-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, BJkAWfZcqqxHbpxQtpUAXgr8iVW7kf+YU1BkfouN6H+wkbbJbb5Kc4wzdWT63w8w ZmcCUEC0doENlbT9a7ZZWQ== 0001354488-07-001880.txt : 20071107 0001354488-07-001880.hdr.sgml : 20071107 20071107103443 ACCESSION NUMBER: 0001354488-07-001880 CONFORMED SUBMISSION TYPE: 10KSB PUBLIC DOCUMENT COUNT: 5 CONFORMED PERIOD OF REPORT: 20070731 FILED AS OF DATE: 20071107 DATE AS OF CHANGE: 20071107 FILER: COMPANY DATA: COMPANY CONFORMED NAME: ACHIEVERS MAGAZINE INC CENTRAL INDEX KEY: 0001284450 STANDARD INDUSTRIAL CLASSIFICATION: PERIODICALS: PUBLISHING OR PUBLISHING AND PRINTING [2721] IRS NUMBER: 000000000 STATE OF INCORPORATION: NV FISCAL YEAR END: 0731 FILING VALUES: FORM TYPE: 10KSB SEC ACT: 1934 Act SEC FILE NUMBER: 333-114564 FILM NUMBER: 071220048 MAIL ADDRESS: STREET 1: 355 BURRARD ST STREET 2: 11TH FL CITY: VANCOUVER BC STATE: A1 ZIP: V6C 2G8 10KSB 1 f10ksb2007.htm PERIOD ENDED JULY 31, 2007 UNITED STATES


UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549


FORM 10-KSB


         x  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended July 31, 2007


          o  TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from _________________ to __________________


 

ACHIEVERS MAGAZINE INC.

 

 

(Exact name of registrant as specified in charter)

 


Nevada

 

333-114564

 

Applied For

(State or other jurisdiction

of incorporation)

 

(Commission File Number)

 

(IRS Employer

 Identification No.)


 

220 Cambie Street, Suite 400 Vancouver. B.C., Canada V6B 2M9

 

 

(Address of principal executive offices)

 


 

(604) 689-3983

 

 

(Registrant’s Telephone Number, including Area Code)

 


Securities to be registered pursuant to Section 12(b) of the Act:


 

Title of each class to be so registered

 

Name of each exchange on which each class is to be registered

 

 

None

 

None

 


Securities to be registered pursuant to Section 12(g) of the Act:

Common Stock


Check whether the Issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No  o


Check if there is no disclosure of delinquent filers in response to Item 405 of Regulation S-B is not contained in this form, and no disclosure will be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-KSB or any amendment to this Form 10-KSB. Yes x No  o


Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes x No  o


State issuer’s revenues for its most recent fiscal year:     Nil

                   


State the aggregate market value of the voting and non-voting common equity held by non-affiliates computed by reference to the price at which the common equity was sold, or the average bid and asked price of such common equity, as of a specified date within the past 60 days.  (See definition of affiliate in Rule 12b-2 of the Exchange Act.)


$1,680,455 as at November 5, 2007 based on the last trading price of our common stock

 

 State the number of shares outstanding of each of the issuer’s classes of common equity, as of the latest practicable date.

5,108,900 shares of common stock as at November 5, 2007






TABLE OF CONTENTS


 

 

Page

ITEM 1

DESCRIPTION OF BUSINESS

3

 

 

 

ITEM 2

DESCRIPTION OF PROPERTY

10

 

 

 

ITEM 3

LEGAL PROCEEDINGS

10

 

 

 

ITEM 4

SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

10

 

 

 

ITEM 5

MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

11

 

 

 

ITEM 6

MANAGEMENT’S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION

11

 

 

 

ITEM 7

FINANCIAL STATEMENTS

13

 

 

 

ITEM 8  

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
AND   FINANCIAL DISCLOSURES

30

 

 

 

ITEM 8A

CONTROLS AND PROCEDURES

30

 

 

 

ITEM 9

DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS

30

 

 

 

ITEM 10  

EXECUTIVE COMPENSATION

32

 

 

 

ITEM 11  

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

33

 

 

 

ITEM 12  

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

34

 

 

 

ITEM 13

EXHIBITS AND REPORTS

34

 

 

 

ITEM 14

PRINCIPAL ACCOUNTANT FEES AND SERVICES

35







PART I


ITEM 1.

DESCRIPTION OF BUSINESS


We were incorporated pursuant to the laws of Nevada on February 13, 2003.  By a share purchase agreement dated March 31, 2003, we agreed to acquire from Mr. Arto Tavukciyan, our president and a director, and Mr. John Plaschinski, 100% of the issued shares of Achievers Publishing Inc.  We purchased the company in consideration of us issuing 840,000 shares of our common stock to Mr. Tavukciyan and an additional 160,000 shares of our common stock to Mr. Plaschinski.


Achievers Publishing Inc. is a private company that was incorporated pursuant to the laws of British Columbia, Canada on March 13, 2003.


Our acquisition of Achievers Publishing Inc. effected a change in control of our company and was accounted for as a "reverse acquisition" whereby Achievers Publishing Inc. is the accounting acquiror for financial statement purposes.


Achievers Magazine


Through our wholly owned subsidiary, we are involved in the publication of “Achievers Magazine”.  Achievers Magazine contains articles focusing on individuals, institutions, organizations and corporations that have achieved success in their particular industry or are working towards it.  


We publish a diversity of articles on industry, arts, sciences, government, charities, education, research, food and fashion that take the form of biographical or human interest stories.  To date, the subjects of our articles have featured organizations such as the Canadian Arthritis Society, the University of British Columbia’s fertility clinic and the Sumac Ridge Winery.  We have also featured individuals such as a man who has overcome cerebral palsy to achieve success in his law practice and in cycling and the founder of Polar Bear Diamonds, a Vancouver-based company involved in the sale of diamonds from Canadian operated mines.  The information that we publish in these articles is of general interest.  No financial or stock information is provided.  The articles do not solicit investors for offerings.


The cover articles in our first five issues featured the principal of Polar Bear diamonds, the University of British Columbia Fertility Clinic and Kate Hammett Vaughan, an award-winning jazz singer, Vancouver College and the directors of Focus On the Family.


While our original intention was to publish up to four issues of Achievers Magazine each year, we have only published six issues since our formation.  Each issue of Achievers Magazine has contained from 36 to 80 pages, approximately 80% of which constitute articles and approximately 20% of which constitute advertising.  We print 40,000 copies of each issue.  We will need to arrange additional funding in order to publish our next issue of Achievers Magazine.


Advertising and Editorial Revenue


Our magazine sells and carries conventional advertising.  The size of each advertisement ranges from one-half to two full pages.  Our vice-president of promotion and marketing, Mr. Alexander Ozer, is responsible for approaching potential advertisers and negotiating and executing advertising contracts with them. Our advertising rates are as follows:



3




Type and Size of Advertisement

One Issue

Three Issues

(per advertisement)

Five Issues

(per advertisement)

Full page

$2,900 

$2,500 

$1,850 

Two-thirds page

$2,200 

$1,850 

$1,500 

Half page            

$1,850 

$1,500 

$1,500 

One-third page       

$1,500 

$1,300 

$1,100 

Inside front cover   

$5,200 

$5,200 

$5,200 

Inside back cover    

$3,700 

$3,700 

$3,700 

Back cover           

$5,200 

$5,200 

$5,200 

Double page spread   

$4,450 

$3,700 

$3,000 


To date, our advertisers have typically been Vancouver-based or national businesses that market products to high net worth individuals.  In the first issue of our magazine, our advertisers included Rolex Watches, Omega Watches, Land Rover, Lugaro Jewelers, Jaguar Vancouver and BMW Vancouver retailers.


The preparation of our editorial content also provides us with a revenue stream. We offer individuals and companies in need of publicity with the opportunity to be featured in an article.  In order to be the subject of one of our magazine articles, these parties must pay us a fee of approximately $1,250 per editorial page.  Approximately 90% of our articles are paid advertisements.


We do not disclose in the magazine that the subjects of articles pay for the publication of the articles.  The Competition Act, the only Canadian law that applies to media advertising in the country, ensures that competitive advertised claims are fair and not misleading.  The Competition Act does not address the subject of paid advertisements and disclosure of such arrangements.


We do not charge readers for our magazine.  They are distributed to consumers free of charge with the Vancouver Sun, one of Vancouver’s two daily newspapers.


Production Costs


The cost of publishing one issue of Achievers Magazine is approximately $50,000. This amount consists of printing costs of $30,000, distribution costs ranging from $4,000 to $5,800 depending on the number of pages contained in an issue of our magazine and the number of issues we publish.  We also incur photography, writing and scanning and related creation costs of $15,000.  The revenue that we generate from each issue of our magazine is approximately $66,000.


In addition, we pay or accrue fees of $2,500 Canadian dollars, equivalent to approximately $2,300 United States dollars, per month to each of our officers: Arto Tavukciyan, Lyndon Grove and Alexander Ozer.  Mr. Tavukciyan receives these fees for acting as co-publisher and creative director of our magazine.  Mr. Grove receives these fees for acting as editor of our magazine.  Mr. Ozer receives these fees for acting as our co-publisher and sales director


In total, our printing and operating costs directly related to our magazine publishing business are approximately $12,500 per month.  We also incur general and administrative expenses and rent costs of approximately $11,000 per month. As a result, we have operated at a net loss since inception.  From our incorporation on February 13, 2003 to July 31, 2006, we have incurred a net loss of $349,116.


Magazine Distribution


We have a verbal distribution agreement for Achievers Magazine with Canadian Alternative Delivery Services, a company that has the exclusive right to distribute inserts in the Vancouver Sun, British Columbia’s most read daily newspaper based in Vancouver, British Columbia.




4




Number of Pages

 

Cost per Thousand

Up to 50

 

$100

0 to 75

 

$125

75 to 100

 

$145

100 to 125

 

$165

125 to 150

 

$185

150 to 186

 

$205


We previously had a written distribution agreement directly with the Vancouver Sun newspaper.  However, they have since ceased their involvement in insert distribution arrangements due to union issues and and have made Canadian Alternative Delivery Service responsible for this service.  This change of agreement could affect our business since it could be terminated by Canadian Alternative Delivery Service at any time.


Canadian Alternative Delivery Services has agreed to deliver Achievers Magazine as a free insert with the Vancouver Sun to a minimum of 40,000 high-income households in the greater Vancouver area.  For this service, we pay distribution costs based on the number of pages in a magazine issue as follows:


The distribution rate of the magazine is based on the number of pages per issue:


We have produced six issues of Achievers Magazine ranging from 36 to 80 pages. This translates to a total distribution cost ranging from $4,000 (ie. at $100 per thousand) to $5,800 (ie. at $145 per thousand).


Our distribution agreement with Canadian Alternative Distribution Services does not have a specific termination date.  They may terminate the agreement or revise the distribution costs at any time.  If Canadian Alternative Delivery Services terminates our agreement, we will need to find another distributor for our magazine.  While we have discussed such an arrangement with other Canadian daily newspapers, we do not have an operating agreement in this regard.  


We are entirely dependent upon the Canadian Alternative Delivery Services for the distribution of our magazine.  We do not utilize any additional sources of distribution.


Employees


We have two part-time employees and one full time employees.  Our sole employees are our directors and officers.  Our president, Mr. Arto Tavukciyan, acts as our co-publisher and as our creative director.  His other business time is devoted to One Man Ad Machine Ltd., a private company that he operates.  He devotes approximately 20 hours per week to One Man Ad Machine Ltd.’s affairs and approximately 30 hours per week to our affairs.


Our other director, Mr. Lyndon Grove, is the editor of Achievers Magazine.  Mr. Grove commits approximately 25% of his business time to our affairs.  The balance of his business time is spent writing fiction and non-fiction for book publishers, as well as providing advertising and public relation firms with research and creative services.


Our vice-president of promotion and marketing, Mr. Alexander Ozer, acts as our co-publisher and sales director.  Mr. Ozer commits all of his business time to our affairs.  


We have a management agreement with our president, Mr. Arto Tavukciyan, whereby we pay him $2,500 Canadian dollars per month, equivalent to approximately $2,300 United States dollars per month, for his services as our co-publisher and creative director.


We had a verbal consulting agreement with our vice president of editorial production, Mr. Lyndon Grove, whereby we paid him $2,500 Canadian dollars per month, equivalent to approximately $2,300 United States dollars per month, for his services as our editor.  This agreement was discontinued effective January 31, 2007.




5



We had a verbal consulting agreement with our vice president of sales and marketing, Mr. Alexander Ozer, whereby we paid him $2,500 Canadian dollars per month, equivalent to approximately $2,300 United States dollars per month for his services as our co-publisher and sales director.  This agreement was discontinued effective January 31, 2007.


We do not have any written agreements with any writers or photographers.  We retain their services on a freelance basis as is customary in the magazine publishing industry.


Future Development


We intend to expand our business by increasing the amount of content in our magazine and thereby increasing advertising and editorial revenue.


Based on the success of our operations, we intend to expand our business plan into other cities in Canada.  We chose Vancouver as the first city in which to publish Achievers Magazine based on its significant population and our directors’ and officers’ business contacts in the area.  It is also the place of residence of our directors and officers.


We also intend to seek distribution arrangements in the Toronto, Ontario and Montreal, Quebec areas which would enable us to publish variations of Achievers Magazine in those cities.  Our article content and advertising would be tailored to those local markets.


We have had preliminary discussions with three Canadian daily newspapers regarding distribution of our magazine:  the Toronto Globe and Mail, the Montreal Gazette and the Calgary Herald.  We have not entered into any agreements with these newspapers and there is no guarantee that we will be able to do so.


Customers


We are not dependent on one or a few major customers.  We have a wide variety of advertisers and businesses commissioning articles.  Our customers vary from issue to issue of our magazine.


Research and Development


We have not conducted any research and development activities since our incorporation.


Competition


The publishing industry, in general, is intensively competitive and there can be no assurance that we will be successful in attracting sufficient numbers of advertisers in order to ensure our profitability.


Our chief competition is from magazines, newspapers and other print media that rely on advertising.  There are currently over 1,000 magazines published in Canada, most of which are modest enterprises, with a few large companies.  The survival rate for new magazines is low due to the challenges of distribution and revenue generation from advertising and readership sales.


In the publishing industry, we are one of many small magazines with limited circulation.  We do not currently have a significant impact within the Vancouver or Canadian magazine sector.  


We hope to overcome the competitive advantages of larger magazines by having parties featured in the magazine’s articles pay fees for the preparation of the articles and thereby generating additional revenue.  For most of our competitors, providing reader content in the form of articles is expensive and does not generate any revenue.





6



Patents and Trademarks


We have applied for trademark protection of our Achievers Magazine logo magazine name in Canada and United States.  We are not able to trademark our magazine name as it is too common.  

Government Regulations


We do not expect governmental regulations to materially restrict our business operations.  Existing laws with which we must comply cover issues that include:


•    sales and other taxes;

•    pricing controls;

•    libel and defamation; and

•    copyright and trademark infringement.


New laws may impact our ability to market our magazine in the future.  However, we are not aware of any pending laws or regulations that would have an impact on our business.


Subsidiaries


We own a 100% interest in Achievers Publishing Inc., a British Columbia company that publishes Achievers Magazine.


Risk Factors


An investment in our common stock involves a high degree of risk.  You should carefully consider the risks described below and the other information in this annual report before investing in our common stock.  These constitute all of the material risks relating to our offering.  If any of the following risks occur, our business, operating results and financial condition could be seriously harmed. The trading price of our common stock could decline due to any of these risks, and you may lose all or part of your investment.


BECAUSE WE HAVE CONDUCTED BUSINESS FOR A LIMITED PERIOD OF TIME, WE FACE A HIGH RISK OF BUSINESS FAILURE


We were incorporated on February 13, 2003.  Accordingly, you can evaluate our business, and therefore our future prospects, based only on a limited operating history.  You must consider our prospects in light of the fact that completed our first issue of Achievers Magazine in June 2003.  We have only completed six issues of our magazine to date.  Accordingly, we have minimal business history from which investors can evaluate us.  Until we develop our business further by publishing more issues of Achievers Magazine and attempting to expand our magazine circulation within Vancouver and in other cities, it will be difficult for an investor to evaluate our chances for success.  


IF WE ARE UNABLE TO GENERATE SIGNIFICANT REVENUES FROM OUR BUSINESS, IT WILL FAIL.


During the year ended July 31, 2007, the Company was unable to generate sufficient advertising and editorial revenue to warrant the publication of a magazine.  If we are unable to generate revenues from the sale of advertising and articles in Achievers Magazine, we will not be able to achieve profitability.


IF WE CONTINUE TO INCUR NET LOSSES, OUR BUSINESS WILL FAIL


From our incorporation on February 13, 2003 to July 31, 2007, we have incurred cumulative net losses of $450,942.  We expect to incur losses in the foreseeable future as our business develops.  Unless we are able to generate profit from our business operations within a reasonable time, our business will fail.



7




OUR BUSINESS WILL FAIL UNLESS WE ARE ABLE TO RAISE ADDITIONAL FUNDS FOR OPERATIONS.


Because we have incurred losses since our incorporation, we will require additional funding in order to continue business operations.  We currently do not have a specific plan of how we will obtain such funding; however, we anticipate that additional funding will be in the form of equity financing from the sale of our common stock.  We do not have any arrangements in place for any future equity financing.


WE CURRENTLY RELY ON CANADIAN ALTERNATIVE DELIVERY SERVICE TO DISTRIBUTE OUR MAGAZINE AS AN INSERT IN THE VANCOUVER SUN NEWSPAPER.  IF WE ARE UNABLE TO RENEW THIS AGREEMENT, WE WILL HAVE TO FIND AN ALTERNATIVE SOURCE OF DISTRIBUTION, OR OUR BUSINESS WILL FAIL.


We have a verbal agreement with Canadian Alternative Delivery Service whereby it will distribute our magazine as an insert in the Vancouver Sun newspaper at specific rates.  Canadian Alternative Delivery Service may terminate this agreement at any time.  If this occurs, we will have to find other entities to distribute our magazine for us.  If we are unable to find a suitable distributor, our business will fail.  Even if we are able to reach an alternative distribution arrangement, we may have to pay a higher price for such distribution, which would increase our operating expenses.


BECAUSE WE HAVE ONLY COMPLETED PART OF OUR BUSINESS PLAN, OUR BUSINESS HAS A HIGH RISK OF FAILURE.


To date, we have completed only part of our business plan and we can provide no assurance that we will be able to sell enough advertising space in future magazine issues in order to achieve profitability.  At July 31, 2007, we had no cash on hand and liabilities of $445,169.  It is not possible at this time for us to predict with assurance the potential success of our business.  


IF WE ARE UNABLE TO HIRE AND RETAIN KEY PERSONNEL, THEN WE MAY NOT BE ABLE TO IMPLEMENT OUR BUSINESS PLAN.


We depend on the services of our senior management and key technical personnel. In particular, our success depends on the continued efforts of our president, Arto Tavukciyan, who acts as our publisher and creative director; our vice president of editorial production, Lyndon Grove who is the editor of our magazine; and our vice president of marketing and promotion, Alexander Ozer, who is our co-publisher and sales director. The loss of the services of Mr. Tavukciyan, Mr. Grove or Mr. Ozer could result in the failure of our business.  Specifically, we rely on Mr. Tavukciyan to oversee the content and creative direction of our magazine, on Mr. Grove to properly edit our magazine content and on Mr. Ozer to ensure the continuation of our magazine distribution and advertising sales.  If we lost the services of any of these key persons, it would be difficult to find replacements with similar skills, experience and industry contacts.  Mr. Tavukciyan may terminate his services wit h us upon 90 days written notice, with or without cause. Mr. Grove and Mr. Ozer may terminate their services at any time.


IF OUR BUSINESS PLAN FAILS, OUR COMPANY WILL DISSOLVE AND INVESTORS MAY NOT RECEIVE ANY PORTION OF THEIR INVESTMENT BACK.


If we are unable to realize profitable operations, our business will eventually fail.  In such circumstances, it is likely that our company will dissolve and, depending on our remaining assets at the time of dissolution, we may not be able to return any funds back to investors.  We do not have any plans to engage in an acquisition or business combination if our business plan is unsuccessful.



8



BECAUSE OUR BUSINESS OPERATIONS ARE PRIMARILY CONDUCTED IN CANADIAN DOLLARS, WE MAY BE NEGATIVELY IMPACTED BY FLUCTUATIONS IN EXCHANGE RATES.


While we intend to raise all of our future equity funding in United States dollars, all of our business operations are conducted through our subsidiary in Canadian dollars.  All of our business expenses and revenue are paid in Canadian dollars. If the rate for exchanging United States dollars for Canadian dollars drops, our financial position suffers as we obtain less Canadian dollars to fund operations.


UNLESS A LIQUID MARKET DEVELOPS FOR OUR COMMON STOCK, OUR SHAREHOLDERS MAY NOT BE ABLE TO SELL THEIR SHARES.


While our shares of common stock are quoted for trading on the OTC Bulletin Board, to date, there is no established market for our common stock.  We cannot ensure investors that an active trading market will develop and be sustained in the future.  Without a liquid market, it may be difficult for an investor to find a buyer for our common stock.


BECAUSE OUR DIRECTORS AND OFFICERS OWN 65.38% OF OUR OUTSTANDING COMMON STOCK, THEY COULD MAKE AND CONTROL CORPORATE DECISIONS THAT MAY BE DISADVANTAGEOUS TO OTHER SHAREHOLDERS.


Our directors and officers own approximately 65.38% of the outstanding shares of our common stock.  Accordingly, they will have a significant influence in determining the outcome of all corporate transactions or other matters, including mergers, consolidations, and the sale of all or substantially all of our assets. They will also have the power to prevent or cause a change in control. The interests of our directors may differ from the interests of the other stockholders and thus result in corporate decisions that are disadvantageous to other shareholders.


Forward-Looking Statements


This annual report contains forward-looking statements that involve risks and uncertainties.  We use words such as anticipate, believe, plan, expect, future, intend and similar expressions to identify such forward-looking statements.  You should not place too much reliance on these forward-looking statements.  Our actual results are most likely to differ materially from those anticipated in these forward-looking statements for many reasons, including the risks faced by us described in the “Risk Factors” section and elsewhere in this annual report.


ITEM 2.

DESCRIPTION OF PROPERTY


We do not own an interest in any real property.  Our offices are located at 220 Cambie Street, Suite 400, Vancouver, British Columbia, Canada.  We are a party to a sublease agreement dated February 15, 2003 with One Man Ad Machine Ltd., a private company owned by our president, Arto Tavukciyan, whereby it rents office space and provides related services to us for (Canadian funds) $1,500 per month. The agreement covered an initial term of six months and continues in effect from month to month until terminated by One Man Ad Machine Ltd. on one month’s notice or by us on two month’s notice.


ITEM 3.

LEGAL PROCEEDINGS


There are no legal proceedings pending or threatened against us. Our address for service of process in Nevada is 1802 North Carson Street, Suite 212, Carson City, Nevada, 89701


ITEM 4.

SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS


No matters were submitted during the fourth quarter of our fiscal year to a vote of security holders, through the solicitation of proxies or otherwise.



9



PART II


ITEM 5.

MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS


Market Information


On September 6, 2006, our shares of common stock were quoted on the OTC Bulletin Board.  The OTC Bulletin Board is a network of security dealers who buy and sell stock.  A computer network that provides information on current “bids” and “asks”, as well as volume information, connects the dealers.  The following table sets forth the high and low closing prices of our common shares traded on the OTC Bulletin Board:


Period

 

High

 

Low

September 6, 2006 to October 31, 2006

 

no trades 

 

 

November 1, 2006 to January 31, 2007

 

no trades 

 

 

February 1, 2007 to April 30, 2007

 

$1.70 

 

$0.90 

May 1, 2007 to July 31, 2007

 

no trades 

 

 


The above quotations are taken from information provided by Yahoo Finance and reflect inter-dealer prices, without retail mark-up, mark-down or commission and may not represent actual transactions.


We have 33 shareholders of record as at the date of this annual report.


Dividends


There are no restrictions in our articles of incorporation or bylaws that prevent us from declaring dividends. The Nevada Revised Statutes, however, do prohibit us from declaring dividends where, after giving effect to the distribution of the dividend:


1.  we would not be able to pay our debts as they become due in the usual course of business; or


2.  our total assets would be less than the sum of our total liabilities plus the amount that would be needed to satisfy the rights of shareholders who have preferential rights superior to those receiving the distribution.


We have not declared any dividends, and we do not plan to declare any dividends in the foreseeable future.


ITEM 6.

MANAGEMENT’S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION


Overview


We were incorporated pursuant to the laws of Nevada on February 13, 2003.  We did not commence business operations until we acquired a 100% interest in our wholly owned subsidiary, Achievers Publishing Inc.  By a share purchase agreement dated March 31, 2003, we agreed to acquire from Mr. Arto Tavukciyan, our president and a director, and Mr. John Plaschinski, 100% of the issued shares of Achievers Publishing Inc.  We purchased the company in consideration of us issuing 840,000 shares of our common stock to Mr. Tavukciyan and an additional 160,000 shares of our common stock to Mr. Plaschinski.


Achievers Publishing Inc. is a private company that was incorporated pursuant to the laws of British Columbia, Canada on March 13, 2003.


Our acquisition of Achievers Publishing Inc. effected a change in control of our company and was accounted for as a “reverse acquisition” whereby Achievers Publishing Inc. is the accounting acquiror for financial statement purposes.




10



Cash Requirements


Our plan of operation for the twelve months following the date of this annual report is to publish additional issues of Achievers Magazine.  We anticipate that the average cost to publish each issue of Achievers Magazine will continue to be $50,000.  As we currently have no cash on hand, we will need to raise additional funding in order to cover publishing costs.


We do not plan to conduct any product research and development, purchase any significant equipment or increase our number of employees in the next 12 months. We will focus our efforts on ensuring our magazine content is of good quality by interviewing and arranging for suitable subjects for our magazine articles.  In addition, we will attempt to expand our base of advertisers.


During the same period, we expect to pay or accrue a total of $2,500 Canadian dollars (approximately $2,575 United States dollars) per month to our president, Mr. Arto Tavukciyan.


As well, we anticipate spending an additional $65,000 on administrative costs such as accounting and auditing fees, professional fees, including fees payable in connection with the filing of this annual report and complying with reporting obligations.


Total expenditures over the next 12 months are therefore expected to be $295,900, assuming that we will be able to publish two issues of Achievers Magazine during this period, of which there is no assurance.


Internal and External Sources of Liquidity


At July 31, 2007, we had no cash on hand.  In order to satisfy our anticipated cash requirements, we will rely upon director loans.  We intend to look to our directors to provide loans of approximately $50,000.  While our president, Arto Tavukciyan, has indicated that he is prepared to loan funds to us in order to sustain operations, we do not have any binding commitment in this regard.


We will have to raise additional funds in the next twelve months in order to sustain and expand our operations.  We currently do not have a specific plan of how we will obtain such funding; however, we anticipate that a portion of additional funding will be in the form of equity financing from the sale of our common stock.  We anticipate that our equity sales will be private issuances.  We will likely solicit potential investors who are friends or business associates of our directors and officers.  However, we do not have any arrangements in this regard.


We have and will continue to seek to obtain short-term loans from our directors, although future arrangements for additional loans have not been made. We do not have any agreements with our directors concerning these loans. We do not have any arrangements in place for any future equity financing.


Events, Trends and Uncertainties


The continuing development of our business will depend upon our ability to continue to attract subjects for our magazine articles, as well as advertisers and equity financing.  Although we do not anticipate any difficulties in attracting customers in the same quantities that we have to date, there is no guarantee that this will not change in the future.  Future advertising may be affected by events and trends such as general economic conditions, alternative means of advertising and the circulation of our magazine.


During 2005, we were only able to publish two issues of Achievers Magazine due to difficulties in raising financing. During the years ended July 31, 2006 and 2007, we were unable to generate sufficient advertising and editorial revenue to warrant the publication of a magazine.




11



In order to increase our revenue in the future, we will have to increase our advertising rates, or the rates we charge for publishing editorials for clients. In order to justify higher rates, we will need to increase our magazine circulation by reaching agreements with additional magazine distributors.  Although we have entered into discussions with several Canadian daily newspapers regarding such distribution, we have not entered into any additional distribution agreements to date and cannot be assured that we will be able to do so.


The independent accountants that rendered audit opinions on our financial statements for the fiscal years ended July 31, 2007 and 2006 have indicated that there is substantial doubt about our ability to continue as a going concern.  They have indicated that our ability to continue as a going concern is dependent upon our ability to generate profitable operations in the future and/or to obtain the necessary financing to meet our obligations and repay our liabilities arising from normal business operations when they come due.  The outcome of these matters cannot be predicted with any certainty at this time and raise substantial doubt that we will be able to continue as a going concern.  


Events, Trends and Uncertainties Relating to Liquidity


Our ability to collect accounts receivable will also have an impact on our short and long term liquidity.  Our liquidity will also be affected by our ability to secure additional financing for operations from the sale of our common stock and from director loans.  We do not have any arrangements in this regard.  Our inability to attract financing will delay the implementation of our plan of operations.


Material Commitments for Capital Expenditures


We do not have any contractual commitments for further capital expenditures.  However, in order to publish additional issues of Achievers Magazine, we will incur costs of approximately $50,000.  This amount will be defrayed by revenue we receive from article preparation and advertising.  


Elements of Income or Loss


There are no significant elements of income or loss that do not arise from our continuing operations.


Off Balance Sheet Arrangements


We have no significant off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to stockholders.


Results of Operations


Fiscal Year Ended July 31, 2007


We did not earn any revenue from our operations during the fiscal year ended July 31, 2007.  We incurred operating expenses in the amount of $110,773 for the fiscal year.  These were comprised of $53,062 in executive compensation paid or accrued to our directors and officers, accounting and audit fees of $20,513, $16,005 in rent, a foreign currency translation loss of $8,947, $6,771 in bank charges and interest, $2,061 in telephone expense, $1,136 in travel and promotion costs, $1,016 in office and administration costs, $941 in transfer agent and filing fees and $321 in legal fees.


Our net loss for fiscal 2007 decreased in comparison to fiscal 2006 (2007: $110,773; 2006: $142,809), primarily due to a decrease in executive compensation (2007: $53,062; 2006: $77,958).  


At July 31, 2007, we had no assets.  Our liabilities of $445,169 consisted of $27,636 in bank debt and accounts payable and accrued liabilities of $417,533.




12



ITEM 7.

FINANCIAL STATEMENTS



ACHIEVERS MAGAZINE INC.

(A Development Stage Company)

REPORT AND CONSOLIDATED FINANCIAL STATEMENTS

July 31, 2007 and 2006

(Stated in US Dollars)


REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM


To the Stockholders,

Achievers Magazine Inc.

(A Development Stage Company)


We have audited the accompanying consolidated balance sheets of Achievers Magazine Inc. (A Development Stage Company) and its subsidiary as of July 31, 2007 and 2006 and the related consolidated statements of operations, cash flows and stockholders’ deficiency for the years ended July 31, 2007 and 2006 and for the period August 1, 2005 (Date of Inception of the Development Stage) to July 31, 2007.  These financial statements are the responsibility of the Company's management.  Our responsibility is to express an opinion on these financial statements based on our audits.


We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States of America).  Those standards require that we plan and perform an audit to obtain reasonable assurance about whether the financial statements are free of material misstatement.  An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements.  An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation.  We believe that our audits provide a reasonable basis for our opinion.


In our opinion, these consolidated financial statements referred to above present fairly, in all material respects, the financial position of Achievers Magazine Inc. and its subsidiary as of July 31, 2007 and 2006 and the results of their operations and their cash flows for the years ended July 31, 2007 and 2006 and for the period August 1, 2005 (Date of Inception of the Development Stage) to July 31, 2007, in conformity with accounting principles generally accepted in the United States of America.


The accompanying consolidated financial statements referred to above have been prepared assuming that the Company will continue as a going concern.  As discussed in Note 1 to the financial statements, the Company is in the development stage, has a working capital deficiency and is yet to attain profitable operations which raise substantial doubt about the Company’s ability to continue as a going concern.  Management’s plan in regard to these matters are also described in Note 1.  The financial statements do not include any adjustments that might result from the outcome of these uncertainties.


Vancouver, Canada

 

October 17, 2007

Chartered Accountants





13



ACHIEVERS MAGAZINE INC.

(A Development Stage Company)

CONSOLIDATED BALANCE SHEETS

July 31, 2007 and 2006

(Stated in US Dollars)


ASSETS

2007

 

2006

Current

 

 

 

 

 

Accounts receivable, net of allowance for doubtful accounts of $15,466 (2006: $15,466)

$

 

 

$

 

LIABILITIES

 

 

 

 

 

Current

 

 

 

 

 

Bank indebtedness – Note 5

$

27,636 

 

$

23,456 

Accounts payable and accrued liabilities – Note 8

 

417,533 

 

 

315,185 

 

 

445,169 

 

 

338,641 

STOCKHOLDERS’ DEFICIENCY

 

 

 

 

 

Common stock – $0.0001 par value – Note 7

 

 

 

 

 

75,000,000 shares authorized

 

 

 

 

 

5,108,900 shares issued and outstanding (2006: 5,108,900)

 

511 

 

 

511 

Additional paid-in capital

 

15,034 

 

 

10,789 

Deficit

 

(210,594)

 

 

(210,594)

Deficit accumulated during the development stage

 

(240,348)

 

 

(138,522)

Accumulated other comprehensive loss

 

(9,772)

 

 

(825)

 

 

(445,169)

 

 

(338,641)

 

$

 

$

Nature and Continuance of Operations – Note 1

Subsequent Event – Note 9


SEE ACCOMPANYING NOTES






ACHIEVERS MAGAZINE INC.

(A Development Stage Company)

CONSOLIDATED STATEMENTS OF OPERATIONS

for the years ended July 31, 2007 and 2006 and

for the period from August 1, 2005 (Date of Inception of the Development Stage) to July 31, 2007

(Stated in US Dollars)


 

2007

 

2006

 

August 1, 2005 (Date of Inception of the  Development  Stage) to  July 31,

2007

 

 

 

 

 

 

 

 

 

Revenue

 $ 

 

 $

 - 

 

 $ 

 - 

Operating expenses

 

 

 

 

 

 

 

 

Accounting and audit fees

 

 20,513 

 

 

 25,045 

 

 

 45,558 

Bad debt expense

 

 - 

 

 

 4,168 

 

 

 4,168 

Bank charges and interest – Note 8

 

 6,771 

 

 

 2,278 

 

 

 9,049 

Executive compensation – Note 8

 

 53,062 

 

 

 77,958 

 

 

 131,020 

Foreign exchange

 

 - 

 

 

 481 

 

 

 481 

Legal fees

 

 321 

 

 

 2,000 

 

 

2,321 

Office and administration

 

 1,016 

 

 

 4,170 

 

 

 5,186 

Rent – Note 8

 

 16,005 

 

 

 15,592 

 

 

 31,597 

Telephone

 

 2,061 

 

 

 2,214 

 

 

 4,275 

Transfer agent and filing fees

 

 941 

 

 

 3,076 

 

 

 4,017 

Travel and promotion

 

 1,136 

 

 

 1,540 

 

 

 2,676 

 

 

 101,826 

 

 

 138,522 

 

 

 240,348 

Net loss for the period

 

 (101,826)

 

 

 (138,522)

 

 

 (240,348)

Other comprehensive loss

 

 

 

 

 

 

 

 

Foreign currency translation adjustment

 

 (8,947)

 

 

 (4,287)

 

 

 (13,234)

Comprehensive loss for the period

 $

 (110,773)

 

 $

 (142,809)

 

 $ 

 (253,582)

Basic and diluted loss per share

(0.02)

 

$

(0.03)

 

 

 

Weighted average number of shares outstanding

 

5,108,900 

 

 

5,108,900 

 

 

 


SEE ACCOMPANYING NOTES






ACHIEVERS MAGAZINE INC.

(A Development Stage Company)

CONSOLIDATED STATEMENTS OF CASH FLOWS

for the years ended July 31, 2007 and 2006 and

for the period from August 1, 2005 (Date of Inception of the Development Stage) to July 31, 2007

(Stated in US Dollars)



 

 

2007

 

2006

 

August 1, 2005 (Date of Inception of the Development Stage) to July 31,

2007

Operating Activities

 

 

 

 

 

 

 

 

 

Net loss for the period

 

$

(101,826)

 

$

(138,522)

 

(240,348)

Add items not involving cash:

 

 

 

 

 

 

 

 

 

Bank charges and interest

 

 

4,245 

 

 

 

 

4,245 

Provision for bad debts

 

 

 

 

4,168 

 

 

4,168 

Changes in non-cash working capital balances

  related to operations

 

 

 

 

 

 

 

 

 

Accounts receivable

 

 

 

 

9,454 

 

 

9,454 

Prepaid expenses

 

 

 

 

3,263 

 

 

3,263 

Accounts payable and accrued liabilities

 

 

102,348 

 

 

115,311 

 

 

217,659 

Cash provided by (used in) operating activities

 

 

4,767 

 

 

(6,326)

 

 

(1,559)

Financing Activity

 

 

 

 

 

 

 

 

 

Increase in bank indebtedness

 

 

4,180 

 

 

8,588 

 

 

12,768 

Effect of foreign currency translation on cash

 

 

(8,947)

 

 

(2,262)

 

 

(11,209)

Change in cash during the period

 

 

 

 

 

 

Cash, beginning of the period

 

 

 

 

 

 

Cash, end of the period

 

$

 

$

 

Supplementary disclosure of cash flow information:

 

 

 

 

 

 

 

 

 

Cash paid during the period:

 

 

 

 

 

 

 

 

 

Interest

 

$

2,526 

 

$

1,606 

 

4,132 


SEE ACCOMPANYING NOTES






ACHIEVERS MAGAZINE INC.

(A Development Stage Company)

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' DEFICIENCY

for the period February 13, 2003 (Date of Inception) to July 31, 2007

(Stated in US Dollars)


 

Common Stock

 

Additional

 

 

 

Deficit

 Accumulated

 During the

 

Accumulated

Other

Comprehensive

 

Stock

 

 

 

Number

 

Par Value

 

Paid-in

Capital

 

Deficit

 

Development Stage

 

Income

 (Loss)

 

Subscription

Receivable

 

Total

Common stock issued at initial capitalization

-at $0.0001

 2,500,000 

 

250 

 

 

 - 

 

 

 

 

250 

Common stock issued pursuant to private

 placements- at $0.001


1,575,00 

 

 


158 

 

 


1,417 

 

 

 

 - 

 

 


 

 


 

 


 

 


1,575 

- at $0.25

33,900 

 

 

 

 

8,472 

 

 

 - 

 

 

 

 

 

 

(100)

 

 

8,375 

Common stock issued pursuant to acquisition

 of Achievers Publishing Inc.


1,000,000 

 

 


100 

 

 

 

 900 

 

 

 

 - 

 

 


 

 


 

 

 

 - 

 

 

 

 1,000 

Net loss for the period

 

 

 

 

 - 

 

 

 (27,859)

 

 

 

 

 

 

 - 

 

 

 (27,859)

Foreign currency translation adjustment

 

 

 

 

 - 

 

 

 - 

 

 

 

 

(1,319)

 

 

 - 

 

 

 (1,319)

Balance, July 31, 2003

 5,108,900 

 

 

511 

 

 

 10,789 

 

 

 (27,859)

 

 

 

 

(1,319)

 

 

 (100)

 

 

 (17,978)

Net loss for the year

 

 

 

 

 - 

 

 

 (81,882)

 

 

 

 

 

 

 - 

 

 

 (81,882)

Common stock subscription paid

 

 

 

 

 - 

 

 

 - 

 

 

 

 

 

 

 100 

 

 

 100 

Foreign currency translation adjustment

 

 

 

 

 - 

 

 

 - 

 

 

 

 

1,696 

 

 

 - 

 

 

1,696 

Balance, July 31, 2004

 5,108,900 

 

 

511 

 

 

 10,789 

 

 

 (109,741)

 

 

 

 

377 

 

 

 - 

 

 

 (98,064)

Net loss for the year

 

 

 

 

 - 

 

 

 (100,853)

 

 

 

 

 

 

 - 

 

 

 (100,853)

Foreign currency translation adjustment

 

 

 

 

 - 

 

 

 - 

 

 

 

 

3,085 

 

 

 - 

 

 

3,085 

Balance, July 31, 2005

 5,108,900 

 

 

511 

 

 

 10,789 

 

 

 (210,594)

 

 

 

 

3,462 

 

 

 - 

 

 

 (195,832)

Balance, July 31, 2005 

 5,108,900 

 

 

 

 

 

10,789 

 

 

 (210,594)

 

 

  - 

 

 

 

 

 

 - 

 

 

(195,832)

Net loss for the year 

 - 

 

 

 

 

 

 - 

 

 

  - 

 

 

 (138,522)

 

 

 

 

 

 - 

 

 

(138,522)

Foreign currency translation adjustment 

 - 

 

 

 

 

 

 - 

 

 

  - 

 

 

  - 

 

 

 

 

 

 

 

 

 (4,287)

Balance, July 31, 2006 

5,108,900 

 

 

 

 

 

10,789 

 

 

 (210,594)

 

 

 (138,522)

 

 

 

 

 

 - 

 

 

(338,641)

Donated interest 

 - 

 

 

 

 

 

 4,245 

 

 

  - 

 

 

  - 

 

 

 

 

 

 - 

 

 

4,245 

Net loss for the year 

 - 

 

 

 

 

 

 - 

 

 

  - 

 

 

 (101,826)

 

 

 

 

 

 - 

 

 

(101,826)

Foreign currency translation adjustment 

 - 

 

 

 

 

 

 - 

 

 

  - 

 

 

  - 

 

 

 

 

 

 - 

 

 

 (8,947)

Balance July 31, 2007 

5,108,900 

 

 

 

15,034 

 

 (210,594)

 

 (240,348)

 

 

 

 - 

 

(445,169)


SEE ACCOMPANYING NOTES






ACHIEVERS MAGAZINE INC.

(A Development Stage Company)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

July 31, 2007 and 2006

(Stated in US Dollars)


Note 1

Nature and Continuance of Operations


Achievers Magazine Inc. (the Company or Achievers Magazine (US)) was incorporated on February 13, 2003 under the laws of the State of Nevada.  The Company is a development stage public company and is listed on the United States Over-the-Counter Bulletin board (“OTC-BB”).


The Company owns a 100% interest in Achievers Publishing Inc. (Achievers Publishing (CN)), a British Columbia, Canada corporation formed on March 11, 2003, that publishes a magazine titled “Achievers Magazine” containing articles focusing on individuals, institutions, organizations and corporations that have achieved success or are working towards it.  While Achievers Magazine sells conventional advertising, it also generates additional editorial revenue through the inclusion in the magazine of individuals and companies in need of publicity.  During the years ended July 31, 2007 and 2006, the Company was unable to generate sufficient advertising and editorial revenue to warrant the publication of a magazine.


At July 31, 2007, substantially all of the Company’s assets and operations are located and conducted in Canada.


These consolidated financial statements have been prepared in accordance with generally accepted accounting principles applicable to a going concern, which assumes that the Company will be able to meet its obligations and continue its operations for its next fiscal year.  Realization values may be substantially different from carrying values as shown and these consolidated financial statements do not give effect to adjustments that would be necessary to the carrying values and classification of assets and liabilities should the Company be unable to continue as a going concern.  At July 31, 2007, the Company had not yet achieved profitable operations, has accumulated losses of $450,942 since its inception, has a working capital deficiency of $445,169 and expects to incur further losses in the development of its business, all of which casts substantial doubt about the Company’s ability to continue as a going concern.  The Company 46;s ability to continue as a going concern is dependent upon its ability to generate future profitable operations and/or to obtain the necessary financing to meet its obligations and repay its liabilities arising from normal business operations when they come due.  Management has no formal plan in place to address this concern but considers that the Company will be able to obtain additional funds by equity financing and/or related party advances, however there is no assurance of additional funding being available.


Note 2

Summary of Significant Accounting Policies


The consolidated financial statements of the Company have been prepared in accordance with accounting principles generally accepted in the United States of America.  Because a precise determination of many assets and liabilities is dependent upon future events, the preparation of financial statements for a period necessarily involved the use of estimates that have been made using careful judgement.  Actual results may differ from these estimates.


The consolidated financial statements have, in management’s opinion, been properly prepared within the framework of the significant accounting principles summarized below:









a)

Principles of Consolidation


These consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary, Achievers Publishing Inc., which was incorporated by the Company.  All inter-company transactions have been eliminated.  The consolidated entities are collectively referred to as “Company”.


b)

Development Stage


The Company is a development stage company as defined in Financial Accounting Standards (“FAS”) No. 7, as it is devoting substantially all of its efforts to developing markets for its product and there have been no significant revenues from planned principal operations since the year ended July 31, 2005.  Consequently accumulated amounts are shown from the commencement of this development stage, August 1, 2005.


c)

Currency Translation


The Company’s functional currency is the Canadian dollar as substantially all of the Company’s operations are in Canada.  The Company uses the United States dollar as its reporting currency for consistency with registrants of the Securities and Exchange Commission (“SEC”) and in accordance with the Financial Accounting Standards Board (“FAS”) No. 52 “Foreign Currency Translation”.


Assets and liabilities denominated in a foreign currency are translated at the exchange rate in effect at the period end and capital accounts are translated at historical rates.  Income statement accounts are translated at the average rates of exchange prevailing during the period.  Translation adjustments from the use of differing exchange rates from period to period were included in the accumulated other comprehensive income (loss) account in stockholders’ equity, if applicable.


Transactions undertaken in currencies other than the functional currency of the entity are translated using the exchange rate in effect as of the transaction date.  Any exchange gains and losses are included in statement of operations.


Note 2

Summary of Significant Accounting Policies – (cont’d)


d)

Cash and Cash Equivalents


For statement of cash flows purposes, the Company considers all cash on hand and in banks, certificates of deposit and other highly-liquid investments with maturities of three months or less, when purchased, to be cash and cash equivalents.


e)

Revenue Recognition and Accounts Receivable


The Company recognizes revenue upon the publication and distribution of the respective issue for which either advertising or editorial copy has been provided and billed for and, accordingly, when collection is reasonably assured and the Company has no remaining performance obligations.


In the normal course of business, the Company extends unsecured credit to virtually all of its customers which are located principally in the Vancouver, British Columbia, Canada metropolitan area or represent products widely available in this geographic area.  Because of the credit risk involved, management has provided an allowance for doubtful accounts which reflects its opinion of amounts which will eventually become uncollectible.  In the event of complete non-performance, the maximum exposure to the Company is the recorded amount of trade accounts.









f)

Production Costs


Costs of production include direct printing costs and other expenses associated with professional services provided by individual writers, photographers, designers, and distribution companies.  These costs are recognized concurrent with the distribution date of the corresponding publication.


g)

Advertising Costs


The Company does not conduct any direct response advertising activities.  For non-direct response advertising, the Company charges the costs of these efforts to operations at the first time the related advertising is published.


h)

Income Taxes


The Company uses the assets and liability method of accounting for income taxes pursuant to FAS No. 109 “Accounting for Income Taxes”.  Under the assets and liability method of FAS No. 109, deferred tax assets and liabilities are recognized for the future tax consequences attributable to temporary differences between the financial statements carrying amounts of existing assets and liabilities and their respective tax bases.  Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled.


Note 2

Summary of Significant Accounting Policies – (cont’d)


i)

Basic Loss Per Share


The Company reports basic loss per share in accordance with FAS No. 128, “Earnings Per Share”.  Basic earnings (loss) per share is computed by dividing the net income (loss) available to common shareholders by the weighted average number of common shares outstanding during the respective period presented in our accompanying financial statements.  Fully diluted earnings (loss) per share is computed similar to basic income (loss) per share except that the denominator is increased to include the number of common stock equivalents (primarily outstanding options and warrants).  Common stock equivalents represent the dilutive effect of the assumed exercise of the outstanding stock options and warrants, using the treasury stock method, at either the beginning of the respective period presented or the date of issuance, whichever is later, and only if the common stock equivalents are considered dilutive based upon the Company’s n et income (loss) position at the calculation date.  At July 31, 2007 and 2006, the Company had no outstanding common stock equivalents.


j)

Comprehensive Loss


The Company has adopted FAS No. 130 “Reporting Comprehensive Income”.  Comprehensive loss is comprised of net loss and foreign currency translation adjustments.








k)

Recently Issued Accounting Pronouncements


In June 2006, the Financial Accounting Standards Board (“FASB”) issued FASB Interpretation (“FIN”) No. 48, “Accounting for Uncertainty in Income Taxes”.  The interpretation clarifies the accounting for uncertainty in income taxes recognized in a company’s financial statements in accordance with FAS No. 109, “Accounting for Income Taxes”.  Specifically, the pronouncement prescribes a recognition threshold and a measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return.  The interpretation also provides guidance on the related derecognition, classification, interest and penalties, accounting for interim periods, disclosure and transition of uncertain tax position.  The interpretation is effective for fiscal years beginning after December 15, 2006.  The adoption of FIN 48 is not expected to have a mate rial impact on the Company’s consolidated financial position, results of operations or cash flows; however, the Company is still analyzing the effects of FIN 48.


Note 2

Summary of Significant Accounting Policies – (cont’d)


k)

Recently Issued Accounting Pronouncements – (cont’d)


In September 2006, the FASB issued FAS No. 157, “Fair Value Measurements”.  This Statement defines fair value as used in numerous accounting pronouncements, establishes a framework for measuring fair value in generally accepted accounting principles and expands disclosure related to the use of fair value measures in financial statements.  The Statement is to be effective for the Company’s financial statements issued in 2008; however, earlier application is encouraged.  The Company is currently evaluating the timing of adoption and the impact that adoption might have on its financial position or results of operations.


In September 2006, the SEC issued Staff Accounting Bulletin No. 108 (“SAB 108”).  Due to diversity in practice among registrants, SAB 108 expressed SEC staff views regarding the process by which misstatements in financial statements are evaluated for purposes of determining whether financial statement restatement is necessary.  SAB 108 is effective for fiscal years ending after November 15, 2006, and early application is encouraged.  The Company does not believe SAB 108 will have a material impact on its financial position or results from operations.


In December 2006, the FASB issued FASB Staff Position (“FSP”) EITF 00-19-2, “Accounting for Registration Payment Arrangements”.  This FSP specifies that the contingent obligation to make future payments or otherwise transfer consideration under a registration payment arrangement should be separately recognized and measured in accordance with FAS No. 5, “Accounting for Contingencies”.  This FSP is effective immediately for registration payment arrangements and the financial instruments subject to those arrangements that re entered into or modified subsequent to December 31, 2006.  For registration payment arrangements and financial instruments subject to those arrangements that were entered into prior to December 31, 2006, the guidance in the FSP is effective January 1, 2006 for the Company.  The Company does not believe that this FSP will have a material impact on its financial position or results fro m operations.


On February 15, 2007, the FASB issued FAS No. 159 “The Fair Value Option for Financial Assets and Financial Liabilities”.  This Statement establishes presentation and disclosure requirements designed to facilitate comparisons between companies that choose different measurement attributes for similar types of assets and liabilities.  FAS No. 159 is effective for the Company’s financial statements issued in 2008.  The Company is currently evaluating the impact that the adoption of FAS No. 159 might have on its financial position or results of operations.








Note 3

Financial Instruments


The carrying amount of bank indebtedness and accounts payable and accrued liabilities, as applicable, approximates fair value due to the short term nature of these items and/or the current interest rates payable in relation to current market conditions.


Interest rate risk is the risk that the Company’s earnings are subject to fluctuations in interest rates on either investments or on debt and is fully dependent upon the volatility of these rates.  The Company does not use derivative instruments to moderate its exposure to interest rate risk, if any.


Financial risk is the risk that the Company’s earnings are subject to fluctuations in interest rates or foreign exchange rates and are fully dependent upon the volatility of these rates.  The Company does not use derivative instruments to moderate its exposure to financial risk, if any.


Note 4

Long-term Receivable


During the year ended July 31, 2004, the Company recorded advertising revenue of $3,491 charged to a company controlled by John Plascinski, a shareholder of the Company (5% ownership interest).  On July 31, 2005, the Company reclassified this amount from accounts receivable to long-term receivable as the Company agreed to allow payment to be deferred until such time as the Company obtains a listing on the OTC-BB.  During the year ended July 31, 2006, the amount was collected.


Note 5

Bank Indebtedness


The bank indebtedness bears interest at the bank’s prime lending rate plus 2% per annum, has a credit limit of CDN$30,000 (US$28,160) and is secured by all assets of the Company and a personal guarantee by the Company’s president.


Note 6

Deferred Tax Assets


Achievers Magazine, Inc. files a separate company Corporation Income Tax Return in the United States.  Achievers Publishing, Inc. files a separate company Income Tax Return in accordance with the laws of British Columbia, Canada.


As of July 31, 2007, the Company has a total loss carryforward of approximately $450,942 to offset future taxable income, subject to the appropriate regulations.  These losses will expire beginning in 2023.  The amount and availability of these loss carryforwards may be subject to limitations.  Factors such as the number of shares ultimately issued within a three year look-back period; whether there is a deemed more than 50 percent change in control; the applicable long-term tax exempt bond rate; continuity of historical business; and subsequent income of the Company all enter into the annual computation of allowable annual utilization of the carryforwards.







Note 6

Deferred Tax Assets – (cont’d)


The Company's income tax expense (benefit) for the years ended July 31, 2007 and 2006 differed from the United States statutory rate of 34% as follows:


 

 

Year ended July 31,

 

 

2007

 

 

2006

 

 

 

 

 

 

Statutory rate applied to loss before income taxes

$

 (19,735)

 

$

 (23,975)

Increase (decrease) in income taxes resulting from:

 

 

 

 

 

Canadian and State income taxes

 

 (17,928)

 

 

 (21,778)

Other, including reserve for deferred tax asset and

 effect of  graduated tax rates

 


 37,663 

 

 


 45,753 

Income tax expense

$

 - 

 

$

 - 


Temporary differences, which typically consists of statutory deferrals of expenses for organizational costs and statutory differences in the depreciable lives for property and equipment, between the financial statement carrying amounts and tax bases of assets and liabilities, as well as the impact of net operating loss carryforwards, give rise to deferred tax assets and liabilities as of July 31, 2007 and 2006.  As of July 31, 2007 and 2006, the Company has no temporary differences other than the net operating loss carryforwards.


 

 

Year ended July 31,

 

 

2007

 

 

2006

Deferred tax assets 

 

 

 

 

 

Non-capital loss carryforward

153,320 

 

112,000 

Less: valuation allowance

 

(153,320)

 

 

(112,000)

Income tax expense

 


The amount taken into income as deferred tax assets must reflect that portion of the income tax loss carryforwards that is more likely-than-not to be realized from future operations.  The Company has chosen to provide an allowance of 100% against all available income tax loss carryforwards, regardless of their time of expiry.


Note 7

Common Stock


During the year ended July 31, 2006, the company filed an amendment to change the par value of the common stock from $0.001 per share to $0.0001 per share.  The par value and additional paid-in capital have been adjusted retroactively in conformity with the number of shares then issued.


Note 8

Related Party Transactions – Note 9


The Company has an agreement with the President, Mr. Arto Tavukciyan, whereby the Company pays or accrues approximately CDN$2,500 monthly under the terms of this agreement, equivalent to approximately US$2,225 per month, for his services as our co-publisher and creative director.


The Company had a verbal consulting agreement with the Vice President of Editorial Production, Mr. Lyndon Grove, whereby the Company paid or accrued approximately CDN$2,500 monthly under the terms of this verbal agreement, equivalent to approximately US$2,225 per month, for his services as our editor.  This agreement was discontinued effective January 31, 2007.








The Company had a verbal consulting agreement with the Vice President of Sales and Marketing, Mr. Alexander Ozer, whereby the Company paid or accrued approximately CDN$2,500 monthly under the terms of this agreement, equivalent to approximately US$2,225 per month for his services as the co-publisher and sales director.  This agreement was discontinued effective January 31, 2007.


The Company has a sublease agreement with One Man Ad Machine Ltd. (“One Man”), a private Canadian company owned by the President, whereby the Company rents office space from One Man and One Man provides various office services, as defined in the sublease agreement, to the Company at a fixed rate of approximately CDN$1,500 per month (approximately US$1,335), plus direct charges for out-of-pocket expenses and word processing services, as defined in the sublease agreement.  This agreement is in effect from month to month until terminated by One Man on one month’s notice or by the Company on two month’s notice.


During the years ended July 31, 2007 and 2006, the Company incurred the following costs under the separate agreements as described above:


 

Years ended July 31,

 

August 1, 2005

  (Date of  Inception of the  Development  Stage)

 to July 31,

 

2007

 

2006

 

2007

Executive compensation

53,062 

 

77,958 

 

131,020 

Rent

 

16,005 

 

 

15,592 

 

 

31,597 

 

 

69,067 

 

 

93,550 

 

 

162,617 


Note 8

Related Party Transactions – Note 9 – (cont’d)


Included in accounts payable and accrued liabilities is $399,223 (July 31, 2006:  $286,623) due to directors and officers of the Company and a private company controlled by a Company director with respect to unpaid charges noted above and advances to the Company.  These amounts are unsecured, non-interest bearing and have no specific terms of repayment.  The Company has determined the fair value of interest on advances to the Company for the year ended July 31, 2007 as $4,245.  This amount has been recorded by the Company as donated interest and has been included in additional paid-in capital.


Note 9

Subsequent Event


Subsequent to July 31, 2007, the Company received loan proceeds of $8,600 from a director of the Company.  These advances are unsecured, non-interest bearing and have no specific terms of repayment.


ITEM 8.

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE


None.


ITEM 8A.

CONTROLS AND PROCEDURES


Evaluation of Disclosure Controls


We evaluated the effectiveness of our disclosure controls and procedures as of the end of the 2006 fiscal year.  This evaluation was conducted with the participation of our chief executive officer and our principal accounting officer.


Disclosure controls are controls and other procedures that are designed to ensure that information that we are required to disclose in the reports we file pursuant to the Securities Exchange Act of 1934 is recorded, processed, summarized and reported.  








Limitations on the Effective of Controls


Our management does not expect that our disclosure controls or our internal controls over financial reporting will prevent all error and fraud.  A control system, no matter how well conceived and operated, can provide only reasonable, but no absolute, assurance that the objectives of a control system are met.  Further, any control system reflects limitations on resources, and the benefits of a control system must be considered relative to its costs.  These limitations also include the realities that judgments in decision-making can be faulty and that breakdowns can occur because of simple error or mistake.  Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people or by management override of a control.  A design of a control system is also based upon certain assumptions about potential future conditions; over time, controls may become inadequate because of changes in conditions, or the degree of compli ance with the policies or procedures may deteriorate.  Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and may not be detected.


Conclusions


Based upon their evaluation of our controls, the chief executive officer and principal accounting officer have concluded that, subject to the limitations noted above, the disclosure controls are effective providing reasonable assurance that material information relating to us is made known to management on a timely basis during the period when our reports are being prepared.  There were no changes in our internal controls that occurred during the quarter covered by this report that have materially affected, or are reasonably likely to materially affect our internal controls.








PART III


ITEM 9.

DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS


Our executive officers and directors and their respective ages as of the date of this annual report are as follows:


Directors:


Name of Director

 

Age

Arto Tavukciyan                  

 

49

Lyndon Grove                     

 

73



Executive Officers:


Name of Officer

 

Age

 

Office

Arto Tavukciyan

 

49

 

President, Secretary, Treasurer, Chief Executive Officer and Principal Accounting Officer

Lyndon Grove

 

73

 

Vice President of Editorial Production

Alexander Ozer

 

49

 

Vice President of Marketing and promotion

 

Biographical Information


Set forth below is a brief description of the background and business experience of each of our executive officers and directors for the past five years.


Arto Tavukciyan has acted as our president, secretary, treasurer, chief executive officer and as a director since our inception.  He is a graphic designer who concurrently established a private company, One Man Ad Machine Ltd., and a studio in Vancouver in 1992 in order to serve a diversity of clients, including major advertising and public relations agencies.  Mr. Tavukciyan acts as the president and sole director of the company.  He devotes about 20 hours per week to the affairs of One Man Ad Machine Ltd.


From 2001 to 2002, Mr. Tavukciyan acted as art director of Luxury Magazine. From 1998 to 2001, as founding art director, and subsequently production manager, of NUVO Magazine, he was primarily responsible for that publication’s selection as Best Printed Magazine in North America by the Printing Industries of America.  Thereafter, Mr. Tavukciyan was commissioned to redesign Luxury, a Toronto-based national magazine.  He is primarily responsible for the operations and financial direction of the Company, as well as for photography, artwork, design and production.


Mr. Tavukciyan devotes approximately 30 hours per week to our business affairs.  He is not employed by any other companies other than One Man Ad Machine Ltd.


Lyndon Grove has acted as our vice president of editorial production and as a director since our inception.  He previously acted as editor of NUVO Magazine, Vancouver Life and other publications from May 1998 to November 2001.  Mr. Grove has had a wide-ranging career in news and entertainment media, advertising and public relations.  His work has appeared in various magazines and newspapers including the Globe and Mail, Westworld and Bon Appetit.  He is also the author or co-author of four non-fiction books on a diversity of subjects.  Campaigns he has produced have won numerous honors including the International Broadcasting Award and Awards of Excellence from the Public Relations Societies of both Canada and the United States.  Mr. Grove has served as consultant to various media chains and advertising agencies, and has taught writing and sales in the broadcast department of the British Columbia Institute of Technology and writing style and magazine production in the journalism department of Vancouver Community College.








From 2001 to 2003, Mr. Grove acted as the creative director of Lime Grove Communications, a private company involved in providing writing, editing and broadcast services.


Since 2001, Mr. Grove has provided fiction and non-fiction written works to book publishers, as well as research and creative services to advertising and public relation firms.


Mr. Grove devotes approximately 20 hours per week to our business affairs. He is not employed by any other companies.


Alexander Ozer has acted as our vice president of marketing and promotion since our inception.  He has been involved at senior levels of the publishing industry for over 20 years.  Mr. Ozer began his career in London with Sir Joslyn Stevens’ magazine group that included Harpers, Queens and Tatler.  Moving to Australia, he published the Millionaire Magazine.  Mr. Ozer was also responsible for developing the concept behind and publishing NUVO Magazine, serving as its original publisher and establishing marketing and distribution networks in Canada and the United States.  He acted as publisher of NUVO Magazine from 1997 to 1999.  From 1999 to February 2003, Mr. Ozer was a publisher with B2B Publishing Ltd., a private British Columbia company involved in designing and distributing industry specific wall planners. Since February 2003, he has been employed with us.


Mr. Ozer devotes approximately 30 hours per week to our business affairs.  He is not employed by any other companies.


Term of Office


Our directors are appointed for a one-year term to hold office until the next annual general meeting of our shareholders or until removed from office in accordance with our bylaws.  Our officers are appointed by the board of directors and will hold office until removed by the board.


Significant Employees


We have no significant employees other than the officers and directors described above.


Section 16(A) Beneficial Ownership Reporting Compliance


Section 16(a) of the Exchange Act requires our executive officers and directors, and persons who beneficially own more than 10% of our equity securities, to file reports of ownership and changes in ownership with the Securities and Exchange Commission. Officers, directors and greater than 10% shareholders are required by SEC regulation to furnish us with copies of all Section 16(a) forms they file. Based on our review of the copies of such forms we received, we believe that during the fiscal year ended June 30, 2007 all such filing requirements applicable to our officers and directors were complied with exception that reports were filed late by the following persons:


Name and principal position

 

Number Of  late Reports

 

Transactions Not Timely Reported

 

Known Failures To File a Required Form

Arto Tavukciyan

(President CEO and director)

 

0

 

0

 

0

Lyndon Grove

(V.P.– Editorial Production)

 

0

 

0

 

0

Alexander Ozer                    

(V.P.– Sales and Marketing)

 

0

 

0

 

0








ITEM 10.

EXECUTIVE COMPENSATION


Summary Compensation Table


The table below summarizes all compensation awarded to, earned by, or

paid to our executive officers by any person for all services rendered in all capacities to us for the fiscal period from our inception on September 19, 2003 to June 30, 2007.


Annual Compensation


 

 

 

 

 

 

 

Other Restricted Options/ LTIP Other

Name

Title

Year

 

Salary

Bonus

Comp.

Stock Awarded

SARs

(#)

payouts ($)

Comp

Arto Tavukciyan

(President CEO and director)

2007

2006

2005

$

26,692 25,986

25,986

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

Lyndon Grove

(V.P.– Editorial Production)

2007

2006

2005

$

13,185

25,986

25,986

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

Alexander Ozer

(V.P.– Sales and Marketing)

2007

2006

2005

$

13,185

25,986

25,986

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0


Stock Option Grants


We have not granted any stock options to the executive officer since our inception.


Consulting Agreements


We do not have any employment or consulting agreement with Mr. Fedun or Mr. Paterson. We do not pay them any amount for acting as directors.


ITEM 11.

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS


The following table provides the names and addresses of each person known to us to own more than 5% of our outstanding common stock as of the date of this annual report, and by the officers and directors, individually and as a group.  Except as otherwise indicated, all shares are owned directly.


Title of Class

 

Name and address of beneficial owner

 

Amount of beneficial ownership

 

Percent of class

Common Stock          

 

Arto Tavukciyan

President, Chief Executive Officer Principal

Accounting Officer And Director

355 Burrard Street, 11th Floor  Vancouver, B.C. Canada

 

2,840,000

 

55.59%

Common Stock          

 

Lyndon Grove             

Vice president of editorial production and director    

355 Burrard Street, 11th Floor  Vancouver, B.C. Canada

 

500,000

 

9.79%

Common Stock          

 

Alexander Ozer           

Vice president of marketing and promotion  

355 Burrard Street, 11th Floor  Vancouver, B.C. Canada  

 

0

 

0.00%

Common Stock          

 

All Officers and Directors as a Group that consists of  shares

three people

 

3,340,000

 

65.38%








The percent of class is based on 5,108,900 shares of common stock issued and outstanding as of the date of this annual report.


There are no arrangements that may result in our change in control of the company.


ITEM 12.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS


We have an agreements with our president, Arto Tavukciyan, whereby we pay or or accrue approximately CDN$2,500 monthly for his services as our co-publisher and creative director.


We have a sublease agreement with One Man Ad Machine Ltd. (“One Man”), a private Canadian company owned by Arto Tavukciyan, whereby we rent office space from One Man and One Man provides us with various office services for approximately CDN$1,500 per month, plus direct charges for out-of-pocket expenses and word processing services.  This agreement is in effect from month to month until terminated by One Man on one month’s notice or by us on two month’s notice.


Otherwise, none of the following parties has, since our date of incorporation, had any material interest, direct or indirect, in any transaction with us or in any presently proposed transaction that has or will materially affect us:


§

Any of our directors or officers;

§

Any person proposed as a nominee for election as a director;

§

Any person who beneficially owns, directly or indirectly, shares carrying more than 10% of the voting rights attached to our outstanding shares of common stock;

§

Any relative or spouse of any of the foregoing persons who has the same house as such person.


ITEM 13.

EXHIBITS AND REPORTS


Exhibits


Exhibit Number

Description

 

 

3.1

Articles of Incorporation*

3.2

Bylaws*

5.1

Opinion of Warren J. Soloski, with content to use****

10.1

Share Purchase Agreement dated March 31, 2003*

10.2

Management Agreement dated March 1, 2003*

10.5

Letter Agreement dated February 25, 2003*

10.6

Rental Agreement**

16.1

Letter from independent accountant****

22.1

Subsidiary of the small business issuer***

23.1

Consent of Amisano Hanson, Chartered Accountants

31.1

Certification pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934

31.2

Certification pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934

32.1

Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

32.2

Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

 

 

*

filed as an exhibit to our registration statement on Form SB-2 dated April 19, 2004

**

filed as an exhibit to our amended registration statement on Form SB-2 dated September 2, 2004

***

filed as an exhibit to our amended registration statement on Form SB-2 dated December 13, 2004

****

filed as an exhibit to our amended registration statement on Form SB-2 dated December 9, 2005







Reports on Form 8-K


We did not file any reports on Form 8-K during the last fiscal quarter of 2007.


ITEM 14.

PRINCIPAL ACCOUNTANT FEES AND SERVICES


Our principal accountants, Amisano Hanson, Chartered Accountants, rendered invoices to us during the fiscal periods indicated for the following fees and services:


 

Fiscal Year Ended

 

Fiscal Year Ended

 

July 31, 2007         

 

July 31, 2006

Audit fees

$

12,280 

 

$

12,890 

Audit-related fees

 

Nil 

 

 

11,722 

Tax fees                               

 

Nil 

 

 

Nil 

All other fees                         

 

Nil 

 

 

Nil 

  

Audit fees consist of fees related to professional services rendered in connection with the audit of our annual financial statements.  Audit related fees consist of fees related to the review of the interim financial statements included in each of our quarterly reports on Form 10-QSB.


Our policy is to pre-approve all audit and permissible non-audit services performed by the independent accountants.  These services may include audit services, audit-related services, tax services and other services.  Under our audit committee’s policy, pre-approval is generally provided for particular services or categories of services, including planned services, project based services and routine consultations.  In addition, we may also pre-approve particular services on a case-by-case basis.  We approved all services that our independent accountants provided to us in the past two fiscal years.








SIGNATURES


Pursuant to the requirements of Section 13 and 15 (d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.



 

 

 

Achievers Magazine Inc.

 

 

 

 

 

 

 

 

 

Date: November 7, 2007

 

By:

/s/ Arto Tavukciyan

 

 

 

 

Arto Tavukciyan

 

 

 

 

President, CEO & Director

 


In accordance with the Securities Exchange Act, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.


 

 

 

 

 

 

 

 

 

Date: November 7, 2007

 

By:

/s/ Arto Tavukciyan

 

 

 

 

Arto Tavukciyan

 

 

 

 

President, CEO & Director

 


 

 

 

 

 

 

 

 

 

Date: November 7, 2007

 

By:

/s/ Lyndon Grove

 

 

 

 

Lyndon Grove

 

 

 

 

Vice President – Editorial Production Director


 

 

 

 

 

 

 

 

 

Date: November 7, 2007

 

By:

/s/ Alexander Ozer

 

 

 

 

Alexander Ozer

 

 

 

 

Vice President – Marketing







EX-31 2 ex311.htm EXHIBIT 31.1 Exhibit 31

Exhibit 31.1

CERTIFICATION


I, Arto Tavukciyan, President and Chief Executive Officer of Achievers Magazine Inc., certify that:


1.   I have reviewed this annual report on Form 10-KSB of Achievers Magazine Inc.;


2.   Based on my knowledge, this report does not contain any untrue statement of material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by quarterly report;


3.   Based on my knowledge, the financial statements, and other financial information included in this quarterly report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;


4.   The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e))  and internal control over financial reporting (as defined  in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:


     a)   designed such disclosure controls and procedures, or caused such disclosure control and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;


     b)   designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;


     c)   evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered

by this report based on such evaluation;


     d)   disclosed in this report any change in the registrant’s  internal control over financial reporting that occurred

during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual

report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and


5.  The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):


 a) all significant deficiencies and material weaknesses in the design  or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process summarize and report financial information; and


 b) any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting


 

 

 

 

 

 

 

 

 

 

 

 

 

Date:  November 5, 2007

 

By:

/s/ Arto Tavukciyan

 

 

 

 

Arto Tavukciyan

 

 

 

 

President and C.E.O. (Principal Executive Officer)




EX-31 3 ex312.htm EXHIBIT 31.2 Exhibit 31

Exhibit 31.2


CERTIFICATION


I, Arto Tavukciyan, Treasurer and Director of Achievers Magazine Inc., certify that:


1.   I have reviewed this annual report on Form 10-KSB of Achievers Magazine Inc.;


2.   Based on my knowledge, this report does not contain any untrue statement of material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by quarterly report;


3.   Based on my knowledge, the financial statements, and other financial information included in this quarterly report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;


4.   The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e))  and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:


a)   designed such disclosure controls and procedures, or caused such disclosure control and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;


     b)   designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;


     c)   evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation;


     d)   disclosed in this report any change in the registrant’s internal control over financial reporting that occurred

during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and


5.  The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):


 a) all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process summarize and report financial information; and


 b) any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.


 

 

 

 

 

 

 

 

 

 

 

 

 

Date:  November 5, 2007

 

By:

/s/ Arto Tavukciyan

 

 

 

 

Arto Tavukciyan

 

 

 

 

Principal Executive Officer












EX-32 4 ex321.htm EXHIBIT 32.1 Exhibit 32



Exhibit 32.1

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002



I, Arto Tavukciyan, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that the Annual Report on Form 10-KSB of Achievers Magazine Inc., for the fiscal year ended July 31, 2007 fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and that the information contained in the Annual Report on Form 10-KSB fairly presents in all material respects the financial condition and results of operations of Achievers Magazine Inc.


 

 

 

 

 

 

 

 

 

 

 

 

 

Date:  November 5, 2007

 

By:

/s/ Arto Tavukciyan

 

 

 

 

Arto Tavukciyan

 

 

 

 

President, C.E.O. and Director (Principal Executive Officer)






EX-32 5 ex322.htm EXHIBIT 32.2 Exhibit 32

Exhibit 32.2

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002



I, Arto Tavukciyan, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that the Annual Report on Form 10-KSB of Achievers Magazine Inc., for the fiscal year ended July 31, 2007 fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and that the information contained in the Annual Report on Form 10-KSB fairly presents in all material respects the financial condition and results of operations of Achievers Magazine Inc.


 

 

 

 

 

 

 

 

 

 

 

 

 

Date:  November 5, 2007

 

By:

/s/ Arto Tavukciyan

 

 

 

 

Arto Tavukciyan

 

 

 

 

Secretary, Treasurer and Director (Principal Financial Officer and Principal Accounting Officer)  




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