10-K 1 g081766_10k.htm 10-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-K

ANNUAL REPORT PURSUFANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

FOR THE FISCAL YEAR ENDED DECEMBER 31, 2018

COMMISSION FILE NUMBER 0-25779

THESTREET, INC.

(Exact name of Registrant as specified in its charter)

Delaware		06-1515824
(State or other jurisdiction of incorporation or organization)		(I.R.S. Employer Identification No.)

14 Wall Street, 15th Floor New York, New York		10005
(Address of principal executive offices)		(Zip code)

Registrant’s telephone number, including area code: (212) 321-5000

Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class		Name of Each Exchange on Which the Securities are Registered
Common Stock, par value $0.01 per share		Nasdaq Capital Market

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☐ No ☒

Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act. Yes ☐ No ☒

Indicate by a check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the Registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the Registrant as required to submit such files). Yes ☒ No ☐

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and will not be contained, to the best of the Registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. ☐

Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer ☐	Accelerated filer ☐	Non-accelerated filer ☒	Smaller reporting company ☒
			Emerging growth company ☐

If an emerging growth company, indicate by check mark if the Registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act ☐

Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes ☐ No ☒

The aggregate market value of the Registrant’s common stock held by non-affiliates of the Registrant (assuming, for the sole purpose of this calculation, that all directors and executive officers of the Registrant are “affiliates”), based upon the closing price of the Registrant’s common stock on June 29, 2018 as reported by Nasdaq, was approximately $66 million.

Indicate the number of shares outstanding of each of the Registrant’s classes of common stock, as of the latest practicable date.

Title of Each Class	Number of Shares Outstanding as of March 12, 2019
Common Stock, par value $0.01 par value	51,563,410

Documents Incorporated By Reference

Part III of this Form 10-K incorporates by reference certain information from the Registrant’s Definitive Proxy Statement for its 2019 Annual Meeting of Stockholders to be filed with the Securities and Exchange Commission within 120 days after the end of the fiscal year covered by this Report.

THESTREET, INC.

2018 ANNUAL REPORT ON FORM 10-K

TABLE OF CONTENTS

		Page

PART I

Item 1.	Business	1
Item 1A.	Risk Factors	6
Item 1B.	Unresolved Staff Comments	16
Item 2.	Properties	16
Item 3.	Legal Proceedings	16
Item 4.	Mine Safety Disclosures	16

PART II

Item 5.	Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities	16
Item 6.	Selected Financial Data	18
Item 7.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	18
Item 7A.	Quantitative and Qualitative Disclosures About Market Risk	33
Item 8.	Financial Statements and Supplementary Data	34
Item 9.	Changes in and Disagreements with Accountants on Accounting and Financial Disclosure	34
Item 9A.	Controls and Procedures	34
Item 9B.	Other Information	35

PART III

Item 10.	Directors, Executive Officers and Corporate Governance	34
Item 11.	Executive Compensation	34
Item 12.	Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters	34
Item 13.	Certain Relationships and Related Transactions, and Director Independence	34
Item 14.	Principal Accounting Fees and Services	34

PART IV

Item 15.	Exhibits, Financial Statement Schedules	34
Item 16.	Form 10-K Summary	37
SIGNATURES		38

Special Note Regarding Forward-Looking Statements

This Annual Report on Form 10-K contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, which reflect our current views with respect to, among other things, our operations and financial performance. You can identify these forward-looking statements by the use of words such as “outlook,” “believes,” “expects,” “potential,” “continues,” “may,” “will,” “should,” “seeks,” “approximately,” “predicts,” “intends,” “plans,” “estimates,” “anticipates” or the negative version of these words or other comparable words. Such forward-looking statements are subject to various risks and uncertainties. Accordingly, there are or will be important factors that could cause actual outcomes or results to differ materially from those indicated in these statements. We believe these factors include but are not limited to those described under the section “Risk Factors” in Item 1A of this Annual Report. Additional risk factors may be described from time to time in our future filings with the Securities and Exchange Commission (the “SEC”). We undertake no obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments or otherwise, except as required by law.

Unless the context suggests otherwise, specifically, references in this Annual Report to “TheStreet,” the “Company,” “we,” “us” and “our” refer to TheStreet, Inc. and its consolidated subsidiaries.

PART I

Item 1. Business.

Overview

TheStreet, Inc. is a leading financial news and information provider to investors and institutions worldwide. The Company’s flagship brand, The Street (www.thestreet.com) has produced unbiased business news and market analysis for individual investors for more than 20 years.

In connection with the sale of RateWatch, and the forth coming sale of The Deal and BoardEx, we have experienced an overall reduction in headcount and operations and our management intends to take actions to bring overhead costs in line with our continuing operations by reducing our corporate and public company costs. In connection with the sale of The Deal and BoardEx in February 2019, our chief executive officer, David Callaway, has stepped down and Eric Lundberg has been appointed as Chief Executive Officer, while also continuing as our Chief Financial Officer.

2018 was a significant year for us and in 2019 TheStreet will continue to execute on its business plan for the B2C business, including our focus on subscription revenue and expanding event revenue. We have reported improving metrics for the B2C subscription business over the last few quarters, including an increase in new orders, average price, bookings, conversion and renewal rates.

Business-to-Business

Our business-to-business, or B2B, products provide dealmakers, their advisers, institutional investors and corporate executives with news, data and analysis of mergers and acquisitions and changes in corporate control, relationship mapping services, and competitive bank rate data. Our B2B business products, as described in greater detail below, have helped diversify our business from primarily serving retail investors to also providing an indispensable source of business intelligence for both high net worth individuals and executives in the top firms in the world.

Our B2B business derives revenue primarily from subscription products, events/conferences and information services. For the year ended December 31, 2018, our B2B businesses generated 48% of our total revenue. Our B2B businesses were sold to Euromoney Institutional Investor PLC in February 2019.

The Deal

In September 2012, we acquired The Deal, L.L.C., or The Deal, which began as a broadsheet newspaper for retail investors and transformed its business into a digital subscription model that delivers sophisticated coverage primarily to institutional investors on changes in corporate control, including merges and acquisitions, private equity, corporate activism and restructuring. The Deal is a trusted information source for organizations seeking to generate deal flow, improve client intelligence and enhance market knowledge. It provides full access to proprietary commentary, analysis and data produced every day by our editors and journalists and content feeds can be customized based on each client’s job function, deal focus and workflow. Content can be delivered via email, mobile, web or existing corporate platform. The Deal is headquartered in New York and has offices in London, England, San Francisco, California, Washington DC and Chennai, India.

In April 2013, we also acquired The DealFlow Report, The Life Settlements Report and the PrivateRaise database from DealFlow Media, Inc. to further broaden the information and services available to institutional investors. These newsletters and this database, and the employees providing their content, have been incorporated into The Deal.

BoardEx

In October 2014, we acquired Management Diagnostics Limited, the developer of the leading relationship capital management service BoardEx, collectively, BoardEx. BoardEx expanded our international operations and furthered our transition from primarily serving retail investors to also becoming an indispensable data and business intelligence source for institutional clients. Founded in 1999, BoardEx is an institutional relationship capital management database and platform and currently holds in-depth profiles of almost one million of the world’s most important business leaders. BoardEx’s proprietary software shows the relationships between and among these individuals and a user and his/her contacts. Clients, including investment banks, consultancies, executive search firms, law firms and universities use BoardEx to leverage their relationships and facilitate business and corporate development initiatives. BoardEx is headquartered in London, England and has locations in New York and Chennai, India.

Business-to-Consumer

Our business-to-consumer, or B2C, business is led by our namesake website, TheStreet.com, and includes free content and houses our premium subscription products that target varying segments of the retail investing public. Since its inception in 1996, we have distinguished ourselves as a trusted and reliable source for financial news and information with journalistic excellence, an unbiased approach and interactive multimedia coverage of the financial markets, economy, industry trends, investment and financial planning.

Our B2C business generates revenue primarily from premium subscription products, advertising and events. For the year ended December 31, 2018, our B2C business generated 52% of our total revenue.

Our most recognizable consumer products include the following:

TheStreet.com is a free, advertising-supported digital platform that provides unbiased business news and market analysis to individual investors. TheStreet.com provides us with an ongoing and efficient source of leads for our premium subscription products and for more than 20 years, TheStreet.com has been recognized as one of the premier providers of investment commentary, analysis and news.

RealMoney and RealMoney Pro are the foundation of our premium subscription product line for consumers. RealMoney is aimed at active market participants and self-directed investors looking for timely, action-oriented market commentary and analysis. RealMoney contributors include dozens of experienced financial analysts, traders, money managers and journalists, including James J. Cramer and Douglas Kass.

Action Alerts PLUS is our premium subscription offering that teaches consumers how to manage money for long term growth with former hedge fund manager James J. Cramer. Members are privy to the day-to-day activity surrounding Mr. Cramer’s personal charitable portfolio including alerts notifying them when Mr. Cramer is about to make a trade. Surrounding content includes Mr. Cramer’s explanations regarding what stocks he is buying or selling and, more importantly, why he is taking that position. Action Alerts Plus members also have access to live monthly conference calls where Mr. Cramer addresses their questions about the market, specific stocks in the portfolio and trade ideas, as well as a daily video feature called “Jim’s Daily Rundown” that breaks down the major market news and what it means for members. We also host an interactive online forum where members can post questions for the Action Alerts Plus team, share ideas and engage in a dialogue with each other. In addition, subscribers receive a weekly roundup of analysis of all stocks in the portfolio and have access to http://www.actionalertsplus.com for a continuously updated view of the portfolio and its performance. Action Alerts PLUS is aimed at investors looking for exclusive access to specific, action-oriented investment ideas.

Segments

As of December 31, 2018, our operations consisted of two reportable segments: Business to Business and Business to Consumer. A third segment, RateWatch, was sold on June 20, 2018. On February 14, 2019, the Company sold its Business to Business segment and going forward, the Company will have only one reportable segment: Business to Consumer. Further information regarding our operating segments may be found in Note 17 to our Consolidated Financial Statements.

Sales, Marketing and Distribution

We pursue a variety of sales and marketing initiatives to increase traffic to our sites, license our content, sell advertising, increase subscriptions for our B2B and B2C products and expose our brands to new audiences. These initiatives include promotion through online, search marketing, email, social, direct mail and telemarketing channels. We employ marketers and designers who plan and create campaigns for the various business units which are then implemented by our technical and operations team as well as by third-party service providers. Our business intelligence group, responsible for reporting and analysis, helps determine the effectiveness of our campaigns and make informed decisions. In addition to these marketing efforts, we employ a sales force that sells directly to advertisers and their agencies, as well as to institutional clients as outlined above.

We use content syndication and subscription distribution to capitalize on the cost efficiencies of digital distribution and to garner additional value from content we have produced for our own properties. By syndicating our content to other leading digital properties, we expose our brands and top-quality journalism to millions of potential users/subscribers. For example, we provide digital properties in our vertical, including Yahoo! Finance, Marketwatch and MSN, with selected content to host along with additional article headlines that these partners display on their stock quote result pages, in both instances providing links back to our site. This type of content licensing exposes new audiences to our brands and generates additional traffic to our sites, creating the opportunity for us to increase our advertising revenue and subscription sales.

To attract additional visitors to our sites, we utilize search engine optimization tools to increase the visibility of our content on Google, Yahoo, Bing and similar search engines. We also have a social media team that works across platforms such as Facebook, LinkedIn and Twitter to increase awareness and drive traffic to our content, events and subscription products.

With digital traffic now almost evenly split between desktop and mobile platforms and devices, we continually improve our products to be as mobile-friendly as possible, while developing and distributing mobile and tablet applications to deliver our content to mobile-first audiences. The Deal and BoardEx both have robust mobile sites and apps and are using mobile alerts to continually engage with users/subscribers. We maintain a “unified” TheStreet app which will allow users to access our free and paid content in a single environment. Finally, we continue to focus on increasing the engagement our visitors have with our online and mobile offerings, measured by visits per visitor, page views per visit and by time spent on site, and we continuously seek to improve the experience our digital products offer.

We consistently obtain exposure through other media outlets who cite our journalists and our content or who invite our editorial staff to appear on segments to provide key market commentary and consumer advice. In 2018, we were mentioned or featured in almost 100 reports by national publications and national and local broadcast media including The Wall Street Journal, The New York Times and CNBC, NBC, ABC, CBS and Fox, among others.

Competition

We compete with a broad range of content providers, newsletter publishers, event producers and information services. We face competition primarily from:

●

online content providers focused on business, personal finance or investing content, such as The Wall Street Journal Digital Network, CNN Business, Forbes.com, Reuters.com, Bloomberg.com, Seeking Alpha, Business Insider and CNBC.com, as well as portals such as Yahoo! Finance, AOL Daily Finance and MSN; and

●

publishers and distributors of traditional media with a focus on business, finance or investing, such as The Wall Street Journal and the Financial Times, personal finance talk radio programs and business television networks such as Bloomberg, CNBC and the Fox Business Channel as well as investment newsletter publishers, such as The Motley Fool, Stansberry & Associates Investment Research and InvestorPlace Media.

Many of these competitors have significantly greater scale and resources than we do. Additionally, advances in technology have reduced the cost of production and online distribution of written, audio and video content, which has resulted in the proliferation of small, often self-published providers of free content.

Advertisers and their agencies often look to independent measurement data such as that provided by comScore, Inc., a leading cross-platform measurement company that measures audiences and consumer behavior in order to gain a sense of the performance of various sites, in relation to their peer category when determining where to allocate advertising dollars. According to comScore, TheStreet.com is ranked as the top website for users having a portfolio value over $1 million and for those that check stock quotes multiple times each day, and ranks number 2 for reaching Certified Financial Planners.

Our ability to compete successfully depends on many factors, including the format, quality, originality, timeliness, insightfulness and trustworthiness of our content and that of our competitors, the reputations of our contributors and our brands, the success of our recommendations and research, our ability to introduce products and services that keep pace with new technology and distribution methods, investing trends, the experience we and our competitors offer our users and the effectiveness of our sales and marketing efforts.

Infrastructure, Operations and Technology

B2B

The Deal and BoardEx are based on proprietary and commercial systems developed for consumption by institutional clients. Both our BoardEx and The Deal systems consist of a mixture of proprietary and commercial software hosted within the Amazon Web Services environment. The Deal system distributes the content via an email delivery system or web based platform. The BoardEx system distributes data to multiple client platforms either hosted within Amazon Web Services or on the clients’ premises via commercial software before redistributing it via a standard email delivery system, data feed processes, or to a web interface.

B2C

Our main technological infrastructure consists of proprietary content management system and subscription management and e-commerce systems provided by third party vendors. We also utilize the services of third-party cloud computing providers, more specifically Amazon Web Services, as well as content delivery networks such as Fastly, to help us efficiently distribute our content to our customers and ensure resiliency and scalability of service. Our content-management systems are based on proprietary software and Kaltura Content Management Systems. They allow our stories, videos and data to be prepared for distribution online to a large audience. These systems enable us to distribute and syndicate our content economically and efficiently to multiple destinations in a variety of technical formats.

In connection with the sale of our B2B business, we entered into a Transition Services Agreement with Euromoney Institutional Investor PLC that provides for TheStreet to provide certain services with respect to the B2B business requested by Euromoney following the closing of the Sale.

Intellectual Property

To protect our intellectual property, or IP, we rely on a combination of trademarks, copyrights, patent protection, confidentiality agreements and various other contractual arrangements with our employees, affiliates, customers, strategic partners, vendors and others. We have many trademark registrations and copyrights in the United States and internationally, and have pending trademark and patent applications in the United States and internationally. In addition, our Code of Conduct and Business Ethics, employee handbook, and other internal policies seek to protect our IP against misappropriation, infringement, and unfair competition. We also utilize various tools to police the Internet to monitor piracy and unauthorized use of our content. Finally, whether we are contracting out our IP or licensing third-party content and/or technology, we incorporate contractual provisions to protect our IP and seek indemnification for any third-party infringement claims.

However, we cannot provide any guarantee that the foregoing provisions will be adequate to protect us from third-party claims or that these provisions will prevent the theft of our IP, as we may be unable to detect the unauthorized use of, or take appropriate steps to enforce, our IP rights. Failure to adequately protect our intellectual property could harm our brand, devalue our proprietary content, and affect our ability to compete effectively. Further, any infringement claims, even if not meritorious, could result in the expenditure of significant financial and managerial resources on our part, which could materially adversely affect our business, results of operations and financial condition.

Customers

For the year ended December 31, 2018, no single customer accounted for 10% or more of our consolidated revenue. As of December 31, 2018, two single customers accounted for more than 10% of our gross accounts receivable balance.

Employees

As of December 31, 2018, we had 556 full-time employees with approximately 63% located in Chennai, India. We have never had a work stoppage and none of our employees are represented under collective bargaining agreements. We consider our relations with our employees to be good.

Following the closing of the sale of our B2B units on February 14, 2019, we reduced our headcount to approximately 95 full-time employees.

Government Regulation

We are subject to government regulation in connection with securities laws and regulations applicable to all publicly-owned companies, as well as laws and regulations applicable to businesses generally, including privacy regulations and taxes levied adopted at the local, state, national and international levels. In recent years, consumer protection regulations, particularly in connection with the Internet, has become more aggressive, and we expect that new laws and regulations will continue to be enacted at the local, state, national and international levels. Such new legislation, alone or combined with increasingly aggressive enforcement of existing laws, could have a material adverse effect on our future operating performance and business due to increased compliance costs.

Available Information

We were founded in 1996 as a limited liability company and reorganized as a C corporation in 1998. We consummated our initial public offering in 1999 and we file annual, quarterly and current reports, proxy statements and other information with the Securities and Exchange Commission, or SEC. Our Corporate Website is located at http://www.t.st. We make available free of charge, on or through our Website, our annual, quarterly and current reports, and any amendments to those reports, as soon as reasonably practicable after electronically filing such reports with the SEC. Information contained on our Website is not part of this Report or any other report filed with the SEC.

You may download the information that we file with the SEC at www.sec.gov.

Item 1A. Risk Factors.

Investing in our Common Stock involves a high degree of risk. You should carefully consider the following risk factors, as well as the other information in this Report, before deciding whether to invest in our Common Stock. Our business, prospects, financial condition or operating results could be materially adversely affected by any of these risks, as well as other risks not currently known to us or that we currently consider immaterial. The trading price of our Common Stock could decline as a result of any of these risks, and you could lose part or all of your investment in our Common Stock. When deciding whether to invest in our Common Stock, you should also refer to the other information in this Report, including our consolidated financial statements and related notes and the information contained in Part II, Item 7 of this Report entitled “Management’s Discussion and Analysis of Financial Condition and Results of Operations.” Please also refer to the Special Note Regarding Forward-Looking Statements appearing in this Annual Report.

The sale of our B2B Business may adversely affect our B2C Business.

The sale of our B2B business may adversely affect the trading price of our common stock, our business or our relationships with clients, customers, suppliers and employees. Third parties may be unwilling to enter into material agreements with respect to the B2C business. New or existing customers, suppliers and business partners may prefer to enter into agreements with our competitors who have not sold a portion of its business because customers, suppliers and business partners may perceive that such new relationships are likely to be more stable. Additionally, employees working in the B2C business may become concerned about the future of the B2C business and lose focus or seek other employment.

We are no longer engaged in the B2B business and our future results of operations will be dependent solely on the B2C business and differ materially from our previous results.

The B2B business generated approximately 48% of our total revenue for the year ended December 31, 2018. Accordingly, our future financial results will differ materially from our previous results as they will be dependent solely on our B2C business. Any downturn in our B2C business, or if we fail to bring overhead costs in line with our reduced operations following the sale of our B2B business, could have a material adverse effect on our future operating results and financial condition and could materially and adversely affect the market price of our common stock.

We continue to incur the expenses of complying with public company reporting requirements notwithstanding the decrease in the size of our operations following the sale of our B2B business.

We continue to be required to comply with the applicable reporting requirements of the Exchange Act. The expense of complying with these requirements will represent a greater percentage of our revenues and overall operating expenses than they did prior to the sale of our B2B business because of our reduced operations.

We are subject to two-year non-solicitation and non-competition covenants under the Non-Solicitation and Non-Competition Agreement by and between the Company and Euromoney Institutional Investor PLC, which may limit our ability to operate the B2C business in certain respects or sell the B2C business to certain third parties.

We are subject to two-year non-solicitation and non-competition covenants made in the Non-Solicitation and Non-Competition Agreement by and between the Company and Euromoney Institutional Investor PLC. During such two-year period, we will be restricted from (i) providing coverage to institutional investors, lawyers and other customers on changes in corporate control, including mergers and acquisitions, private equity, corporate activism and restructuring, and related services and including products and services as available as at the date of the Non-Solicitation and Non-Competition Agreement through the service currently known as “The Deal” and (ii) providing relationship capital management services and director, officer and deal-maker data and related services and including products and services as available at the date of the Non-Solicitation and Non-Competition Agreement through the service currently known as “BoardEx.” In addition, subject to certain exceptions, we will be restricted from acquiring any entity, person or business engaged in any such B2B business activities and from directly or indirectly soliciting or hiring any continuing employee of the B2B business who is employed by Euromoney or The Deal, L.L.C. or any of their respective subsidiaries.

While we do not currently believe these limitations negatively affect our B2C business, certain third-party acquirers of the B2C business would be subject to these limitations for a limited period of time, which may limit our opportunities with respect to a future sale transaction of the B2C business or TheStreet as a whole during such time that may otherwise be favorable to our stockholders.

Strategic divestitures and contingent liabilities from businesses that we sell could adversely affect our results of operations and financial condition.

We have in the past sold and may continue to sell businesses, including all or a portion of the B2C business, that we consider no longer part of our strategic vision, such as our sale in June 2018 of the RateWatch business and our sale in February 2019 of our B2B business. The sale of any such business could result in a financial loss or write-down of goodwill, or both, which could have a material adverse effect on our results for the financial reporting period during which such sale occurs. In addition, in connection with such divestitures, we have retained, and may in the future retain responsibility for some of the known and unknown contingent liabilities related to certain divestitures such as lawsuits, tax liabilities and intellectual property matters.

Our quarterly financial results may fluctuate, and our future revenue is difficult to forecast.

Our quarterly operating results may fluctuate in the future as a result of a variety of factors, many of which are outside our control, including:

●

the level of interest and investment in individual stocks versus index funds and exchange-traded funds (ETF) by both individual and institutional investors, which can impact our ability to sell premium subscription products and to sell advertising;

	●	the overall willingness of potential and existing customers to pay for content distributed over the Internet, where a large quantity of content is available for free;

	●	demand and pricing for online advertising on TheStreet.com, which is affected by advertising budget cycles of our customers, general economic conditions, demand for advertising on the Internet generally, the supply of advertising inventory in the market and actions by our competitors;

●

the value to potential and existing customers of the investing ideas we offer in our subscription services and the performance of those ideas relative to appropriate benchmarks;

●

new products or services introduced by our competitors;

●

cost of content production, specifically video, traffic acquisition costs, and/or other costs;

●

costs or lost revenue associated with system downtime affecting the Internet generally or our Websites in particular;

●

general economic and financial market conditions; and

●

our ability to attract and retain editorial and managerial talent.

We reported net income in 2017 for the first time in almost a decade, however, we had a net loss in 2018, and have incurred net losses for most years of our history. Despite reporting net income in 2017, there are no assurances we will be able to generate net income in future periods and we cannot assure you that we will reach profitability in the future or at any specific time in the future or that, if and when we do become profitable, we will sustain profitability. If we are ultimately unable to generate sufficient revenue and meet our financial targets and the expectations of public market analysts and investors, the price of our Common Stock is likely to continue to decline.

Key content contributors, particularly James J. Cramer, are important to our premium subscription offerings.

Some of our products, particularly our editorial subscription products, reflect the talents, efforts, personalities, investing skills and portfolio returns, and reputations of their respective writers. As a result, the services of these key content contributors, including our co-founder and chief markets commentator, James J. Cramer, form an essential element of our subscription revenue. In addition to his content contributions, we benefit from Mr. Cramer’s popularity and visibility, which have provided public awareness of our services and introduced our content to new audiences. For example, Mr. Cramer hosts CNBC’s finance television show, Mad Money. If, however, Mr. Cramer no longer appeared on the show or the program was cancelled for any reason, it could negatively impact his public profile and visibility, and in turn, our subscription products. Further, the continued value of Mr. Cramer’s contributions could be materially adversely affected if Mr. Cramer were to otherwise lose popularity with the public. While we believe we greatly benefit from Mr. Cramer’s contributions and his media exposure for other companies, we can give no assurance that our relationship with Mr. Cramer will lead to higher revenues from our subscription products or improve our organic growth.

On November 8, 2017, the company and Mr. Cramer entered into an amended and restated employment agreement with a new four-year term, effective January 1, 2018, through December 31, 2021. The employment agreement may be terminated by Mr. Cramer for specified events provided under the employment agreement, and if Mr. Cramer does not complete the term of his employment agreement, our business could be harmed by the loss of his services.

In addition to Mr. Cramer, we seek to compensate and provide incentives for key content contributors through competitive salaries, stock ownership and bonus plans and/or royalty arrangements, and we have entered into employment or contributor agreements with certain of them. If we are unable to retain key content contributors, or, should we lose the services of one or more of our key content contributors to death, disability, loss of reputation or other reason, or should their popularity diminish or their investing returns and investing ideas fail to meet or exceed benchmarks and investor expectations, we may fail to attract new content contributors acceptable to readers of our collection of Websites and editorial subscription products. Thus, the loss of services of one or more of our key content contributors could have a material adverse effect on our business, results of operations and financial condition.

Our ability to successfully attract and retain subscribers to our premium subscription services may be affected by the perceived quality of our content and products, and other factors.

Subscription revenue makes up a significant portion of our overall revenue. For the year ended December 31, 2018, subscription revenue accounted for approximately 81% of our total revenue.

B2C subscription revenue accounted for approximately 37% of our total revenue and 71% of our total B2C revenue. Our ability to successfully attract and retain subscribers to our B2C subscription products depends on the quality of the content, including the performance of any investment ideas published. To the extent the returns on such portfolios fail to meet or exceed the expectations of our subscribers or the performance of relevant benchmarks, our ability to attract new subscribers or retain existing subscribers to such services will be adversely affected. Additionally, factors such as the expiration of temporary product promotions, changes in our renewal policies or practices for subscribers, or changes in the degree of credit card failures could have a material impact on customer retention.

We may have difficulty maintaining or increasing our advertising revenue, a significant portion of which is concentrated among our top advertisers and subject to industry and other factors.

Although our reliance on advertising has decreased as an overall component of our revenues, it remains important to our growth. Our ability to maintain or increase our advertising revenue may be adversely affected by a variety of factors. Such factors include general market conditions, seasonal fluctuations in financial news consumption and overall online usage, our ability to maintain or increase our unique visitors, page view inventory and user engagement, our ability to attract audiences possessing demographic characteristics most desired by our advertisers, and our ability to retain existing advertisers and win new advertisers in a number of advertising categories from other Websites, television, newspapers, magazines, newsletters or other new media.

As a general matter, the continued fragmentation of digital media has intensified competition for advertising revenues. Advertising revenue could decline if the relationships we have with high-traffic Websites are adversely affected. In addition, our advertising revenue may decline as a result of demand for our products and services, pricing pressures on Internet advertising rates due to industry developments, changes in consumer interest in the financial media and other factors in and outside of our control, including in particular as a result of any significant or prolonged downturn in, or periods of extreme volatility of, the financial markets. Also, our advertising revenue would be adversely affected if advertisers sought to use third-party networks to attempt to reach our audience while they visit third-party sites instead of purchasing advertising from us to reach our audience on our own sites. Further, any advertising revenue that is performance-based may be adversely impacted by the foregoing and other factors. If our advertising revenue significantly decreases, our business, results of operations and financial condition could be materially adversely affected.

In addition to the headwinds facing digital media advertising, technologies have been developed, and will likely continue to be developed, that can block the display of our ads, particularly advertising displayed on personal computers. We generate a portion of our revenue from advertising, including revenue resulting from the display of ads on personal computers. These technologies may have had an adverse effect on our financial results and, if such technologies continue to proliferate, in particular with respect to mobile platforms, our ability to generate advertising revenue may be harmed.

Advertising revenue, of which our top five advertisers accounted for approximately 60%, generated 12% of our total revenue in 2018. Although we have advertisers from outside the financial services industry, such as travel, automotive and technology, a large proportion of our top advertisers are concentrated in financial services, particularly in the online brokerage business. Recent consolidation of financial institutions and other factors could cause us to lose a number of our top advertisers, which could have a material adverse effect on our business, results of operations and financial condition. As is typical in the advertising industry, generally, our advertising contracts have short notice cancellation provisions.

Technology in the media industry continues to evolve rapidly.

Technology in the media industry continues to evolve rapidly. Advances in technology have led to an increasing number of methods for delivery of content and have resulted in a wide variety of consumer demands and expectations, which are also rapidly evolving. If we are unable to exploit new and existing technologies to distinguish our products and services from those of our competitors or adapt to new distribution methods that provide optimal user experiences, our business and financial results may be adversely affected.

The increasing number of digital media options available on the Internet, through social networking tools and through mobile and other devices distributing content is expanding consumer choice significantly. Faced with a multitude of media choices and a dramatic increase in accessible information, consumers may place greater value on when, where, how and at what price they consume digital content.

In addition, the expenditures necessary to implement these new technologies could be substantial and other companies employing such technologies before we are able to do so could aggressively compete with our business.

Many individuals are increasingly using mobile devices rather than personal computers to access news and other online services. If we are unable to effectively provide our content and subscription products to users of these devices, our business could be adversely affected.

The number of people who access news and other online services through mobile devices continues to increase at a rapid rate. As the use of mobile accelerates as the “go-to” method of consuming digital content, our ability to monetize mobile content, for which CPMs (cost per thousand impressions) are lower but on the rise, is increasingly important. We may not be able to generate revenue from advertising or content delivered to mobile devices as effectively as we have for advertising or content delivered to personal computers. As our members increasingly use mobile devices to access our digital products if we are unable to successfully implement monetization strategies for our content on mobile devices, if these strategies are not as successful as our offerings for personal computers, or if we incur excessive expenses in this effort, our financial performance and ability to grow revenue would be negatively affected. Additionally, as new devices, such as wearables, and innovative platforms are continually being released, it is difficult to predict the problems we may encounter in developing versions of our solutions for use on these alternative devices, and we may need to devote significant resources to the creation, support, and maintenance of such new services and products.

We face significant competition. Many of our competitors and potential competitors have larger customer bases, more established brand recognition and greater financial, marketing, technological and personnel resources than we do, which could put us at a competitive disadvantage. Additionally, some of our competitors and many potential competitors are better capitalized than we are and able to obtain capital more easily, which could put us at a competitive disadvantage.

Many of our competitors have larger customer bases, more established name recognition, a greater market share and greater financial, marketing, technological and personnel resources than we do. Increased competition could result in price reductions, reduced margins or loss of market share, any of which could materially adversely affect our business, results of operations and financial condition. Accordingly, we cannot guarantee that we will be able to compete effectively with our current or future competitors or that this competition will not significantly harm our business.

Our services face intense competition from other providers of business, personal finance, investing and ratings content, including:

●

Additionally, advances in technology have reduced the cost of production and online distribution of print, audio and video content, which has resulted in the proliferation of providers of free content. We compete with these other publications and services for customers, including subscribers, readers and viewers of our video content, for advertising revenue, and for employees and contributors to our services. Our ability to compete successfully depends on many factors, including the quality, originality, timeliness, insightfulness and trustworthiness of our content and that of our competitors, the popularity and performance of our contributors, the success of our recommendations and research, our ability to introduce products and services that keep pace with new investing trends, our ability to adopt and deploy new technologies for running our business, the ease of use of services developed either by us or our competitors and the effectiveness of our sales and marketing efforts. In addition, media technologies and platforms are rapidly evolving and the rate of consumption of media on various platforms may shift rapidly. If we fail to offer our content through the platforms in which our audience desires to consume it, or if we do not have offerings on such platforms that are as compelling as those of our competitors, our business, results of operations and financial condition may be materially adversely affected. In addition, the economics of distributing content through new platforms may be materially different from the economics of distributing content through our current platforms and any such difference may have a material adverse effect on our business, results of operations and financial condition.

Our business depends on attracting and retaining capable management and operating personnel.

Our ability to execute our business plan and improve our chances for success in 2019 and beyond depend in large part upon the continued service of our executive officers as well as other key employees. In addition, our ability to compete in the marketplace depends upon our ability to recruit and retain other key employees, including executives to operate our business, technology personnel to run our publishing, commerce, communications, video and other systems, direct marketers to sell subscriptions to our premium services and salespersons to sell our advertising inventory and subscriptions.

Several, but not all, of our key employees are bound by agreements containing non-competition provisions. There can be no assurances that these arrangements with key employees will provide adequate protections to us or will not result in further management changes that would have material adverse impact on us. In addition, we may incur increased costs to continue to compensate our key executives, as well as other employees, through competitive salaries, stock ownership and bonus plans. Nevertheless, we can make no assurances that these programs will allow us to retain our management or key employees or hire new employees. The loss of one or more of our key employees, or our inability to attract experienced and qualified replacements, could materially adversely affect our business, results of operations and financial condition.

If the Company is unable to execute its turnaround, it may not be able to implement its growth strategy successfully.

The Company continues to evolve into a diverse financial news, data and information company and the success of this depends on the effective execution of our turnaround strategy. The Company’s Board of Directors has been undertaking a strategic review of the Company’s businesses in order to enhance shareholder value and, in doing so, it may decide to prioritize investments in certain lines of our business as compared to others. There is no assurance that the Company’s growth strategy will be successfully implemented. If we are delayed or unsuccessful in executing our strategies, or if our strategies do not yield the desired results, our business, financial condition and results of operations may suffer.

Acquisitions pose inherent financial and other risks and challenges.

As a part of our strategic plan, we have acquired businesses and may look to acquire businesses in the future. These acquisitions can involve a number of risks and challenges, any of which could cause significant operating inefficiencies and adversely affect our growth and profitability. Such risks and challenges include underperformance relative to our expectations and the price paid for the acquisition; unanticipated demands on our management and operational resources; difficulty in integrating personnel, operations, and systems; retention of customers of the combined businesses; assumption of contingent liabilities; and acquisition-related earnings charges. The benefits of an acquisition or an investment may take considerable time to develop and certain acquisitions may not advance our business strategy and may fall short of expected return on investment targets. If our acquisitions are not successful, we may record impairment charges. Our ability to continue to make acquisitions will depend upon our success at identifying suitable targets, which requires substantial judgment in assessing their values, strengths, weaknesses, liabilities, and potential profitability, as well as the availability of capital.

System failure or interruption may result in reduced traffic, reduced revenue and harm to our reputation.

Our ability to provide timely, updated information depends on the efficient and uninterrupted operation of our computer and communications hardware and software systems. Similarly, our ability to track, measure and report the delivery of advertisements on our Websites depends on the efficient and uninterrupted operation of third-party systems. Our operations depend in part on the protection of our data systems and those of our third-party providers against damage from human error, natural disasters, fire, power loss, water damage, telecommunications failure, computer viruses, terrorist acts, vandalism, sabotage, and other adverse events. Although we utilize the services of third-party cloud computing providers, specifically Amazon Web Services with procedural security systems and have put in place certain other disaster recovery measures, including offsite storage of backup data, these disaster recovery measures currently may not be comprehensive enough and there is no guarantee that our Internet access and other data operations will be uninterrupted, error-free or secure. Any system failure, including network, software or hardware failure, that causes an interruption in our service or a decrease in responsiveness of our Websites could result in reduced traffic, reduced revenue and harm to our reputation, brand and relations with our advertisers and strategic partners. Our insurance policies may not adequately compensate us for such losses. In such event, our business, results of operations and financial condition could be materially adversely affected.

Disruptions to our third-party technology providers and management systems could harm our business and lead to loss of customers and advertisers.

We depend on third-party technology providers and management systems to distribute our content and process transactions. For example, we use Fastly and Amazon Web Services to help us efficiently distribute our content to customers. We also use a third-party vendor to process credit cards for our subscriptions. We exercise no control over our third-party vendors, which makes us vulnerable to any errors, interruptions, or delays in their operations. Any disruption in the services provided by these vendors could have significant adverse impacts on our business reputation, advertiser and customer relations and operating results. Upon expiration or termination of any of our agreements with third-party vendors, we may not be able to replace the services provided to us in a timely manner or on terms and conditions, including service levels and cost, that are favorable to us, and a transition from one vendor to another vendor could subject us to operational delays and inefficiencies until the transition is complete.

We may face liability for, or incur costs to defend, information published in our services.

From time to time we are subject to claims for defamation, libel, copyright or trademark infringement, fraud or negligence, or other theories of liability, in each case relating to the articles, commentary, investment recommendations, ratings, or other information we provide through our services. We maintain insurance to provide coverage with respect to such claims, but our insurance may not adequately protect us against these claims. For example, from time to time, actions filed against us include claims for punitive damages, which are excluded from coverage under our insurance policies.

Failure to establish and maintain successful strategic relationships with other companies could decrease our subscriber and user base.

We rely in part on establishing and maintaining successful strategic relationships with other companies to attract and retain a portion of our current subscriber and reader base and to enhance public awareness of our brands. In particular, our relationships with Yahoo! Finance, MSN and CNN Business, which index our headlines and/or host our content including our video offerings, have been important components of our effort to enhance public awareness of our brands, which awareness we believe also is enhanced by the public appearances of James J. Cramer, in particular on his “Mad Money” television program and on “Squawk on the Street”, both of which are telecast by CNBC. If we do not successfully establish and maintain our strategic relationships on commercially reasonable terms or if these relationships do not attract significant revenue, our business, results of operations and financial condition could be materially adversely affected.

Failure to maintain our reputation for trustworthiness may harm our business.

Our brand is based upon the integrity of our editorial content. We are proud of the trust and reputation for quality we have developed over the course of 21 years and we seek to renew and deepen that trust continually. We require all of our content contributors, whether employees or outside contributors, to adhere to strict standards of integrity, including standards that are designed to prevent any actual or potential conflict of interest, and to comply with all applicable laws, including securities laws. The occurrence of events such as our misreporting a news story, the non-disclosure of a stock ownership position by one or more of our content contributors, the manipulation of a security by one or more of our content contributors, or any other breach of our compliance policies, could harm our reputation for trustworthiness and reduce readership. In addition, in the event the reputation of any of our directors, officers, key contributors, writers or editorial staff were harmed for any other reason, we could suffer as result of our association with the individual, and also could suffer if the quantity or value of future services we received from the individual was diminished. These events could materially adversely affect our business, results of operations and financial condition.

We may not adequately protect our own intellectual property and may incur costs to defend against, or face liability for, intellectual property infringement claims of others.

To protect our intellectual property (“IP”), we rely on a combination of trademarks, copyrights, patent protection, confidentiality agreements and various other contractual arrangements with our employees, affiliates, customers, strategic partners and others. We own several trademark registrations and copyrights, and have pending trademark and patent applications, in the United States. In addition, our Code of Conduct and Business Ethics, employee handbook, and other internal policies seek to protect our IP against misappropriation, infringement, and unfair competition. We also utilize various tools to police the Internet to monitor piracy and unauthorized use of our content. Finally, whether we are contracting out our IP or licensing third-party content and/or technology, we incorporate contractual provisions to protect our IP and seek indemnification for any third-party infringement claims.

We face government regulation and legal uncertainties.

We are subject to government regulation in connection with securities laws and regulations applicable to all publicly-owned companies, as well as laws and regulations applicable to businesses generally, including privacy regulations and taxes levied adopted at the local, state, national and international levels. In recent years, consumer protection regulations, particularly in connection with the Internet, have become more aggressive, and we expect that new laws and regulations will continue to be enacted at the local, state, national and international levels. Such new legislation, alone or combined with increasingly aggressive enforcement of existing laws, could have a material adverse effect on our future operating performance and business due to increased compliance costs.

Any failure of our internal security measures or breach of our privacy protections could cause us to lose users and subject us to liability.

Users who subscribe to our paid subscription services are required to furnish certain personal information (including name, mailing address, phone number, email address and credit card information), which we use to administer our services. We also require users of some of our free services and features to provide us with some personal information during the membership registration process. Additionally, we rely on security and authentication technology licensed from third parties to perform real-time credit card authorization and verification, and at times rely on third parties, including technology consulting firms, to help protect our infrastructure from security threats. We may have to continue to expend capital and other resources on the hardware and software infrastructure that provides security for our processing, storage and transmission of personal information.

In this regard, our users depend on us to keep their personal information safe and private and not to disclose it to third parties or permit our security to be breached. However, advances in computer capabilities, new discoveries in the field of cryptography or other events or developments, including improper acts by third parties, may result in a compromise or breach of the security measures we use to protect the personal information of our users. If a party were to compromise or breach our information security measures or those of our agents, such party could misappropriate the personal information of our users, cause interruptions in our operations, expose us to significant liabilities and reporting obligations, damage our reputation and discourage potential users from registering to use our Websites or other services, any of which could have a material adverse effect on our business, results of operations and financial condition.

We utilize various third parties to assist with various aspects of our business. Some of these partnerships require the exchange of user information. This is required because some features of our Websites may be hosted by these third parties. While we take significant measures to guarantee the security of our customer data and require such third parties to comply with our privacy and security policies as well as generally be contractually bound to defend, indemnify and hold us harmless with respect to any claims related to any breach of relevant privacy laws related to the service provider, we are still at risk if any of these third-party systems are breached or compromised and may in such event suffer a material adverse effect to business, results of operations and financial condition.

Our charter documents and Delaware law could prevent a takeover that stockholders consider favorable and could also reduce the market price of our common stock.

Our certificate of incorporation and our bylaws contain provisions that could delay or prevent a change in control of our company. These provisions could also make it more difficult for stockholders to elect directors and take other corporate actions. These provisions include:

	●	not providing for cumulative voting in the election of directors;
	●	permitting an amendment of our certificate of incorporation only through a super-majority vote of the stockholders;
	●	prohibiting stockholder action by written consent;
	●	requiring that, to the fullest extent permitted by law and unless we consent to an alternate forum, certain proceedings against or involving us or our directors, officers, or employees be brought exclusively in the Court of Chancery in the State of Delaware;
	●	limiting the persons who may call special meetings of stockholders; and
	●	requiring advance notification for stockholder director nominations and other proposals.

These and other provisions in our certificate of incorporation, our bylaws, and under Delaware law could discourage potential takeover attempts, reduce the price that investors might be willing to pay for shares of our common stock in the future and result in the market price being lower than it would be without these provisions.

If we fail to meet the requirements for continued listing on the Nasdaq Capital Market, our common stock would be subject to delisting. The liquidity of our common stock could be adversely affected if our common stock is delisted and could cause our trading price to decline.

Our common stock is listed on the Nasdaq Capital Market under the symbol “TST.”

We are required to meet continued listing standards in order to maintain our listing on the Nasdaq Capital Market, such as the requirement that the minimum bid price of a listed company’s stock be at or above $1.00. In the event that we are unable to satisfy these continued listing standards, our common stock may be delisted from the Nasdaq Capital Market. Any delisting of our common stock from such market could adversely affect our ability to attract new investors, decrease the liquidity of our outstanding shares of common stock, reduce our flexibility to raise additional capital, reduce the price at which our common stock trades and increase the transaction costs inherent in trading such shares with overall negative effects for our stockholders. In addition, delisting of our common stock could deter broker-dealers from making a market in or otherwise seeking or generating interest in our common stock, and might deter certain institutions and persons from investing in our securities at all. For these reasons and others, delisting could adversely affect the price of our common stock and our business, financial condition and results of operations.

If a substantial portion of the net proceeds from the sale of our B2B business along with a portion of our current cash on hand are distributed to our stockholders, the market price of our common stock will likely be adversely affected and we may fail to satisfy the continued listing standards of the Nasdaq Capital Market, which could result in the delisting of our common stock.

The continued listing standards of the Nasdaq Capital Market include, among other things, requirements that we maintain certain levels of stockholders’ equity, net income from continuing operations or market capitalization and a minimum trading price. Even though we currently satisfy these requirements, we intend to distribute a substantial portion of the net proceeds from the sale of our B2B business along with a portion of our current cash on hand to our stockholders. A distribution to our stockholders will likely have an adverse effect on the market price of our common stock following such distribution. In such an event, we may not be able to meet the $1.00 minimum bid price requirement of the Nasdaq Capital Market unless we effect a reverse stock split to increase the per share market price of our common stock. Therefore, the Board of Directors may determine to effect a reverse stock split in order to maintain our listing on the Nasdaq Capital Market. We cannot assure you, however, that a reverse stock split will accomplish this objective for any meaningful period of time, if at all. While it is expected that the reduction in the number of outstanding shares of common stock resulting from a reverse stock split would proportionally increase the market price of our common stock, we cannot assure you that a reverse stock split will increase the market price of our common stock by a multiple of the reverse stock split ratio chosen by the Board of Directors in its sole discretion, or result in any permanent or sustained increase in the market price of our common stock, which is dependent upon many factors, including our business and financial performance, general market conditions, and prospects for future success.

Concentrated ownership of our stock can influence stockholder decisions, may discourage a change in control, and may have an adverse effect on share price of our stock.

Investors who purchase our common stock may be subject to certain risks due to the concentrated ownership of our common stock. Our directors, executive officers, and our five percent or greater stockholders as a group, own or control approximately 60% of our common stock. This ownership concentration may have the effect of discouraging, delaying or preventing a change in control, and may also have an adverse effect on the market price of our shares. Also as a result of their ownership, our directors, executive officers, and our five percent or greater stockholders as a group, may have the ability to influence the outcome of any matter submitted to our stockholders for approval, including the election of directors.

This concentration of ownership could limit the price that some investors might be willing to pay for our common stock, and could discourage or delay a change of control, which other stockholders may favor. The interests of our directors, executive officers and our five percent or greater stockholders may conflict with the interests of other holders of our common stock, and they may take actions affecting us with which other stockholders disagree.

If our ability to use our tax operating loss carryforwards and other tax attributes is limited, we may not receive the benefit of those assets.

We have net operating loss carryforwards of approximately $150 million as of December 31, 2018, available to offset future taxable income through 2037. These net operating losses date back to December 1999 and will begin expiring in 2019. A significant portion of these net operating losses were used to offset gains from the sales of RateWatch and our B2B business. Following these transactions, $85.6 million of net operating loss carryforwards remain. Our ability to fully utilize these remaining net operating loss carryforwards is dependent upon the generation of future taxable income before the expiration of the carryforward period attributable to these net operating losses. Furthermore, as a result of prior ownership changes under section 382 of the Internal Revenue Code of 1986, as amended, a portion of these net operating losses will be subject to certain limitations.

If we fail to maintain proper and effective internal controls, our ability to produce accurate and timely financial statements could be impaired and investors’ views of us could be harmed.

As a public company, we are required to maintain internal control over financial reporting and to report any material weaknesses in such internal controls. We have evaluated and tested our internal controls in order to allow management to report on our internal controls, as required by Section 404 of the Sarbanes-Oxley Act of 2002. If we are not able to meet the requirements of Section 404 in a timely manner or with adequate compliance, we would be required to disclose material weaknesses if they develop or are uncovered and we may be subject to sanctions or investigation by regulatory authorities, such as the Securities and Exchange Commission. Any such action could negatively impact the perception of us in the financial market and our business.

In addition, our internal controls may not prevent or detect all errors and fraud. A control system, no matter how well designed and operated, is based upon certain assumptions and can provide only reasonable assurance that the objectives of the control system will be met. As a smaller reporting company, we were not required to have our independent auditors report on our internal controls for the year ended December 31, 2018.

If securities or industry analysts do not publish research or reports about our business, or if they publish negative reports about our business, our stock price and trading volume could decline.

The trading market for our common stock may be influenced by the research and reports that securities or industry analysts publish about us or our business. We do not have control over these analysts. If one or more of the analysts who cover us downgrade our stock or change their opinion of our shares or publish inaccurate or unfavorable research about our business, our stock price would likely decline. If one or more of these analysts cease coverage of our company or fail to publish reports on us regularly, we could lose visibility in the financial markets, which could cause our stock price or trading volume to decline.

Item 1B. Unresolved Staff Comments.

None.

Item 2. Properties.

Our company headquarters is located at 14 Wall Street, 15th Floor, New York, NY 10005, with other U.S. offices in San Francisco, California and Washington D.C. We lease each of these facilities and do not own any real property. We believe these facilities are adequate for their intended use.

Item 3. Legal Proceedings.

The Company is party to legal proceedings arising in the ordinary course of business or otherwise, none of which is deemed material.

On January 10, 2019, Jason Sarkis, a purported stockholder of the Company, field an individual action in the United States District Court for the Southern District of New York against TheStreet and the members of the Board of Directors of TheStreet, Case No. 1:19-cv-00275 relating to the Company’s disclosures in connection with the sale of its B2B business. Mr. Sarkis subsequently voluntarily dismissed his lawsuit without prejudice while reserving his right to seek attorneys’ fees and expenses and on February 27, 2019, the Company and Mr. Sarkis reached an agreement in principal to cover Mr. Sarkis’ and his counsel’s outstanding claim for attorneys’ fees and expenses.

Item 4. Mine Safety Disclosures.

Not applicable.

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.

Market Information

We have been a Nasdaq-listed company since May 11, 1999 and our Common Stock currently is quoted on the Nasdaq Capital Market under the symbol TST.

Holders

On March 12, 2019, there were 172 holders of record of our Common Stock. The actual number of stockholders is greater than this number of record holders and includes stockholders who are beneficial owners but who held our Common Stock in nominee or “street name” accounts through brokers and other nominees.

Dividends

The Company expects that a substantial portion of the net proceeds from the sale of the Company’s B2B Business to Euromoney, which was completed on February 14, 2019, along with a portion of its current cash on hand, will be distributed to TheStreet’s stockholders in the foreseeable future. The declaration, amount and payment of any future dividends will be at the sole discretion of our Board of Directors. When determining whether to declare a dividend in the future, our Board of Directors may take into account general and economic conditions, our financial condition and operating results, our available cash and current and anticipated cash needs, capital requirements, contractual, legal, tax and regulatory restrictions and implications on the payment of dividends by us to our stockholders, and such other factors as our Board of Directors may deem relevant.

Issuer Purchases of Equity Securities

In November 2017, our Board of Directors approved a share buyback program authorizing the repurchase of up to five million shares of the Company’s common stock. The repurchases are being executed from time to time in the open market or in privately negotiated transactions, subject to management’s evaluation of the trading price of the security, market conditions and other factors. The Company may, among other things, utilize existing cash reserves and cash flows from operations to fund any repurchases. The timing and amount of any repurchases will be determined by the Company’s management based upon its evaluation of the trading price of the security, market conditions and other factors. The repurchase program does not obligate the Company to repurchase any dollar amount or number of shares and may be extended, modified, suspended or discontinued at any time. During the year ended December 31, 2018, the Company purchased a total of 1,105 shares of Common Stock under the program at an aggregate cost of approximately $1,415, inclusive of commissions. None of these purchases were made during the three months ended December 31, 2018.

Recent Sales of Unregistered Securities

We did not sell any unregistered securities during the year ended December 31, 2018.

Equity Compensation Plan Information

The following table sets forth certain information as of December 31, 2018, concerning shares of our common stock authorized for issuance under the 2007 plan and certain inducement stock option grants made pursuant to NASDAQ listing rule 5635(c).

	Number of securities to be issued upon exercise of outstanding options		Weighted- average exercise price of outstanding options		Number of securities remaining available for future issuance under equity compensation plans (excluding securities reflected in column (a))
		(a)		(b)		(c)
Equity compensation plans approved by security holders		1,368,883	$	1.41		3,386,288
Equity compensation plans not approved by security holders		2,350,000	$	1.22		—

Each of the stock options described above has a seven-year term and vests over a period of three years, with one-third vesting after one year from the grant date and the remaining two-thirds vesting in approximately equal monthly increments over the succeeding twenty-four months, subject to continuous service through each vesting date. Each of the stock options is subject to acceleration or forfeiture upon the occurrence of certain events as set forth in his or her stock option agreement.

Item 6. Selected Financial data

Not required for smaller reporting companies.

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

The following discussion and analysis of the financial condition and results of our operations should be read in conjunction with the consolidated financial statements and related notes included elsewhere in this filing. In addition to historical consolidated financial information, the following discussion contains forward-looking statements that reflect our plans, estimates and beliefs. These statements involve risks and uncertainties and our actual results could differ materially from those discussed below. You should carefully read “Special Note Regarding Forward-Looking Statements” above for a discussion of the uncertainties, risks and assumptions associated with these statements. See also the “Risk Factors” disclosure in Item 1A above for additional discussion of such risks.

Overview

TheStreet, Inc. is a leading financial news and information provider to investors and institutions worldwide. The Company’s flagship brand, TheStreet (www.thestreet.com) has produced unbiased business news and market analysis for individual investors for more than 20 years.

Primary Source of Revenues

Most of our revenues are derived from subscription fees charged to our institutional and retail customers. This revenue is primarily a function of the number of customers that subscribe to our services and is generally driven by our ability to distribute quality news and data to our customers across multiple technology channels. For the year ended December 31, 2018, subscription revenue accounted for 81% of our total revenue compared to 76% of our total revenue in 2017.

We also generate revenue from advertising primarily on our flagship website, TheStreet.com. Advertising revenue is primarily a function of the volume of traffic on our website and mobile aps which is driven by the quality and theme of our content. For the year ended December 31, 2018, advertising revenue accounted for 12% of our total revenue compared to 18% in 2017.

B2B

Our B2B business derives revenue primarily from subscription products which provide access to director and officer profiles, relationship capital management services and transactional information pertaining to the mergers and acquisitions environment. Our B2B business also generates revenue from sponsored events/conferences, licensing and syndication and information services.

The Deal delivers sophisticated news and analysis on changes in corporate control including mergers and acquisitions, private equity, corporate activism and restructuring. BoardEx is an institutional relationship mapping service which holds in-depth profiles on more than one million of the world’s most important business leaders.

For the year ended December 31, 2018, our B2B businesses generated approximately 48% of our total revenue compared to approximately 43% in 2017.

B2C

Our B2C business primarily generates revenue from premium subscription products, advertising and events.

Our B2C business is led by our namesake website, TheStreet.com, and includes free content and houses our premium subscription products, such as RealMoney, RealMoney Pro and Actions Alerts PLUS that target varying segments of the retail investing public.

For the year ended December 31, 2018, our B2C business generated approximately 52% of our total revenue compared to approximately 57% in 2017.

Primary Expenses

Cost of services. Cost of services expense consists primarily of employee compensation related and outside contributor costs related to the creation of our content, licensed data and the technology required to publish our content.

Sales and marketing. Sales and marketing expense consists primarily of employee compensation related expenses for the direct sales force, marketing services and customer service departments, advertising and promotion expenses and credit card processing fees.

General and administrative. General and administrative expense consists primarily of employee compensation related costs for general management, finance, technology, legal and administrative personnel, occupancy costs, professional fees, insurance and other office expenses.

Results of Operations

The following tables present our results of operations for the fiscal years ended December 31, 2018 and 2017. The period-to-period comparisons of results are not necessarily indicative of results for future periods.

Revenue

	For the Year Ended December 31,
Revenue:	2018		Percent of Total Revenue			2017		Percent of Total Revenue			Percent Change
Business to business	$	25,578,345		48	%		23,776,148		43	%		8	%
Business to consumer		27,511,107		52	%		31,018,693		57	%		-11	%
Total revenue	$	53,089,452		100	%	$	54,794,841		100	%		-3	%

Revenue. Our B2B business derives revenue primarily from subscription products, events/conferences and information services. Our B2C business generates revenue primarily from premium subscription products and advertising.

Business to business revenue increased by approximately $1.8 million, or 8%, in 2018 as compared to 2017. This increase was primarily due to an approximate $1.8 million, or 16%, increase in BoardEx subscription revenue, which had a 10% increase in the weighted-average number of subscriptions and a 6% increase in the average revenue recognized per subscription, combined with a $282 thousand, or 24%, increase in The Deal event revenue. This increase in revenue was offset by an approximate $64 thousand, or 1%, decrease in subscription revenue from The Deal products, which had an 6% decline in the weighted-average number of subscriptions partially offset by a 5% increase in the average revenue recognized per subscription, together with a decrease from BoardEx one-time projects totaling approximately $110 thousand.

Business to consumer revenue decreased by approximately $3.5 million, or 11%, in 2018 as compared to 2017. This decrease was primarily due to a decline approximating $3.0 million, or 32%, in advertising revenue, resulting from the Company’s decision to forego less profitable programmatic revenue as well as a decline in leads generated from our advertising partners, a $462 thousand, or 2%, decline in revenue generated from premium subscription products, which had a 3% decrease in the weighted-average number of subscriptions, partially offset by a 1% increase in the average revenue recognized per subscription, and a decrease in licensing and syndication revenue of approximately $273 thousand, or 22%. Partially offsetting these declines was an increase of $243 thousand of event related revenue.

Operating Expenses

Cost of services (exclusive of depreciation and amortization shown separately below)

	For the Year Ended December 31,
Cost of services:	2018		Percent of Segment Revenue			2017		Percent of Segment Revenue			Percent Change
Business to business	$	9,510,272		37	%	$	9,109,294		38	%		4	%
Business to consumer		13,269,483		48	%		16,197,756		52	%		-18	%
Total cost of services	$	22,779,755		43	%	$	25,307,050		46	%		-10	%

Cost of services expense attributable to our business to business segment increased by approximately $401 thousand, or 4%, in 2018 as compared to 2017. The increase was primarily the result of higher employee compensation, benefits and related payroll taxes, higher event related costs and an increase in outside contributor costs, the aggregate of which increased by approximately $776 thousand. These cost increases were partially offset by decreased corporate expense allocations totaling $452 thousand.

Cost of service expense attributable to our business to consumer segment decreased by approximately $2.9 million, or 18%, in 2018 as compared to 2017. The decrease was primarily the result of reduced revenue share costs, lower employee compensation, benefits and payroll taxes, and decreased data costs, the aggregate of which decreased by approximately $2.3 million. Also contributing to the decline was an approximate $1.3 million reduction in corporate expense allocations. These cost decreases were partially offset by higher consulting fees and computer services and supply costs, the aggregate of which increased by approximately $582 thousand.

Sales and marketing

	For the Year Ended December 31,
Sales and marketing:	2018		Percent of Segment Revenue			2017		Percent of Segment Revenue			Percent Change
Business to business	$	6,413,656		25	%	$	5,546,993		23	%		16	%
Business to consumer		7,812,173		28	%		6,679,295		22	%		17	%
Total sales and marketing	$	14,225,829		27	%	$	12,226,288		22	%		16	%

Sales and marketing expense attributable to our business to business segment increased by approximately $867 thousand, or 16%, in 2018 as compared to 2017. The increase was primarily the result of higher employee compensation, benefits and payroll taxes, and higher advertising and promotion costs, the aggregate of which increased by approximately $757 thousand, combined with an approximate $97 thousand increase in corporate expense allocations.

Sales and marketing expense attributable to our business to consumer segment increased by approximately $1.1 million, or 17%, in 2018 as compared to 2017. The increase was primarily the result of higher employee compensation, benefits and payroll taxes, combined with increased advertising and promotion, data platforms and consulting fees, the aggregate of which increased by approximately $1.1 million. These cost increases were compounded by higher corporate expense allocations totaling approximately $87 thousand.

General and administrative

	For the Year Ended December 31,
General and administrative:	2018		Percent of Segment Revenue			2017		Percent of Segment Revenue			Percent Change
Business to business	$	8,015,429		31	%	$	8,045,950		34	%		-0	%
Business to consumer		7,909,714		29	%		6,785,136		22	%		17	%
Total general and administrative	$	15,925,143		30	%	$	14,831,086		27	%		7	%

General and administrative expense attributable to our business to business segment decreased by approximately $31 thousand, or 0%, in 2018 as compared to 2017. The decrease was primarily the result of a $496 thousand decrease in transaction losses caused by the fluctuation in foreign currency exchange rates, partially offset by higher occupancy and employee compensation, benefits and payroll tax expense, the aggregate of which increased by approximately $253 thousand. The change in business to business general and administrative costs were also impacted by an increase in corporate allocations approximating $266 thousand.

General and administrative expense attributable to our business to consumer segment increased by approximately $1.1 million, or 17%, in 2018 as compared to 2017. The increase was primarily the result of higher salaries, benefits and payroll taxes combined with increased occupancy costs, the aggregate of which increased by approximately $1.3 million. These cost increases were partially offset by lower corporate allocations, which declined by approximately $291 thousand.

Depreciation and amortization

	For the Year Ended December 31,
Depreciation and amortization:	2018		Percent of Segment Revenue			2017		Percent of Segment Revenue			Percent Change
Business to business	$	2,798,117		11	%	$	3,163,953		13	%		-12	%
Business to consumer		1,833,081		7	%		1,186,761		4	%		54	%
Total depreciation and amortization	$	4,631,198		9	%	$	4,350,714		8	%		6	%

Depreciation and amortization expense increased by approximately $280 thousand, or 6%, in 2018 as compared to 2017. The increase was primarily the result of higher amortization expense related to capitalized software and website development projects.

Impairment of goodwill

	For the Year Ended December 31,
	2018		2017		Percent Change
Impairment of goodwill	$	21,466,182	$	—		N/A

The Company performed a review for goodwill impairment as of October 1, 2018, and again at December 31, 2018 as a result of the agreement to sell our B2B business. As a result, our B2C goodwill was found to be fully impaired.

Transaction Costs

For the Year Ended December 31,

2018

2017

Percent

Change

Transaction costs

3,403,527

—

N/A

During the year ended December 31, 2018, the Company incurred legal and other fees totaling approximately $3.4 million related to the sale of The Deal/BoardEx.

Restructuring and other charges.

	For the Year Ended December 31,
Restructuring and other charges:	2018		Percent of Segment Revenue	2017		Percent of Segment Revenue			Percent Change
Business to business	$	—	N/A	$	137,193		1	%		-100	%
Business to consumer		—	N/A		301,452		1	%		-100	%
Total restructuring and other charges	$	—	N/A	$	438,645		1	%		-100	%

During the year ended December 31, 2017, the Company implemented a targeted reduction in force which resulted in restructuring and other charges of approximately $439 thousand.

Net Interest Income

For the Year Ended December 31,

2018

2017

Percent

Change

Net interest income

181,705

46,807

288

Net interest income totaled approximately $182 thousand in 2018 as compared to net interest income approximating $47 thousand in 2017. The change was primarily the result of the increased cash balance combined with the absence of interest expense related to the accretion of certain accrued expenses that were recorded in connection with prior acquisitions.

Benefit for Income Taxes

For the Year Ended December 31,

2018

2017

Percent

Change

Benefit for income taxes

22,367,402

2,622,361

N/A

Income tax benefit for the years ended December 31, 2018 and 2017 was approximately $22.4 million and $2.6 million, respectively, and reflects an effective tax rate of 76.7% and 113.4%, respectively. Income tax benefit for the year ended December 31, 2018 primarily relates to the release of the valuation allowance for U.S. deferred tax assets offset by nondeductible goodwill impairment. Income tax provision for the year ended December 31, 2017 primarily relates to the U.K. release of the valuation allowance and change in tax rates applied to deferred tax liabilities totaling $2.0 million and an $820 thousand release of the valuation allowance related to indefinite life intangible assets.

Net Income Attributable to Common Stockholders

Net income attributable to common stockholders for the year ended December 31, 2018 totaled approximately $18.2 million, or $0.37 per basic and $0.36 per diluted share, primarily related to a $22.4 million benefit for income taxes, a $23.6 million gain on sale of business, being offset by a goodwill impairment totaling $21.5 million. Net income attributable to common stockholders for the year ended December 31, 2017 totaled approximately $25.9 million, or $0.69 per basic and $0.68 per diluted share, primarily related to a $22.4 million capital contribution attributable to preferred stockholders.

Liquidity and Capital Resources

Our current assets at December 31, 2018 consisted primarily of cash, cash equivalents, accounts receivable and prepaid expenses, and our current liabilities consisted primarily of deferred revenue, accrued expenses and accounts payable. We do not hold inventory. At December 31, 2018, our current assets were approximately $48.2 million, 68% greater than our current liabilities. With respect to many of our annual business to consumer newsletter subscription products, we offer the ability to receive a refund during the first 30 days but none thereafter. We do not as a general matter offer refunds for advertising that has run.

We generally have invested in money market funds and other short-term, investment grade instruments that are highly liquid and of high quality, with the intent that such funds are available for sale for acquisition and operating purposes. As of December 31, 2018, our cash, cash equivalents, marketable securities and restricted cash amounted to approximately $39.4 million, representing 46% of total assets. Our cash, cash equivalents and restricted cash primarily consisted of checking accounts and money market funds. Our marketable securities consisted of two municipal auction rate securities issued by the District of Columbia with a fair value of approximately $1.9 million that mature in the year 2038. Our total cash-related position is as follows:

	December 31, 2018		December 31, 2017
Cash and cash equivalents	$	37,029,262	$	11,684,817
Marketable securities		1,850,000		1,680,000
Restricted cash		500,000		500,000
Total cash, cash equivalents, marketable securities and restricted cash	$	39,379,262	$	13,864,817

Financial instruments that subject us to concentrations of credit risk consist primarily of cash, cash equivalents and restricted cash. We maintain all of our cash, cash equivalents and restricted cash in federally insured financial institutions, and we perform periodic evaluations of the relative credit standing of these institutions.

Net cash provided by operating activities totaled approximately $2.3 million for the year ended December 31, 2018, as compared to net cash provided by operating activities totaling approximately $5.9 million for the year ended December 31, 2017. The decrease in net cash provided by operating activities was primarily the result of the change in our net income offset by the gain on sale of business, impairment of goodwill and the change in the balance in accounts payable partially offset by the change in the balances of deferred revenue and accounts receivable together with increased noncash expenses.

Net cash provided by investing activities totaled approximately $24.3 million for the year ended December 31, 2018, as compared to net cash used in investing activities totaling approximately $2.5 million for the year ended December 31, 2017. The increase in net cash used in investing activities was primarily the result of the proceeds from the sale of business partially offset by increased capital expenditures.

Net cash used in financing activities totaled approximately $1.3 million for the year ended December 31, 2018, as compared to net cash used in financing activities totaling approximately $13.4 million for the year ended December 31, 2017. The decrease in net cash used in financing activities was primarily the result of the absence in 2018 of direct costs to extinguish our preferred stock offset by the proceeds received from the sale of common stock, partially offset by an earnout payment on a prior acquisition totaling $952 thousand.

We currently have a total of $500 thousand of cash that serves as collateral for an outstanding letter of credit, which cash is classified as restricted. The letter of credit serves as a security deposit for office space in New York City.

We believe that our current cash and cash equivalents will be sufficient to meet our anticipated cash needs for at least the next 12 months. We are committed to cash expenditures in an aggregate amount of approximately $5.1 million through December 31, 2019, in respect of the contractual obligations set forth below under “Commitments and Contingencies.”

As of December 31, 2018, we had approximately $150 million of U.S. federal and state net operating loss carryforwards. We maintain a full valuation allowance against our deferred tax assets as management concluded that it was more likely than not that we would not realize the benefit of our deferred tax assets by generating sufficient taxable income in future years. We expect to continue to maintain a full valuation allowance until, or unless, we can sustain a level of profitability that demonstrates our ability to utilize these assets.

In accordance with Section 382 of the Internal Revenue Code, the ability to utilize our net operating loss carryforwards could be limited in the event of a change in ownership and as such a portion of the existing net operating loss carryforwards may be subject to limitation.

Sales of our B2B Business

In December 2018, we entered into a membership interest purchase agreement to sell our business-to-business units, The deal and BoardEx, for $87.3 million to Euromoney Institutional Investor PLC. This sale closed on February 14, 2019.

Treasury Stock

In November 2017, our Board of Directors approved a new share buyback program authorizing the repurchase of up to five million shares of the Company’s common stock. The repurchases are being executed from time to time in the open market or in privately negotiated transactions, subject to management’s evaluation of the trading price of the security, market conditions and other factors. The Company may, among other things, utilize existing cash reserves and cash flows from operations to fund any repurchases. The timing and amount of any repurchases will be determined by the Company’s management based upon its evaluation of the trading price of the security, market conditions and other factors. The repurchase program does not obligate the Company to repurchase any dollar amount or number of shares and may be extended, modified, suspended or discontinued at any time. During the year ended December 31, 2018, the Company purchased a total of 1,105 shares of Common Stock under the Program at an aggregate cost of approximately $1,415, inclusive of commissions. There were no shares repurchased during the year ended December 31, 2017.

In addition, pursuant to the terms of the Company’s 2007 Plan, and certain procedures approved by the Compensation Committee of the Board of Directors, in connection with the exercise of stock options by certain of the Company’s employees, and the issuance of shares of Common Stock in settlement of vested restricted stock units, the Company may withhold shares in lieu of payment of the exercise price and/or the minimum amount of applicable withholding taxes then due. Through December 31, 2018, the Company had withheld an aggregate of 2,178,829 shares which have been recorded as treasury stock. In addition, the Company received an aggregate of 211,608 shares in treasury stock resulting from prior acquisitions. These shares have also been recorded as treasury stock.

Commitments and Contingencies

We are committed to cash expenditures in an aggregate amount of approximately $5.1 million through December 31, 2019, primarily related to operating leases for office space, which expire at various dates through January 2026 and minimum payments due under an employment agreement. Certain leases contain escalation clauses relating to increases in property taxes and maintenance costs. Rent expense was approximately $2.2 million and $2.0 million for the years ended December 31, 2018 and 2017, respectively. Additionally, we have agreements with certain of our employees and outside contributors, whose future minimum payments are dependent on the future fulfillment of their services thereunder. Total future minimum cash payments are as follows:

Payments Due by Year
Contractual obligations:		Total		2019		2020		2021		2022		2023		After 2023
Operating leases	$	5,799,274	$	2,482,212	$	2,135,754	$	354,767	$	376,036	$	377,676	$	72,829
Employment Agreement		7,500,000		2,500,000		2,500,000		2,500,000		—		—		—
Outside Contributors		137,500		137,500		—		—		—		—		—
Total contractual cash obligations	$	13,436,774	$	5,119,712	$	4,635,754	$	2,854,767	$	376,036	$	377,676	$	72,829

See Note 13 (Commitments and Contingencies) in Notes to Consolidated Financial Statements for a discussion of contingencies.

Off-Balance Sheet Arrangements

As of December 31, 2018, we did not have any off-balance sheet arrangements, as defined in Item 303(a)(4)(ii) of Regulation S-K, that have or are reasonably likely to have a current or future effect on our financial condition, changes in our financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to investors.

Critical Accounting Policies and Estimates

General

Our discussion and analysis of our financial condition and results of operations is based upon the Company’s consolidated financial statements, which have been prepared in accordance with U.S. generally accepted accounting principles, or GAAP. The preparation of these financial statements requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expense during the reporting period. Actual results could differ from those estimates. Estimates and assumptions are reviewed periodically, and the effects of revisions are reflected in the consolidated financial statements in the period they are deemed to be necessary. Significant estimates made in the accompanying consolidated financial statements include, but are not limited to, the following:

Revenue Recognition

We generate our revenue primarily from subscription fees charges to our institutional and retail customers and advertising revenue primarily from our flagship website, TheStreet.com.

Subscription revenue is comprised of subscriptions and license fees for access to securities investment information, stock market commentary, director and officer profiles, relationship capital management services, and transactional information pertaining to mergers and acquisitions and other changes in the corporate control environment. Subscriptions are charged to customers’ credit cards or are directly billed to corporate subscribers, and are generally billed in advance on a monthly, quarterly or annual basis. We calculate net subscription revenue by deducting from gross revenue an estimate of potential refunds from cancelled subscriptions as well as chargebacks of disputed credit card charges. Net subscription revenue is recognized ratably over the subscription periods. Deferred revenue relates to payments for subscription fees for which revenue has not been recognized because services have not yet been provided.

Subscription revenue is subject to estimation and variability due to the fact that, in the normal course of business, subscribers may for various reasons contact us or their credit card companies to request a refund or other adjustment for a previously purchased subscription. With respect to many of our annual newsletter subscription products, we offer the ability to receive a refund during the first 30 days but none thereafter. Accordingly, we maintain a provision for estimated future revenue reductions resulting from expected refunds and chargebacks related to subscriptions for which revenue was recognized in a prior period. The calculation of this provision is based upon historical trends and is reevaluated each quarter. The provision was not material for any of the years ended December 31, 2018 or 2017.

Advertising revenue is primarily comprised of fees charged for the placement of advertising, primarily on our flagship website, TheStreet.com. Advertising revenue is recognized as the advertising or sponsorship is displayed, provided that collection of the resulting receivable is reasonably assured.

Capitalized Software and Website Development Costs

We expense all costs incurred in the preliminary project stage for software developed for internal use and capitalize all external direct costs of materials and services consumed in developing or obtaining internal-use computer software in accordance with Accounting Standards Codification, Intangibles – Goodwill and Other, or ASC 350. In addition, for employees who are directly associated with and who devote time to internal-use computer software projects, to the extent of the time spent directly on the project, we capitalize payroll and payroll-related costs of such employees incurred once the development has reached the applications development stage. For the years ended December 31, 2018 and 2017, we capitalized software development costs totaling approximately $2.2 million and $1.5 million, respectively. All costs incurred for upgrades, maintenance and enhancements that do not result in additional functionality are expensed.

We also account for our Website development costs under ASC 350, which provides guidance on the accounting for the costs of development of company Websites, dividing the Website development costs into five stages: (1) the planning stage, during which the business and/or project plan is formulated and functionalities, necessary hardware and technology are determined, (2) the Website application and infrastructure development stage, which involves acquiring or developing hardware and software to operate the Website, (3) the graphics development stage, during which the initial graphics and layout of each page are designed and coded, (4) the content development stage, during which the information to be presented on the Website, which may be either textual or graphical in nature, is developed, and (5) the operating stage, during which training, administration, maintenance and other costs to operate the existing Website are incurred. The costs incurred in the Website application and infrastructure stage, the graphics development stage and the content development stage are capitalized; all other costs are expensed as incurred. Amortization of capitalized costs will not commence until the project is completed and placed into service. For the years ended December 31, 2018 and 2017, we capitalized Website development costs totaling approximately $737 thousand and $731 thousand, respectively.

Capitalized software and Website development costs are amortized using the straight-line method over the estimated useful life of the software or Website, which varies based upon the project. Total amortization expense was approximately $1.9 million and $2.2 million, for the years ended December 31, 2018 and 2017, respectively.

Goodwill and Indefinite Lived Intangible Assets

Goodwill represents the excess of purchase price over the value assigned to the net tangible and identifiable intangible assets of businesses acquired. Under the provisions of ASC 350, goodwill and indefinite lived intangible assets are required to be tested for impairment on an annual basis and between annual tests whenever circumstances arise that indicate a possible impairment might exist. We perform our annual impairment tests as of October 1 each year, and at other periods if situations warrant it. Impairment exists when the carrying amount of goodwill or indefinite lived intangible assets of a reporting unit exceed their implied enterprise value, resulting in an impairment charge for this excess. During the year ended December 31, 2018, we recorded an impairment to our goodwill totaling approximately $15.1 million at October 1, and based upon certain impairment indicators, we recorded an additional impairment totaling approximately $6.4 million at December 31.

The Company tests goodwill for impairment using a quantitative analysis consisting of a comparison of the carrying value of each of our reporting units, including goodwill, to the estimated enterprise value of each of our reporting units using a market approach for the valuation of the Company’s Common Stock based upon actual prices of the Company’s Common Stock. The Company also performed an income approach to confirm the reasonableness of these results using the discounted cash flow (“DCF”) methodology. Our use of a DCF methodology includes estimates of future revenue based upon budget projections and growth rates which take into account estimated inflation rates. We also develop estimates for future levels of gross and operating profits and projected capital expenditures. Our methodology also includes the use of estimated discount rates based upon industry and competitor analysis as well as other factors. The estimates that we use in our DCF methodology involve many assumptions by management that are based upon future growth projections. If the carrying value of the reporting unit exceeds the enterprise value of such reporting unit, we would then calculate the amount of impairment loss that we would record for such reporting unit. The calculation of the impairment loss would be equivalent to the reporting unit’s carrying value of goodwill less the implied enterprise value of such goodwill.

As of October 1, 2018 using the market approach, we first calculated the common equity value using the midpoint of the Company’s high and low common stock prices on the valuation date, as shown in the following table:

Average Stock Price – October 1, 2018
Low Stock Price	$	2.16
High Stock Price	$	2.24
Average Stock Price	$	2.20

We multiplied the average stock price of $2.20 by the 49,609,152 Common Shares outstanding, indicating a common equity value of $109.1 million on a non-controlling basis. In order to determine the value of the common equity on a controlling basis, a control premium was applied. We reviewed the FactSet MergerStat/BVR Control Premium Study for all transactions involving U.S. companies during the past 12 months, and for transactions involving U.S. companies with the same SIC code as the Company over various time periods. Although the data indicated a wide range of market participant acquisition premiums, we selected 10% as an appropriate market participant acquisition premium. Applying this premium of 10% resulted in a value of the common equity on a controlling basis of $120.1 million.

The Company then performed an income approach using the DCF to confirm the reasonableness of the $120.1 million enterprise value, which resulted in an indicated value of $124 million.

We then concluded the enterprise value analysis for the Company on an aggregated basis by taking the average of the $120.1 million enterprise value derived from the first test and the $124 million value derived from the second test, resulting in an enterprise value for the Company of $122 million. Once we determined the enterprise value of the Company, the enterprise value of each of the two reporting units was based on the proportion of each reporting unit’s indicated enterprise value to the indicated enterprise value of the Company.

Based on our analysis, we concluded that the Business to Consumer goodwill was impaired as of the valuation date by $15.1 million, with the Business to Business reporting units exceeding the amount recorded.

As of December 31, 2018 using the market approach, we first calculated the common equity value using the midpoint of the Company’s high and low common stock prices on the valuation date, as shown in the following table:


Average Stock Price – December 31, 2018
Low Stock Price	$	2.03
High Stock Price	$	2.15
Average Stock Price	$	2.09

We multiplied the average stock price of $2.09 by the 49,741,269 Common Shares outstanding, indicating a common equity value of $104.0 million on a non-controlling basis. In order to determine the value of the common equity on a controlling basis, a control premium was applied. We reviewed the FactSet MergerStat/BVR Control Premium Study for all transactions involving U.S. companies during the past 12 months, and for transactions involving U.S. companies with the same SIC code as the Company over various time periods. Although the data indicated a wide range of market participant acquisition premiums, we selected 10% as an appropriate market participant acquisition premium. Applying this premium of 10% resulted in a value of the common equity on a controlling basis of $114.4 million. From that value, we deducted the expected selling price of the Business to Business segment totaling $87.3 million to determine the Business to Consumer enterprise value of $27.1 million.

The Company then performed an income approach using the DCF to confirm the reasonableness of the $27.1 million enterprise value, which resulted in an indicated value of $115.3 million. From that value, we deducted the expected selling price of the Business to Business segment totaling $87.3 million to determine the Business to Consumer enterprise value of $28.0 million, with the average of the two at $27.6.

We then concluded the enterprise value analysis for the segment on an aggregated basis by taking the average of the $27.1 million enterprise value derived from the first test and the $28.0. million value derived from the second test, resulting in an enterprise value for the Company of $114.9 million. Once we determined the enterprise value of the Company, the enterprise value of each of the two reporting units was based on the proportion of each reporting unit’s indicated enterprise value to the indicated enterprise value of the Company.

Based on our analysis, we concluded that the Business to Consumer goodwill was impaired as of the valuation date by $6.4 million. Combined with the impairment recorded October 1, 2018, this resulted in a total impairment to the B2C goodwill totalling $21.5 million. The Business to Business reporting units exceeded the amount recorded in both periods based upon its February 2019 selling price and no impairment was recorded.

Determining the enterprise value of goodwill or other intangible assets with indefinite lives involves the use of significant estimates and assumptions. These estimates and assumptions include revenue growth rates and operating margins used to calculate projected future cash flows, risk-adjusted discount rates, future economic and market conditions, and appropriate market comparables. We base our enterprise value estimates on assumptions believed to be reasonable. However, as these estimates and assumptions are unpredictable and inherently uncertain, actual future results may differ from these estimates.

A decrease in the price of our Common Stock could materially affect the determination of the enterprise value and could result in an impairment charge to reduce the carrying value of goodwill, which could be material to our financial position and results of operations.

Additionally, we evaluate the remaining useful lives of intangible assets each year to determine whether events or circumstances continue to support their useful life. There have been no changes in useful lives of intangible assets for each period presented.

Long-Lived Assets

The Company evaluates long-lived assets, including amortizable identifiable intangible assets, for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Upon such an occurrence, recoverability of assets is measured by comparing the carrying amount of an asset to forecasted undiscounted net cash flows expected to be generated by the asset. If the carrying amount of the asset exceeds its estimated future cash flows, an impairment charge is recognized for the amount by which the carrying amount of the asset exceeds the fair value of the asset.

Investments

We believe that conservative investment policies are appropriate, and we are not motivated to strive for aggressive spreads above Treasury rates. Preservation of capital is of foremost concern, and by restricting investments to investment grade securities of relatively short maturities, we believe that our capital will be largely protected from severe economic conditions or drastic shifts in interest rates. A high degree of diversification adds further controls over capital risk.

As of December 31, 2018, our cash, cash equivalents and restricted cash primarily consisted of checking accounts and money market funds. As of December 31, 2018 and 2017, marketable securities consist of two municipal auction rate securities (“ARS”) issued by the District of Columbia with a cost basis of approximately $1.9 million and a fair value of approximately $1.9 million and $1.7 million, respectively. With the exception of the ARS, Company policy limits the maximum maturity for any investment to three years. The ARS mature in the year 2038. The Company accounts for its marketable securities in accordance with the provisions of ASC 320-10. The Company classifies these securities as available for sale and the securities are reported at fair value. Unrealized gains and losses are recorded as a component of accumulated other comprehensive loss and excluded from net loss as they are deemed temporary. Additionally, as of December 31, 2018 and 2017, the Company has a total of $500 thousand of cash that serves as collateral for an outstanding letter of credit, and which cash is therefore restricted. The letter of credit serves as a security deposit for the Company’s office space in New York City.

See Note 7 to Consolidated Financial Statements (Fair Value Measurements) for additional information about the investment of our cash.

Stock-Based Compensation

We account for stock-based compensation in accordance with ASC 718-10, Share Based Payment Transactions (“ASC 718-10”). This requires that the cost resulting from all share-based payment transactions be recognized in the financial statements based upon estimated fair values.

Stock-based compensation expense recognized for the years ended December 31, 2018 and 2017 was approximately $2.5 million and $1.6 million, respectively. As of December 31, 2018, there was approximately 6.6 million stock option and restricted stock unit grants outstanding, having a total value of $3.6 million of unrecognized stock-based compensation expense remaining to be recognized. With the sale of our B2B business, the Company’s Board of Directors has accelerated the vesting of all outstanding stock options and restricted stock units as of February 25, 2019.

Stock-based compensation expense recognized in our consolidated statements of operations for the years ended December 31, 2018 and 2017 includes compensation expense for all share-based payment awards based upon the estimated grant date fair value. We recognize compensation expense for stock-based payment awards on a straight-line basis over the requisite service period of the award. As stock-based compensation expense recognized in the years ended December 31, 2018 and 2017 is based upon awards ultimately expected to vest, it has been reduced for estimated forfeitures. We estimate forfeitures at the time of grant which are revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates.

We estimate the value of stock option awards on the date of grant using the Black-Scholes option-pricing model. This determination is affected by our stock price as well as assumptions regarding expected volatility, risk-free interest rate, and expected dividends. Because option-pricing models require the use of subjective assumptions, changes in these assumptions can materially affect the fair value of the options. The assumptions presented in the table below represent the weighted-average value of the applicable assumption used to value stock option awards at their grant date. In determining the volatility assumption, we used a historical analysis of the volatility of our share price for the preceding period equal to the expected option lives. The expected option lives, which represent the period of time that options granted are expected to be outstanding, were estimated based upon the “simplified” method for “plain-vanilla” options. The risk-free interest rate assumption was based upon observed interest rates appropriate for the term of our stock option awards. The dividend yield assumption was based on the history and expectation of future dividend payouts. Our estimate of pre-vesting forfeitures is primarily based on our historical experience and is adjusted to reflect actual forfeitures as the options vest. The weighted-average grant date fair value per share of stock option awards granted during the years ended December 31, 2018 and 2017 was $0.42 and $0.28, respectively, using the Black-Scholes model with the following weighted-average assumptions:

	For the Year Ended December 31,
	2018			2017
Expected option lives	1.8 years			4.2 years
Expected volatility		47.28	%		37.58	%
Risk-free interest rate		2.47	%		1.69	%
Expected dividends		0.00	%		0.00	%

The value of each restricted stock unit awarded is equal to the closing price per share of the Company’s Common Stock on the date of grant. The weighted-average grant date fair value per share of restricted stock units granted during the years ended December 31, 2018 and 2017 was $1.68 and $0.90, respectively.

For both stock option and restricted stock unit awards, the value of the portion of the award that is ultimately expected to vest is recognized as expense over the requisite service periods.

The impact of stock-based compensation expense has been significant to reported results of operations and per share amounts. Because option-pricing models require the use of subjective assumptions, changes in these assumptions can materially affect the fair value of the options. For each 1% increase in the risk-free interest rate used in the Black-Scholes option-pricing model, the resulting estimated impact to our total operating expense for the year ended December 31, 2018 would have caused an increase of approximately $24 thousand. For each 10% increase in the expected volatility used in the Black-Scholes option-pricing model, the resulting estimated impact to our total operating expense for the year ended December 31, 2018 would have caused an increase of approximately $117 thousand. Because options are expensed over a period up to four years from the date of grant, the foregoing estimated increases include potential expense for options granted during prior years. In calculating the amount of each variable that is included in the Black-Scholes options-pricing model (i.e., option exercise price, stock price, option term, risk free interest rate, annual dividend rate and volatility), the weighted average of such variable for all grants issued in a given year was used.

If factors change and we employ different assumptions in future periods, the compensation expense that we record may differ significantly from what we have recorded in the current period.

Income Taxes

We account for our income taxes in accordance with ASC 740-10, Income Taxes (“ASC 740-10”). Under ASC 740-10, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their tax bases. ASC 740-10 also requires that deferred tax assets be reduced by a valuation allowance if it is more likely than not that some or all of the deferred tax assets will not be realized based on all available positive and negative evidence.

ASC 740-10 also prescribes a recognition threshold and a measurement attribute for the financial statement recognition and measurement of tax positions taken or expected to be taken in a tax return. For those benefits to be recognized, a tax position must be more likely than not to be sustained upon examination by taxing authorities. Differences between tax positions taken or expected to be taken in a tax return and the benefit recognized and measured pursuant to the interpretation are referred to as “unrecognized benefits.” A liability is recognized for an unrecognized tax benefit because it represents an enterprise’s potential future obligation to the taxing authority for a tax position that was not recognized as a result of applying the provisions of ASC 740-10. Interest costs related to unrecognized tax benefits would be classified within “Net interest income” in the consolidated statements of operations. Penalties would be recognized as a component of “General and administrative” expense.

Contingencies

Accounting for contingencies, including those matters described in the Commitments and Contingencies section of Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations, is highly subjective and requires the use of judgments and estimates in assessing their magnitude and likely outcome. In many cases, the outcomes of such matters will be determined by third parties, including governmental or judicial bodies. The provisions made in the consolidated financial statements, as well as the related disclosures, represent management’s best estimate of the then current status of such matters and their potential outcome based on a review of the facts and in consultation with outside legal counsel where deemed appropriate. We would record a material loss contingency in our consolidated financial statements if the loss is both probable of occurring and reasonably estimated. We regularly review contingencies and as new information becomes available may, in the future, adjust our associated liabilities.

Credit Risk of Customers and Business Concentrations

The Company’s customers are primarily concentrated in the United States and Europe, and we carry accounts receivable balances. The Company performs ongoing credit evaluations, generally does not require collateral, and establishes an allowance for doubtful accounts based upon factors surrounding the credit risk of customers, historical trends and other information. To date, actual losses have been within management’s expectations.

For the years ended December 31, 2018 and 2017, no single customer accounted for 10% or more of consolidated revenue. As of December 31, 2018, two customers accounted for more than 10% of our gross accounts receivable balance. For the year ended December 31, 2017, one customer accounted for more than 10% of our gross accounts receivable balance.

Recent Accounting Pronouncements

See Note 1 in Notes to Consolidated Financial Statements for recent accounting pronouncements impacting the Company, which is incorporated herein by reference.

Item 7A. Quantitative and Qualitative Disclosures About Market Risk.

We believe that our market risk exposures are immaterial as we do not have instruments for trading purposes, and reasonable possible near-term changes in market rates or prices will not result in material near-term losses in earnings, material changes in fair values or cash flows for all instruments.

We maintain all of our cash, cash equivalents and restricted cash in federally insured financial institutions, and we perform periodic evaluations of the relative credit standing of these institutions. However, no assurances can be given that the third-party institutions will retain acceptable credit ratings or investment practices.

The effect of a 10% adverse change in exchange rates would have resulted in an approximate $723 thousand reduction to 2018 revenue, with an offsetting reduction to 2018 operating expenses of $660 thousand and a decrease in the value of the Company’s assets and liabilities as of December 31, 2018 of approximately $1.7 million and $424 thousand, respectively.

Item 8. Financial Statements and Supplementary Data.

The information required by this item is incorporated by reference to the consolidated financial statements and accompanying notes set forth in Item 15 of this Report.

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure.

None.

Item 9A. Controls and Procedures.

(a)

Disclosure Controls and Procedures

We maintain disclosure controls and procedures that are designed to ensure that information required to be disclosed in our reports under the Securities Exchange Act of 1934, as amended, or Exchange Act, is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to management, including our chief executive officer, chief financial officer and our chief accounting officer, as appropriate, to allow timely decisions regarding required disclosures. Our management, with the participation of our chief executive officer and chief financial officer (our principal executive officer) and chief accounting officer (our principal financial officer), has evaluated the effectiveness of our disclosure controls and procedures (as defined in Exchange Act Rules 131-15(e) and 15d-15(e)) as of December 31, 2018. Based on that evaluation, our management concluded that our disclosure controls and procedures were effective as of December 31, 2018.

(b)

Management’s Annual Report on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Exchange Act Rules 13a-15(f) and 15d-15(f). Our internal control system was designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation and fair presentation of published financial statements in accordance with generally accepted accounting principles and includes those policies and procedures that:

●

pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of our assets;

●

provide reasonable assurance that transactions are recorded as necessary to permit preparation of our financial statements in accordance with generally accepted accounting principles, and that our receipts and expenditures are being made only in accordance with authorizations of our management and directors; and

●

provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on our financial statements.

Internal control over financial reporting may not prevent or detect misstatements due to its inherent limitations. Management’s projections of any evaluation of the effectiveness of internal control over financial reporting as to future periods are subject to the risks that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Our management assessed the effectiveness of our internal control over financial reporting as of December 31, 2018 and in making this assessment used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission in Internal Control-Integrated Framework (2013 Framework) in accordance with the standards of the Public Company Accounting Oversight Board (United States). Based on the foregoing evaluation, our management concluded that, as of December 31, 2018, our internal control over financial reporting was effective.

This Annual Report does not include a report of our independent registered public accounting firm regarding our internal control over financial reporting because we are a smaller reporting company and not subject to that requirement.

(c)

Changes in Internal Control Over Financial Reporting

There have been no changes in our internal control over financial reporting during the quarter ended December 31, 2018 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Item 9B. Other Information.

None.

PART III

Item 10. Directors, Executive Officers and Corporate Governance.

The information required by this Item is incorporated herein by reference to our definitive Proxy Statement for our 2019 Annual Meeting of Stockholders to be filed with the Securities and Exchange Commission within 120 days after the end of the fiscal year covered by this Report, or the Proxy Statement.

Item 11. Executive Compensation.

The information required by this Item is incorporated herein by reference to the Proxy Statement.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.

The information required by this Item is incorporated herein by reference to the Proxy Statement.

Item 13. Certain Relationships and Related Transactions, and Director Independence.

The information required by this Item is incorporated herein by reference to the Proxy Statement.

Item 14. Principal Accounting Fees and Services.

The information required by this Item is incorporated herein by reference to the Proxy Statement.

PART IV

Item 15. Exhibits, Financial Statement Schedules.

(a)	1.	Consolidated Financial Statements:
		See TheStreet, Inc. Index to Consolidated Financial Statements on page F-1.

	2.	Consolidated Financial Statement Schedules:
		See TheStreet, Inc. Index to Consolidated Financial Statements on page F-1.

	3.	Exhibits:
		The exhibits listed below are filed or incorporated by reference as part of this form 10-K.

EXHIBIT INDEX

		Incorporated by Reference
Exhibit Number	Description	Form	File No.	Exhibit	Filing Date
3.1	Amended and Restated Bylaws of the Company.	8-K	000-25779	3.1	June 28, 2016

3.2	Restated Certificate of Incorporation of the Company.	10-K	000-25779	3.1	March 14, 2011

3.3	Certificate of Amendment dated May 31, 2011 to Restated Certificate of Incorporation.	8-K	000-25779	99.1	June 2, 2011

3.4	Certificate of Elimination of the Company’s Series B Preferred Stock.	8-K	000-25779	3.1	November 13, 2017

4.1	Specimen Certificate for the Company’s Shares of Common Stock.	S-1/A	333-72799	4.3	April 19, 1999

4.2	Investor Rights Agreement dated November 15, 2007 by and among the Company, TCV VI, L.P. and TCV Member Fund, L.P.	8-K	000-25779	4.1	November 20, 2007

10.1+	Form of Indemnification Agreement for directors and executive officers of the Company.	10-K	000-25779	10.26	March 7, 2012

10.2+	Amended and Restated 2007 Performance Incentive Plan.	14A	000-25779		April 30, 2013

10.3	Third Lease Amendment Agreement dated December 31, 2008, between CRP/Capstone 14W Property Owner, L.L.C. and the Company.	10-K	000-25779	10.22	March 13, 2009

10.4+	Securities Purchase Agreement dated as of November 10, 2017 by and among the Company, 180 Degree Capital Corp. and TheStreet SVP Series.	10-K	000-25779	10.17	March 9, 2016


10.5	Registration Rights Agreement dated November 10, 2017 by and among the Company, 180 Degree Capital Corp. and TheStreet SVP Series.	10-K	000-25779	10.3	November 13, 2017

10.6+	Form of Stock Option Grant Agreement under the Company’s 2007 Performance Incentive Plan.	10-K	000-25779	10.19	February 28, 2014

10.7+	Form of Agreement of Restricted Stock Units under the Company’s 2007 Performance Incentive Plan.	10-K	000-25779	10.20	February 28, 2014

10.8+	Employment Agreement dated as of November 8, 2017 between James J. Cramer and the Company.	10-K	000-25779	10.9	March 13, 2018

10.9+	Employment Offer Letter dated as of January 19, 2016 between the Company and Eric Lundberg.	10-K	000-25779	10.30	March 9, 2016

10.10+	Severance Agreement dated as of January 19, 2016 between the Company and Eric Lundberg.	10-K	000-25779	10.31	March 9, 2016

10.11+	Agreement for Grant of Non-Qualified Stock Option dated as of January 19, 2016 between the Company and Eric Lundberg.	10-K	000-25779	10.32	March 9, 2016

10.12+*	Employment Offer Letter dated as of December 5, 2018 between the Company and Eric Lundberg.

10.13+*	Employment Offer Letter dated as of December 5, 2018 between the Company and Margaret de Luna.

10.14+	Employment Offer Letter dated as of June 9, 2016 between the Company and David Callaway.	10-Q	000-25779	10.1	August 3, 2016

10.15+	Severance Agreement dated as of July 6, 2016 between the Company and David Callaway.	10-Q	000-25779	10.2	August 3, 2016

10.16+	Agreement for Grant of Non-Qualified Stock Option dated as of July 6, 2016 between the Company and David Callaway.	10-Q	000-25779	10.3	August 3, 2016

10.17+	Director Compensation Policy.	10-K	000-25779	10.19	March 20, 2017

21.1*	Subsidiaries of the Company.

23.1*	Consent of BDO USA, LLP.

31.1*	Rule 13a-14(a) Certification of CEO/CFO.

32.1**	Section 1350 Certification of CEO/CFO.

101.INS*	XBRL Instance Document

101.SCH*	XBRL Taxonomy Extension Schema Document

101.CAL*	XBRL Taxonomy Extension Calculation Document

101.DEF*	XBRL Taxonomy Extension Definitions Document

101.LAB*	XBRL Taxonomy Extension Labels Document

101.PRE*	XBRL Taxonomy Extension Presentation Document

	+	Indicates management contract or compensatory plan or arrangement.
	*	Included herewith.
	**	Furnished herewith.

Item 16. Form 10–K Summary.

None.

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	TheStreet, Inc.

Date: March 15, 2019	By:	/s/ Eric Lundberg
	Name:	Eric Lundberg
	Title:	Chief Executive Officer and Chief Financial Officer

POWER OF ATTORNEY

KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Eric Lundberg and Robert Kondracki, jointly and severally, his or her attorneys-in-fact, each with the power of substitution, for him or her in any and all capacities, to sign any amendments to this Annual Report on Form 10-K, and to file the same, with exhibits thereto and other documents in connection therewith, with the Securities and Exchange Commission, hereby ratifying and confirming all that each of said attorneys-in-fact, or his substitute or substitutes, may do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this report has been signed below by the following persons on behalf of the Registrant and in the capacities and on the dates indicated:

Signature	Title	Date

/s/ Eric Lundberg	Chief Executive Officer, Chief Financial Officer and Director (principal executive and financial officer)	March 15, 2019
(Eric Lundberg)

/s/ Robert Kondracki	Chief Accounting Officer (principal accounting officer)	March 15, 2019
(Robert Kondracki)

/s/ Lawrence S. Kramer	Chairman	March 15, 2019
(Lawrence S. Kramer)

/s/ James J. Cramer	Director	March 15, 2019
(James J. Cramer)

/s/ Bowers W. Espy	Director	March 15, 2019
(Bowers W. Espy)

/s/ Sarah Fay	Director	March 15, 2019
(Sarah Fay)

/s/ Betsy Morgan	Director	March 15, 2019
(Betsy Morgan)

/s/ Kevin Rendino	Director	March 15, 2019
(Kevin Rendino)

THESTREET, INC.

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

		Page
Report of Independent Registered Public Accounting Firm		F-2
Consolidated Balance Sheets as of December 31, 2018 and 2017		F-3
Consolidated Statements of Operations for the Years Ended December 31, 2018 and 2017		F-4
Consolidated Statements of Comprehensive Income for the Years Ended December 31, 2018 and 2017		F-5
Consolidated Statements of Stockholders’ Equity for the Years Ended December 31, 2018 and 2017		F-6
Consolidated Statements of Cash Flows for the Years Ended December 31, 2018 and 2017		F-7
Notes to Consolidated Financial Statements		F-8

F-1

Report of Independent Registered Public Accounting Firm

Shareholders and Board of Directors

TheStreet, Inc.

New York, New York

Opinion on the Consolidated Financial Statements

We have audited the accompanying consolidated balance sheets of TheStreet, Inc. (the “Company”) as of December 31, 2018 and 2017, the related consolidated statements of operations and comprehensive income, stockholders’ equity, and cash flows for each of the two years in the period ended December 31, 2018, and the related notes listed in the accompanying index (collectively referred to as the “consolidated financial statements”). In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of the Company at December 31, 2018 and 2017, and the results of its operations and its cash flows for each of the two years in the period ended December 31, 2018, in conformity with accounting principles generally accepted in the United States of America.

Change in Accounting Principles

On January 1, 2018, the Company adopted Accounting Standards Update 2014-09, Revenue from Contracts with Customers (Topic 606). The effects of the adoption are described in Note 3 to the consolidated financial statements.

Basis for Opinion

These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s consolidated financial statements based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (“PCAOB”) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part of our audits we are required to obtain an understanding of internal control over financial reporting but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion.

Our audits included performing procedures to assess the risks of material misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements. We believe that our audits provide a reasonable basis for our opinion.

BDO USA, LLP

We have served as the Company’s auditor since 2013.

New York, New York

March 15, 2019

F-2

THESTREET, INC.

CONSOLIDATED BALANCE SHEETS

	As of December 31,
	2018			2017
assets
Current Assets:
Cash and cash equivalents	$	37,029,262		$	11,684,817
Accounts receivable, net of allowance for doubtful accounts of $296,443 as of December 31, 2018 and $278,997 as of December 31, 2017		4,889,164			4,546,308
Other receivables, net		3,801,553			389,353
Prepaid expenses and other current assets		2,489,389			1,505,693
Current assets of discontinued operations		—			230,116
Total current assets		48,209,368			18,356,287
Noncurrent Assets:
Property and equipment, net of accumulated depreciation and amortization of $6,240,110 as of December 31, 2018 and $5,475,077 as of December 31, 2017		1,489,132			2,092,669
Marketable securities		1,850,000			1,680,000
Other assets		1,164,388			306,465
Goodwill		2,016,417			23,568,472
Other intangibles, net of accumulated amortization of $18,668,307 as of December 31, 2018 and $15,702,665 as of December 31, 2017		12,461,416			12,966,569
Deferred tax asset		18,050,971			1,975,480
Restricted cash		500,000			500,000
Noncurrent assets of discontinued operations		—			7,564,606
Total assets	$	85,741,692		$	69,010,548

liabilities and stockholders’ equity
Current Liabilities:
Accounts payable	$	2,796,855		$	1,999,772
Accrued expenses		3,962,220			3,690,337
Deferred revenue		21,187,320			19,201,693
Other current liabilities		691,774			1,854,192
Current liabilities of discontinued operations		—			4,246,891
Total current liabilities		28,638,169			30,992,885
Noncurrent Liabilities:
Deferred tax liability		—			1,006,754
Other noncurrent liabilities		1,535,066			1,543,602
Noncurrent liabilities of discontinued operations		—			520,506
Total liabilities		30,173,235			34,063,747

Stockholders’ Equity:
Common stock; $0.01 par value; 100,000,000 shares authorized; 57,586,227 shares issued and 49,741,269 shares outstanding as of December 31, 2018, and 56,891,551 shares issued and 49,181,462 shares outstanding as of December 31, 2017		575,862			568,916
Additional paid-in capital		262,037,815			259,569,737
Accumulated other comprehensive loss		(5,418,635	)		(4,845,650	)
Treasury stock at cost 7,844,958 shares as of December 31, 2018 and 7,710,089 shares as of December 31, 2017		(13,754,559	)		(13,484,924	)
Accumulated deficit		(187,872,026	)		(206,861,278	)
Total stockholders’ equity		55,568,457			34,946,801
Total liabilities and stockholders’ equity	$	85,741,692		$	69,010,548

The accompanying Notes to Consolidated Financial Statements are an integral part of these financial statements

F-3

THESTREET, INC.

CONSOLIDATED STATEMENTS OF OPERATIONS

	For the Years Ended December 31,
	2018			2017
Revenue:
Business to business	$	25,578,345		$	23,776,148
Business to consumer		27,511,107			31,018,693
Total revenue		53,089,452			54,794,841
Operating expense:
Cost of services (exclusive of depreciation and amortization shown separately below)		22,779,755			25,307,050
Sales and marketing		14,225,829			12,226,288
General and administrative		15,925,143			14,831,086
Depreciation and amortization		4,631,198			4,350,714
Impairment of goodwill		21,466,182			—
Transaction costs		3,403,527			—
Restructuring and other charges		—			438,645
Total operating expense		82,431,634			57,153,783
Operating loss		(29,342,182	)		(2,358,942	)
Net interest income		181,705			46,807
Net loss from continuing operations before income taxes		(29,160,477	)		(2,312,135	)
Benefit for income taxes		22,367,402			2,622,361
Net (loss) income from continuing operations		(6,793,075	)		310,226
Income from discontinued operations		1,440,009			3,242,463
Gain on sale of business, net of tax		23,567,640			—
Gain on discontinued operations		25,007,649			3,242,463
Net income		18,214,574			3,552,689
Capital contribution attributable to preferred stockholders		—			22,367,520
Net income attributable to common stockholders	$	18,214,574		$	25,920,209

Net (loss) income per share:
Basic net (loss) income per share attributable to common stockholders:
Continuing operations	$	(0.14	)	$	0.60
Discontinued operations		0.51			0.09
Basic net income per share	$	0.37		$	0.69

Diluted net (loss) income per share attributable to common stockholders:
Continuing operations	$	(0.13	)	$	0.60
Discontinued operations		0.49			0.08
Diluted net income per share	$	0.36		$	0.68

Weighted average basic shares outstanding		49,425,372			37,624,103
Weighted average diluted shares outstanding		51,047,059			37,842,479

The accompanying Notes to Consolidated Financial Statements are an integral part of these financial statements

F-4

THESTREET, INC.

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

	For the Years Ended December 31,
	2018			2017
Net income	$	18,214,574		$	3,552,689
Foreign currency translation (loss) gain		(742,985	)		922,655
Unrealized gain on marketable securities		170,000			130,000
Comprehensive income	$	17,641,589		$	4,605,344

The accompanying Notes to Consolidated Financial Statements are an integral part of these financial statements

F-5

THESTREET, INC.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
FOR THE YEARS ENDED DECEMBER 31, 2018 AND 2017

	Common Stock				Series B Preferred Stock												Treasury Stock
	Shares		Par Value		Shares			Par Value			Additional Paid in Capital			Accumulated Other Comprehensive Loss			Shares			Cost			Accumulated Deficit			Total Stockholders’ Equity
Balance at December 31, 2016		42,936,906	$	429,369		5,500		$	55		$	271,143,445		$	(5,898,305	)		(7,515,689	)	$	(13,211,141	)	$	(210,413,967	)	$	42,049,456
Unrealized gain on marketable securities		—		—		—			—			—			130,000			—			—			—			130,000
Foreign currency translation gain		—		—		—			—			—			922,655			—			—			—			922,655
Issuance of shares pursuant to Series B exchange		6,000,000		60,000		—			—			5,520,000			—			—			—			—			5,580,000
Exercise and issuance of equity grants		818,282		8,183		—			—			(8,183	)		—			(194,400	)		(273,783	)		—			(273,783	)
Issuance of common stock		7,136,363		71,364		—			—			7,778,635			—			—			—			—			7,849,999
Redemption of preferred stock						(5,500	)		(55	)		(48,838,360	)														(48,838,415	)
Stock-based consideration for services		—		—		—			—			1,606,680			—			—			—			—			1,606,680
Capital contribution related to redemption of preferred stock												22,367,520															22,367,520
Net income		—		—		—			—			—			—			—			—			3,552,689			3,552,689
Balance at December 31, 2017		56,891,551		568,916		—			—			259,569,737			(4,845,650	)		(7,710,089	)		(13,484,924	)		(206,861,278	)		34,946,801
Unrealized gain on marketable securities															170,000												170,000
Foreign currency translation loss															(742,985	)											(742,985	)
Exercise and issuance of equity grants		694,676		6,946								(6,946	)					(133,764	)		(268,220	)					(268,220	)
Stock repurchase																		(1,105	)		(1,415	)					(1,415	)
Stock-based consideration for services												2,475,024															2,475,024
Capitalized commissions																								774,678			774,678
Net income																								18,214,574			18,214,574
Balance at December 31, 2018		57,586,227	$	575,862		—		$	—		$	262,037,815		$	(5,418,635	)		7,844,958		$	(13,754,559	)	$	(187,872,026	)	$	55,568,457

The accompanying Notes to Consolidated Financial Statements are an integral part of these financial statements

F-6

THESTREET, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS

	For the Years Ended December 31,
	2018			2017
Cash Flows from Operating Activities:
Net income	$	18,214,574		$	3,552,689
Adjustments to reconcile net income to net cash provided by operating activities:
Gain on sale of business, net of tax		(23,567,640	)		—
Impairment of goodwill		21,466,182			—
Stock-based compensation expense		2,475,024			1,606,680
Provision for doubtful accounts		42,043			21,154
Depreciation and amortization		4,780,768			5,132,259
Deferred taxes		(22,056,003	)		(3,005,213	)
Deferred rent		(324,969	)		(526,579	)
Changes in operating assets and liabilities:
Accounts receivable		(509,509	)		485,592
Other receivables		(62,200	)		(30,101	)
Prepaid expenses and other current assets		(1,064,637	)		(166,578	)
Other assets		(395,414	)		(2,693	)
Accounts payable		791,821			(518,834	)
Accrued expenses		(78,137	)		(1,383,875	)
Deferred revenue		2,679,874			728,118
Other current liabilities		(194,337	)		(3,511	)
Other liabilities		87,952			—
Net cash provided by operating activities		2,285,392			5,889,108
Cash Flows from Investing Activities:
Proceeds from sale of business, net		28,232,100			—
Capital expenditures		(3,922,509	)		(2,505,816	)
Net cash provided by (used in) investing activities		24,309,591			(2,505,816	)
Cash Flows from Financing Activities:
Cash dividends paid on common stock		(68,162	)		(68,245	)
Net proceeds from the sale of common stock		—			7,849,999
Cash paid to extinguish preferred stock		—			(20,891,480	)
Earnout payment for prior acquisition		(951,867	)		—
Shares withheld on RSU vesting to pay for withholding taxes		(268,220	)		(273,783	)
Share repurchase		(1,415	)		—
Net cash used in financing activities		(1,289,664	)		(13,383,509	)
Effect of exchange rate changes on cash and cash equivalents		39,126			313,912
Net increase (decrease) in cash and cash equivalents		25,344,445			(9,686,305	)
Cash, cash equivalents and restricted cash, beginning of period		12,184,817			21,871,122
Cash, cash equivalents and restricted cash, end of period	$	37,529,262		$	12,184,817
Supplemental disclosures of cash flow information:
Cash payments made for taxes	$	56,546		$	87,023
Noncash investing and financing:
Issuance of common stock as part of extinguishment of preferred stock	$	—		$	5,580,000
Capital contribution related to redemption of preferred stock	$	—		$	22,367,520

The accompanying Notes to Consolidated Financial Statements are an integral part of these financial statements

F-7

THESTREET, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

December 31, 2018

(1) Organization, Nature of Business and Summary of Operations and Significant Accounting Policies

Organization and Nature of Business

TheStreet, Inc. is a leading financial news and information provider. Our business-to-business (B2B) and business-to-consumer (B2C) content and products provide individual and institutional investors, advisors and dealmakers with actionable information from the worlds of finance and business.

Our B2B business products have helped diversify our business from primarily serving retail investors to also providing an indispensable source of business intelligence for both high net worth individuals and executives in the top firms in the world. The Deal delivers sophisticated news and analysis on changes in corporate control including mergers and acquisitions, private equity, corporate activism and restructuring. BoardEx is an institutional relationship capital management database and platform which holds in-depth profiles of over 1 million of the world’s most important business leaders. Our B2B business derives revenue primarily from subscription products, events/conferences and information services.

Our B2C business is led by our namesake website, TheStreet.com, and includes free content and houses our premium subscription products, such as RealMoney, RealMoney Pro and Actions Alerts PLUS, that target varying segments of the retail investing public. Our B2C business primarily generates revenue from subscription products and advertising revenue.

From time to time, the Board of Directors and our senior management team review and evaluate strategic opportunities and alternatives as part of a long-term strategy to increase stockholder value. Such opportunities and alternatives include remaining as a stand-alone entity, potential acquisitions of companies, businesses or assets that align with our strategic objectives and potential dispositions of one or more of our businesses. The Board’s consideration of strategic opportunities and alternatives took on a renewed focus following the realignment of our capital structure in November 2017, with the Board determining to review, among other things, our mix of businesses with a view to possibly unlocking the value the Board believed was in our portfolio as well as possibly growing our businesses through acquisitions. This unlocking of value began through the divestiture of our RateWatch business in June 2018 for a sale price of $33.5 million and continued through the sale of our business-to-business units, The Deal and BoardEx, for $87.3 million in February 2019. In December 2018, we announced a definitive purchase agreement (the “Agreement”) to sell our business-to-business units, The Deal and BoardEx, for $87.3 million to Euromoney Institutional Investor PLC. The Agreement was unanimously approved by the Company’s Board of Directors on December 6, 2018. The decision to sell the institutional business is part of the Company’s ongoing review of strategic alternatives to enhance shareholder value. The sale of the business-to-business segment was approved by a majority of the Company’s shareholders at a special meeting held on February 12, 2019. As a result, this business segment will be presented as a discontinued operations beginning with the first quarter of 2019 when the company meets the available for sale criteria as established by ASC 205 “Discontinued Operations”.

Use of Estimates

The preparation of financial statements in conformity with U.S. generally accepted accounting principles (“GAAP”) requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expense during the reporting period. Actual results could differ from those estimates. Estimates and assumptions are reviewed periodically, and the effects of revisions are reflected in the consolidated financial statements in the period they are deemed to be necessary. Significant estimates made in the accompanying consolidated financial statements include, but are not limited to, the following:

●

useful lives of intangible assets,

●

useful lives of property and equipment,

●

the carrying value of goodwill, intangible assets and marketable securities,

●

allowances for doubtful accounts and deferred tax assets,

●

accrued expense estimates,

●

reserves for deferred tax assets and liabilities, and

●

certain estimates and assumptions used in the calculation of the fair value of equity compensation issued to employees.

F-8

Consolidation

The consolidated financial statements have been prepared in accordance with GAAP and include the accounts of TheStreet, Inc. and its wholly-owned subsidiaries. All intercompany balances and transactions have been eliminated in consolidation.

Revenue Recognition

We report revenue in two categories: business to business (B2B) and business to consumer (B2C). B2B revenue is primarily comprised of subscriptions that provide access to director and officer profiles, relationship capital management services and transactional information pertaining to the mergers and acquisitions environment as well as events/conferences, information services and other miscellaneous revenue. B2C revenue is primarily comprised of subscriptions that provide access to securities investment information and stock market commentary, advertising and sponsorships and other miscellaneous revenue.

Subscriptions are charged to customers’ credit cards or are directly billed to corporate subscribers, and are generally billed in advance on a monthly, quarterly or annual basis. The Company calculates net subscription revenue by deducting from gross revenue an estimate of potential refunds from cancelled subscriptions as well as chargebacks of disputed credit card charges. Net subscription revenue is recognized ratably over the subscription periods. Deferred revenue relates to payments for subscription fees for which revenue has not been recognized because services have not yet been provided.

Subscription revenue is subject to estimation and variability due to the fact that, in the normal course of business, subscribers may for various reasons contact us or their credit card companies to request a refund or other adjustment for a previously purchased subscription. With respect to many of our B2C products, we offer the ability to receive a refund during the first 30 days but none thereafter. Accordingly, we maintain a provision for estimated future revenue reductions resulting from expected refunds and chargebacks related to subscriptions for which revenue was recognized in a prior period. The calculation of this provision is based upon historical trends and is reevaluated each quarter. The provision was not material for the years ended December 31, 2018 and 2017.

Advertising revenue is comprised of fees charged for the placement of advertising and sponsorships, primarily within TheStreet.com, for which revenue is recognized as the advertising or sponsorship is displayed, provided that collection of the resulting receivable is reasonably assured.

Cash, Cash Equivalents and Restricted Cash

The Company considers all short-term investment-grade securities with original maturities of three months or less from the date of purchase to be cash equivalents. As of December 31, 2018, the Company has a total of $500 thousand of cash that serves as collateral for an outstanding letter of credit, which cash is classified as restricted. The letter of credit serves as a security deposit for the Company’s office space in New York City.

Property and Equipment

Property and equipment are stated at cost, net of accumulated depreciation and amortization. Property and equipment are depreciated on a straight-line basis over the estimated useful lives of the assets. The estimated useful life of computer equipment, computer software and telephone equipment is three years and of furniture and fixtures is five years. Leasehold improvements are amortized on a straight-line basis over the shorter of the respective lease term or the estimated useful life of the asset. If the useful lives of the assets differ materially from the estimates contained herein, additional costs could be incurred, which could have an adverse impact on the Company’s expenses.

Capitalized Software and Website Development Costs

The Company expenses all costs incurred in the preliminary project stage for software developed for internal use and capitalizes all external direct costs of materials and services consumed in developing or obtaining internal-use computer software in accordance with Accounting Standards Codification (“ASC”) 350, Intangibles – Goodwill and Other (“ASC 350”). In addition, for employees who are directly associated with and who devote time to internal-use computer software projects, to the extent of the time spent directly on the project, the Company capitalizes payroll and payroll-related costs of such employees incurred once the development has reached the applications development stage. For the years ended December 31, 2018 and 2017, the Company capitalized software development costs totaling approximately $2.2 million and $1.5 million, respectively. All costs incurred for upgrades, maintenance and enhancements that do not result in additional functionality are expensed.

F-9

The Company also accounts for its Website development costs under ASC 350, which provides guidance on the accounting for the costs of development of company Websites, dividing the Website development costs into five stages: (1) the planning stage, during which the business and/or project plan is formulated and functionalities, necessary hardware and technology are determined, (2) the Website application and infrastructure development stage, which involves acquiring or developing hardware and software to operate the Website, (3) the graphics development stage, during which the initial graphics and layout of each page are designed and coded, (4) the content development stage, during which the information to be presented on the Website, which may be either textual or graphical in nature, is developed, and (5) the operating stage, during which training, administration, maintenance and other costs to operate the existing Website are incurred. The costs incurred in the Website application and infrastructure stage, the graphics development stage and the content development stage are capitalized; all other costs are expensed as incurred. Amortization of capitalized costs will not commence until the project is completed and placed into service. For the years ended December 31, 2018 and 2017, the Company capitalized Website development costs totaling approximately $737 thousand and $731 thousand, respectively.

Capitalized software and Website development costs are amortized using the straight-line method over the estimated useful life of the software or Website, which varies based upon the project. For the years ended December 31, 2018 and 2017, amortization expense was approximately $1.9 million and $2.2 million, respectively.

Goodwill and Indefinite Lived Intangible Assets

Goodwill represents the excess of purchase price over the value assigned to the net tangible and identifiable intangible assets of businesses acquired. Goodwill is evaluated for impairment annually by first performing a qualitative assessment to determine whether a quantitative goodwill test is necessary. After assessing the totality of events or circumstances, if we determine it is more likely than not that the fair value of a reporting unit is less than its carrying amount, then we perform additional quantitative tests to determine the magnitude of any impairment. The Company performs its annual impairment tests as of October 1 each year.

The Company operates in two distinct operating segments: Business to Business and Business to Consumer. These operating segments also represent the Company’s reporting units.

The Company tests goodwill using a quantitative analysis consisting of a comparison of the carrying value of each of our reporting units, including goodwill, to the estimated fair value of each of our reporting units using both a market approach and an income approach. The market approach was performed for the valuation of the Company’s Common Stock based upon actual prices of the Company’s common stock. The Company also performed an income approach to confirm the reasonableness of these results using the discounted cash flow methodology. If the carrying value of the reporting unit exceeds the fair value of such reporting unit, we would then calculate the amount of impairment loss which is equivalent to the reporting unit’s carrying value of goodwill less the implied fair value of such goodwill.

As discussed below, we also used a discounted cash flow methodology, or DCF. Our use of a DCF methodology includes estimates of future revenue based upon budget projections and growth rates which take into account estimated inflation rates. We also develop estimates for future levels of gross and operating profits and projected capital expenditures. Our methodology also includes the use of estimated discount rates based upon industry and competitor analysis as well as other factors. The estimates that we use in our DCF methodology involve many assumptions by management that are based upon future growth projections.

F-10

Based upon the annual impairment test performed as of October 1, 2018, the Company concluded that the Business-to-Consumer segment was impaired by $15.1 million and was further impaired by an additional $6.4 million at December 31, 2018, resulting in a total impairment of the goodwill for this business segment. The business-to-business reporting units estimated fair value, based upon its February 2019 selling price, exceeded its carrying value by approximately 376% as October 1, 2018.

Additionally, the Company evaluates the remaining useful lives of intangible assets each year to determine whether events or circumstances continue to support their useful life. There have been no changes in useful lives of intangible assets for each period presented.

Long-Lived Assets

Management does not believe that there was any impairment of long-lived assets as of December 31, 2018 or 2017.

Income Taxes

The Company accounts for its income taxes in accordance with ASC 740-10, Income Taxes (“ASC 740-10”). Under ASC 740-10, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their tax bases. ASC 740-10 also requires that deferred tax assets be reduced by a valuation allowance if it is more likely than not that some or all of the deferred tax assets will not be realized based on all available positive and negative evidence.

F-11

Fair Value of Financial Instruments

The carrying amounts of accounts and other receivables, accounts payable, accrued expenses and deferred revenue approximate fair value due to the short-term maturities of these instruments.

Business Concentrations and Credit Risk

Financial instruments that subject the Company to concentrations of credit risk consist primarily of cash, cash equivalents and restricted cash. The Company maintains all of its cash, cash equivalents and restricted cash in federally insured financial institutions, and performs periodic evaluations of the relative credit standing of these institutions. As of December 31, 2018, the Company’s cash, cash equivalents and restricted cash primarily consisted of checking accounts and money market funds.

For the years ended December 31, 2018 and 2017, no single customer accounted for 10% or more of consolidated revenue. As of December 31, 2018, two customers accounted for more than 10% of consolidated accounts receivable. As of December 31, 2017, one customer accounted for more than 10% of consolidated accounts receivable.

The Company’s customers are primarily concentrated in the United States and Europe. The Company performs ongoing credit evaluations, generally does not require collateral, and establishes an allowance for doubtful accounts based upon factors surrounding the credit risk of customers, historical trends and other information. To date, actual losses have been within management’s estimates.

Other Comprehensive Income

Comprehensive income is a measure which includes both net income and other comprehensive income. Other comprehensive income results from items deferred from recognition into the statement of operations. Accumulated other comprehensive loss is separately presented on both the Company’s consolidated balance sheet and as part of the consolidated statement of stockholders’ equity. Other comprehensive income consists of unrealized gains and losses on marketable securities classified as available for sale as well as foreign currency translation adjustments from subsidiaries where the local currency is the functional currency.

Foreign Currency

The functional currency of the Company’s international subsidiaries is the local currency. The financial statements of these subsidiaries are translated into U.S. dollars using period-end rates of exchange for assets and liabilities, historical rates of exchange for equity, and monthly average rates of exchange for the period for revenue and expense. Translation gains (losses) are recorded in accumulated other comprehensive loss as a component of stockholders’ equity. Gains and losses resulting from currency transactions are included in earnings.

Net Income Per Share of Common Stock

Basic net income per share is computed using the weighted average number of common shares outstanding during the period. Diluted net income per share is computed using the weighted average number of common shares and potential common shares outstanding during the period, so long as the inclusion of potential common shares does not result in a lower net income per share. Potential common shares consist of restricted stock units (using the treasury stock method) and the incremental common shares issuable upon the exercise of stock options (using the treasury stock method). As of the year ended December 31, 2018, approximately 1.6 million of unvested restricted stock units and vested and unvested options to purchase Common Stock were included in the calculation of the diluted earnings per share attributable to the common stockholders. As of the year ended December 31, 2017, approximately 218 thousand of unvested restricted stock units and vested and unvested options to purchase Common Stock were included in the calculation of the diluted earnings per share attributable to the common stockholders.

F-12

Advertising Costs

Advertising costs are expensed as incurred. For the years ended December 31, 2018 and 2017, advertising expense totaled approximately $2.0 million and $1.8 million, respectively.

Stock-Based Compensation

The Company accounts for stock-based compensation in accordance with ASC 718-10, Share Based Payment Transactions (“ASC 718-10”). This requires that the cost resulting from all stock-based payment transactions be recognized in the financial statements based upon estimated fair values.

Stock-based compensation expense recognized for the years ended December 31, 2018 and 2017 was approximately $2.5 million and $1.6 million, respectively. As of December 31, 2018, there were 6.6 million stock option and restricted stock unit grants outstanding, having a total value of approximately $3.6 million of unrecognized stock-based compensation expense remaining. With the sale of our B2B business, the Company’s Board of Directors has accelerated the vesting of all outstanding stock options and restricted stock units as of February 25, 2019.

Stock-based compensation expense recognized in the Company’s consolidated statements of operations for the years ended December 31, 2018 and 2017 includes compensation expense for all stock-based payment awards based upon the estimated grant date fair value. The Company recognizes compensation expense for stock-based payment awards on a straight-line basis over the requisite service period of the award. As stock-based compensation expense recognized in the years ended December 31, 2018 and 2017 is based upon awards ultimately expected to vest, it has been reduced for estimated forfeitures. The Company estimates forfeitures at the time of grant which are revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates.

The Company estimates the value of stock option awards on the date of grant using the Black-Scholes option-pricing model. This determination is affected by the Company’s stock price as well as assumptions regarding expected volatility, risk-free interest rate and expected dividends. Because option-pricing models require the use of subjective assumptions, changes in these assumptions can materially affect the fair value of the options. The assumptions presented in the table below represent the weighted-average value of the applicable assumption used to value stock option awards at their grant date. In determining the volatility assumption, the Company used a historical analysis of the volatility of the Company’s share price for the preceding period equal to the expected option lives. The expected option lives, which represent the period of time that options granted are expected to be outstanding, were estimated based upon the “simplified” method for “plain-vanilla” options. The risk-free interest rate assumption was based upon observed interest rates appropriate for the term of the Company’s stock option awards. The dividend yield assumption was based on the history and expectation of future dividend payouts. The value of the portion of the award that is ultimately expected to vest is recognized as expense over the requisite service periods. The Company’s estimate of pre-vesting forfeitures is primarily based on historical experience and is adjusted to reflect actual forfeitures as the options vest. The weighted-average grant date fair value per share of stock option awards granted during the years ended December 31, 2018 and 2017 was $0.42 and $0.28, respectively, using the Black-Scholes model with the following weighted-average assumptions:

	For the Years Ended December 31,
	2018			2017
Expected option lives	1.8 years			4.2 years
Expected volatility		47.28	%		37.58	%
Risk-free interest rate		2.47	%		1.69	%
Expected dividends		0.00	%		0.00	%

The value of each restricted stock unit awarded is equal to the closing price per share of the Company’s Common Stock on the date of grant. The value of the portion of the award that is ultimately expected to vest is recognized as expense over the requisite service periods. The weighted-average grant date fair value per share of restricted stock units granted during the years ended December 31, 2018 and 2017 was $1.68 and $0.90, respectively.

F-13

2007 Performance Incentive Plan

In 2007, the Company adopted the 2007 Plan, whereby executive officers, directors, employees and consultants may be eligible to receive cash or equity-based performance awards based on set performance criteria.

In 2018 and 2017, the Compensation Committee granted short-term cash performance awards, payable to certain officers, upon the Company’s achievement of specified performance goals for such year as defined by the Compensation Committee. The target short-term cash bonus opportunities for officers reflected a percentage of the officer’s base salary. Potential payout was zero if a threshold percentage of the target was not achieved and a sliding scale thereafter, subject to a cap, starting at a figure less than 100% if the threshold was achieved but the target was not met and ending at a figure above 100% if the target was exceeded. Short-term incentives of approximately $756 thousand and $799 thousand were deemed earned with respect to the years ended December 31, 2018 and 2017, respectively.

New Accounting Pronouncements

In February 2016, the FASB issued ASU No. 2016-02, Leases (“ASU 2016-02”). ASU 2016-02 establishes a right-of-use (ROU) model that requires a lessee to record a ROU asset and a lease liability on the balance sheet for all leases with terms longer than 12 months. Leases will be classified as either finance or operating, with classification affecting the pattern of expense recognition in the income statement. The new standard is effective for fiscal years beginning after December 15, 2018, including interim periods within those fiscal years. A modified retrospective transition approach is required for lessees for capital and operating leases existing at, or entered into after, the beginning of the earliest comparative period presented in the financial statements, with certain practical expedients available. We expect that this standard will have a material effect on our financial statements. While we continue to assess all the effects of adoption, we currently believe the most significant effects relate to the recognition of new ROU assets and lease liabilities on our balance sheet for our real estate operating leases and providing significant new disclosures about our leasing activities. Upon adoption on January 1, 2019, we currently expect to recognize additional operating liabilities of approximately $5.1 million with corresponding ROU assets of $4.2 million, based on the present value of the remaining minimum rental payments under current leasing standards for existing operating leases.

In June 2016, the FASB issued ASU No. 2016-13, “Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments” (“ASU 2016-13”). ASU 2016-13 requires the measurement and recognition of expected credit losses for financial assets held at amortized cost. ASU 2016-13 is effective for interim and annual reporting periods beginning after December 15, 2019, with early adoption permitted for interim and annual reporting periods beginning after December 15, 2018. ASU 2016-13 is required to be adopted using the modified retrospective basis, with a cumulative-effect adjustment to retained earnings as of the beginning of the first reporting period in which the guidance is effective. Based upon the level and makeup of the Company’s financial receivables, past loss activity and current known activity regarding our outstanding receivables, the Company does not expect that the adoption of this new standard will have a material impact on its consolidated financial statements.

(2) Revision of Prior Period Financial Statements

In connection with the preparation of our condensed consolidated financial statements for the quarter ended March 31, 2018, we identified an error as of December 31, 2017 in our recognition of a deferred tax asset related to the change in the tax law, which causes net operating losses (NOL) generated in taxable years ending after December 31, 2017 to have an indefinite carryforward period. This means that a deferred tax liability that has an indefinite reversal pattern may serve as a source of taxable income for those NOLs. The correction of this error requires a reduction to the valuation allowance with a corresponding adjustment to the opening equity balance as this error existed as of December 31, 2017.

In accordance with Staff Accounting Bulletin (“SAB”) No. 99, Materiality, and SAB No. 108, Considering the Effects of Prior Year Misstatements when Quantifying Misstatements in Current Year Financial Statements, we evaluated the error and determined that the related impact was not material to our results of operations or financial position for any prior annual or interim period, but that correcting the $926 thousand cumulative impact of the error would be material to our results of operations for the three months ended March 31, 2018. Accordingly, we have corrected the consolidated balance sheets and consolidated statement of operations as of December 31, 2017. There was no impact to cash provided by operations in the consolidated statements of cash flows. This error had no impact on the three months ended March 31, 2018. The impact to the consolidated balance sheets and consolidated statements of operations as of December 31, 2017 is as follows:

	As of December 31, 2017
Consolidated Balance Sheets	As Reported			Adjustment			Reclassification to Discontinued Operations			As Revised
Deferred tax liability	$	1,932,606		$	(925,852	)		—		$	803,917
Total liabilities		34,989,599			(925,852	)		—		$	34,063,747
Accumulated deficit		(207,787,130	)		925,852			—		$	(206,861,278	)
Total stockholders’ equity		34,020,949			925,852			—		$	34,946,801

Consolidated Statements of Operations
Benefit for income taxes	$	1,882,310		$	925,852		$	(185,801	)	$	2,622,361
Net income		2,626,837			925,852			—		$	3,552,689

(3) Revenues

Adoption of ASC Topic 606, “Revenue from Contracts with Customers”

On January 1, 2018, we adopted Topic 606 using the modified retrospective method applied to those contracts which were not completed as of January 1, 2018. Results for reporting periods beginning after January 1, 2018 are presented under Topic 606, while prior period amounts are not adjusted and continue to be reported in accordance with our historic accounting under Topic 605.

The Company recorded an adjustment to opening accumulated deficit of approximately $774 thousand due to the cumulative impact of adopting Topic 606, with the impact primarily related to sales commissions.

Nature of our Services

Business to business subscription revenue is primarily comprised of subscriptions that provide access to director and officer profiles, relationship capital management services and transactional information pertaining to the mergers and acquisitions environment. Business to consumer subscription revenue is primarily comprised of subscriptions that provide access to securities investment information and stock market commentary. Advertising revenue is comprised of fees charged for the placement of advertising and sponsorships, primarily within TheStreet.com website. Other revenue is primarily composed of events/conferences, information services and other miscellaneous revenue.

We provide subscription and advertising services on a global basis to a broad range of clients. Our principal source of revenue is derived from fees for subscription services that is sold on an annual or monthly basis. We measure revenue based upon the consideration specified in the client arrangement, and revenue is recognized when the performance obligations in the client arrangement are satisfied. A performance obligation is a promise in a contract to transfer a distinct service to the customer. The transaction price of a contract is allocated to each distinct performance obligation and recognized as revenue when or as, the customer receives the benefit of the performance obligation. Clients typically receive the benefit of our services as they are performed. Under ASC 606, revenue is recognized when a customer obtains control of promised services in an amount that reflects the consideration we expect to receive in exchange for those services. To achieve this core principal, the Company applies the following five steps:

1) Identify the contract with a customer

A contract with a customer exists when (i) the Company enters into an enforceable contract with a customer that defines each party’s rights regarding the services to be transferred and identifies the payment terms related to these services, (ii) the contract has commercial substance and, (iii) the Company determines that collection of substantially all consideration for services that are transferred is probable based on the customer’s intent and ability to pay the promised consideration. The Company applies judgment in determining the customer’s ability and intention to pay, which is based on a variety of factors including the customer’s historical payment experience or, in the case of a new customer, published credit and financial information pertaining to the customer.

F-14

2) Identify the performance obligations in the contract

Performance obligations promised in a contract are identified based on the services that will be transferred to the customer that are both capable of being distinct, whereby the customer can benefit from the service either on its own or together with other resources that are readily available from third parties or from the Company, and are distinct in the context of the contract, whereby the transfer of the services is separately identifiable from other promises in the contract. To the extent a contract includes multiple promised services, the Company must apply judgment to determine whether promised services are capable of being distinct in the context of the contract. If these criteria are not met the promised services are accounted for as a combined performance obligation.

3) Determine the transaction price

The transaction price is determined based on the consideration to which the Company will be entitled in exchange for transferring services to the customer.

4) Allocate the transaction price to performance obligations in the contract

If the contract contains a single performance obligation, the entire transaction price is allocated to the single performance obligation. However, if a series of distinct services that are substantially the same qualifies as a single performance obligation in a contract with variable consideration, the Company must determine if the variable consideration is attributable to the entire contract or to a specific part of the contract. Contracts that contain multiple performance obligations require an allocation of the transaction price to each performance obligation based on a relative standalone selling price basis unless the transaction price is variable and meets the criteria to be allocated entirely to a performance obligation or to a distinct service that forms part of a single performance obligation. The Company determines standalone selling price based on the price at which the performance obligation is sold separately. If the standalone selling price is not observable through past transactions, the Company estimates the standalone selling price taking into account available information such as market conditions and internally approved pricing guidelines related to the performance obligations.

5) Recognize revenue when or as the Company satisfies a performance obligation

The Company satisfies performance obligations either over time or at a point in time. Revenue is recognized at the time the related performance obligation is satisfied by transferring a promised service to a customer.

Substantially all of our revenue is recognized over time, as the services are performed. For subscriptions, revenue is recognized ratably over the subscription period. For advertising, revenue is recognized as the advertisement is displayed provided that collection of the resulting receivable is reasonably assured.

F-15

The following table presents our revenues disaggregated by revenue discipline.

	For the Year Ended
	December 31,
	2018		2017
Subscription	$	43,171,702	$	41,887,071
Advertising		6,569,580		9,641,485
Other		3,348,170		3,266,285
Total Revenue	$	53,089,452	$	54,794,841

Deferred Revenues

We record deferred revenues when cash payments are received in advance of our performance, primarily for subscription revenues. The increase in deferred revenues for the year ended December 31, 2018 is primarily driven by cash payments received in advance of satisfying our performance obligations.

Contract Costs

As of December 31, 2018, the Company has a total of $1.0 million in assets relating to costs incurred to obtain or fulfill contracts, consisting predominantly of prepaid commissions. Prepaid commissions are amortized over the average customer relationship period. The amortization expense recognized during the year ended December 31, 2018 was $139 thousand. There was no impairment loss recognized during the period.

Practical Expedients and Exemptions

The Company did not apply any practical expedients during the adoption of ASC 606. The Company elected to use the portfolio method in the calculation of the deferred contract costs.

(4) Divestiture

On June 20, 2018, the Company entered into an asset purchase agreement (the “Purchase Agreement”) with S&P Global Market Intelligence Inc., an affiliate of S&P Global Inc.(“S&P”), pursuant to which the Company agreed to sell the assets comprising its RateWatch business to S&P. The Purchase Agreement provides that S&P will pay an aggregate consideration of $33.5 million in cash to acquire the business, subject to working capital and certain other closing adjustments. Of the selling price, $3,350,000 was placed in Escrow to secure S&P’s rights to indemnification and their right to any post-closing adjustments in its favor.

Operating results for the RateWatch business, which have been previously included in the Business to Business Segment, have now been reclassified as discontinued operations for all periods presented.

Gain on sale of RateWatch amounting to $23.6 million, net of a tax expense of $4.9 million, was calculated as the selling price less direct costs to complete the transaction. Included in such costs is approximately $568 thousand pertaining to certain employee costs that were assumed by the Company as part of the transaction.

F-16

The following table presents the discontinued operations of RateWatch in the Consolidated Balance Sheets:

ASSETS	December 31, 2017
Current Assets:
Accounts Receivable, net	$	138,262
Prepaid Expenses and Other Current Assets		91,854
Total Current Assets		230,116
Noncurrent Assets:
Property and Equipment, net		659,143
Goodwill		5,851,050
Other Intangibles, net		1,054,413
Total Assets	$	7,794,722

LIABILITIES
Current Liabilities:
Accounts Payable	$	14,026
Accrued Expenses		75,458
Deferred Revenue		4,106,985
Other Current Liabilities		50,422
Total Current Liabilities		4,246,891
Noncurrent Liabilities:
Noncurrent Deferred Rent		462,183
Noncurrent Deferred Revenue		58,323
Total Liabilities	$	4,767,397

The following table presents the discontinued operations of RateWatch in the Consolidated Statement of Operations:

	For the Year			For the Year
	Ended			Ended
	December 31, 2018			December 31, 2017
Net revenue	$	3,943,583		$	7,674,548
Operating expense:
Cost of services		870,447			1,809,065
Sales and marketing		718,309			1,333,105
General and administrative		272,088			663,136
Depreciation and amortization		160,293			781,545
Restructuring and other charges		—			31,035
Transaction costs		163,475			—
Total operating expense		2,184,612			4,617,886
Operating income		1,758,971			3,056,662
(Provision) benefit for income taxes		(318,962	)		185,801
Net income	$	1,440,009		$	3,242,463

F-17

The following table presents the discontinued operations of RateWatch in the Consolidated Statements of Cash Flows:

	For the Year Ended			For the Year Ended
	December 31, 2018			December 31, 2017
Net cash provided by operating activities	$	2,103,406		$	3,912,276
Net cash used in investing activities		(37,006	)		(52,740	)
Net increase in cash, cash equivalents and restricted cash	$	2,066,400		$	3,859,536

(5) Net Income Per Share

Basic net income per share is computed using the weighted average number of common shares outstanding during the period. Diluted net income per share is computed using the weighted average number of common shares and potential common shares outstanding during the period, so long as the inclusion of potential common shares does not result in a lower net income per share. Potential common shares consist of restricted stock units (using the treasury stock method) and the incremental common shares issuable upon the exercise of stock options (using the treasury stock method). For the year ended December 31, 2018, approximately 1.6 million of unvested restricted stock units and vested and unvested options to purchase Common Stock were included in the calculation of the earnings per share attributable to the common stockholders.

The following table reconciles the numerator and denominator for the calculation.

	For the Years Ended December 31,
	2018		2017
Basic and diluted net income per share
Numerator:
Net income	$	8,214,574	$	3,552,689
Capital contribution attributable to preferred shareholders		—		22,367,520

Numerator for basic and diluted earnings per share - Net income attributable to common stockholders	$	8,214,574	$	25,920,209
Denominator:
Weighted average basic shares outstanding		49,425,372		37,624,103
Weighted average diluted shares outstanding		51,047,059		37,842,479

Basic and diluted net loss per share:
Basic net income attributable to common stockholders	$	0.37	$	0.69
Diluted net income attributable to common stockholders	$	0.36	$	0.68

F-18

(6) Cash and Cash Equivalents, Marketable Securities and Restricted Cash

The Company’s cash, cash equivalents and restricted cash primarily consist of checking accounts and money market funds. As of December 31, 2018 and 2017, marketable securities consist of two municipal auction rate securities (“ARS”) issued by the District of Columbia with a cost basis of approximately $1.9 million and a fair value of approximately $1.9 million and $1.7 million, respectively. With the exception of the ARS, Company policy limits the maximum maturity for any investment to three years. The ARS mature in the year 2038. The Company accounts for its marketable securities in accordance with the provisions of ASC 320-10. The Company classifies these securities as available for sale and the securities are reported at fair value. Unrealized gains and losses are recorded as a component of accumulated other comprehensive loss and excluded from net income as they are deemed temporary. Additionally, as of both December 31, 2018 and 2017, the Company has a total of approximately $500 thousand of cash that serves as collateral for an outstanding letter of credit, and which cash is therefore restricted. The letter of credit serves as security deposits for the Company’s office space in New York City.

	As of December 31,
	2018		2017
Cash and cash equivalents	$	37,029,262	$	11,684,817
Marketable securities		1,850,000		1,680,000
Restricted cash		500,000		500,000
Total cash, cash equivalents, marketable securities and restricted cash	$	39,379,262	$	13,864,817

(7) Fair Value Measurements

The Company measures the fair value of its financial instruments in accordance with ASC 820-10, which refines the definition of fair value, provides a framework for measuring fair value and expands disclosures about fair value measurements. ASC 820-10 defines fair value as the price that would be received to sell an asset or paid to transfer a liability (an exit price) in an orderly transaction between market participants at the reporting date. The statement establishes consistency and comparability by providing a fair value hierarchy that prioritizes the inputs to valuation techniques into three broad levels, which are described below:

●	Level 1: Inputs are quoted market prices in active markets for identical assets or liabilities (these are observable market inputs).

●	Level 2: Inputs other than quoted market prices included within Level 1 that are observable for the asset or liability (includes quoted market prices for similar assets or identical or similar assets in markets in which there are few transactions, prices that are not current or vary substantially).

●	Level 3: Inputs are unobservable inputs that reflect the entity’s own assumptions in pricing the asset or liability (used when little or no market data is available).

Financial assets and liabilities included in the Company’s financial statements and measured at fair value are classified based on the valuation technique level in the table below:

	As of December 31, 2018
Description:	Total		Level 1		Level 2		Level 3
Cash and cash equivalents (1)	$	37,029,262	$	37,029,262	$	—	$	—
Restricted cash (1)		500,000		500,000		—		—
Marketable securities (2)		1,850,000		—		—		1,850,000
Total at fair value	$	39,379,262	$	37,529,262	$	—	$	1,850,000

F-19

	As of December 31, 2017
Description:	Total		Level 1		Level 2		Level 3
Cash and cash equivalents (1)	$	11,684,817	$	11,684,817	$	—	$	—
Restricted cash (1)		500,000		500,000		—		—
Marketable securities (2)		1,680,000		—		—		1,680,000
Contingent earn-out (3)		951,867		—		—		951,867
Total at fair value	$	14,816,684	$	12,184,817	$	—	$	2,631,867

(1) Cash, cash equivalents and restricted cash, totaling approximately $37.5 million and $12.2 million as of December 31, 2018 and 2017, respectively, consist primarily of checking accounts and money market funds for which we determine fair value through quoted market prices.

(2) Marketable securities include two municipal ARS issued by the District of Columbia having a fair value totaling approximately $1.9 million and $1.7 million as of December 31, 2018 and 2017, respectively. Historically, the fair value of ARS investments approximated par value due to the frequent resets through the auction process. Due to events in credit markets, the auction events, which historically have provided liquidity for these securities, have been unsuccessful. The result of a failed auction is that these ARS holdings will continue to pay interest in accordance with their terms at each respective auction date; however, liquidity of the securities will be limited until there is a successful auction, the issuer redeems the securities, the securities mature or until such time as other markets for these ARS holdings develop. For each of our ARS, we evaluate the risks related to the structure, collateral and liquidity of the investment, and forecast the probability of issuer default, auction failure and a successful auction at par, or a redemption at par, for each future auction period. Temporary impairment charges are recorded in accumulated other comprehensive loss, whereas other-than-temporary impairment charges are recorded in our consolidated statement of operations. As of December 31, 2018, the Company determined that the fair value of its ARS investments equaled its cost basis. The Company used a discounted cash flow and market approach model to determine the approximated fair value of its investment in ARS. The assumptions used in preparing the discounted cash flow model include estimates for interest rate, timing and amount of cash flows and expected holding period of ARS.

(3) Contingent earn-out represented additional purchase consideration payable to the former shareholders of Management Diagnostics Limited based upon the achievement of specific 2017 audited revenue benchmarks. The balance was paid in full during the second quarter of 2018.

The following table provides a reconciliation of the beginning and ending balance for the Company’s assets and liabilities measured at fair value using significant unobservable inputs (Level 3):

	Marketable Securities
Balance December 31, 2016	$	1,550,000
Change in fair value of investment		130,000
Balance December 31, 2017		1,680,000
Change in fair value of investment		170,000
Balance December 31, 2018	$	1,850,000

	Contingent Earn-Out
Balance December 31, 2016	$	907,657
Accretion of net present value		44,210
Balance December 31, 2017		951,867
Payment made May 2018		(951,867	)
Balance December 31, 2018	$	—

F-20

(8) Property and Equipment

Property and equipment as of December 31, 2018 and 2017 consists of the following:

	As of December 31,
	2018		2017
Computer equipment and software	$	1,882,246	$	1,767,386
Furniture and fixtures and telephone equipment		1,910,084		1,889,937
Leasehold improvements		3,936,912		3,910,423
		7,729,242		7,567,746
Less accumulated depreciation and amortization		6,240,110		5,475,077
Property and equipment, net	$	1,489,132	$	2,092,669

Depreciation expense for the above noted property and equipment was approximately $810 thousand and $945 thousand for the years ended December 31, 2018 and 2017, respectively. The Company does not include depreciation expense in cost of services, sales and marketing or general and administrative expense.

(9) Goodwill and Intangible Assets

The changes in the carrying amount of goodwill for the years ended December 31, 2018 and 2017 were as follows:

Balance as of December 31, 2016	$	23,332,091
Exchange rate impact		236,381
Balance as of December 31, 2017		23,568,472
Impairment of goodwill		(21,466,182	)
Exchange rate impact		(85,873	)
Balance as of December 31, 2018	$	2,016,417

The above table does not include historical goodwill of RateWatch which totaled $5,851,050 and is now reported in discontinued operations.

Based on our October 1, 2018 goodwill review, we concluded that the Business to Consumer goodwill was impaired by $15.1 million, with the Business to Business reporting units exceeding the amount recorded. Based on our analysis as of December 31, 2018, we concluded that the Business to Consumer goodwill was impaired by $6.4 million. Combined with the impairment recorded October 1, 2018 this resulted in a total impairment to the B2C goodwill totaling $21.5 million. The Business to Business reporting units again exceeded the amount recorded based upon its February 2019 selling price and no impairment was recorded.

The Company currently operates in two distinct operating segments: Business to Business and Business to Consumer. These operating segments also represented the Company’s reporting units.

	Business to Business			Business to Consumer			Total
Balance December 31, 2016	$	1,865,909		$	21,466,182		$	23,332,091
Exchange rate impact		236,381			—			236,381
Balance December 31, 2017		2,102,290			21,466,182			23,568,472
Impairment of goodwill		—			(21,466,182	)		(21,466,182	)
Exchange rate impact		(85,873	)		—			(85,873	)
Balance December 31, 2018	$	2,016,417		$	—		$	2,016,417

F-21

The Company’s goodwill and intangible assets and related accumulated amortization as of December 31, 2018 and 2017 consist of the following:

	As of December 31,
	2018			2017
Total goodwill	$	2,016,417		$	23,568,472
Intangible assets subject to amortization:
Customer relationships		6,851,774			7,025,465
Software models		1,018,194			1,018,194
Product databases		9,878,657			9,453,096
Trade names		726,798			741,470
Capitalized website and software development		12,497,235			10,270,584
Domain names		157,065			160,425
Total intangible assets subject to amortization		31,129,723			28,669,234
Less accumulated amortization		(18,668,307	)		(15,702,665	)
Net intangible assets	$	12,461,416		$	12,966,569

Intangible assets were established through business acquisitions and internally developed capitalized website and software development costs. Definite-lived intangible assets are amortized on a straight-line basis over a weighted-average period of approximately 9.7 years for customer relationships, 5.0 years for software models, 10.0 years for product databases and 8.6 years for trade names.

Amortization expense totaled approximately $3.8 million and $3.4 million for the years ended December 31, 2018 and 2017, respectively. The estimated amortization expense for the next five years and thereafter is as follows:

For the Years Ended
December 31,	Amount
2019	$	3,610,207
2020		3,204,512
2021		2,330,899
2022		1,573,295
2023		957,043
Thereafter		785,460
Total	$	12,461,416

(10) Accrued Expenses

Accrued expenses as of December 31, 2018 and 2017 consist of the following:

	As of December 31,
	2018		2017
Payroll and related costs	$	657,898	$	2,010,745
Professional fees		1,111,582		449,394
Tax related		1,026,551		296,606
Business development		141,305		173,840
Data related		151,307		129,483
All other		873,577		630,269
Total accrued expenses	$	3,962,220	$	3,690,337

F-22

(11) Income Taxes

The Company is subject to federal, state and local corporate income taxes. The components of the provision for income taxes reflected on the consolidated statements of operations are set forth below:

(in thousands)	2018			2017
Current taxes:
U.S. federal	$	—		$	—
State and local		(112	)		—
Foreign		56			197
Total current tax expense (benefit)	$	(56	)	$	197

Deferred taxes:
U.S. federal	$	(18,394	)	$	(1,061	)
State and local		(4,350	)		217
Foreign		432			(1,975	)
Total deferred tax expense (benefit)	$	(22,312	)	$	(2,819	)

Total tax (benefit) provision	$	(22,368	)	$	(2,622	)

A reconciliation of the statutory U.S. federal income tax rate to the Company’s effective income tax rate is set forth below:

	For the Years Ended December 31,
	2018			2017
U.S. statutory federal income tax rate		21.0	%		34.0	%
State income taxes, net of federal tax benefit		2.7	%		81.5	%
Effect of permanent differences		-4.7	%		-2.1	%
Foreign tax rate differential		-1.7	%		-16.2	%
Change to valuation allowance		59.7	%		909.4	%
Change in federal rate		—	%		-1091.6	%
Foreign repatriation		—	%		-6.0	%
Stock compensation		—	%		230.6	%
True-ups		-.3	%		-26.2	%
Effective income tax rate		76.7	%		113.4	%

Deferred income taxes reflect the net tax effects of temporary differences between the financial reporting and tax bases of assets and liabilities and are measured using the enacted tax rates and laws that will be in effect when such differences are expected to reverse. Significant components of the Company’s net deferred tax assets and liabilities are set forth below:

	As of December 31,
(in thousands)	2018			2017
Deferred tax assets:
Operating loss carryforward	$	43,619		$	50,535
Capital loss carryforward		—			432
Goodwill		4,104			1,919
Intangible assets		1,453			3,116
Accrued expenses		863			409
Depreciation		668			139
R&D		3			—
Other		386			820
Total deferred tax assets		51,096			57,370

Goodwill		—			(1,711	)
Deferred Revenue		(341	)		—
Intangible Assets		(246	)		(568	)
Total deferred tax liabilities		(587	)		(2,279	)
Less: valuation allowance		(32,458	)		(54,122	)
Net deferred tax asset (liability)	$	18,051		$	969

F-23

The Company accounts for its income taxes in accordance with ASC 740-10. Under ASC 740-10, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their tax bases. ASC 740-10 also requires that deferred tax assets be reduced by a valuation allowance if it is more likely than not that some or all of the deferred tax assets will not be realized based on all available positive and negative evidence. In 2017, the Company had a full valuation allowance against its U.S. deferred tax assets as management concluded that it was more likely than not that the Company would not realize the benefit of its deferred tax assets by generating sufficient taxable income in future years. In December 2018, the Company released $16.4 million of its valuation allowance based on projected future taxable income which is primarily attributable to the sale of BoardEx and The Deal on February 14, 2019. During the fourth quarter ended December 31, 2017, the Company released its U.K. valuation allowance as it was concluded that this entity has cumulative income over the last three years and Management believes it is more likely than not that the deferred tax asset will be utilized. In 2017 the company released $820 thousand of U.S. valuation allowance. Due to the passage of the Tax Cut and Jobs Act the company was able to net a portion of its indefinite lived intangibles with it’s deferred tax assets since tax losses generated after 2017 do not expire.

The Company had approximately $150 million and $173 million of federal net operating loss carryforwards (“NOL”) as of December 31, 2018 and 2017, respectively. The federal losses are available to offset future taxable income through 2037 and expire from 2019 through 2037. The Company had approximately $71 million and $78 million of New York and New York City pre-apportioned NOL as of December 31, 2018 and 2017, respectively; these NOLs are limited to 10% utilization per year. New York and New York City had additional post apportioned NOL of $3 million at December 31, 2018 and 2017. All other states combined had approximately $11.7 million and 16.8 million total NOL as of December 31, 2018 and 2017, respectively. Since the Company does business in various states and each state has its own rules with respect to the number of years losses may be carried forward, the state net operating loss carryforwards expire from 2019 through 2037.

The company also has approximately $10.5 million in U.K. NOLs as of December 31, 2018. The ability of the Company to utilize its NOL in full to reduce future taxable income may become subject to various limitations under Section 382 of the Internal Revenue Code of 1986 (“IRC”). The utilization of such carryforwards may be limited upon the occurrence of certain ownership changes, including the purchase and sale of stock by 5% shareholders and the offering of stock by the Company during any three-year period resulting in an aggregate change of more than 50% of the beneficial ownership of the Company. In the event of an ownership change, Section 382 imposes an annual limitation on the amount of these carryforwards that can reduce future taxable income. The company had previous ownership changes in 2000 and 2007. The annual limitation imposed under the 2000 ownership change expired in 2013 and the limitation imposed by the 2007 ownership change ended in 2014. Both annual limitations on the ability to utilize NOL’s has ended.

The Company files U.S. Federal, State and Foreign tax returns and has determined that its major tax jurisdictions are the United States, India and the United Kingdom. In most instances, we are no longer subject to federal, state and local income tax examinations by tax authorities for years prior to 2015 except for India which generally has a longer statute period. The company is currently not under examination by any federal, state or local jurisdiction.

The Company recorded an expense of $45 thousand related to state income tax nexus pursuant to ASC 740-10 for the year ended December 31, 2018. The Company had no uncertain tax positions pursuant to ASC 740-10 for the year ended December 31 2017. To the extent these unrecognized tax benefits are ultimately settled, $45 thousand will impact the company’s effective tax rate in a future period. The company does not expect any significant change to the reserve over the next 12 months.

	As of December 31,
(in thousands)	2018		2017
Beginning balance
Additions for tax positions acquired	$	—	$	—
Additions for tax positions related to current year		45		—
Additions due to interest accrued		—		—
Tax positions of prior years		—		—
Payments		—		—
Settlements		—		—
Due to lapsed SOL		—		—
Ending Balance	$	45	$	—

The Tax Cuts and Jobs Act (the “Tax Act”) was enacted on December 22, 2017. The income tax effects of changes in tax laws are recognized in the period when enacted. The Tax Act provides for significant tax law changes and modifications with varying effective dates, which include reducing the U.S. federal corporate income tax rate from 35% to 21%, creating a territorial tax system (with a one-time mandatory repatriation tax on previously deferred foreign earnings), and allowing for immediate capital expensing of certain qualified property acquired and placed in service after September 27, 2017 and before January 1, 2023.

F-24

In response to the enactment of the Tax Act in late 2017, the U.S. Securities and Exchange Commission issued Staff Accounting Bulletin No. 118 (“SAB 118”) to address situations where the accounting is incomplete for certain income tax effects of the Tax Act upon issuance of an entity’s financial statements for the reporting period in which the Tax Act was enacted. The measurement period allowed by SAB 118 has closed during the fourth quarter of 2018 in which the Company did not record any adjustments to the $25.5 million recorded in 2017 for the re-measurement of its deferred tax balances which was offset by a reduction in the valuation allowance resulting in no tax expense. The amount of post-1986 undistributed net earnings and profits of the Company’s foreign subsidiaries was approximately $.8 million at December 31, 2017. The Company utilized net operating losses to offset the income inclusion. The Company finalized its calculation resulting in an increase to its NOL carryforward and valuation allowance by approximately $10 thousand for the one time mandatory repatriation. The prospects of supplemental legislation or regulatory processes to address uncertainties that arise due to the Act, or evolving technical interpretations of the tax law, may cause the Company’s financial statements to be impacted in the future. The Company will continue to analyze the effects of the Act as subsequent guidance continues to emerge.

The Tax Act also includes a provision to tax global intangible low-taxed income (“GILTI”) of foreign subsidiaries. The FASB Staff Q&A Topic No. 5, Accounting for Global Intangible Low-Taxed Income, states that an entity can make an accounting policy election either to recognize deferred taxes for temporary differences that are expected to reverse as GILTI in future years or provide for the tax expense related to GILTI resulting from those items in the year the tax is incurred. We have elected to recognize the resulting tax on GILTI as a period expense in the period the tax is incurred.

Prior to 2018 the company has not provided for foreign withholding taxes on approximately $0.9 million of undistributed earnings from its non-U.S. subsidiary because such earnings were intended to be indefinitely reinvested outside of the United States. If these earnings were distributed, foreign withholding tax of approximately $155 thousand may become due. During the fourth quarter of 2018 the company entered into an agreement to sell the assets of BoardEx and The Deal which includes the stock of India. Due to the inclusion of India’s earning and profits under IRC section 965 in December 2017 there would not be any material outside basis difference between tax and book. The foreign earnings that the Company may repatriate to the United States in any year is limited to the amount of current year foreign earnings and are not made out of historic undistributed accumulated earnings. The amount of current year foreign earnings that are available for repatriation is determined after consideration of all foreign cash requirements including working capital needs, potential requirements for litigation and regulatory matters, and merger and acquisition activities, among others.

(12) Stockholders’ Equity

Exchange Agreement

On November 10, 2017, the Company entered into an Exchange Agreement (the “Exchange Agreement”) with TCV VI, L.P., a Delaware limited partnership (“TCV VI”), and TCV Member Fund, L.P., a Cayman Islands exempted limited partnership (“TCV Member Fund” and, together with TCV VI, the “TCV Holders”), which provided for, among other things, the exchange by the TCV Holders of all shares of Series B Preferred Stock (see below) of the Company held by them for an aggregate of (i) 6,000,000 shares of newly issued common stock, par value $0.01 per share of the Company (“Common Stock”) having a value of $5,520,000, and (ii) cash consideration in the amount of $20,000,000 (the “Exchange Transaction”). The Exchange Transaction closed on November 10, 2017. The retirement of the Series B Preferred Stock removes, among other rights of the TCV Holders and restrictions on the Company, a $55 million liquidation preference previously held by TCV. The company incurred approximately $891,000 of direct expenses related to the transaction. The Company has reflected the exchange transaction as an extinguishment of the Series B Preferred Stock and recorded the difference of approximately $22,368,000 between the carrying value of approximately $48,838,000 and the fair value of the consideration, including direct expenses, as a capital contribution from the Company’s preferred stockholders in its statement of operations and stockholders’ equity.

Purchase Agreement

On November 10, 2017, the Company entered into a Securities Purchase Agreement (the “Purchase Agreement”) with 180 Degree Capital Corp. (“180 Degree Capital”) and TheStreet SPV Series, a limited liability company series of 180 Degree Capital Management, LLC (the “Investors”), pursuant to which the Company sold and issued 7,136,363 shares of its Common Stock, to the Investors at a purchase price of $1.10 per Common Stock in a closing that occurred on November 10, 2017 (the “Financing Transaction”). The closing bid price of the Company’s Common Stock as reported by NASDAQ on November 9, 2017, was $0.92 per share, and the Financing Transaction closed on November 10, 2017.

F-25

Registration Rights Agreement

In connection with the Exchange and Financing Transaction, the Company agreed to register the shares for resale and the Company filed a registration statement with the Securities and Exchange Commission. The TCV Holders and the Investors received additional registration rights as set forth in the transaction documents.

Treasury Stock

In December 2000, the Company’s Board of Directors authorized the repurchase of up to $10 million of the Company’s Common Stock, from time to time, in private purchases or in the open market. In February 2004, the Company’s Board of Directors approved the resumption of the stock repurchase program (the “Program”) under new price and volume parameters, leaving unchanged the maximum amount available for repurchase under the Program. However, the affirmative vote of the holders of a majority of the outstanding shares of Series B Preferred Stock, voting separately as a single class, was necessary for the Company to repurchase its Common Stock (except as described above). During the years ended December 31, 2018 and 2017, the Company did not purchase any shares of Common Stock under this Program. Since inception of the Program, the Company has purchased a total of 5,453,416 shares of Common Stock at an aggregate cost of approximately $7.3 million.

In addition, pursuant to the terms of the Company’s 2007 Plan, and certain procedures adopted by the Compensation Committee of the Board of Directors, in connection with the exercise of stock options by certain of the Company’s employees, and the issuance of shares of Common Stock in settlement of vested restricted stock units, the Company may withhold shares in lieu of payment of the exercise price and/or the minimum amount of applicable withholding taxes then due. Through December 31, 2018, the Company had withheld an aggregate of 2,178,829 shares which have been recorded as treasury stock. In addition, the Company received an aggregate of 211,608 shares in treasury stock resulting from prior acquisitions. These shares have also been recorded as treasury stock.

Stock Options

Under the terms of the 1998 Stock Incentive Plan (the “1998 Plan”), 8,900,000 shares of Common Stock of the Company were reserved for awards of incentive stock options, nonqualified stock options, restricted stock, deferred stock, restricted stock units, or any combination thereof. Under the terms of the 2007 Plan, 7,750,000 shares of Common Stock of the Company were reserved for awards of incentive stock options, nonqualified stock options, stock appreciation rights, restricted stock, restricted stock units or other stock-based awards. At the Company’s May 2018 board meeting, the number of shares available for grant was increased by 5,200,000 shares. The 2007 Plan also authorized cash performance awards. Additionally, under the terms of the 2007 Plan, unused shares authorized for award under the 1998 Plan are available for issuance under the 2007 Plan. No further awards will be made under the 1998 Plan. Awards may be granted to such directors, employees and consultants of the Company as the Compensation Committee of the Board of Directors shall select in its discretion or delegate to management to select. Only employees of the Company are eligible to receive grants of incentive stock options. Awards generally vest over a three- to five-year period and stock options generally have terms of five to seven years. As of December 31, 2018, there remained approximately 3.4 million shares available for future awards under the 2007 Plan. In connection with awards under both the 2007 Plan and awards issued outside of the Plan as inducement grants to new hires, the Company recorded approximately $2.5 million and $1.6 million of noncash stock-based compensation for the years ended December 31, 2018 and 2017, respectively.

F-26

A stock option represents the right, once the option has vested and become exercisable, to purchase a share of the Company’s Common Stock at a particular exercise price set at the time of the grant. A restricted stock unit (“RSU”) represents the right to receive one share of the Company’s Common Stock (or, if provided in the award, the fair market value of a share in cash) on the applicable vesting date for such RSU. Until the stock certificate for a share of Common Stock represented by an RSU is delivered, the holder of an RSU does not have any of the rights of a stockholder with respect to the Common Stock. However, the grant of an RSU includes the grant of dividend equivalents with respect to such RSU. The Company records cash dividends for RSUs to be paid in the future at an amount equal to the rate paid on a share of Common Stock for each then-outstanding RSU granted. The accumulated dividend equivalents related to outstanding grants vest on the applicable vesting date for the RSU with respect to which such dividend equivalents were credited and are paid in cash at the time a stock certificate evidencing the shares represented by such vested RSU is delivered. As of December 31, 2018, there is no dividend accrual as the Company has not declared a dividend since 2016.

A summary of the activity of the 2007 Plan, and awards issued outside of the Plan pertaining to stock option grants is as follows:

	Shares Underlying Awards			Weighted Average Exercise Price		Aggregate Intrinsic Value ($000)		Weighted Average Remaining Contractual Life (In Years)
Awards outstanding, December 31, 2016		5,900,731		$	1.52
Options granted		260,000		$	0.87
Options exercised		—		$	—
Options forfeited		(41,368	)	$	1.15
Options expired		(627,435	)	$	1.77
Awards outstanding, December 31, 2017		5,491,928		$	1.46	$	874		3.39
Options granted		282,333		$	2.02
Options exercised		(8,000	)	$	1.20
Options forfeited		(182,752	)	$	2.15
Options expired		(1,864,626	)	$	1.81
Awards outstanding, December 31, 2018		3,718,883		$	1.29	$	2,806		4.12
Awards vested and expected to vest at December 31, 2018		3,713,646		$	1.29	$	2,800		4.12
Awards vested at December 31, 2018		3,104,819		$	1.30	$	2,309		3.95

A summary of the activity of the 2007 Plan pertaining to grants of restricted stock units is as follows:

	Shares Underlying Awards			Aggregate Intrinsic Value ($000)		Weighted Average Remaining Contractual Life (In Years)
Awards outstanding, December 31, 2016		717,995
Restricted stock units granted		597,788
Restricted stock units settled by delivery of Common Stock upon vesting		(818,282	)
Restricted stock units forfeited		(50,833	)
Awards outstanding, December 31, 2017		446,668		$	648		0.62
Restricted stock units granted		3,149,720
Restricted stock units settled by delivery of Common Stock upon vesting		(686,676	)
Restricted stock units forfeited		(64,722	)
Awards outstanding, December 31, 2018		2,844,990		$	5,775		2.24
Awards vested and expected to vest at December 31, 2018		2,748,240		$	5,579		1.31

F-27

A summary of the status of the Company’s unvested share-based payment awards as of December 31, 2018 and changes in the year then ended is as follows:

Unvested Awards	Awards			Weighted Average Grant Date Fair Value
Shares underlying awards unvested at December 31, 2017		2,131,135		$	0.48
Shares underlying options granted		282,333		$	0.42
Shares underlying restricted stock units granted		3,149,720		$	1.68
Shares underlying options vested		(1,348,984	)	$	0.35
Shares underlying restricted stock units settled by delivery of Common Stock upon vesting		(686,676	)	$	1.14
Shares underlying unvested options forfeited		(3,752	)	$	0.43
Shares underlying unvested restricted stock units forfeited		(64,722	)	$	1.72
Shares underlying awards unvested at December 31, 2018		3,459,054		$	1.47

For the years ended December 31, 2018 and 2017, approximately 282 thousand and 260 thousand stock options, respectively, were granted to employees of the Company. During the year ended December 31, 2018, approximately 8 thousand stock options were exercised, resulting in approximately $10 thousand of cash proceeds to the Company. No stock options were exercised during the year ended December 31, 2017. For the years ended December 31, 2018 and 2017, approximately 3.1 million and 598 thousand restricted stock units, respectively, were granted to employees of the Company, and 687 thousand and 818 thousand, respectively, were issued under restricted stock unit grants. For the years ended December 31, 2018 and 2017, the total fair value of share-based awards vested was approximately $1.9 million and $1.6 million, respectively. For the years ended December 31, 2018 and 2017, the total intrinsic value of options exercised was $8 thousand and $0, respectively. For the years ended December 31, 2018 and 2017, the total intrinsic value of restricted stock units that vested was approximately $1.3 million and $921 thousand, respectively. As of December 31, 2018, there was approximately 6.6 million stock option and restricted stock unit grants outstanding, having a total value of $3.6 million of unrecognized stock-based compensation expense remaining to be recognized. With the sale of our B2B business, the Company’s Board of Directors has accelerated the vesting of all outstanding stock options and restricted stock units as of February 25, 2019.

(13) Commitments and Contingencies

Operating Leases and Employment Agreements

The Company is committed under operating leases, principally for office space, which expire at various dates through January 2026. Certain leases contain escalation clauses relating to increases in property taxes and maintenance costs. Rent expense was approximately $2.2 million and $2.0 million for the years ended December 31, 2018 and 2017, respectively. Additionally, the Company has agreements with certain of its employees and outside contributors, whose future minimum payments are dependent on the future fulfillment of their services thereunder. As of December 31, 2018, total future minimum cash payments are as follows:

		Payments Due by Year
Contractual Obligations:		Total		2019		2020		2021		2022		2023		After 2023
Operating leases	$	5,799,274	$	2,482,212	$	2,135,754	$	354,767	$	376,036	$	377,676	$	72,829
Employment Agreement		7,500,000		2,500,000		2,500,000		2,500,000		—		—		—
Outside Contributors		137,500		137,500		—		—		—		—		—
Total contractual cash obligations	$	13,436,774	$	5,119,712	$	4,635,754	$	2,854,767	$	376,036	$	377,676	$	72,829

Legal Proceedings

The Company is party to legal proceedings arising in the ordinary course of business or otherwise, none of which is deemed material.

F-28

(14) Restructuring and Other Charges

During the year ended December 31, 2017, the Company implemented a targeted reduction in force which resulted in restructuring and other charges of approximately $439 thousand.

(15) Other Liabilities

Other liabilities consist of the following:

	As of December 31,
	2018		2017
Deferred revenue	$	935,160	$	629,309
Deferred rent		599,906		912,201
Other liabilities		—		2,092
	$	1,535,066	$	1,543,602

(16) Employee Benefit Plan

The Company maintains a noncontributory savings plan in accordance with Section 401(k) of the Internal Revenue Code. The 401(k) plan covers all eligible employees. For the years ended December 31, 2018 and 2017, the plan provided an employer matching contribution of 50% of employee contributions, up to a maximum employee contribution of 6% of their total compensation within statutory limits. The Company’s matching contribution for the year ended December 31, 2018 and 2017 totaled approximately $699 thousand and $692 thousand, respectively.

F-29

(17) Segment and Geographic Data

Segments

The Company reports its results in two segments: (i) Business to Business and (ii) Business to Consumer, which is primarily comprised of the Company’s premium subscription newsletter products and website advertising.

	For the Year Ended December 31,
	2018			2017
Revenue:
- Business to business	$	25,578,345		$	23,776,148
- Business to consumer		27,511,107			31,018,693
Total	$	53,089,452		$	54,794,841

Operating loss:
- Business to business	$	(4,518,467	)	$	(2,227,236	)
- Business to consumer		(24,823,715	)		(131,706	)
Total	$	(29,342,182	)	$	(2,358,942	)

Net interest income:
- Business to business	$	86,363		$	2,227
- Business to consumer		95,342			44,580
Total	$	181,705		$	46,807

Benefit for income taxes:
- Business to business	$	18,104,273		$	1,778,429
- Business to consumer		4,263,129			843,932
Total	$	22,367,402		$	2,622,361

Net (loss) income from continued operations:
- Business to business	$	13,672,476		$	861,614
- Business to consumer		(20,465,551	)		(551,388	)
Total	$	(6,793,075	)	$	310,226

Due to the nature of the Company’s operations, a majority of its assets are utilized across all segments. In addition, segment assets are not reported to, or used by, the Chief Operating Decision Maker to allocate resources or assess performance of the Company’s segments. Accordingly, the Company has not disclosed asset information by segment.

Geographic Data

In 2018 and 2017, substantially all of the Company’s revenue were from customers in the United States and substantially all of its long-loved assets are located in the United States. The remainder of the Company’s revenue and its long-lived assets are a result of its BoardEx operations outside of the United States, which is headquartered in London, England.

F-30