0001085146-11-000642.txt : 20110516 0001085146-11-000642.hdr.sgml : 20110516 20110516110051 ACCESSION NUMBER: 0001085146-11-000642 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110331 FILED AS OF DATE: 20110516 DATE AS OF CHANGE: 20110516 EFFECTIVENESS DATE: 20110516 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PARTHENON LLC CENTRAL INDEX KEY: 0001088859 IRS NUMBER: 611337517 STATE OF INCORPORATION: KY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-05239 FILM NUMBER: 11844231 BUSINESS ADDRESS: STREET 1: 9900 CORPORATE CAMPUS DRIVE STREET 2: SUITE 2100 CITY: LOUISVILLE STATE: KY ZIP: 40223 BUSINESS PHONE: 5023275660 MAIL ADDRESS: STREET 1: 9900 CORPORATE CAMPUS DRIVE STREET 2: SUITE 2100 CITY: LOUISVILLE STATE: KY ZIP: 40223 FORMER COMPANY: FORMER CONFORMED NAME: PARTHENON CAPITAL MANAGEMENT LLC/KY DATE OF NAME CHANGE: 19990616 13F-HR 1 parn1q2011.txt PARTHENON LLC UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: March 31, 2011 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Parthenon LLC Address: 9900 Corporate Campus Drive, Suite 2100 Louisville, KY 40253 13F File Number: 028-05239 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Todd P. Lowe Title: President Phone: 502-327-5661 Signature, Place, and Date of Signing: /s/ Todd P. Lowe Louisville, KY April 18, 2011 Report Type (Check only one.): [ X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 79 Form 13F Information Table Value Total: $251,575 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional managers with respect to which this report is filed, other than the manager filing this report. NONE FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M CO COM 88579Y101 1473 15749 SH SOLE 15749 0 0 ABBOTT LABS COM 002824100 2854 58184 SH SOLE 58184 0 0 AEGON N V NY REGISTRY SH 007924103 926 123489 SH SOLE 123489 0 0 ALTRIA GROUP INC COM 02209S103 3230 124083 SH SOLE 124083 0 0 APOLLO GROUP INC CL A 037604105 868 20800 SH SOLE 20800 0 0 AT&T INC COM 00206R102 2655 86721 SH SOLE 86721 0 0 AUTOMATIC DATA PROCESSING IN COM 053015103 490 9545 SH SOLE 9545 0 0 BB&T CORP COM 054937107 407 14830 SH SOLE 14830 0 0 BERKSHIRE HATHAWAY INC DEL CL A 084670108 1128 9 SH SOLE 9 0 0 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 15515 185521 SH SOLE 185521 0 0 BLOCK H & R INC COM 093671105 1312 78380 SH SOLE 78380 0 0 BOSTON SCIENTIFIC CORP COM 101137107 98 13620 SH SOLE 13620 0 0 BP PLC SPONSORED ADR 055622104 1504 34070 SH SOLE 34070 0 0 BRISTOL MYERS SQUIBB CO COM 110122108 618 23401 SH SOLE 23401 0 0 BROWN FORMAN CORP CL A 115637100 918 13500 SH SOLE 13500 0 0 BROWN FORMAN CORP CL B 115637209 3136 45916 SH SOLE 45916 0 0 CHEVRON CORP NEW COM 166764100 2799 26040 SH SOLE 26040 0 0 CHURCHILL DOWNS INC COM 171484108 1630 39289 SH SOLE 39289 0 0 CINCINNATI FINL CORP COM 172062101 286 8720 SH SOLE 8720 0 0 CISCO SYS INC COM 17275R102 2926 170625 SH SOLE 170625 0 0 COCA COLA CO COM 191216100 4016 60537 SH SOLE 60537 0 0 COLGATE PALMOLIVE CO COM 194162103 1760 21793 SH SOLE 21793 0 0 COMCAST CORP NEW CL A 20030N101 235 9494 SH SOLE 9494 0 0 COVIDIEN PLC SHS G2554F105 222 4265 SH SOLE 4265 0 0 CVS CAREMARK CORPORATION COM 126650100 5773 168205 SH SOLE 168205 0 0 DISNEY WALT CO COM DISNEY 254687106 250 5808 SH SOLE 5808 0 0 DOVER CORP COM 260003108 6477 98517 SH SOLE 98517 0 0 DU PONT E I DE NEMOURS & CO COM 263534109 920 16733 SH SOLE 16733 0 0 EXXON MOBIL CORP COM 30231g102 23456 278805 SH SOLE 278805 0 0 FASTENAL CO COM 311900104 5423 83650 SH SOLE 83650 0 0 FIFTH THIRD BANCORP COM 316773100 146 10495 SH SOLE 10495 0 0 FORTUNE BRANDS INC COM 349631101 371 6000 SH SOLE 6000 0 0 GENERAL ELECTRIC CO COM 369604103 9299 463773 SH SOLE 463773 0 0 GOOGLE INC CL A 38259P508 1149 1958 SH SOLE 1958 0 0 HOME DEPOT INC COM 437076102 703 18961 SH SOLE 18961 0 0 HOSPIRA INC COM 441060100 452 8183 SH SOLE 8183 0 0 INTERNATIONAL BUSINESS MACHS COM 459200101 6447 39536 SH SOLE 39536 0 0 JARDEN CORP COM 471109108 285 8000 SH SOLE 8000 0 0 JEWETT CAMERON TRADING LTD COM NEW 47733C207 117 11541 SH SOLE 11541 0 0 JOHNSON & JOHNSON COM 478160104 10049 169596 SH SOLE 169596 0 0 JPMORGAN CHASE & CO COM 46625H100 2571 55771 SH SOLE 55771 0 0 KEWAUNEE SCIENTIFIC CORP COM 492854104 409 35559 SH SOLE 35559 0 0 KIMBERLY CLARK CORP COM 494368103 294 4502 SH SOLE 4502 0 0 KRAFT FOODS INC CL A 50075N104 9209 293665 SH SOLE 293665 0 0 KSW INC COM 48268R106 69 19500 SH SOLE 19500 0 0 LANDSTAR SYS INC COM 515098101 3854 84375 SH SOLE 84375 0 0 LILLY ELI & CO COM 532457108 386 10964 SH SOLE 10964 0 0 LOWES COS INC COM 548661107 288 10901 SH SOLE 10901 0 0 MARSH & MCLENNAN COS INC COM 571748102 770 25818 SH SOLE 25818 0 0 MCDONALDS CORP COM 580135101 748 9824 SH SOLE 9824 0 0 MCGRAW HILL COS INC COM 580645109 2735 69410 SH SOLE 69410 0 0 MEAD JOHNSON NUTRITION CO COM 582839106 546 9421 SH SOLE 9421 0 0 MEDTRONIC INC COM 585055106 4531 115150 SH SOLE 115150 0 0 MERCK & CO INC NEW COM 58933Y105 4653 140953 SH SOLE 140953 0 0 MICROSOFT CORP COM 594918104 12152 478614 SH SOLE 478614 0 0 PAYCHEX INC COM 704326107 10982 349900 SH SOLE 349900 0 0 PEPSICO INC COM 713448108 7104 110286 SH SOLE 110286 0 0 PFIZER INC COM 717081103 4544 223719 SH SOLE 223719 0 0 PHILIP MORRIS INTL INC COM 718172109 7371 112307 SH SOLE 112307 0 0 PNC FINL SVCS GROUP INC COM 693475105 3444 54680 SH SOLE 54680 0 0 PROCTER & GAMBLE CO COM 742718109 17581 285413 SH SOLE 285413 0 0 ROYAL DUTCH SHELL PLC SPONS ADR A 780259206 213 2924 SH SOLE 2924 0 0 SARA LEE CORP COM 803111103 555 31404 SH SOLE 31404 0 0 SMUCKER J M CO COM NEW 832696405 3327 46599 SH SOLE 46599 0 0 SPEEDWAY MOTORSPORTS INC COM 847788106 240 15015 SH SOLE 15015 0 0 STRYKER CORP COM 863667101 2143 35240 SH SOLE 35240 0 0 TECHNE CORP COM 878377100 1307 18250 SH SOLE 18250 0 0 TELEFLEX INC COM 879369106 900 15525 SH SOLE 15525 0 0 US BANCORP DEL COM NEW 902973304 3004 113646 SH SOLE 113646 0 0 VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 405 8207 SH SOLE 8207 0 0 VANGUARD INTL EQUITY INDEX F MSCI EMR MKT ETF 922042858 846 17275 SH SOLE 17275 0 0 VANGUARD INTL EQUITY INDEX F MSCI PAC ETF 922042866 842 15074 SH SOLE 15074 0 0 VANGUARD INTL EQUITY INDEX F MSCI EUROPE ETF 922042874 737 14194 SH SOLE 14194 0 0 VERIZON COMMUNICATIONS INC COM 92343v104 1012 26260 SH SOLE 26260 0 0 WAL MART STORES INC COM 931142103 5850 112397 SH SOLE 112397 0 0 WALGREEN CO COM 931422109 4010 99906 SH SOLE 99906 0 0 WATERS CORP COM 941848103 4921 56632 SH SOLE 56632 0 0 WESTERN UN CO COM 959802109 4355 209685 SH SOLE 209685 0 0 YUM BRANDS INC COM 988498101 344 6704 SH SOLE 6704 0 0