<SEC-DOCUMENT>0001276537-12-000005.txt : 20120515
<SEC-HEADER>0001276537-12-000005.hdr.sgml : 20120515
<ACCEPTANCE-DATETIME>20120515081626
ACCESSION NUMBER:		0001276537-12-000005
CONFORMED SUBMISSION TYPE:	13F-HR
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20120331
FILED AS OF DATE:		20120515
DATE AS OF CHANGE:		20120515
EFFECTIVENESS DATE:		20120515

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			WEST COAST ASSET MANAGEMENT INC
		CENTRAL INDEX KEY:			0001276537
		IRS NUMBER:				770559124
		STATE OF INCORPORATION:			CA
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		13F-HR
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	028-10634
		FILM NUMBER:		12841093

	BUSINESS ADDRESS:	
		STREET 1:		1205 COAST VILLAGE ROAD
		CITY:			MONTECITO
		STATE:			CA
		ZIP:			93108
		BUSINESS PHONE:		8056535333

	MAIL ADDRESS:	
		STREET 1:		1205 COAST VILLAGE ROAD
		CITY:			MONTECITO
		STATE:			CA
		ZIP:			93108
</SEC-HEADER>
<DOCUMENT>
<TYPE>13F-HR
<SEQUENCE>1
<FILENAME>wcam2012q1.txt
<TEXT>
<TABLE>
                                                                  FORM 13F INFORMATION TABLE
                                                           VALUE   SHARES/  SH/ PUT/ INVSTMT    OTHER          VOTING AUTHORITY
        NAME OF ISSUER          TITLE OF CLASS    CUSIP   (x$1000) PRN AMT  PRN CALL DSCRETN   MANAGERS     SOLE    SHARED    NONE
------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- --------
<S>                            <C>              <C>       <C>      <C>      <C> <C>  <C>     <C>          <C>      <C>      <C>
Automatic Data Processing Inc  0                053015103     4896    88710 SH       Sole                    88710
Broadridge Financial Solutions 0                11133t103     4181   174850 SH       Sole                   174850
Chevron Corp                   0                166764100      101      944 SH       Sole                      944
Clorox Co                      0                189054109     5267    76605 SH       Sole                    76605
Exelon Corporation             0                30161n101     4852   123733 SH       Sole                   123733
Johnson & Johnson              0                478160104     7575   114837 SH       Sole                   114837
Kimberly-Clark Corp            0                494368103     8572   116010 SH       Sole                   116010
Kraft Foods Inc.               0                50075n104     3657    96213 SH       Sole                    96213
Live Nation, Inc.              0                538034109     4712   501275 SH       Sole                   501275
McCormick & Co Inc             0                579780206     7851   144235 SH       Sole                   144235
Microsoft Corp                 0                594918104     6936   215045 SH       Sole                   215045
Molson Coors Brewing Co Cl B   0                60871R209     8607   190205 SH       Sole                   190205
Sonde Resources Corp           0                835426107     2421   988210 SH       Sole                   988210
Starbucks Corp                 0                855244109      311     5560 SH       Sole                     5560
Wells Fargo & Co               0                949746101        4      104 SH       Sole                      104
SPDR GOLD TRUST                                 78463v107      203     1255 SH       Sole                     1255
</TABLE>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>