanding 39,042,847 shares as of September 30, 2012 and 26,871,131 shares as of December 31, 2011		78,086			53,742
Additional paid-in capital		35,012,735			34,417,162
Subscriptions received		1,540,854			442,674
Accumulated deficit		(36,358,413	)		(35,384,422	)
Total stockholders' equity (deficit)		273,262			(470,844	)
Total liabilities and stockholders' equity	$	772,492		$	47,040

The accompanying notes are an integral part of these condensed financial statements.

1

SITOA GLOBAL INC.

Condensed Interim Statements of Operations

For the Three-Months and Nine-Months Ended September 30, 2012 and 2011

(Unaudited)

(Expressed in U.S. Dollars)

	Three Months Ended September 30,						Nine Months Ended September 30,
	2012			2011			2012			2011
Service Revenue	$	1,424,985		$	263,537		$	3,196,924		$	263,537
Cost of Service		1,762,000			337,802			3,118,145			337,802
Gross Profit(loss)		(337,015	)		(74,265	)		78,779			(74,265	)
Operating Expenses
General and administrative		242,759			310,538			666,936			464,090
Depreciation		833			833			2,500			2,500
Stock-based compensation (Note 3)		58,333			253,750			383,333			473,750
Total Operating Expenses		301,926			565,121			1,052,770			940,340
Loss from Operations		(638,941	)		(639,386	)		(973,991	)		(1,014,605	)
Interest Expense		-			(2,233	)		-			(18,007	)
Loss before provisions for income taxes		(638,941	)		(641,619	)		(973,991	)		(1,032,612	)
Provision for income taxes		-			-			-			-
Net Loss	$	(638,941	)	$	(641,619	)	$	(973,991	)	$	(1,032,612	)
Net loss per common share: - basic and fully diluted		(0.02	)		(0.03	)		(0.03	)		(0.06	)
Weighted average number of basic and fully diluted common shares outstanding		35,867,274			24,277,228			30,815,548			16,346,268

The accompanying notes are an integral part of these condensed financial statements.

2

SITOA GLOBAL INC.

Condensed Interim Statement of Cash Flows

(Unaudited)

(Expressed in U.S. Dollars)

	Nine Months Ended September 30,
	2012			2011
Cash flows from operations:
Loss from continuing operations	$	(973,991	)	$	(1,032,612	)
Adjustment to reconcile net loss to net cash used in operating activities:
Depreciation expense		2,501			2,500
Stock compensation expensed		383,333			473,750
Board compensation expensed		20,000			-
Conversion of interest on debt to equity		-			18,007
Advisory fees expensed		150,000			-
Changes in operating assets and liabilities:
License fee receivables		(250,000	)		-
Accounts payable and other accruals		31,346			(5,531	)
Net cash generated in operations		(636,811	)		(543,886	)
Financing activities:
Share subscriptions received		1,114,764			349,300
Finders fees paid		-			-
Net cash provided by financing activities		1,114,764			349,300
Net increase / (decrease) in cash		477,953			(194,586	)
Balances per prior period balance sheet		40,373			200,176
Ending balances	$	518,326		$	5,590
Non-cash transactions
Conversion of interest payable to equity	$	-		$	60,566
Conversion of debt to equity	$	10,000		$	250,000
Issuance of common stock for services received	$	150,000		$	22,060

The accompanying notes are an integral part of these condensed financial statements.

3

SITOA GLOBAL INC.

Notes to Interim Financial Statements

 (Unaudited)

1. BASIS OF PRESENTATION – GOING CONCERN

The Company specializes in providing e-commerce solutions and services that facilitate multi-channel B2C (business-to-consumer) and B2B (business-to-business) transactions.  Its solutions and services enable e-commerce transactions with speed and efficiency, and allow an interactive and engaging customer experience as well as targeted marketing and advertising.

The Company’s revenues are generated from one-time integration fees for the implementation of e-commerce solutions as well as recurring license and service fees including revenue shares.  The Company currently hosts six existing e-commerce solutions and has recently entered into another partnership agreement to develop additional e-commerce solutions.

These financial statements of Sitoa Global Inc. (the “Company”), www.sitoaglobal.com, have been prepared on a going-concern basis which assumes that the Company will be able to realize assets and discharge liabilities in the normal course of business for the foreseeable future.

The Company experienced losses amounting to $2,873,840 since January 1, 2011, which raises substantial doubt about the Company's ability to continue as a going concern.  The ability of the Company to meet its commitments as they become payable is dependent on the ability of the Company to obtain necessary financing or achieving a profitable level of operations.  There are no assurances that the Company will be successful in achieving these goals.

The Company believes that it can continue to receive revenues from its customers and acquire additional customers that could engage the Company to develop and host e-commerce solutions for them.  The Company expects to continue utilizing its efficient cost structure by sourcing personnel in Asia for servicing its customers.  In order to accelerate the growth of the Company, it will also consider raising additional funding from investors.

These financial statements do not give effect to adjustments to the amounts and classifications to assets and liabilities that would be necessary should the Company be unable to continue as a going concern.

We have prepared the unaudited condensed financial statements included herein pursuant to the rules and regulations of the US Securities and Exchange Commission (the “SEC”) for interim periods.  The unaudited condensed financial statements included herein reflect all normal recurring adjustments, which are, in the opinion of our management, necessary to state fairly the results of operations and financial position for the periods presented.  The results for the nine month period ended September 30, 2012 are not necessarily indicative of the results to be expected for the entire fiscal year ending December 31, 2012 or for any interim or future period.

These unaudited condensed financial statements should be read in conjunction with Management’s Discussion and Analysis of Financial Condition and Results of Operations and the audited financial statements and notes thereto included in our Annual Report on Form 10-K for the fiscal year ended December 31, 2011.

4

SITOA GLOBAL INC.

Notes to Interim Financial Statements

 (Unaudited)

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

USE OF ESTIMATES

The preparation of the Company’s consolidated financial statements in conformity with generally accepted accounting principles of the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period.  Management makes its best estimate of the ultimate outcome for these items based on historical trends and other information available when the financial statements are prepared. Actual results could differ from those estimates.

CERTAIN RISKS AND UNCERTAINTIES

The Company relies on leased hardware and software from third parties to offer its e-commerce solutions and services.  Management believes that alternate sources are available; however, disruption or termination of these relationships could adversely affect our operating results in the near-term.  The Company currently has five customers who provide all of the Company’s recurring revenue.  Loss of any one of these customers would have a significant impact on the Company’s revenue.

SEGMENT REPORTING

Operating segments are defined as components of an enterprise about which separate financial information is available that is evaluated regularly by our chief operating decision maker, or decision making group, in deciding how to allocate resources and in assessing performance.

Sitoa Global specializes in providing e-commerce solutions and services that facilitate multi-channel B2C (business-to-consumer) and B2B (business-to-business) transactions.  We identify our reportable segments as those customer groups that represent more than 10% of our combined revenue or gross profit or loss of all reported operating segments.  We manage our business on the basis of the one reportable segment online e-commerce solutions and service provider.  The accounting policies for segment reporting are the same as for the Company as a whole.  We do not segregate assets by segments since our chief operating decision maker, or decision making group, does not use assets as a basis to evaluate a segment’s performance.

CASH AND CASH EQUIVALENTS

Cash equivalents comprise certain highly liquid instruments with a maturity of three months or less when purchased.

FIXED ASSETS

Fixed assets are carried at cost less a provision for depreciation on a straight-line basis over their estimated useful lives. Estimated useful life of the computer equipment is 3 years.

RECLASSIFCATION

Certain prior year amounts have been reclassified to conform with the current year presentation.

STOCK-BASED COMPENSATION

The Company accounts for stock based compensation by recognizing the fair value of stock compensation as an expense in the calculation of net income (loss). The Company recognizes stock compensation expense in the period in which the employee is required to provide service, which is generally over the vesting period of the individual equity instruments. Stock options issued in lieu of cash to non-employees for services performed are recorded at the fair value of the options at the time they are issued and are expensed as service is provided.

5

SITOA GLOBAL INC.

Notes to Interim Financial Statements

 (Unaudited)

LOSS PER SHARE

Basic earnings (loss) per share of common stock is computed by dividing the net earnings (loss) by the weighted average number of common shares outstanding during the period.  Diluted earnings (loss) per share of common stock is computed by dividing the net earnings (loss) by the weighted average number of common shares outstanding during the period, including vested and unvested stock options that are in the money.

FAIR VALUE OF FINANCIAL INSTRUMENTS

The Company’s financial instruments consist of cash, accounts payable, interest payable, shareholder loans and other current liabilities. The carrying values of financial instruments reflected in these financial statements approximate their fair values due to the short-term maturity of the instruments.

REVENUE RECOGNITION

The Company recognizes revenue from providing hosting and integration services and licensing the use of its technology platform to its customers.  The Company recognizes revenue when all of the following conditions are satisfied:  (1) there is persuasive evidence of an arrangement; (2) the service has been provided to the customer (for licensing, revenue is recognized when the Company’s technology is used to provide hosting and integration services); (3) the amount of fees to be paid by the customer is fixed or determinable; and (4) the collection of fees is probable.  We account for our multi-element arrangements, such as instances where we design a custom website and separately offer other services such as hosting, which are recognized over the period for when services are performed.

COST OF SERVICE

Cost of service results from sourcing technical and engineering personnel in Asia on an hourly or project basis in order to develop e-commerce solutions and provide ongoing hosting services to individual customers.  The Company utilizes an outsourced staffing firm with offices in China.

CAPITALIZATION OF SOFTWARE

The Company accounts for internal-use software and website development costs, including the development of its partner marketplaces in accordance with ASC 350-50 (Intangibles – Website cost).  The Company capitalizes internal costs consisting of payroll and direct payroll-related costs of employees who devote time to the development of internal-use software, as well as any external direct costs. It amortizes these costs over their estimated useful lives, which typically range between three to five years. The Company’s judgment is required in determining the point at which various projects enter the stages at which costs may be capitalized, in assessing the ongoing value of the capitalized costs, and in determining the estimated useful lives over which the costs are amortized. The estimated life is based on management’s judgment as to the product life cycle.  Development cost of various platforms is being expensed.  The Company cannot separate internal cost on a reasonably cost-effective basis between maintenance and upgrades, and cannot assess the ongoing value of its various projects, thus all project costs are expensed as such costs are incurred.

NEW ACCOUNTING PRONOUNCEMENTS

In June 2011, the FASB issued ASU 2011-05, Presentation on Comprehensive Income. ASU 2011-05 provides guidance that allows companies the option of how to present the components of, and a total, for net income, the components of, and a total, for other comprehensive income, and a total for comprehensive income as either one continuous statement of comprehensive income or in two separate but consecutive statements. There will no longer be the option to present items of other comprehensive income in the statement of stockholders' equity.

There were various other accounting standards and interpretations recently issued, none of which is expected to have a material impact on the Company's financial position, operations or cash flows.

6

SITOA GLOBAL INC.

Notes to Interim Financial Statements

 (Unaudited)

3. STOCKHOLDERS’ EQUITY (DEFICIT)

Common Shares

Authorized common shares of the Company consist of 250,000,000 shares with a par value of $0.002 each.

Employee Stock Option Plan

The Company has a stock option and incentive plan, the “Stock Option Plan”. The exercise price for all equity awards issued under the Stock Option Plan is based on the fair market value of the common share price which is the closing price quoted on the OTCQB on the last trading day before the date of grant. The stock options generally vest on a monthly basis over a two-year to three-year period, and have a five year life.

The Stock Option Plan allows for the issuance of stock options, stock awards, or other incentives.  An aggregate of 25,000,000 shares are authorized under the Stock Option Plan.  As of September 30, 2012, there are 24,590,000 shares reserved for future grants under the Stock Option Plan.

Stock-Based Compensation

A summary of the Company’s stock option activity during the nine months ended September 30, 2012 is presented below:

	Number of options		Weighted Average Exercise Price		Weighted Average Grant-date Fair Value		Weighted Average Remaining Contractual Life (Years)		Aggregate Intrinsic Value
Options Outstanding, December 31, 2011		3,447,500		0.37		0.77		4.3	$	0
Less: Options canceled		3,037,500		0.31		0.60			$	0
Options Outstanding, September 30, 2012		410,000		0.83		2.02		2.3	$	0
Vested September 30, 2012		250,000		0.60		2.80		2.9	$	0

All options outstanding as of September 30, 2012 have fully vested.

Options outstanding as of September 30, 2012 vested as follows:

Vested three months ended	Range of Exercise Prices		Number of Shares		Weighted Average Exercise Price		Compensation Expense to be Recognized		Aggregate Intrinsic Value
March 31, 2012		0.30-0.60		281,250		0.33	$	237,500	$	0
June 30, 2012		0.60		31,250		0.60	$	87,500	$	0
September 30, 2012		0.60		20,833		0.60	$	58,333	$	0

The 410,000 options outstanding as of September 30, 2012 have a weighted average remaining contractual term of 2.3 years.

7

SITOA GLOBAL INC.

Notes to Interim Financial Statements

 (Unaudited)

4. RELATED PARTY TRANSACTIONS

Accounts payable and other accruals includes $120,000 of accrued salary due to the Company’s Chief Executive Officer as of September 30, 2012, compared to $80,000 of accrued salary to the Company’s Chief Executive Officer as of December 31, 2011.

5. CONCENTRATION OF CUSTOMERS

For the nine months ended September 30, 2012, we earned 36% of our service revenue from 4-GS, 17% from ZBL Cybermarketing, 18% from i-Media, 14% from Chunjie365, 7% from Sonsi, and 8% from CITIC.  We will continue to seek diversifying our revenue sources from our current and new customers but there is no guarantee that the e-commerce solutions that we host will produce revenues.

6. SUBSEQUENT EVENTS

In accordance with ASC Topic 855, “Subsequent Events”, which establishes general standards of accounting for and disclosure of events that occur after the balance sheet date but before financial statements are issued, We have evaluated significant events and transactions that occurred after September 30, 2012 through the date of the condensed consolidated financial statements were issued and filed with this Form 10-Q. During the period, the Company did not have any material recognizable subsequent events.

8

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION

Forward Looking Statements

This quarterly report on Form 10-Q and other reports that we file with the SEC contain statements that are considered forward-looking statements.  Forward-looking statements give the Company’s current expectations, plans, objectives, assumptions or forecasts of future events.  All statements other than statements of current or historical fact contained in this quarterly report, including statements regarding the Company’s future financial position, business strategy, budgets, projected costs and plans and objectives of management for future operations, are forward-looking statements.  In some cases, you can identify forward-looking statements by terminology such as “anticipate,” “estimate,” “plans,” “potential,” “projects,” “ongoing,” “expects,” “management believes,” “we believe,” “we intend,” and similar expressions.  These statements are based on the Company’s current plans and are subject to risks and uncertainties, and as such the Company’s actual future activities and results of operations may be materially different from those set forth in the forward-looking statements.  Any or all of the forward-looking statements in this periodic report may turn out to be inaccurate and as such, you should not place undue reliance on these forward-looking statements.  The Company has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that it believes may affect its financial condition, results of operations, business strategy and financial needs.  The forward-looking statements can be affected by inaccurate assumptions or by known or unknown risks, uncertainties and assumptions due to a number of factors, including:

● dependence on key personnel;

● competitive factors;

● degree of success of research and development programs;

● the operation of our business; and

● general economic conditions in the United States and Asia-Pacific Region.

These forward-looking statements speak only as of the date on which they are made, and except to the extent required by federal securities laws, we undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events.  In addition, we cannot assess the impact of each factor on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements.  All subsequent written and oral forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by the cautionary statements contained in this periodic report.

Use of Terms

Except as otherwise indicated by the context and for the purposes of this report only, references in this report to:

● “Sitoa Global” the “Company,” “we,” “us,” or “our,” are to the business of Sitoa Global Inc., a Delaware corporation;

● “PRC” or “China” are to the People’s Republic of China;

● “SEC” are to the Securities and Exchange Commission;

● “Securities Act” are to the Securities Act of 1933, as amended;

● “Exchange Act” are to the Securities Exchange Act of 1934, as amended;

●  “U.S. dollars,” “dollars” and “$” are to the legal currency of the United States.

You should read the following plan of operation together with our financial statements and related notes appearing elsewhere in this quarterly report and the most recent Form 10-K and Form 10-Q.  This plan of operation contains forward-looking statements that involve risks, uncertainties, and assumptions.  The actual results may differ materially from those anticipated in these forward-looking statements as a result of certain factors.

9

Overview

Sitoa Global specializes in providing e-commerce solutions and services that facilitate multi-channel B2C (business-to-consumer) and B2B (business-to-business) transactions.  Its solutions and services enable e-commerce transactions with speed and efficiency, and allow an interactive and engaging customer experience as well as targeted marketing and advertising.

The Company’s revenues are generated from one-time integration fees for the implementation of e-commerce solutions as well as recurring license and service fees including revenue share agreements.  The Company currently hosts five existing e-commerce solutions:

1.   4-GS, Ltd. (www.4-gs.com) is a B2B e-commerce platform that optimizes supply chain sourcing for international enterprise customers through B2B Search Engine Optimization (SEO), e-catalog and inventory management systems and a transaction platform.

2.   ZBL Cybermarketing, Ltd. is Google's largest Search Engine Marketing (SEM) and Search Engine Optimization (SEO) provider in Northern China and utilizes the Company’s e-commerce solutions to identify and engage targeted consumer segments and optimize purchase conversions.

3.   iMedia, Ltd. is a mobile advertising platform that enables online vendors to reach and engage its customer audience through mobile ads and apps.  It is the No. 1 mobile advertising agency to the No. 1 media portal QQ which is the largest instant messaging operator in China with 360 million users and 86% market share.

4.   Chunjie365 (www.chunjie365.com) is a bi-lingual e-commerce site in China targeting consumer and corporate online customers looking to purchase both U.S. specialty products and Chinese gift items that are rare and unique.  Chunjie365 has partnered with several U.S. and Asian specialty product manufacturers and has made more than 1,000 gift items available on its site.

5.   Sonsi, Inc. (www.sonsi.lanebryant.com) is a destination e-commerce site for women sizes 12 and up and allows them to purchase retail clothing products as well as social networking through Sonsi Living, www.sonsiliving.com.

Recent Developments

The Company has recently entered into a strategic partnership agreement with a division of China International Trust and Investment Corporation (CITIC).  CITIC will utilize the Company’s software technology and catalog management system to develop and expand its evolving Business-to-Business (“B2B”) trading platform.  CITIC is a large state-owned multinational conglomerate of the People's Republic of China, established in 1979.  It is one of the largest diversified conglomerates in Asia with a balanced development of both financial and non-financial businesses across forty-four subsidiaries.  CITIC was enlisted in the Fortune Global 500 for the third consecutive year in 2011, ranking 221st.

Liquidity and Capital Resources

Our registered independent auditors for the year ended December 31, 2011 have issued a going concern opinion as per our most recent Form 10-K.  This means that there is substantial doubt that we can continue as an on-going business for the next 12 months unless we obtain additional capital or generate revenues to pay our bills.  We believe that we can participate in the growth of e-commerce and social media as a provider of e-commerce solutions and services.  We believe that we have established a viable business model with multiple customers and a technology base that can further grow through referrals and business development activities.  Our other source for cash at this time is investments by others in the Company.  We may need to raise cash to fully implement our projects and stay in business.

On September 30, 2012, we had a working capital of $269,096 compared with a working capital deficit of $477,511 on December 31, 2011. The decrease is due to an increase in cash and cash equivalents, and reduction of current liabilities.  Operating activities used $636,811 in cash in the nine months ended September 30, 2012.  Investing activities in the nine months ended September 30, 2012 used zero.  Financing activities provided $1.114,764 in the nine months ended September 30, 2012.

10

We may not have enough working capital to complete our plan of operations.  If it turns out that we have not raised enough capital to complete our anticipated business development, we will try to raise additional funds from private placements or loans. There is no assurance that we will raise additional capital in the future or that future financings will be available to us on acceptable terms.  If we require additional capital and are unable to raise it, we may have to suspend or cease operations.

Revenue Recognition

We earned revenue from providing hosting and integration services to 4-GS, Ltd., ZBL Cybermarketing, Ltd., i-Media, Ltd., Chunjie365 and Sonsi Inc.  For all five companies, we provide e-commerce solutions with our US engineering team and outsourced personnel in Asia.  We charge 4-GS, ZBL Cybermarketing and i-Media monthly minimum integration and hosting fees plus additional professional hourly fees for project management and consulting.  The fee arrangement with those three companies is covered under the strategic partnership agreement with Soconison Technology Ventures, dated July 11, 2011.  Soconison Technology Ventures is a shareholder in 4-GS, ZBL Cybermarketing and i-Media.  From Chunjie365, we receive a revenue share of their e-commerce transactions.  From Sonsi, we earn monthly minimum hosting fees plus hourly professional fees for additional integration services.  We also amortize the license fee that we received from CITIC over the life of the license agreement.

Results of Operation

Service Revenue

Service Revenues were $1,424,985 and $263,537 for the three months ended September 30, 2012 and 2011, respectively, and $3,196,924 and $263,537 for the nine months ended September 30, 2012 and 2011, respectively.  The increase is due to recognizing revenue from our customers.

Cost of Service

Cost of Service was $1,762,000 and $337,802 for the three months ended September 30, 2012 and 2011, respectively, and $3,118,145 and $337,802 for the nine months ended September 30, 2012 and 2011, respectively.  The increase is due to the development and hosting of e-commerce solutions for our customers which were performed by an outsourced development team and overseen by the Company’s project management.

Operating Expenses

General and administrative:  General and administrative expenses were $242,759 and $310,538 for the three months ended September 30, 2012 and 2011, respectively, and $666,936 and $464,090 for the nine months ended September 30, 2012 and 2011, respectively.  The increase is due to servicing of our customers and business development activities.

Stock-based compensation:  Stock-based compensation expenses were $58,333 and $253,750 for the three months ended September 30, 2012 and 2011, respectively, and $383,333 and $473,750 for the nine months ended September 30, 2012 and 2011, respectively.  The decrease is due to cancellation of share options in connection with the resignation of our former CEO.

Interest Expense 

Interest expense was $0 and $2,233 for the three months ended September 30, 2012 and 2011, respectively, and $0 and $18,007 for the nine months ended September 30, 2012 and 2011, respectively.  The decrease is due to the conversion of the accrued and unpaid interest, and the principal amount of $250,000 pursuant to the convertible debenture issued by the Company on November 11, 2008.

11

Net Loss

The Company had a net loss of $638,941 and $641,619 for the three months ended September 30, 2012 and 2011, respectively, and $973,991 and $1,032,612 for the nine months ended September 30, 2012 and 2011, respectively.  The decrease is due to recognizing revenue from our customers.

Off-Balance Sheet Arrangements

The Company has no off-balance sheet arrangements.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

As a smaller reporting company” (as defined by §229.10(f)(1)), the Company is not required to provide the information required by this Item.

ITEM 4. CONTROLS AND PROCEDURES

Disclosure Controls and Procedures

Our management is responsible for establishing and maintaining a system of disclosure controls and procedures (as defined in Rule 13a-415(e)) under the Exchange Act) that is designed to ensure that information required to be disclosed by the Company in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported, within the time specified in the Commission's rules and forms.  Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by an issuer in the reports that it files or submits under the Exchange Act is accumulated and communicated to the issuer's management, including its principal executive officer or officers and principal financial officer or officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.

Changes in Internal Controls Over Financial Reporting

There have been no changes in our internal controls over financial reporting that occurred during our fiscal quarter of the period covered by this quarterly report on Form 10-Q that have materially affected, or are reasonably likely to materially affect, our internal controls over financial reporting.

12

PART II – OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

From time to time, we may become involved in various lawsuits and legal proceedings which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business. Except as set forth below, we are currently not aware of any such legal proceedings or claims that we believe will have a material adverse affect on our business, financial condition or operating results.

Synnex Corp. v. Sitoa International, Inc., et al.

The Company has been joined as third-party defendant in Synnex Corp. v. Sitoa International, Inc., et al., filed in the Superior Court of California, Alameda County.  On October 1, 2010, Synnex Corp., a supplier of electronics products, originally brought suit against Sitoa Corporation, an internet re-seller controlled by our former Chief Executive Officer, Mr. Calbert Lai, alleging liability for approximately $54,000 of unpaid product.  Sitoa Corporation admitted owing the amount but contended that this liability should be set off against Synnex's liability to Sitoa Corporation for lost profits and other damages suffered by them, due to a pricing error committed by Synnex in December 2009.  On October 14, 2010, the Company answered the original complaint and filed a cross-complaint against Synnex, seeking to recover damages for the pricing error.

On October 11, 2011, Synnex amended its complaint to include the Company as a defendant, under the mistaken belief that the Company is responsible for the debts and obligations of Sitoa Corporation, including the $54,000 that is the subject of Synnex’s complaint.

We do not believe that Synnex’s claim against the Company has any merit.  We originally changed our name to Sitoa Global, Inc. in anticipation of a merger with Sitoa Corporation which was never consummated.  Instead, we entered into a software licensing agreement with Sitoa Corporation, in connection with which, we issued shares of our common stock to Sitoa Corporation and Mr. Calbert Lai, the Chief Executive Officer of Sitoa Corporation, was appointed as our Chief Executive Officer.  However, on March 1, 2012, we rescinded and terminated the software licensing agreement, pursuant to a Rescission and Termination Agreement, dated March 1, 2012, between the Company and Sitoa Corporation, and in connection therewith, Sitoa Corporation returned the shares issued in connection with the agreement and Mr. Lai resigned from his position with the Company.  As such, we are no longer affiliated with Sitoa Corporation and we were not affiliated with Sitoa Corporation at the time when the issue in question occurred.  Furthermore, Sitoa Corporation has admitted to owing the amount claimed by Synnex in the case.

ITEM 1A. RISK FACTORS

The Company, as a “smaller reporting company” (as defined by §229.10(f)(1)), is not required to provide the information required by this Item.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES

On July 31, 2012, the Company issued 3,333,333 shares of the Company’s common stock in an offshore transaction to a division of China International Trust and Investment Corporation (“CITIC”) in connection with a strategic partnership agreement, under which CITIC licensed the Company’s software technology to expand select Business-to-Business (“B2B”) marketplaces.  In exchange, CITIC paid the Company an upfront, non-refundable licensing fee of US$500,000 and will pay an ongoing ‘per-transaction’ fee or revenue share contingent on the B2B platform being acceptable to participants.  The issuance of the shares was an offshore transaction pursuant to Rule 903 of Regulation S of the Securities Act, on the basis that the sale of the securities was completed in an “offshore transaction,” as defined in Rule 902(h) of Regulation S.  The Company did not engage in any directed selling efforts (as defined in Regulation S) in the United States in connection with the sale of the securities and the investors represented that it was not a U.S. person, as defined in Regulation S, and was not acquiring the securities for the account or benefit of a U.S. person.  The investors also acknowledged that the securities had not been registered pursuant to the Securities Act and that the securities may not be offered or sold in the United States unless the securities are registered under the Securities Act or are exempt from the registration requirements of the Securities Act.

13

On July 31, 2012, the Company issued 3,333,333 shares of common stock in an offshore transaction to an investor, in exchange for aggregate proceeds of $500,000, or $0.15 per share. This issuance of shares in the offshore transaction was pursuant to Rule 903 of Regulation S of the Securities Act, on the basis that the sale of the securities was completed in an “offshore transaction,” as defined in Rule 902(h) of Regulation S.  The Company did not engage in any directed selling efforts (as defined in Regulation S) in the United States in connection with the sale of the securities and the investors represented that it was not a U.S. person, as defined in Regulation S, and was not acquiring the securities for the account or benefit of a U.S. person.  The investors also acknowledged that the securities had not been registered pursuant to the Securities Act and that the securities may not be offered or sold in the United States unless the securities are registered under the Securities Act or are exempt from the registration requirements of the Securities Act.

On July 31, 2012, the Company issued 1,875,000 shares of common stock to IRG Limited (“Financial Advisor”) as consideration for its financial advisory services to the Company.  The issuance to the Financial Advisor was made in reliance on the exemption provided by Section 4(2) of the Securities Act for the offer and sale of securities not involving a public offering.  Our reliance was based upon the following factors: (a) the issuance of the securities was an isolated private transaction by us which did not involve a public offering; (b) there were only a limited number of offerees; (c) there were no subsequent or contemporaneous public offerings of the securities by us; (d) the securities were not broken down into smaller denominations; and (e) the negotiations for the sale of the stock took place directly between the offeree and us.

On September 27, 2012, the Company issued 505,050 shares of common stock to a note holder with respect to the conversion of $10,000 in principal pursuant to a debenture note issued by the Company on September 1, 2009.  We believe that the issuance is exempt from registration under Regulation S and/or Section 4(2) under the Securities Act as the securities were issued without involving a public offering and Regulation D promulgated thereunder.

ITEM 3. EXHIBITS

Exhibit No.	Description
31.1	Certifications of Principal Executive Officer filed pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
31.2	Certifications of Principal Financial Officer filed pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
32.1	Certifications of Principal Executive Officer furnished pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
32.2	Certifications of Principal Financial Officer furnished pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

14

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	SITOA GLOBAL INC.
October 22, 2012	/s/ George Yu
	George Yu President, Chief Executive and Financial Officer (Principal Executive Officer)

15

EXHIBIT INDEX

Exhibit No.	Description
31.1	Certifications of Principal Executive Officer filed pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
31.2	Certifications of Principal Financial Officer filed pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
32.1	Certifications of Principal Executive Officer furnished pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
32.2	Certifications of Principal Financial Officer furnished pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

16