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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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 /W3p3mabyQ2FFi+TODNqHw==

<SEC-DOCUMENT>0001181431-09-044149.txt : 20090916
<SEC-HEADER>0001181431-09-044149.hdr.sgml : 20090916
<ACCEPTANCE-DATETIME>20090916161916
ACCESSION NUMBER:		0001181431-09-044149
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20090914
FILED AS OF DATE:		20090916
DATE AS OF CHANGE:		20090916

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			PENCE DENNIS C
		CENTRAL INDEX KEY:			0001032603

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-21915
		FILM NUMBER:		091072292

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			COLDWATER CREEK INC
		CENTRAL INDEX KEY:			0001018005
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-WOMEN'S CLOTHING STORES [5621]
		IRS NUMBER:				820419266
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0202

	BUSINESS ADDRESS:	
		STREET 1:		ONE COLDWATER CREEK DRIVE
		CITY:			SANDPOINT
		STATE:			ID
		ZIP:			83864
		BUSINESS PHONE:		2082632266

	MAIL ADDRESS:	
		STREET 1:		ONE COLDWATER CREEK DRIVE
		CITY:			SANDPOINT
		STATE:			ID
		ZIP:			83864
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>rrd253010.xml
<DESCRIPTION>DP FORM 4 (9/14/09)
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2009-09-14</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001018005</issuerCik>
        <issuerName>COLDWATER CREEK INC</issuerName>
        <issuerTradingSymbol>CWTR</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001032603</rptOwnerCik>
            <rptOwnerName>PENCE DENNIS C</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>ONE COLDWATER CREEK DRIVE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>SANDPOINT</rptOwnerCity>
            <rptOwnerState>ID</rptOwnerState>
            <rptOwnerZipCode>83864</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Chairman, President &amp; CEO</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>CWTR Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2009-09-14</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>150000</value>
                    <footnoteId id="F1"/>
                </transactionShares>
                <transactionPricePerShare>
                    <value>6.8746</value>
                    <footnoteId id="F2"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>12158307</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeHolding>
            <securityTitle>
                <value>CWTR Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>1050000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>see footnote</value>
                    <footnoteId id="F3"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 sales plan adopted by Mr. Pence on June 8, 2009. This sale completes the 10b5-1 sales plan.</footnote>
        <footnote id="F2">The price reflects the weighted average selling price for the 150,000 shares which were sold in the range of $6.70 - $7.08. Full information regarding the number of shares sold at each separate price are available upon request.</footnote>
        <footnote id="F3">500,000 of these shares are indirectly owned by Mr. Pence by grantor retained annuity trusts. The Wild Rose Foundation is the owner of record of the remaining 550,000 shares reported as indirectly owned by Mr. Pence, of which he disclaims beneficial ownership.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Robert Larson, Power of Attorney</signatureName>
        <signatureDate>2009-09-16</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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