DEF 14A 1 c60604def14a.htm DEF 14A def14a
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
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RALCORP HOLDINGS, INC.
     
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(RALCORP HOLDINGS LETTERHEAD)
 
Dear fellow shareholder:
 
You are cordially invited to attend our annual meeting of shareholders on Tuesday, January 18, 2011. We will hold the meeting at 8:30 a.m., Central Time, at the Bank of America Plaza, 800 Market Street, 26th floor, St. Louis, Missouri, 63101.
 
In connection with the annual meeting, we have enclosed a notice of the meeting, a proxy statement and a proxy card. We have also enclosed a copy of our annual report for the fiscal year ended September 30, 2010 which contains detailed information about us and our operating and financial performance.
 
Whether or not you plan to attend the meeting, we encourage you to vote your shares. You may vote by telephone or on the Internet, or complete, sign and return the enclosed proxy card in the postage-prepaid envelope, also enclosed. The prompt execution of your proxy will be greatly appreciated.
 
Sincerely,
 
     
-s- Kevin J. Hunt   -s- David P. Skarie
     
Kevin J. Hunt
Co-Chief Executive Officer and President
  David P. Skarie
Co-Chief Executive Officer and President
 
November 29, 2010


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(RALCORP HOLDING LOGO)
800 Market Street
St. Louis, Missouri 63101
 
November 29, 2010
 
NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
 
Dear shareholders:
 
The 2011 annual meeting of shareholders of Ralcorp Holdings, Inc. will be held at 8:30 a.m., Central Time, on Tuesday, January 18, 2011, at the Bank of America Plaza, 800 Market Street, 26th floor, St. Louis, Missouri, 63101. At the annual meeting, shareholders will consider the election of five nominees for director, ratification of the appointment of our independent registered public accounting firm and any other business properly introduced at the annual meeting.
 
By order of the Board of Directors,
 
-s- Gregory A. Billhartz
Gregory A. Billhartz
Corporate Vice President, General Counsel and Secretary


 

(RALCORP HOLDING LOGO)
800 Market Street
St. Louis, Missouri 63101
 
PROXY STATEMENT
 
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PROXY AND VOTING INFORMATION
 
Why am I receiving these materials?
 
Our board of directors is soliciting proxies for the 2011 annual meeting of shareholders. On or about December 10, 2010, we expect to begin mailing these proxy materials to shareholders at the close of business on November 15, 2010, the record date. On the record date, there were 54,927,715 shares of our common stock outstanding.
 
Where and when is the annual meeting?
 
We will hold the annual meeting on Tuesday, January 18, 2011, at 8:30 a.m., Central Time, at the Bank of America Plaza, 800 Market Street, 26th floor, St. Louis, Missouri, 63101.
 
What am I being asked to vote on at the meeting?
 
We are asking our shareholders to elect the five nominees for director named in this proxy statement and to ratify the appointment of our independent registered public accounting firm.
 
How many votes do I have?
 
You have one vote for each share of our common stock that you owned at the close of business on the record date. These shares include:
 
  •  shares registered directly in your name with our transfer agent, for which you are considered the “shareholder of record;”
 
  •  shares held for you as the beneficial owner through a broker, bank or other nominee in “street name;” and
 
  •  shares credited to your account in our savings investment plan.
 
What is the difference between holding shares as a “shareholder of record” and as a “beneficial owner”?
 
If your shares are registered directly in your name with our transfer agent, you are considered the “shareholder of record” with respect to those shares. We have sent these proxy materials directly to you.
 
If your shares are held in a stock brokerage account or by a bank or other nominee, you are considered the “beneficial owner” of the shares held in street name. Your broker, bank or other nominee who is considered the shareholder of record with respect to those shares has forwarded these proxy materials to you. As the beneficial owner, you have the right to direct your broker, bank or other nominee on how to vote your shares by using the voting instruction card included in the mailing or by following their instructions for voting by telephone or the Internet.
 
How can I vote my shares?
 
You can vote by proxy or in person.
 
How do I vote by proxy?
 
If you are shareholder of record, you may vote by telephone, Internet or mail. Our telephone and Internet voting procedures are designed to authenticate shareholders by using individual control numbers that can be found on the proxy card.
 
  •  Voting by telephone


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You can vote by calling 800-652-VOTE (8683) and following the instructions provided. Telephone voting is available 24 hours a day, 7 days a week, until 1:00 a.m., Central Time, on Tuesday, January 18, 2011. If you vote by telephone, you do not need to return your proxy card.
 
  •  Voting by Internet
 
You can vote via the Internet by accessing investorvote.com and following the instructions provided. Internet voting is available 24 hours a day, 7 days a week, until 1:00 a.m., Central Time, on Tuesday, January 18, 2011. If you vote by Internet, you do not need to return your proxy card.
 
  •  Voting by mail
 
If you choose to vote by mail, simply mark your proxy card, date and sign it, and return it in the postage-paid envelope provided.
 
If you submit your proxy using any of these three methods, Kevin J. Hunt, David P. Skarie or Gregory A. Billhartz will vote your shares in the manner you indicate. You may specify whether your shares should be voted for all, some, or none of the nominees for director and for or against any other proposals properly introduced at the annual meeting. If you vote by telephone or Internet and choose to vote with the recommendation of our board of directors, or if you vote by mail, sign your proxy card, and do not indicate specific choices, your shares will be voted “FOR” the election of all five nominees for director and “FOR” ratification of the appointment of our independent public accounting firm.
 
If any other matter is presented, your proxy will authorize Kevin J. Hunt, David P. Skarie or Gregory A. Billhartz to vote in accordance with their best judgment. At the time this proxy statement was printed, we knew of no matters to be considered at the annual meeting other than those referenced in this proxy statement.
 
If you wish to give a proxy to someone other than Kevin J. Hunt, David P. Skarie or Gregory A. Billhartz, you may strike out their names on the proxy card and write in the name of any other person, sign the proxy, and deliver it to the person whose name has been substituted.
 
How can I revoke my proxy?
 
You may revoke a proxy in any one of the following three ways:
 
  •  submit a valid, later-dated proxy, or vote again electronically after your original vote;
 
  •  notify our corporate secretary in writing before the annual meeting that you have revoked your proxy; or
 
  •  vote in person at the annual meeting.
 
How do I vote in person?
 
If you are a shareholder of record, you may attend the annual meeting and cast your vote in person. If you hold shares in street name, then you will need to bring an account statement or letter from your broker, bank or other nominee indicating that you were the record holder of your shares as of November 15, 2010.
 
If I hold shares in street name, how can I vote my shares?
 
You can submit voting instructions to your broker, bank or other nominee. In most instances, you will be able to do this by telephone, over the Internet or by mail. Please refer to the voting instruction card included with these materials by your broker, bank or other nominee.
 
How do I vote my shares in the savings investment plan?
 
If you are both a registered shareholder and a participant in our savings investment plan, you will receive a single proxy card that covers shares of our common stock credited to your plan account as well as shares of record registered in exactly the same name. Accordingly, your proxy card also serves as a voting instruction for the trustee of the plan. If your plan account is not carried in exactly the same name as your shares of


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record, you will receive separate proxy cards for individual and plan holdings. If you own shares through this plan and you do not return your proxy by 4:00 p.m., Central Time, on January 14, 2011, the trustee will vote your shares in the same proportion as the shares that are voted by the other participants in the plan. The trustee will also vote unallocated shares of our common stock held in the plan in direct proportion to the voting of allocated shares in the plan for which voting instructions have been received unless doing so would be inconsistent with the trustee’s duties.
 
Is my vote confidential?
 
Yes. Voting tabulations are confidential except in extremely limited circumstances. Such limited circumstances include contested solicitation of proxies, when disclosure is required by law, to defend a claim against us or to assert a claim by us and when a shareholder’s written comments appear on a proxy or other voting material.
 
What “quorum” is required for the annual meeting?
 
In order to have a valid shareholder vote, a quorum must exist at the annual meeting. For us, a quorum exists when shareholders holding a majority of the outstanding shares are present or represented at a meeting.
 
What vote is required?
 
Election of five directors (Proxy Item No. 1) The affirmative vote of a majority of the shares present and entitled to vote at the meeting is required for election of each nominee for director.
 
Ratification of the appointment of independent public accounting firm (Proxy Item No. 2) The affirmative vote of a majority of the shares present and entitled to vote at the meeting is required for ratification of the election of PricewaterhouseCoopers LLP as our independent registered public accounting firm.
 
A proxy card marked “withhold” for a nominee acts as a vote against such nominee. A proxy card marked “abstain” on a matter will be considered to be represented at the annual meeting, but not voted for these purposes. If a broker indicates on its proxy that it does not have authority to vote certain shares held in “street name,” the shares not voted are referred to as “broker non-votes.” Broker non-votes occur when brokers do not have discretionary voting authority to vote certain shares held in “street name” on particular proposals under the rules of the New York Stock Exchange, and the “beneficial owner” of those shares has not instructed the broker to vote on those proposals. If you are a beneficial owner, your broker, bank or other nominee is permitted to vote your shares only with regard to ratification of the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm, even if the holder does not receive voting instructions from you. Shares registered in the name of a broker, bank or other nominee, for which proxies are voted on some, but not all matters, will be considered to be represented at the annual meeting and voted only as to those matters marked on the proxy card.
 
Where can I find the voting results?
 
We intend to announce preliminary voting results at the annual meeting. We will publish the final results in a Current Report on Form 8-K, which we expect to file on or before January 21, 2011. You can obtain a copy of the Form 8-K by logging on to our website at ralcorp.com, by calling the Securities and Exchange Commission (SEC) at 800-SEC-0330 for the location of the nearest public reference room, or through the EDGAR system at sec.gov. Information on our website does not constitute part of this proxy statement.


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CORPORATE GOVERNANCE
 
Overview
 
We are dedicated to creating long-term shareholder value. It is our policy to conduct our business with integrity and an unrelenting passion for providing value to our customers and their consumers. All of our corporate governance materials, including our corporate governance guidelines, our standards of business conduct, our director code of ethics and board committee charters, are published under the Corporate Governance section of our website at ralcorp.com. Information on our website does not constitute part of this proxy statement. These materials are also available in print to any shareholder without charge upon request made by telephone at (314) 877-7046 or by mail at Ralcorp Holdings, Inc., P.O. Box 618, St. Louis, Missouri 63188-0618, Attention: Corporate Secretary. The board of directors regularly reviews these materials, Missouri law, the rules and listing standards of the New York Stock Exchange (NYSE) and SEC rules and regulations, as well as best practices suggested by recognized governance authorities, and modifies the materials as warranted.
 
Director Independence
 
Our board of directors has adopted categorical independence standards based on the NYSE listing standards and the SEC rules and regulations as described in our corporate governance guidelines. The guidelines contain the categorical standards our board uses to make its determination as to the materiality of the relationships of each of our directors. Our board has determined, in its judgment, that all of our non-employee directors are independent directors as defined in the NYSE listing standards and the SEC rules and regulations.
 
We have a business relationship with Commerce Bancshares, Inc., a bank holding company at which one of our non-employee directors, Mr. Kemper, serves as chairman, president and chief executive officer. We have described this business relationship in greater detail under the heading “Certain Relationships and Related Transactions”. Our board of directors and the Corporate Governance and Compensation Committee have determined, in their judgment and based on the criteria in the guidelines, that the relationship between us and Mr. Kemper is immaterial and therefore should not preclude a determination of independence.
 
Messrs. Armstrong and Mulcahy serve as directors of Energizer Holdings, Inc. We share in the common ownership of four aircraft together with Energizer and Nestle Purina PetCare Company. The joint ownership affords us the ability to share the acquisition expenses of the aircraft and other costs that are unrelated to actual trips. Each of the owners incurs the cost for its use of the aircraft and a pro rata portion of the fixed costs. In connection with the joint ownership of aircraft, no amounts are paid to Energizer, and Energizer pays no amounts to us. As such, based on the criteria in the guidelines, the joint ownership does not preclude Messrs. Armstrong and Mulcahy from being independent.
 
The independent members of the board of directors meet regularly without the presence of management. These sessions are normally held following or in conjunction with regular board meetings. Mr. Stiritz, chairman of the board, or the chairman of the committee then in session, acts as the presiding director during executive sessions.
 
Code of Ethics
 
Our standards of business conduct, applicable to all corporate officers and employees, sets forth our expectations for the conduct of business by officers and employees. Our directors have adopted, and are required to abide by, a directors code of ethics. We intend to post amendments to or waivers from (to the extent applicable to one of our officers or directors) these documents on our website.
 
Conflicts of Interest
 
Pursuant to our conflict of interest policy, standards of business conduct for officers and employees and code of conduct for directors, each director and corporate officer has an obligation not to engage in any


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transaction that could be deemed a conflict of interest. Our directors may not engage in any transaction that could impact their independence on the board of directors.
 
The Audit Committee is responsible for approving and ratifying transactions in which one or more directors may have an interest. The Audit Committee reviews the material facts of all interested transactions that require the Audit Committee’s approval and either approves or disapproves of the entry into the interested transaction. In the event management, in the normal course of reviewing payable records, determines an interested transaction exists which was not approved by the Audit Committee, management will present the transaction to the Audit Committee for consideration.
 
The Audit Committee has adopted standing pre-approval of certain transactions in which an officer or director may have an interest including (i) transactions involving competitive bids, (ii) certain charitable contributions, and (iii) certain banking related services. The committee believes these transactions are immaterial to us and to any director or officer. No director may participate in the approval of an interested transaction for which he is a related party. If an interested transaction will be ongoing, the Audit Committee may establish guidelines for our management to follow in its ongoing dealings with the related party.
 
Structure of the Board of Directors
 
Our articles of incorporation and bylaws provide for a board of directors that is divided into three classes as equal in size as possible. The classes have three-year terms, and the term of one class expires each year in rotation at that year’s annual meeting. The size of the board of directors can be changed by a vote of its members and is currently set at 11 members. Vacancies on the board of directors may be filled by a majority of the remaining directors. A director elected to fill a vacancy, or a new directorship created by an increase in the size of the board of directors, serves for the remainder of the full term of the class of directors in which the vacancy or newly created directorship occurred. As a matter of policy, the board of directors will submit the nomination of a director elected to fill a vacancy to the vote of our shareholders at the next annual meeting.


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Director Biographies
 
The following is a list of our directors, their ages as of December 31, 2010, their occupation during the last five years and certain other biographical information:
 
                             
        Director
  Term
   
Name   Age   Since   Ends   Occupation and Other Information
Benjamin Ola. Akande
    48       2010       2011     Dr. Akande is a professor of Economics and Dean of the School of Business and Technology at Webster University in St. Louis, Missouri.
Bill G. Armstrong
    62       2004       2013     Mr. Armstrong is a private equity investor and also serves on the board of directors of Energizer Holdings, Inc.
David R. Banks
    73       2001       2012     Mr. Banks is a private equity investor and also serves on the board of directors of Nationwide Health Properties, Inc.
Jonathan E. Baum
    50       2010       2011     Mr. Baum is Chief Executive Officer and Chairman of George K. Baum & Company, an investment banking firm.
Jack W. Goodall
    72       1994       2012     Mr. Goodall is a private equity investor.
Kevin J. Hunt
    59       2004       2011     Mr. Hunt is Co-Chief Executive Officer and President of Ralcorp Holdings, Inc.
David W. Kemper
    60       1994       2011     Mr. Kemper is Chairman, President and Chief Executive Officer of Commerce Bancshares, Inc. (bank holding company) and is also a director of Tower Properties Company.
J. Patrick Mulcahy
    66       2007       2013     Mr. Mulcahy has been Chairman of the Board of Directors of Energizer Holdings, Inc. since January 2007. Mr. Mulcahy served as Vice Chairman of Energizer Holdings, Inc. from 2005 to January 2007. Mr. Mulcahy is also lead director of Hanesbrands, Inc.
David P. Skarie
    64       2004       2012     Mr. Skarie is Co-Chief Executive Officer and President of Ralcorp Holdings, Inc.
William P. Stiritz
    76       1994       2013     Mr. Stiritz is a private equity investor. Mr. Stiritz was Chairman Emeritus of the board of directors of Energizer Holdings, Inc. from January 2007 to May 2008 and chairman of the board of directors of Energizer Holdings from 2000 to 2007. Mr. Stiritz served as a Director of Vail Resorts, Inc. from 1997 to 2009. In addition, he has served as Director Emeritus of Reliance Bancshares, Inc. since August 2009.
David R. Wenzel
    47       2007       2011     Mr. Wenzel has served as Director, Revenue and International of Edward Jones since September 2009. Mr. Wenzel served as Vice President Global Finance of Covidien Imaging Solutions from July 2008 to September 2009, Chief Operating Officer of EFR Group from October 2005 to 2008, and Chairman of Manna-Pro Corporation from 2004 to 2006.
 
When considering whether our current directors and nominees have the experience, qualifications, attributes and skills, taken as a whole, to enable our board of directors to satisfy its oversight responsibilities effectively, the Corporate Governance and Compensation Committee and board of directors focus on the diversity of skills, business and professional experience reflected in the table above. In particular:
 
  •  with regard to Mr. Akande, the board of directors considered his leadership skills and financial planning and business expertise as the dean of a business school;


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  •  with regard to Messrs. Armstrong and Banks, the board of directors considered their expertise and background in the global services and manufacturing industries, including as chief executive officer, chief operating officer and chairman of public and private companies;
 
  •  with regard to Mr. Baum, the board of directors considered his strong financial and investment banking background as well as his specific expertise in the pasta industry;
 
  •  with regard to Mr. Goodall, the board of directors considered his background in the food industry, including as chief operating officer and chairman of a public food company;
 
  •  with regard to Mr. Kemper, the board of directors considered his extensive expertise in the banking and financial services industries, as well as global experience in finance and investments, financial planning and risk management;
 
  •  with regard to Mr. Mulcahy, the board of directors considered his extensive managerial expertise, including as chairman or chief executive officer at a number of public and private companies;
 
  •  with regard to Mr. Stiritz, the board of directors considered his extensive managerial expertise, including as chairman at a number of public and private companies, experience in financial operations, as well as his diverse industry experience and his expertise with large multinational corporations; and
 
  •  with regard to Mr. Wenzel, the board of directors considered his strong financial and accounting background.
 
Board Meetings and Committees
 
The board of directors has the following four committees: Audit, Corporate Governance and Compensation, Executive and Strategy and Financial Oversight. The table below contains information concerning the membership of each of the committees and the number of times the board of directors and each committee met during fiscal 2010. During fiscal 2010, each director attended at least 75% of the total number of meetings of the board of directors and of the committees on which he serves. Messrs. Akande and Baum joined the board of directors in October 2010. Our corporate governance guidelines do not require the directors to attend the annual meeting. Eight of the directors attended the 2010 annual meeting of shareholders.
 
                                         
                Corporate
             
                Governance
          Strategy and
 
                and
          Financial
 
Director   Board     Audit     Compensation     Executive     Oversight  
B. O. Akande
     •                                   
B. G. Armstrong
     •         •        Δ        •           
D. R. Banks
     •         •         •                   
J. E. Baum
     •                                   
J. W. Goodall
     •         •         •                   
K. J. Hunt
     •                         •         •   
D. W. Kemper
     •         •         •                   
J. P. Mulcahy
     •         •         •                 •   
D. P. Skarie
     •                         •         •   
W. P. Stiritz
    Δ                •        Δ       Δ  
D. R. Wenzel
     •        Δ        •                   
Meetings held in fiscal 2010
    13       8       5       1       3  
 
 
Δ  Chair      •   Member
 
Audit Committee
 
The Audit Committee’s primary responsibilities are to monitor and oversee (a) the quality and integrity of our financial statements and financial reporting, (b) the independence and qualifications of our independent auditors, (c) the performance of our independent audit, (d) our systems of internal accounting, financial


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controls and disclosure controls, and (e) compliance with legal and regulatory requirements, codes of conduct and ethics programs.
 
The board of directors has determined, in its judgment, that the Audit Committee is comprised solely of independent directors as defined in the NYSE listing standards and Rule 10A-3 of the Securities Exchange Act of 1934. The committee operates under a written charter, adopted by the board of directors, which is available under the Corporate Governance section of our website at ralcorp.com. The board of directors has also determined, in its judgment, that Messrs. Wenzel, Banks and Kemper qualify as “audit committee financial experts” and that each member of the Audit Committee is “financially literate.” Our corporate governance guidelines do not currently restrict the number of audit committees of public companies on which members of our Audit Committee may serve. The board of directors has determined that none of the members of the Audit Committee currently serves on the audit committees of more than three public companies. The report of the Audit Committee can be found on page 11 of this proxy statement.
 
Corporate Governance and Compensation Committee
 
The Corporate Governance and Compensation Committee (a) determines the compensation level of the corporate officers, as well as certain other highly-compensated key employees, (b) reviews management’s Compensation Discussion and Analysis relating to our executive compensation programs and approves the inclusion of the same in our proxy statement and/or annual report, (c) issues a report confirming the committee’s review and approval of the Compensation Discussion and Analysis for inclusion in our proxy statement and/or annual report, (d) administers and makes recommendations with respect to incentive compensation plans and stock-based plans and (e) reviews and oversees risks arising from or in connection with our compensation policies and programs for all employees. The Corporate Governance and Compensation Committee also reviews and revises, as necessary, our corporate governance guidelines.
 
The board of directors has determined, in its judgment, that the Corporate Governance and Compensation Committee is comprised solely of independent directors as defined in the NYSE listing standards. The committee operates under a written charter, adopted by the board of directors, which is available under the Corporate Governance section of our website at ralcorp.com. The report of the Corporate Governance and Compensation Committee can be found on page 27 of this proxy statement.
 
Executive Committee
 
The Executive Committee may exercise all board authority in the intervals between board meetings, to the extent such authority is in compliance with our corporate governance guidelines and does not infringe upon the duties and responsibilities of other board committees.
 
Strategy and Financial Oversight Committee
 
The Strategy and Financial Oversight Committee periodically reviews financial and strategic matters with management during periods between board meetings.
 
Nomination Process for Election of Directors
 
The Corporate Governance and Compensation Committee has responsibility for assessing the need for new directors to address specific requirements or to fill a vacancy. The committee initiates a search for a new candidate seeking input from our chairman and from other directors. The committee may retain an executive search firm to identify potential candidates. All candidates must meet the requirements specified in our corporate governance guidelines. Candidates who meet those requirements and otherwise qualify for membership on our board of directors are identified, and the committee initiates contact with preferred candidates. The committee regularly reports to the board of directors on the progress of the committee’s efforts. The committee meets to consider and approve final candidates who are then presented to the board of directors for consideration and approval. Our chairman or the chairman of the Corporate Governance and Compensation Committee may extend an invitation to join the board of directors.


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The search process for our two newly appointed directors began in March 2010 when a search firm was retained by the Corporate Governance and Compensation Committee to identify director candidates. Criteria used to narrow down possible candidates included a background in business, accounting, finance, marketing or strategy and prior business experience. In addition, demonstrated success in finance, consumer marketing or business strategy was highly desired. The committee also considered diversity and was open to retirees or candidates with prior experience at a competitor. The potential director also had to have limited commitments to other boards. The search firm proposed a list of candidates which was reviewed by our co-chief executive officers who conducted preliminary interviews. Formal interviews with top candidates were then conducted by the chairman of the board and the chairman of the committee. Final recommendations were then made to the committee and the entire board of directors.
 
The committee relies primarily on recommendations from management and members of the board of directors to identify director nominee candidates. However, the committee will consider timely written suggestions from shareholders. Such suggestions and the nominee’s consent to being nominated, together with appropriate biographical information (including principal occupation for the previous five years, business and residential addresses, and educational background) and other relevant information as outlined in our bylaws, should be submitted in writing to our corporate secretary. Shareholders wishing to suggest a candidate for director nomination for the 2012 annual meeting should mail their suggestions to Ralcorp Holdings, Inc., P.O. Box 618, St. Louis, Missouri 63188-0618, Attn: Corporate Secretary. Suggestions must be received by the corporate secretary no later than August 12, 2011.
 
Role of the Board in Risk Oversight
 
The board of directors is responsible for the oversight of risk, while management is responsible for the day-to-day management of risk. The board of directors, directly and through its committees, carries out its oversight role by regularly reviewing and discussing with management the risks inherent in the operation of our business and applicable risk mitigation efforts. Management meets regularly to discuss our business strategies, challenges, risks and opportunities and reviews those items with the board of directors at regularly scheduled meetings.
 
We do not believe that our compensation policies and practices encourage excessive and unnecessary risk-taking. The design of our compensation policies and practices encourages employees to remain focused on both short- and long-term financial and operational goals. For example, cash bonus plans measure performance on an annual basis but are based on a wide variety of factors and are subject to the Corporate Governance and Compensation Committee’s judgment and discretion. In addition, equity awards typically vest over a number of years, which we believe encourages employees to focus on sustained stock price appreciation over an extended period of time instead of on short-term financial results.
 
Communication with the Board
 
Shareholders and other parties interested in communicating directly with an individual director or with the non-management directors as a group, may do so by writing to the individual director or group, c/o Ralcorp Holdings, Inc., P.O. Box 618, St. Louis, Missouri 63188-0618, Attn: Corporate Secretary. The board has directed that our corporate secretary forward shareholder communications to our chairman and any other director to whom the communications are directed. In order to facilitate an efficient and reliable means for directors to receive all legitimate communications directed to them regarding our governance or operations, our corporate secretary will use his discretion to refrain from forwarding the following: sales literature; defamatory material regarding us and/or our directors; incoherent or inflammatory correspondence, particularly when such correspondence is repetitive and was addressed previously in some manner; and other correspondence unrelated to the board of director’s corporate governance and oversight responsibilities.
 
ELECTION OF DIRECTORS
(Proxy Item No. 1)
 
The terms of five directors (Messrs. Akande, Baum, Hunt, Kemper and Wenzel) will expire at the annual meeting. Our board of directors has nominated Mr. Baum for election for a one-year term that will expire in


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2012, Mr. Akande for election for a two-year term that will expire in 2013 and Messrs. Hunt, Kemper and Wenzel for re-election for a three-year term that will expire in 2014. The board of directors is not aware that any nominee will be unwilling or unable to serve as a director. All nominees have consented to be named in the proxy statement and to serve if elected. If, however, a nominee is unavailable for election, your proxy authorizes us to vote for a replacement nominee if the board of directors names one. As an alternative, the board of directors may reduce the number of directors to be elected at the meeting. Proxies may not be voted for a greater number of persons than the nominees presented.
 
The board of directors recommends a vote “FOR” these nominees.
 
RATIFICATION OF APPOINTMENT OF INDEPENDENT
REGISTERED PUBLIC ACCOUNTING FIRM
(Proxy Item No. 2)
 
The Audit Committee has selected PricewaterhouseCoopers LLP as our independent registered public accounting firm for the fiscal year ending September 30, 2011, and the board of directors has directed that management submit the appointment of our independent registered public accounting firm for ratification by the shareholders at the annual meeting. PricewaterhouseCoopers LLP has served as our independent registered public accounting firm since 1994. A representative of that firm will be present at the annual meeting, will have an opportunity to make a statement, if they desire, and will be available to respond to appropriate questions.
 
We are not required to obtain shareholder ratification of the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm. However, we are submitting the appointment of PricewaterhouseCoopers LLP to shareholders for ratification as a matter of good corporate practice. If the shareholders fail to ratify the appointment, the Audit Committee will reconsider whether or not to retain PricewaterhouseCoopers LLP. Even if the appointment is ratified, the Audit Committee in its discretion may direct the appointment of a different independent registered public accounting firm at any time if they determine that such a change would be in our best interests and the best interests of our shareholders.
 
The following table sets forth the fees paid for audit services during the fiscal years ended September 30, 2010 and 2009 and for other services during those fiscal years:
 
                 
    Year Ended September 30,
    2010   2009
 
Audit Fees (1)
  $ 2,137,200     $ 1,612,464  
Audit-Related Fees (2)
    38,929       6,351  
All Other Fees (3)
    1,500       1,500  
 
 
(1) Audit fees include comfort letters, review of our SEC registration documents and out of pocket expenses.
 
(2) “Audit-Related Fees” for fiscal 2010 related primarily to the review of due diligence materials in connection with acquisitions.
 
(3) “All Other Fees” represent amounts paid for the use of a proprietary accounting research database.
 
With regard to the fees listed above, the Audit Committee has considered whether the provision by PricewaterhouseCoopers LLP of services other than audit services is compatible with its ability to maintain its independence. Regardless of the size or nature of the other services, if any, to be provided, it is the Audit Committee’s policy and practice to approve any services not under the heading “Audit Fees” before any such other services are undertaken. Our audit was staffed primarily by full-time, permanent employees of PricewaterhouseCoopers LLP.
 
The board of directors recommends a vote “FOR” ratification of the appointment of our independent registered public accounting firm.


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AUDIT COMMITTEE REPORT
 
The Audit Committee oversees our financial reporting process on behalf of the board of directors. Management is responsible for our internal controls, financial reporting process and compliance with laws and regulations and ethical business standards. PricewaterhouseCoopers LLP, our independent accountants, are responsible for performing an independent audit of our consolidated financial statements in accordance with generally accepted auditing standards and issuing a report thereon. Our internal auditors, supplemented by Ernst & Young, LLP assists the Audit Committee with its responsibility to monitor and oversee the financial reporting process and internal controls. The committee discussed with our internal auditors and independent accountants the overall scopes and plans for their respective audits. The committee met, at least quarterly, with the internal auditors and independent accountants, with and without management present, and discussed the results of their examinations, their evaluations of our internal controls, and the overall quality of our financial reporting.
 
With respect to our audited financial statements for the fiscal year ended September 30, 2010, management has represented to the committee that the financial statements were prepared in accordance with generally accepted accounting principles and the committee has reviewed and discussed those financial statements with management. The Audit Committee has also discussed with PricewaterhouseCoopers LLP, the matters required to be discussed by PCAOB AU Section 380 (Communication with Audit Committees) as modified or supplemented.
 
The Audit Committee has received the written disclosures from PricewaterhouseCoopers LLP required by PCAOB Rule 3526 (Communications with Audit Committees Concerning Independence), as modified or supplemented, and has discussed the independence of PricewaterhouseCoopers LLP with members of that firm.
 
Based on the review and discussions referred to above, the Audit Committee recommended to the board of directors that the audited consolidated financial statements for the fiscal year ended September 30, 2010 be included in our Annual Report on Form 10-K filed with the SEC for that year.
 
While the Audit Committee has the responsibilities and powers set forth in its charter, it is not the duty of the Audit Committee to plan or conduct audits or to determine that our financial statements are complete and accurate or are in accordance with generally accepted accounting principles. This is the responsibility of management and the independent accounting firm.
 
     
D. R. Wenzel, Chairman
  J. W. Goodall
B. G. Armstrong
  D. W. Kemper
D. R. Banks
  J. P. Mulcahy
 
COMPENSATION OF OFFICERS AND DIRECTORS
 
Compensation Discussion and Analysis
 
Overview
 
We believe that our success in creating long-term value for our shareholders depends on our ability to attract, retain and motivate our corporate officers. We encourage sustained long-term profitability and increased shareholder value by linking corporate officer compensation to our achievement of financial and operating performance. We use equity-based awards and other mechanisms to align the long-term interests of our corporate officers with those of our shareholders. We have designed elements of our executive compensation program to increase the likelihood that we will retain key employees.
 
We have determined the type and amount of compensation for each corporate officer after considering a variety of factors, including the officer’s position and level of responsibility within our company, comparative market data and other external market-based factors. Our Corporate Governance and Compensation Committee uses this information when establishing compensation in order to achieve a comprehensive package that emphasizes pay-for-performance and is competitive in the marketplace.


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Our Compensation Philosophy
 
The committee’s intent is to provide overall cash compensation packages that have a greater variable element than competitive norms, i.e., salaries below industry medians, augmented by performance-based annual cash bonuses and long-term equity and cash awards that, in the aggregate, provide recipients the opportunity to achieve total compensation packages that exceed industry medians. The total compensation package is designed to reward all corporate officers for improved shareholder value, compensate corporate officers for services performed during the fiscal year and provide an incentive to remain employed with us. At present, the committee believes maintaining compensation of our co-chief executive officers at similar levels is important to ensure retention of both executives.
 
Role of Management in Compensation Decisions
 
The committee makes all compensation decisions for our corporate officers. The committee generally reviews its compensation philosophy and objectives in advance of its September meeting. Corporate officer compensation, including salaries, bonuses and any long-term compensation, are reviewed by the Committee each September near the end of our fiscal year concurrent with certain budget and related board activities. Prior to the committee’s September meeting, our corporate human resources group reviews published compensation surveys and publicly disclosed compensation information reported by entities within the peer group described below. The human resources group then uses the information to develop compensation ranges (salaries, bonus awards and equity awards) for positions similar to those held by our corporate officers that meet our compensation philosophy. The group recommends annual adjustments to salaries for each corporate officer, ensuring that salaries are designed to take into account competitive practices at peer companies. Our co-chief executive officers review the recommended annual salary adjustments and the range of bonus and equity compensation gathered by the human resources group. Our co-chief executive officers provide to the committee’s chairman and Towers Watson, the committee’s compensation consultant, recommendations of salary adjustments, annual bonus payments, incentive awards and equity awards for the corporate officers, including our co-chief executive officers. The recommendations are designed to reflect the committee’s above described compensation philosophy. Recommendations regarding our co-chief executive officers’ salary adjustments are based on industry and peer company surveys. Any further adjustments are made by the committee based on our profit performance or business unit performance. Prior to making compensation recommendations to the entire committee, our co-chief executive officers review the proposed compensation recommendations with the committee’s chairman. At its September meeting, the co-chief executive officers also review with the committee the performance of each corporate officer. The committee reviews the performance of our co-chief executive officers in their absence. The committee reviews the compensation recommendations as well as feedback from Towers Watson and has the full authority to exercise its discretion in modifying any recommended adjustments or awards to the corporate officers.
 
Compensation Analyses
 
The committee has used Towers Watson or its predecessor as independent advisor since 2004. The committee’s chairman communicates directly with Towers Watson regarding its analyses. Each year, the chairman requests that Towers Watson review the recommendations made by our co-chief executive officers with respect to cash compensation and long-term incentive compensation. The approximate cost of Towers Watson’s services in fiscal 2010 related to officer compensation was $26,528.
 
For fiscal 2010, Towers Watson confirmed that total cash compensation — salary and bonus — for the corporate officers approximated market median levels using published survey data. Total direct compensation (salary, bonus, present value of stock appreciation rights grants and annualized value of restricted awards and long term incentive awards) was above market median levels. With respect to our co-chief executive officers, the analysis compared their total direct compensation against that of the chief executive officers and chief operating officers at other companies using publicly available data from the peer group. Data from the peer group was also used by our co-chief executive officers with respect to recommended compensation for the other corporate officers.


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The peer group is currently composed of 17 U.S.-based public companies in the food and consumer packaged goods industries with a median revenue of approximately $3.8 billion. These companies include the following: Brown-Forman Corp.; Campbell Soup Co.; Church & Dwight Co. Inc.; The Clorox Co.; Constellation Brands, Inc.; Corn Products Intl Inc.; Del Monte Foods Co.; Energizer Holdings, Inc.; Flowers Foods, Inc.; The Hershey Co.; Hormel Foods Corp; The J.M. Smucker Company; McCormick & Co.; Newell Rubbermaid Inc.; Seaboard Corp.; Spectrum Brands, Inc.; and TreeHouse Foods Inc. The committee regularly reviews the composition of the peer group to determine its appropriateness.
 
The peer group review confirmed that the salaries of the corporate officers were generally below the median of the salary compensation paid to executives within the peer group performing similar functions. However, the variable elements of compensation (cash bonuses, restricted awards and stock appreciation rights) allow the corporate officers to earn compensation that, when combined with their salary, could generate total compensation at or higher than (depending on improvements in our share price) the median levels and would reflect our long-term improved performance.
 
Elements of Our Compensation Program
 
Our compensation program is comprised of the following components:
 
  •  base salary;
 
  •  annual cash bonuses;
 
  •  long-term compensation;
 
  •  participation in certain retirement plans and deferred compensation; and
 
  •  certain limited perquisites.
 
Base Salary
 
In addition to relying on compensation analyses, when setting base salary the committee reviews the performance of each corporate officer during the fiscal year. The factors considered by the committee include the following: profitability of the officer’s business unit, individual performance, quality of business plans and ability to address competitive or operating challenges. For the co-chief executive officers and officers who are in corporate functions, overall company financial performance was also considered. The committee usually attempts to set base salary levels at or below the median level for executives holding positions of similar responsibility and complexity at corporations as reflected in public filings and published surveys. For certain corporate officers, increases in base compensation during fiscal 2010 exceeded increases for comparable positions at peer companies to reflect expanded corporate officer responsibilities or to bring officer salaries more in line with competitive practices. Fiscal 2010 salary increases position the corporate officers, on average, at 80% of the market median. In addition, since a key element of our growth has been successfully integrating acquisitions, with respect to the co-chief executive officers, the committee considered their leadership in identifying acquisition opportunities and integrating past acquisitions. See the Summary Compensation Table for the fiscal 2010 base salaries of the corporate officers named in this proxy statement.
 
Annual Cash Bonuses
 
In September 2010, the committee awarded cash bonuses to all of the corporate officers for fiscal 2010. The committee historically has reviewed corporate officer compensation, including bonuses, in September near the end of our fiscal year concurrent with certain budget and related board activities. For purposes of assessing financial performance for a fiscal year, the committee reviews actual financial results for the first 11 months of the fiscal year and the latest available estimate of financial results for the month of September.
 
The committee uses its judgment and discretion in determining whether to pay or award a cash bonus to a corporate officer. The amount of each bonus is not computed through specific mathematical formulas or based on performance goals. Rather, the committee evaluates a variety of factors including the following: the officer’s total compensation package; the financial performance of the officer’s business unit relative to the


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business plan (including such measures as sales volume, revenues, costs, cash flow and operating profit); our overall financial performance (including the measures of business unit operating profit with respect to division presidents and earnings per share for officers who are in corporate roles); the officer’s individual performance (including the quality of strategic plans, organizational and management development, participation in evaluations of potential acquisitions and similar manifestations of individual performance); and the business environment for the officer’s business unit. The committee considered the recommendations made by the co-chief executive officer, which were based on bonus targets set prior to the beginning of the fiscal year. For each of the co-chief executive officers, the fiscal 2010 bonus target was 100% of his base salary. For each of the other officers, the fiscal 2010 bonus target was 50% of his base salary. The bonus targets were set at levels the committee deemed appropriate in light of its compensation philosophy. For fiscal 2011, the bonus target for each of the officers, other than the co-chief executive officers, has been increased to 60% of base salary to reflect growth in our size and scale and to provide more competitive total annual cash compensation opportunities.
 
After reviewing the factors identified above and feedback from Towers Watson, the committee decided on individual bonuses based solely on its judgment and discretion. With respect to the co-chief executive officers and any officers who are in corporate functions, the determination of bonus amounts was made by giving equal weight to our performance factors set forth above (with earnings per share given more weight) and the committee’s assessment of each officer’s individual performance (with identifying, negotiating and overseeing integration of acquisitions given the most weight). For officers who oversee an operating group, the committee gave substantially more weight to business unit performance than our overall performance.
 
For the co-chief executive officers, total cash compensation reflects our higher than budgeted earnings per share for fiscal 2010. Mr. Wilkinson’s salary and bonus reflect the larger scope of his new job as President of Ralcorp Cereal Products as well as the results of our Other Cereal Products segment. Mr. Koulouris’ salary and bonus reflect the outstanding performance of our Snacks, Sauces & Spreads segment during fiscal 2010 and the growing scope of that business. Mr. Huber’s salary increase and bonus reflect the increased size and performance of our Ralcorp Frozen Bakery Products segment. The total cash compensation of the other corporate officers was based on our earnings per share as well as their continued positive contributions to our overall strategy.
 
The final cash incentives granted to our corporate officers resulted in total cash compensation estimated to be in the bottom quartile relative to the peer group data and generally falling on average at the published survey median. See the Summary Compensation Table for the fiscal 2010 cash bonus awarded to each corporate officer named in this proxy statement.
 
Long-Term Compensation
 
Our long-term compensation program is comprised of long-term equity compensation and long-term cash compensation. From time to time, our long-term equity compensation has consisted of stock options, restricted stock awards or stock appreciation rights.
 
  •  Stock options entitle the recipient to purchase a specified number of shares of our common stock after a specified period of time at an option price, which is equal to the fair market value of the common stock at the time of grant. We ceased granting stock options to corporate officers in 2004.
 
  •  Restricted stock awards were granted in 2004 and 2007 and provide the recipient with a long-term incentive. The restricted stock and restricted stock unit awards provide for a one-third vesting in years seven, eight and nine from the date of grant. Since vesting of these restricted awards are over a period of seven to nine years from the grant date, outstanding awards generally are not considered when comparing total compensation to peer or published survey data. We also granted restricted stock awards or restricted stock unit awards in 2009. These grants generally vest in December 2013, subject to certain performance targets described below.
 
  •  Stock appreciation rights allow recipients to receive a number of shares of our common stock equal in value to the difference between the exercise price and the fair market value at the date of exercise, less


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  all applicable taxes. The 2010 stock appreciation rights vest at the rate of one-third of each grant in years 2013, 2014 and 2015.
 
The previous stock option grants and current practice of granting stock appreciation rights ensure a corporate officer’s compensation is linked directly to shareholder value since the officer receives no benefit from the option or appreciation right unless shareholders have benefited from an appreciation in the value of the common stock. In addition, since stock options and stock appreciation rights vest serially over a period of time after the date of grant (usually three to five years), they enhance our ability to retain the corporate officer while encouraging the corporate officer to take a longer-term view on decisions. All stock-based compensation will vest upon a change in control, normal retirement at age 62 or age 64 (depending on the recipient’s age at the time of grant), death, disability, or an involuntary termination as defined in the relevant award agreement.
 
In October 2009 (fiscal 2010), we granted restricted stock or restricted stock units to our corporate officers primarily to incent positive future financial performance and for retention purposes. The 2009 restricted stock/unit awards were granted in October 2009 which is slightly later than when the Committee normally makes decisions on compensation but due to the large number of agenda items before the Committee at the September meeting, these grants were delayed until the next scheduled meeting which turned out to be in early fiscal 2010. The awards are subject to a performance target and continued employment. The performance target for the officer to receive this award is that the Company must achieve a 10% compound annual growth rate in earnings per share, as determined by the committee, over fiscal 2010 and 2011. In addition, each co-chief executive officer must remain employed by us through retirement. As a condition to these awards, each co-chief executive officer entered into a non-compete, non-solicit and no-hire agreement which remains effective for a two year period following his employment with us. Each of the other corporate officers must remain employed by us through December 31, 2013, and, as a condition to these awards, the corporate officers entered into a no-hire and non-solicit agreement which remains effective for one year following the officer’s voluntarily termination of employment or his termination for cause.
 
For fiscal 2010, as in previous years, stock appreciation rights were awarded in September 2010. The number of shares granted for fiscal 2010 exceeded the number of shares granted for fiscal 2009 in light of the restricted stock or restricted stock units awarded for fiscal 2009, as described above. Generally, the committee does not adjust award amounts when the associated compensation expense of an award changes each year. Instead, the committee tries to maintain a constant number of shares subject to award year over year. Maintaining the level of awards rather than decreasing the award level when compensation expense increases along with our share price, ensures that total direct compensation remains competitive, in line with the committee’s philosophies, while encouraging recipients to drive long-term increases in our share price. The exercise price of stock appreciation rights is set at the NYSE composite closing price for our common stock on the grant date. No stock appreciation rights (or stock options) have been granted below the closing price of our stock price on the grant date. All such awards are priced only on the grant date. Typically, stock appreciation rights are granted annually on the last board of director meeting of the fiscal year, usually in September, in connection with a review of our annual performance.
 
In fiscal 2008, the board of directors approved a long-term cash incentive award for corporate officers to be paid in fiscal 2010 upon the satisfaction of certain performance objectives. The incentive provides a cash-based incentive tied directly to performance of our stock price driven by the successful integration of the Post Foods acquisition and continued improvement of existing business units. The award is designed to link management’s performance with share price targets during a two-year period. The award provides potential cash payments of $2.4 million for each co-chief executive officer and $1.2 million for each corporate officer who was employed by us on the date of the award. The award would be paid on December 30, 2010 if our stock price maintained an average closing price of $85 for twenty consecutive trading days between June 1 and December 30, 2010. If the stock’s highest 20-day average price is below $85 but above $80, there would be a graduated payout between 50% of the incentive at an $80 average stock price to 100% at $85. In addition, officers who defer receipt of at least 50% of the incentive payout into hypothetical shares of our common stock receive a 331/3% matching contribution. To encourage retention and further share price improvements, the matching contribution will not vest until after five years.


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Retirement Plans and Deferred Compensation
 
Retirement Plan
 
Our retirement plan may provide pension benefits in the future to certain corporate officers. Our corporate officers (and other eligible employees) become vested after five years of service. In December 2003, we froze the level of vested pension benefits for administrative employees, including corporate officers. Therefore, accruals under the plan have ceased but employees hired before 2003 will receive benefits upon retiring to the extent accrued prior to December 2003. The retirement age for purposes of the plan is 65.
 
To the extent an officer’s frozen annual retirement income benefit under the plan exceeds limits imposed by the Internal Revenue Code, the amount in excess will be payable under our non-qualified, unfunded, non-contributory supplemental retirement plan. This plan ensures the officers receive the same relative value compared to other employees who are not subject to the tax limits. See Pension Benefits below for amounts payable upon retirement to the corporate officers named in this proxy statement.
 
Deferred Compensation
 
We maintain a non-qualified compensation plan which permits the deferral of all or part of an eligible employee’s bonus and up to 50% of their annual salary. Income taxes on the amounts deferred and any investment gains are deferred until distributed. Participation in the plan is not limited to corporate officers.
 
We will match up to 100% of the first 6% of pay that is contributed to the savings investment plan and the deferred compensation plan. Generally, contributing to the deferred compensation plan begins when tax code limits are met under the savings investment plan. A number of investment funds are available as “benchmark” investment options. Amounts contributed continue to grow on a tax-deferred basis until distributed. We do not guarantee the rate of return of any fund. As with any deferred compensation plan, there are restrictions on deferral and distribution elections as well as potential financial exposure to changes in our financial health. These plans allow corporate officers to accumulate funds for retirement. See Non-Qualified Deferred Compensation below for further information.
 
Perquisites
 
We provide corporate officers with limited perquisites and other personal benefits that we believe are reasonable and consistent with our overall compensation philosophy. These benefits help retain and attract superior employees for key positions. The committee reviews the levels of perquisites and other benefits periodically.
 
In the event of death of a retired corporate officer, eligible beneficiaries will be provided a death benefit in an amount equal to 50% of the earnings recognized under our benefit plans for the officer during the last full year of employment. This benefit is not presently insured or funded. The long-term disability plan is available to certain regular employees and imposes a limit of $10,000 per month (60% of a maximum annual salary of $200,000) on the amount paid to a disabled employee. In addition, the executive long-term disability plan provides additional benefits to the corporate officers in the event they become disabled. The executive long-term disability plan will provide a supplemental benefit equal to 60% of the difference between the corporate officer’s previous year’s earnings recognized under our benefit plans and $200,000, with appropriate taxes withheld. The supplemental benefit is grossed up for income taxes.
 
Our executive health plan provides eligible employees and their eligible dependents with supplemental health insurance coverage. The executive health plan provides reimbursement for up to $10,000 per illness annually, for covered out-of-pocket expenses not reimbursed by our sponsored health plan. The committee believes this encourages the corporate officers to proactively address health issues. We also pay for our corporate officers to receive an annual physical exam.
 
Our corporate officers are entitled to receive reimbursement for eligible financial planning, tax and estate planning. The first year’s allowance is $7,500 ($10,000 for chief executive officers) with subsequent annual allowances of $5,000 ($6,000 for chief executive officers). The benefit is provided for the officers given our


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belief that good financial planning and tax preparation by a professional reduces the time and attention the officer would otherwise spend on their personal financial affairs and affords them more time to focus on their job responsibilities.
 
Occasionally, the corporate officers use condominiums in Colorado owned by us for personal use. All income taxes for such use are paid for by the officer. In addition, we have fractional ownership in several corporate aircraft in which spouses and immediate family members may travel with the corporate officers for business related trips. Travel by family members is subject to tax gross-ups and discussed in the Summary Compensation Table where applicable. Our officers do not use the corporate aircraft for personal use.
 
Management Continuity Agreements
 
We have entered into management continuity agreements with all corporate officers. The agreement promotes stability and continuity of senior management in the event of an actual or anticipated change of control. The board of directors authorized these agreements in recognition of the importance to us and our shareholders of avoiding the distraction and loss of key management personnel that may occur in connection with rumored or actual fundamental corporate changes. A properly designed change in control agreement protects shareholder interest by providing (i) incentives to remain with the company despite uncertainties while a transaction is under consideration or pending, (ii) assurance of severance benefits for terminated employees and (iii) access to equity components of total compensation after a change in control.
 
Under the agreements, the corporate officers may receive severance compensation and stock options, stock appreciation rights, restricted stock and restricted stock units all become 100% vested upon a change in control based on the committee’s view that the company that made the original equity grant may no longer exist after a change in control and officers should not be required to have the fate of their outstanding equity tied to a new company’s performance. This allows the officer to emerge from a change of control situation as close to whole as possible without creating a windfall.
 
Information regarding payments under the agreements for the corporate officers named in this proxy statement is provided in the Potential Payments upon Termination Table below.
 
Stock Ownership Guidelines
 
We have established stock ownership guidelines which are applicable to all non-employee directors and all corporate officers. The board of directors believes that it is in our best interests and the best interests of our shareholders to align the financial interests of our executives and non-employee directors with those of our shareholders. Participants are expected to own shares of our common stock based on a multiple of their base salary. Each of the co-chief executive officers and directors is expected to own shares of common stock valued at five times his base salary or annual retainer, and each of the other corporate officers is expected to own stock valued at two times his base salary. The guidelines became effective on October 1, 2010, and participants are expected to comply with the ownership requirements within five years of adoption. The committee is responsible for monitoring the application of the stock ownership guidelines and may modify the guidelines in its discretion, including as a result of dramatic or unexpected changes in the market value of our common stock. The committee has the discretion to enforce these stock ownership guidelines on a case-by-case basis.
 
Deductibility of Certain Executive Compensation
 
A feature of the Omnibus Budget Reconciliation Act of 1993 sets a limit on deductible compensation of $1,000,000 per person, per year for the chief executive officer and the next three highest-paid executives (excluding the chief financial officer). However, the deductible does not apply if the compensation is strictly performance based. While it is the general intention of the committee to meet the requirements for deductibility, the committee may, in the exercise of its judgment, approve payment of compensation from time to time that may not be fully deductible. The committee believes this flexibility will enable it to respond to changing business conditions, or to an executive’s exceptional individual performance. The committee will continue to review and monitor its policy with respect to the deductibility of compensation.


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Summary Compensation Table
 
The following table shows information about the compensation of our co-chief executive officers, our chief financial officer and the three most highly compensated officers who were serving as executive officers at September 30, 2010. Certain columns have been omitted where inapplicable. Due to the timing of the year-end board meeting in fiscal 2009 at which decisions on officer compensation are made, certain officers received two grants of stock appreciation rights in fiscal 2010. In addition, certain officers received restricted stock or restricted stock units which contain performance conditions. The grant of awards in October 2009 constitutes compensation attributable to fiscal 2009.
 
                                                                 
                        Changes in
       
                        Pension Value
       
                        and Non-
       
                        qualified
       
                        Deferred
       
                Stock
  Option
  Compensation
  All Other
   
Name and Principal
      Salary
  Bonus
  Awards
  Awards
  Earnings
  Compensation
  Total
Position   Year   ($)   ($)   ($)(2)   ($)(2)   ($)(3)   ($)(4)   ($)
 
K. J. Hunt
    2010       610,000       632,500       2,813,500       2,240,250       110,827       91,279       6,498,356  
Co-CEO & President     2009       575,000       632,500                   172,223       106,687       1,486,410  
      2008       500,000       550,000             1,778,250             105,969       2,934,219  
D. P. Skarie
    2010       610,000       632,500       2,813,500       2,240,250       23,061       95,896       6,415,207  
Co-CEO & President
    2009       575,000       632,500                   86,523       100,008       1,394,031  
      2008       500,000       550,000             1,778,250             94,028       2,922,278  
T. G. Granneman
    2010       313,000       180,000       703,375       746,750       25,953       38,112       2,007,190  
VP & Chief Accounting     2009       295,000       177,000                   40,053       44,259       556,312  
Officer     2008       253,600       146,500             592,750             18,386       1,011,236  
C. G. Huber, Jr.
    2010       310,000       185,000       703,375       746,750       27,354       35,502       2,007,981  
VP & President of Ralcorp Frozen Bakery Products (1)                                                                
R. R. Koulouris
    2010       335,000       255,000       844,050       746,750       71,365       42,704       2,294,869  
VP & President of     2009       300,000       250,000                   110,391       45,274       705,665  
Ralcorp Snacks, Sauces & Spreads     2008       266,500       185,000             592,750             46,369       1,090,619  
R. D. Wilkinson     2010       335,000       200,000       844,050       746,750       42,710       40,006       2,208,516  
VP & President of Ralcorp     2009       315,000       250,000                   66,123       23,942       655,065  
Cereal Products     2008       283,250       196,500             592,750             13,808       1,086,308  
 
 
(1) Mr. Huber has served as President of the Frozen Bakery Products division since October 2009. He previously served as General Counsel and Secretary from October 2003 to October 2009.
 
(2) We granted stock appreciation rights and restricted stock or restricted stock units in October 2009 for fiscal 2009 and stock appreciation rights in September 2010 for fiscal 2010. Assuming the 2009 awards were made in September 2009, as we have historically done in the past, total compensation for fiscal 2010 would be as follows: Mr. Hunt - $2,834,356: Mr. Skarie - $2,751,207; Mr. Granneman - $1,020,315; Mr. Huber - $1,021,106; Mr. Koulouris - $1,167,319; and Mr. Wilkinson - $1,080,966. Using the same assumptions, total compensation for fiscal 2009 would be as follows: Mr. Hunt - $5,150,410; Mr. Skarie - $5,058,031; Mr. Granneman - $1,543,187; Mr. Koulouris - $1,833,215; and Mr. Wilkinson - $1,782,615. See Note 19 to the financial statements in our Annual Report on Form 10-K for assumptions made in valuing the stock appreciation rights and restricted stock or restricted stock units.
 
(3) Amounts reflect the present value of the benefits under our retirement plan and the supplemental executive retirement plan. Note that the pension plans are frozen but each year the present value of the accrued pension increases actuarially because it is calculated (discounted) based on a shorter period of time between the end of each fiscal year and the assumed commencement of pension benefit payments.
 
(4) Amounts shown in the “All Other Compensation” column include the following:
 
(a) company-paid executive health premiums and medical exam as follows: Mr. Hunt - $4,053; Mr. Skarie - $7,747; Mr. Granneman - $1,906; Mr. Huber - $5,893; Mr. Koulouris - $4,171 and Mr. Wilkinson - $6,938;


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(b) company-paid cost of financial planning as follows: Mr. Hunt - $2,250; Mr. Skarie - $7,882; Mr. Granneman - $2,193; Mr. Koulouris - $1,080 and Mr. Wilkinson - $415;
 
(c) cost of spousal accompaniment on business trips (calculated on a variable basis and including the tax gross-up): Mr. Hunt - $10,426; Mr. Skarie - $5,717; Mr. Huber - $629; Mr. Koulouris - $2,053 and Mr. Wilkinson - $553;
 
(d) $3,206 for personal use of company condominium by Mr. Granneman; and
 
(e) matching contributions to our savings investment plan and executive savings investment plan as follows: Mr. Hunt - $74,550; Mr. Skarie - $74,550; Mr. Granneman - $30,807; Mr. Huber - $28,980; Mr. Koulouris - $35,400; and Mr. Wilkinson - $32,100.
 
The incremental cost of use of our aircraft is calculated based on the variable costs, including fuel costs, mileage, trip-related maintenance, universal weather-monitoring costs, on-board catering, landing/ramp fees and other miscellaneous variable costs. Fixed costs which do not change based on usage, such as allocated pilot salaries and the cost of maintenance not related to trips are excluded.
 
Grants of Plan-Based Awards for the Fiscal Year Ended September 30, 2010
 
The following table sets forth information on grants of certain awards to the corporate officers named in this proxy statement during the fiscal year ended September 30, 2010.
 
                                         
        All Other
  All Other
       
        Stock
  Option
  Exercise
   
        Awards:
  Awards:
  or Base
   
        Number of
  Number of
  Price of
  Grant Date Fair
        Shares of
  Securities
  Option
  Value of Stock
        Stock or
  Underlying
  Awards
  and Option
Name   Grant Date   Units (#)   Options (#)   ($/Sh)   Awards ($)
 
K. J. Hunt
    10/9/09       50,000       37,500     $ 56.27     $ 3,664,000  
      9/23/10               75,000       57.45       1,389,750  
                                         
D. P. Skarie
    10/9/09       50,000       37,500       56.27       3,664,000  
      9/23/10               75,000       57.45       1,389,750  
                                         
T. G. Granneman
    10/9/09       12,500       12,500       56.27       986,875  
      9/23/10               25,000       57.45       463,250  
                                         
C. G. Huber, Jr. 
    10/9/09       12,500       12,500       56.27       986,875  
      9/23/10               25,000       57.45       463,250  
                                         
R. R. Koulouris
    10/9/09       15,000       12,500       56.27       1,127,550  
      9/23/10               25,000       57.45       463,250  
                                         
R. D. Wilkinson 
    10/9/09       15,000       12,500       56.27       1,127,550  
      9/23/10               25,000       57.45       463,250  


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Outstanding Equity Awards at September 30, 2010
 
The following table sets forth information on exercisable and unexercisable options and unvested stock awards held by the corporate officers named in this proxy statement on September 30, 2010.
 
                                                 
    OPTION AWARDS   STOCK AWARDS
                        Market
                    Number
  Value of
    Number of
  Number of
          of Shares
  Shares or
    Securities
  Securities
          or Units
  Units of
    Underlying
  Underlying
          of Stock
  Stock
    Unexercised
  Unexercised
  Option
  Option
  That Have
  That Have
    Options (#)
  Options (#)
  Exercise
  Expiration
  Not
  Not
Name   Exercisable   Unexercisable   Price ($)   Date   Vested (#)   Vested ($)
 
K. J. Hunt
    51,405 (4)         $ 31.42       2/4/2014                  
      70,000 (6)           42.00       9/28/2015                  
      50,000 (7)     25,000       48.99       9/27/2016       30,000 (5)   $ 1,754,100  
      25,000 (9)     50,000       56.56       9/26/2017       30,000 (8)     1,754,100  
      0 (10)     75,000       66.07       9/24/2018       50,000 (11)     2,923,500  
      0 (12)     37,500       56.27       10/8/2019                  
      0 (13)     75,000       57.45       9/22/2020                  
D. P. Skarie
    30,843 (2)           24.41       1/30/2012                  
      30,843 (3)           23.37       1/29/2013                  
      51,405 (4)           31.42       2/4/2014                  
      70,000 (6)           42.00       9/28/2015       17,265 (5)     1,009,485  
      50,000 (7)     25,000       48.99       9/27/2016       20,365 (8)     1,190,945  
      25,000 (9)     50,000       56.56       9/26/2017       50,000 (11)     2,923,500  
      (10)     75,000       66.07       9/24/2018                  
      (12)     37,500       56.27       10/8/2019                  
      (13)     75,000       57.45       9/22/2020                  
T. G. Granneman
    6,562 (1)           18.00       2/25/2011                  
      20,562 (2)           24.41       1/30/2012                  
      20,562 (3)           23.37       1/29/2013                  
      20,562 (4)           31.42       2/4/2014       12,000 (5)     701,640  
      20,000 (6)           42.00       9/28/2015       12,000 (8)     701,640  
      15,000 (7)     7,500       48.99       9/27/2016       12,500 (11)     730,875  
      7,500 (9)     15,000       56.56       9/26/2017                  
      (10)     25,000       66.07       9/24/2018                  
      (12)     12,500       56.27       10/8/2019                  
      (13)     25,000       57.45       9/22/2020                  
C. G. Huber, Jr. 
    2,655 (1)           18.00       2/25/2011                  
      6,169 (2)           24.41       1/30/2012                  
      4,626 (3)           23.37       1/29/2013                  
      20,562 (4)           31.42       2/4/2014       12,000 (5)     701,640  
      20,000 (6)           42.00       9/28/2015       12,000 (8)     701,640  
      15,000 (7)     7,500       48.99       9/27/2016       12,500 (11)     730,875  
      7,500 (9)     15,000       56.56       9/26/2017                  
      (10)     25,000       66.07       9/24/2018                  
      (12)     12,500       56.27       10/8/2019                  
      (13)     25,000       57.45       9/22/2020                  
R. R. Koulouris
    2,807 (1)           18.00       2/25/2011                  
      7,197 (2)           24.41       1/30/2012                  
      6,169 (3)           23.37       1/29/2013                  
      23,646 (4)           31.42       2/4/2014       15,000 (5)     877,050  
      23,000 (6)           42.00       9/28/2015       15,000 (8)     877,050  
      16,666 (7)     8,334       48.99       9/27/2016       15,000 (11)     877,875  
      8,333 (9)     16,667       56.56       9/26/2017                  
      (10)     25,000       66.07       9/24/2018                  
      (12)     12,500       56.27       10/8/2019                  
      (13)     25,000       57.45       9/22/2020                  


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    OPTION AWARDS   STOCK AWARDS
                        Market
                    Number
  Value of
    Number of
  Number of
          of Shares
  Shares or
    Securities
  Securities
          or Units
  Units of
    Underlying
  Underlying
          of Stock
  Stock
    Unexercised
  Unexercised
  Option
  Option
  That Have
  That Have
    Options (#)
  Options (#)
  Exercise
  Expiration
  Not
  Not
Name   Exercisable   Unexercisable   Price ($)   Date   Vested (#)   Vested ($)
 
R. D. Wilkinson
    23,646 (4)           31.42       2/4/2014                  
      23,000 (6)           42.00       9/28/2015       15,000 (5)     877,050  
      16,666 (7)     8,334       48.99       9/27/2016       15,000 (8)     877,050  
      8,333 (9)     16,667       56.56       9/26/2017       15,000 (11)     877,050  
      (10)     25,000       66.07       9/24/2018                  
      (12)     12,500       56.27       10/8/2019                  
      (13)     25,000       57.45       9/22/2020                  
 
 
(1) Non-qualified stock options; exercisable at a rate of 25% on February 26, 2004, 2005, 2006 and 2007.
 
(2) Non-qualified stock options; exercisable at a rate of 25% on January 31, 2005, 2006, 2007 and 2008.
 
(3) Non-qualified stock options; exercisable at a rate of 25% on January 30, 2006, 2007, 2008 and 2009.
 
(4) Non-qualified stock options; exercisable at a rate of 25% on February 5, 2007, 2008, 2009 and 2010.
 
(5) Restricted stock award; restrictions lapse at a rate of 331/3% on September 23, 2011, 2012 and 2013.
 
(6) Stock appreciation rights; exercisable at a rate of 331/3% on September 29, 2008, 2009 and 2010.
 
(7) Stock appreciation rights; exercisable at a rate of 331/3% on September 28, 2009, 2010 and 2011.
 
(8) Restricted stock award; restrictions lapse at a rate of 331/3% on March 30, 2014, 2015 and 2016.
 
(9) Stock appreciation rights; exercisable at a rate of 331/3% on September 27, 2010, 2011 and 2012.
 
(10) Stock appreciation rights; exercisable at a rate of 331/3% on September 25, 2011, 2012 and 2013.
 
(11) Restricted stock award; restrictions lapse based on certain performance conditions as described under Long-Term Compensation in the Compensation Discussion and Analysis above.
 
(12) Stock appreciation rights; exercisable at a rate of 331/3% on October 9, 2012, 2013 and 2014.
 
(13) Stock appreciation rights; exercisable at a rate of 331/3% on September 23, 2013, 2014 and 2015.
 
Option Exercises and Stock Vested for the Fiscal Year Ended September 30, 2010
 
The following table provides information on an aggregate basis, about stock options that were exercised and stock awards that vested during the fiscal year ended September 30, 2010 for each of the corporate officers named in this proxy statement.
 
                                 
    OPTION AWARDS   STOCK AWARDS
            Number of
   
    Number of
  Value
  Shares
  Value
    Shares
  Realized
  Acquired
  Realized
    Acquired
  on
  on
  on
    on Exercise
  Exercise
  Vesting
  Vesting
Name   (#)   ($)   (#)   ($)
 
K. J. Hunt
    41,986     $ 2,280,876           $  
D. P. Skarie
    17,524       1,082,277              
T. G. Granneman
    5,279       331,817              
C. G. Huber, Jr. 
    2,233       151,239              
R. R. Koulouris
                       
R. D. Wilkinson
    4,609       246,078             —   

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Pension Benefits
 
Our retirement plan may provide pension benefits in the future to certain corporate officers. Corporate officers (and other eligible employees) become vested after five years of service. In December 2003, we froze the level of vested pension benefits for administrative employees, including corporate officers. Consequently, they no longer accrue defined pension benefits. Therefore, accruals under the plan have ceased but employees hired before 2003 will receive benefits upon retiring to the extent accrued prior to December 2003. The retirement age for purposes of the plan is 65.
 
Annual benefits are computed by multiplying the participant’s final average earnings (average of participant’s five highest consecutive annual earnings during ten years prior to retirements or earlier termination) by the product of 1.5% times the participant’s years of service (to a maximum of 40 years) and by subtracting from that amount up to one-half of the participant’s primary social security benefit at retirement (with the actual amount of offset determined by age and years of service at retirement). To the extent an officer’s frozen annual retirement income benefit under the plan exceeds limits imposed by the Internal Revenue Code, the amount in excess will be payable under our non-qualified, unfunded, non-contributory supplemental retirement plan. The formula used is the same formula described above. See the table below for amounts payable upon retirement to the corporate officers named in this proxy statement. Credited service includes service with Ralston Purina Company, our former parent corporation.
 
The following table shows the estimated annual retirement benefits that would be payable from the retirement plan to salaried employees, including the corporate officers named in this proxy statement, assuming age 65 retirement and five-year certain payment option. To the extent an employee’s compensation or benefits exceed certain limits imposed by the Internal Revenue Code of 1986, as amended, the table also includes benefits payable from an unfunded supplemental retirement plan. The table reflects benefits prior to the subtraction of social security benefits as described above.
 
                             
        Number
      Payments
        of
  Present
  During
        Years
  Value of
  Last
        Credited
  Accumulated
  Fiscal
        Service
  Benefit
  Year
Name   Plan Name   (#)(1)   ($)(2)   ($)
 
K. J. Hunt   Ralcorp Holdings, Inc. Retirement Plan     18     $ 494,249     $  
    Ralcorp Holdings, Inc. Supplemental Executive Retirement Plan     18       389,566        
D. P. Skarie
  Ralcorp Holdings, Inc. Retirement Plan     18       559,504        
    Ralcorp Holdings, Inc. Supplemental Executive Retirement Plan     18       399,705        
T. G. Granneman
  Ralcorp Holdings, Inc. Retirement Plan     7       202,363        
    Ralcorp Holdings, Inc. Supplemental Executive Retirement Plan     7       22,278        
C. G. Huber, Jr.    Ralcorp Holdings, Inc. Retirement Plan     16       149,421        
    Ralcorp Holdings, Inc. Supplemental Executive Retirement Plan     16              
R. R. Koulouris   Ralcorp Holdings, Inc. Retirement Plan     24       458,250        
    Ralcorp Holdings, Inc. Supplemental Executive Retirement Plan     24       24,310        
R. D. Wilkinson   Ralcorp Holdings, Inc. Retirement Plan     8       240,080        
    Ralcorp Holdings, Inc. Supplemental Executive Retirement Plan     8       119,527        
 
(1) Number of years of credited service is as of December 2003 and includes the number of years the officer worked at Ralston Purina Company, our former parent company. In December 2003, we froze the level of vested pension benefits for administrative employees, including corporate officers.


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(2) Present value is determined as described in the section “Critical Accounting Policies and Estimates” in our Annual Report on Form 10-K for the year ended September 30, 2010.
 
Non-Qualified Deferred Compensation
 
Our incentive stock plan provides for deferred compensation plans for non-management directors and key employees, as well as an executive savings investment plan.
 
Under the deferred compensation plan for key employees, eligible employees may elect to defer payment of all or a portion of their bonus until some later date. Deferrals may be made in common stock equivalents or in cash under a number of funds operated by The Vanguard Group Inc. with a variety of investment strategies and objectives. Under this plan, deferrals into common stock equivalents are distributed in shares of our common stock, while deferrals into the Vanguard funds are distributed in cash.
 
The executive savings investment plan allows eligible employees to defer up to 44% of their cash compensation. Once they have reached the legislated maximum annual pre-tax contribution to our savings investment plan or their compensation exceeds the legislated maximum compensation that can be recognized under that plan, they are eligible to defer an additional 2% to 6% of their cash compensation, a portion of which receives a company matching contribution that vests at a rate of 25% for each year of service with us. Deferrals may be made into common stock equivalents or in the Vanguard funds. Under this plan, deferrals into common stock equivalents are distributed in shares of our common stock, while deferrals into the Vanguard funds are distributed in cash.
 
                                         
            Aggregate
      Aggregate
    Executive
  Registrant
  Earnings
  Aggregate
  Balance
    Contributions
  Contributions
  in Last
  Withdrawals/
  at Last
    in Last FY
  in Last FY
  FY
  Distributions
  FYE
Name   ($)(1)   ($)(2)   ($)   ($)   ($)
 
K. J. Hunt
  $ 68,928     $ 59,850     $ 39,455     $     $ 1,115,114  
D. P. Skarie
    69,150       59,850       213,077             2,372,859  
T. G. Granneman
    372,953       16,107       101,370             1,699,692  
C. G. Huber, Jr. 
    108,109       14,280       2,307             620,987  
R. R. Koulouris
    99,274       20,700       155             584,057  
R. D. Wilkinson
    25,185       16,875       28,093             1,579,127  
 
(1) These amounts reflect deferrals into the executive savings investment plan. The amount for Mr. Granneman also includes the deferral of a portion of his fiscal 2010 bonus into the deferred compensation plan.
 
(2) These amounts are included in the “All Other Compensation” column of the Summary Compensation Table and reflect our matching contributions to the executive savings investment plan.
 
Potential Payments Upon Termination of Employment or Change-in-Control
 
We have management continuity agreements with our corporate officers. As discussed in the Compensation Discussion and Analysis section of this proxy statement, these agreements are meant to promote the stability and continuity of senior management in the event of an actual or anticipated change in control.
 
The agreements provide severance compensation to each corporate officer in the event of the officer’s voluntary or involuntary termination after a change in control. A change in control occurs upon (i) the acquisition by any person, entity or “group” within the meaning of Section 13(d)(3) or 14(d)(2) of the Securities Exchange Act of 1934, of beneficial ownership of (x) 50% or more of the aggregate voting power of the then outstanding shares of our common stock, other than acquisitions us or any of our subsidiaries or any of our employee benefit plans or any entity holding stock for or pursuant to the terms of any such plan, or (y) all, or substantially all, of our assets, taken as a whole; or (ii) individuals who would have qualified as continuing directors shall have ceased for any reason to constitute at least a majority of our board of directors. A change in control does not include a transaction pursuant to which a third party acquires one or more of our businesses by acquiring all of our common stock while leaving our remaining businesses in a separate public


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company, commonly known as a Morris Trust transaction, unless the businesses so acquired constitute all or substantially all of our businesses.
 
In the event of a change in control, the compensation provided would be in the form of a lump sum payment equal to the present value of continuing the officer’s salary and bonus for a specified period following the officer’s termination of employment, and the continuation of other executive benefits for the same period. The applicable payment periods are determined as follows:
 
  •  three years in the event of an involuntary termination of employment (including a constructive termination i.e., resignation after a material demotion, or a deduction in pay) that occurs at any time during the first or second year following the change in control;
 
  •  two years in the event of an involuntary termination that occurs within three years of a change in control;
 
  •  two years in the event of a voluntary termination that occurs within six months of a change in control; and
 
  •  one year (two years for a chief executive officer) in the event of any other voluntary termination of employment occurring between six months and two years following the change in control.
 
Each corporate officer would also be eligible to receive the following severance benefits: (i) continuation during the applicable period of the officer’s participation in each life, health, accident and disability plan in which the officer was entitled to participate immediately prior to the change in control, (ii) payment in lump sum in cash of the present value of the benefits under our retirement plan and supplemental executive retirement plan, (iii) payment of any actual costs and expenses of litigation incurred by the officer and (iv) payment of up to $20,000 of costs or expenses incurred for outplacement assistance.
 
Payments will be delayed for a period of six months in the event the officer is determined to be a “specified employee” for purposes of Section 409A of the Internal Revenue Code. No payments would be made if the officer’s termination is due to death, disability or normal retirement, or is “for cause,” defined as the continued failure by the officer to devote reasonable time and effort to the performance of his duties (other than a failure resulting from his incapacity due to physical or mental illness); or (ii) the officer’s willfully engaging in misconduct which is materially injurious to us; or (iii) the officer’s conviction of a felony or a crime involving moral turpitude.
 
In addition, no payments would continue beyond the officer’s normal retirement date. Contracts governing stock options, stock appreciation rights and restricted stock provide that upon a change in control, any unexercised, unvested, unearned restricted or unpaid shares become 100% vested. The management continuity agreements provide that executives shall be indemnified from any tax under Section 4999 and Section 280G of the Internal Revenue Code that is attributable to a parachute payment under the Internal Revenue Code and any tax upon the payment of such amounts. In addition, vesting of stock-based incentive compensation awards accelerate upon a change of control and all nonqualified deferred compensation earned by the executive will be subject to payment upon termination.
 
The agreements also contain provisions relating to non-competition, non-solicitation of our employees and protection of our confidential information which become effective once the officer becomes eligible for payments under these agreements.


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The table below sets forth estimates of the amounts to which each Named Executive Officer would be entitled, other than accrued but unpaid base salary and benefits payable under broad based employee benefit plans and programs in the event of the involuntary termination of the officer’s employment due to a change in control occurring on September 30, 2010. We have assumed the maximum applicable payment period of three years.
 
                                                                                         
            Health Benefits (2)   Insurance (3)            
        Value of
                                   
        Stock and
                                   
    Cash
  Long
                                   
    (salary
  Term
              Group
  Long
  Voluntary
      Excise Tax
   
    and
  Cash
              Life
  Term
  Personal
  Outplacement
  and
   
    bonus)
  Awards
  Medical
  Dental
  Vision
  Insurance
  Disability
  Accident
  Assistance
  Gross-Up
   
Name   ($)(1)   ($)(4)   ($)   ($)   ($)   ($)   ($)   ($)   ($)   ($)    Total 
 
K. J. Hunt
  $ 3,727,500     $ 6,926,175     $ 35,484     $ 2,097     $     $ 12,732     $ 2,130     $ 792     $ 20,000     $ 4,705,508     $ 15,432,418  
D. P. Skarie
    3,727,500       6,181,432       44,049       2,097             4,434       2,130       243       20,000       4,657,996       14,639,881  
T. G. Granneman
    1,479,000       2,287,870       26,334       2,097             15,597       2,130       159       20,000       1,680,149       5,513,336  
C. G. Huber, Jr. 
    1,485,000       2,287,870       52,110       2,964             7,521       2,130       792       20,000       1,763,841       5,622,228  
R. R. Koulouris
    1,770,000       2,796,065       33,321       2,097             8,988       2,130       792       20,000       1,985,448       6,618,841  
R. D. Wilkinson
    1,605,000       2,796,065       44,139       2,097       399       4,434       2,130       390       20,000       1,663,729       6,138,383  
 
 
(1) Above amount is base salary and bonus payment for fiscal year 2010.
 
(2) Health benefits amounts are company estimated annual costs of providing the benefits over the applicable payment period.
 
(3) Disability and insurance payments are calculated over the applicable payment period.
 
(4) All unexercisable stock and option awards and cash based long-term incentive awards were valued at the closing price of our common stock on September 30, 2010.
 
(5) Calculations to estimate the excise tax due under 280G are complex and reflect a number of assumptions including that a change-in-control occurred on September 30, 2010 at the closing share price on that date and that each corporate officer’s employment is involuntarily terminated on that date.
 
In the event a corporate officer retires at or after age 62 (or age 64, depending on the age of the officer on the date of the grant) or is involuntarily terminated (other than for a termination for cause) all stock awards will immediately vest. Stock options and stock appreciation rights will remain exercisable thereafter until the earlier of the following to occur: three years from the date of normal retirement or involuntary termination; or the expiration of the award under its terms. See the above table for the value of stock and option awards at termination. Upon voluntary termination, involuntary termination or retirement, each corporate officer receives his vested retirement benefits (pension payments, 401(k) balances and deferred compensation balances) described in previous sections.
 
Director Compensation for the Fiscal Year Ended September 30, 2010
 
All non-employee directors receive an annual retainer of $55,000. Our chairman receives a retainer of $70,000. The chairmen of the Audit Committee and the Corporate Governance and Compensation Committee receive additional retainers of $10,000. Non-employee directors are paid $2,000 for each regular or special board meeting, telephonic meeting and consent to action without a meeting and $1,500 for each regular or special committee meeting, telephonic meeting and consent to action without a meeting. As in past years, for calendar year 2010, all non-employee directors received their fees in common stock equivalents which are deferred until their resignation or other termination of directorship.
 
We also pay the premiums on directors’ and officers’ liability and travel accident insurance policies insuring directors. We reimburse directors for their expenses incurred in connection with board meetings. On occasion, we provide directors with ski resort accommodations that we own in Colorado. Non-employee directors also receive annual stock-based compensation as described below. All awards vest at the director’s termination, retirement, disability or death.


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Chairman of the Board
 
  •  restricted stock grant with a fair market value of $50,000;
 
  •  10,000 stock appreciation rights shares; and
 
  •  personal use of aircraft.
 
Other Non-Employee Directors
 
  •  3,000 stock appreciation rights.
 
In order to encourage ownership of company stock by non-employee directors, we require that any shares of our common stock acquired as a result of option or stock appreciation rights exercises must be held until the director’s retirement or other termination of directorship. In addition, retainers and fees paid in shares of our common stock and deferred under a deferred compensation plan are required to be held as such until the director’s retirement or other termination of directorship. At that time, the shares are then free to be sold or transferred at the director’s request. Further, we have established stock ownership guidelines which are applicable to all non-employee directors. See stock ownership guidelines under the heading Compensation Discussion and Analysis for more details.
 
Under our deferred compensation plan, any non-employee director may elect to defer, with certain limitations, their retainer and fees. Deferrals may be made in common stock equivalents or may be made in cash into a number of funds operated by The Vanguard Group Inc. with a variety of investment strategies and objectives. Deferrals in common stock equivalents receive a 331/3% company matching contribution. In order to encourage director ownership of company stock, matching contributions made after October 1, 2008 do not vest until after five years of investment or upon the directors resignation. Deferrals are paid in cash upon leaving the board of directors in one of three ways: (1) lump sum payout; (2) five-year installments; or (3) ten-year installments. For calendar year 2010, all non-employee directors elected to defer their retainers and fees into common stock equivalents.
 
The following table sets forth the compensation paid to non-management directors for fiscal year 2010, other than reimbursement for travel expenses.
 
                                         
    Fees
                         
    Earned or
                         
    Paid in
    Stock
    Option
    All Other
       
    Cash
    Awards
    Awards
    Compensation
    Total
 
Name   ($)     ($)     ($)     ($)(1)     ($)  
B. O. Akande(2)
  $     $     $     $     $  
B. G. Armstrong
    110,000             89,520       36,663       236,183  
D. R. Banks
    99,000             55,620       32,997       187,617  
J. E. Baum(2)
                             
J. W. Goodall
    102,500             36,720       34,163       173,383  
D. W. Kemper
    102,500             93,390       34,163       230,053  
J. P. Mulcahy
    105,000             77,100       34,996       217,096  
W. P. Stiritz
    114,500       49,961       144,400       106,830 (3)     415,691  
D. R. Wenzel
    112,500             114,030       37,496       264,026  
 
 
(1) This amount represents the 331/3% match on deferrals into common stock equivalents under the deferred compensation plan.
 
(2) Messrs. Akande and Baum were appointed to the board of directors on October 22, 2010.
 
(3) This includes $68,667 for the cost of our airplane for personal use calculated on a variable basis and including gross-up on income taxes.


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CORPORATE GOVERNANCE AND COMPENSATION COMMITTEE REPORT
 
The Corporate Governance and Compensation Committee has reviewed and discussed the Compensation Discussion and Analysis required by Item 402(b) of Regulation S-K with management and, based on such review and discussions, the Corporate Governance and Compensation Committee recommended to the board of directors that the Compensation Discussion and Analysis be included in this proxy statement.
 
     
     
B. G. Armstrong, Chairman
  J. P. Mulcahy
     
D. R. Banks
  W. P. Stiritz
     
J. W. Goodall
  D. R. Wenzel
     
D. W. Kemper
   
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
As noted above, the Corporate Governance and Compensation Committee is currently composed of Messrs. Armstrong, Banks, Goodall, Kemper, Mulcahy, Stiritz and Wenzel. There are no relationships involving the members of the Corporate Governance and Compensation Committee or our corporate officers that are required to be disclosed under Item 402(j) of Regulation S-K.
 
SECURITY OWNERSHIP OF CERTAIN SHAREHOLDERS
 
Security Ownership of Certain Beneficial Owners
 
The table below indicates the beneficial holders of more than 5% of our common stock, par value $0.01 per share, as of the record date.
 
                     
    Number of
       
    Shares
  % of
   
Name and Address
  Beneficially
  Shares
   
of Beneficial Owner
  Owned   Outstanding  
Notes
BlackRock, Inc.
40 East 52nd Street
New York, NY 10022
    3,890,382       6.86     Pursuant to schedule 13G filed on January 29, 2010, BlackRock, Inc. has sole dispositive power and sole voting power for all 3,890,382 shares.


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SECURITY OWNERSHIP OF MANAGEMENT
 
The following table shows the shares of our common stock beneficially owned, as of November 15, 2010, by our directors and executive officers. Except as noted, all such persons possess sole voting and dispositive powers with respect to the shares listed. An asterisk in the column listing the percentage of shares outstanding indicates that the person owns less than 1% of the common stock outstanding.
 
                                                 
                    Other
  Total
Directors &
  Number of
  Exercisable
      % of Shares
  Stock-Based
  Stock-Based
Executive Officers   Shares(1)   Options(2)   Total   Outstanding   Items(3)   Ownership
 
B. O. Akande
          3,000       3,000       *             3,000  
B. G. Armstrong
    6,345       11,500       17,845       *       11,996       29,841  
D. R. Banks
    6,000       39,631       45,631       *       20,325       65,956  
J. E. Baum
          3,000       3,000       *             3,000  
J. W. Goodall
    51,000       11,500       62,500       *       46,678       109,178  
D. W. Kemper
    14,656       26,780       41,436       *       4,591       46,027  
J. P. Mulcahy
    5,000       19,000       24,000       *       6,109       30,109  
W. P. Stiritz
    740,911 (4)     40,000       780,911       1.4       49,675       830,586  
D. R. Wenzel
    2,000       19,000       21,000       *       6,536       27,536  
K. J. Hunt
    72,849       196,405       269,254       *       53,021       322,275  
D. P. Skarie
    48,217 (5)     258,091       306,308       *       50,000       356,308  
T. G. Granneman
    24,880 (6)     110,748       135,628       *       12,500       148,128  
C. G. Huber, Jr. 
    44,605       76,512       121,117       *             121,117  
R. R. Koulouris
    45,217       87,818       133,035       *       2,971       136,006  
R. D. Wilkinson
    47,834       71,645       119,479       *             119,479  
All directors and executive officers as a group (18 people)
    1,157,501       1,054,894       2,212,395       4.0       264,402       2,476,797  
 
 
(1) In addition to shares held directly, the number of shares includes the following:
 
Restricted stock previously granted to Messrs. Hunt, Skarie, Granneman, Huber, Koulouris and Wilkinson in 2004 and 2007. For further details about the shares and their vesting provisions, see Compensation Discussion and Analysis.
 
For Mr. Stiritz , 12,164 shares of restricted stock, which become released from restrictions upon his leaving the board of directors.
 
Restricted stock granted to Messrs. Huber, Koulouris and Wilkinson in 2009.
 
Shares (or share equivalents) held indirectly in the savings investment plan and executive savings investment plan. Shares in the savings investment plan and executive savings investment plan are held in a separate fund in which participants acquire units. The fund also holds cash and short-term investments. The shares reported for a participant approximate the number of shares in the fund allocable to that participant and fluctuate due to the cash in the fund and the price of our common stock.
 
(2) Represents the number of stock options and stock appreciation rights exercisable through January 18, 2011. Options and stock appreciation rights granted to a non-employee director become exercisable three years from the date of grant or upon that non-employee director’s termination, retirement, disability or death.
 
(3) Includes (i) restricted stock units granted to Messrs. Hunt, Skarie and Granneman in 2009 and (ii) indirect interests in shares of our common stock held under deferred compensation plans. While restricted stock units and indirect interests in shares of our common stock under deferred compensation plans may not be voted or transferred, they have been included in the table above as they represent an economic interest in our common stock that is subject to the same market risk as ownership of actual shares of our common


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stock. For further details about the vesting provisions of the restricted stock units, see the Compensation Discussion and Analysis.
 
(4) Includes 333 shares of common stock held by Mr. Stiritz’s wife and 225,621 shares from the exercise of stock options which must be held until his retirement from the board of directors.
 
(5) Mr. Skarie has shared voting and investment power with his wife with respect to 8,355 shares.
 
(6) Mr. Granneman has shared voting and investment power with his wife with respect to 200 shares.
 
Section 16(a) Beneficial Ownership Reporting Compliance
 
Our executive officers and directors are required under the Securities Exchange Act of 1934 to file reports of ownership and changes in ownership of our common stock with the SEC and the NYSE. Copies of those reports must also be furnished to us.
 
Based solely on a review of copies of those reports, other documents furnished to us and written representations that no other reports were required, we believe that all filing requirements applicable to officers and directors have been complied with during the preceding fiscal year.
 
EQUITY COMPENSATION PLAN INFORMATION
 
                         
                Number of
 
                Securities
 
                Remaining
 
                Available for
 
                Future Issuance
 
                Under Equity
 
          Weighted
    Compensation
 
          Average of
    Plans
 
    Number of Securities to be
    Exercise Price
    (Excluding
 
    Issued Upon Exercise of
    of Outstanding
    Securities
 
    Outstanding Options and
    Options and
    Reflected in
 
Plan Category   Rights     Rights ($)     Column a)  
 
Equity compensation plans approved by security holders
    921,524 (1)   $ 50.21       2,267,729 (2)
Equity compensation plans not approved by security holders
                 
                         
Total
    921,524               2,267,729  
                         
 
 
(1) The number in this column includes 743,526 shares of outstanding non-qualified stock options. Also included in this number is 177,998 shares of common stock that would be issued upon exercise of the 1,818,335 stock appreciation rights awarded in 2005, 2006, 2007, 2008, 2009 and 2010 based on our closing stock price on September 30, 2010.
 
(2) Of this number, approximately 177,998 shares are reserved for issuance upon the exercise of the 1,540,050 stock appreciation rights awarded in 2005, 2006, 2007, 2008, 2009 and 2010 and 112,500 shares are reserved for issuance of restricted stock units. In addition, approximately 41,300 shares of this number are reserved for issuance under our deferred compensation plans.


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CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
Mr. Kemper is Chairman, President and Chief Executive Officer of Commerce Bancshares, Inc., which is one of fifteen banks that participate in our committed credit facility dated July 18, 2008 and one of seventeen banks that participate in our committed credit facility and term loan dated July 27, 2010. Commerce Bancshares’ lending commitment under the 2008 facility is limited to $9 million out of a total syndicate commitment of $400 million, its lending commitment under the 2010 facility is limited to $6 million out of a total syndicate commitment of $300 million and its commitment under the term loan is limited to $4 million out of a total syndicate commitment of $200 million. During the fiscal year, we paid approximately $59,000 in interest and $150,000 in fees to Commerce Bancshares, Inc. The board of directors and the Audit Committee do not believe Mr. Kemper has a material interest in the transactions between us and Commerce Bancshares, Inc. These transactions are disclosed on a voluntary basis.
 
OTHER MATTERS
 
Proxy Solicitation
 
We have paid certain entities for assistance with preparing this proxy statement and the proxy card. We will also pay for the solicitation of proxies. We hired Georgeson Shareholder Communications Inc. to assist in the solicitation of proxies for a fee of $11,000 plus expenses. We will reimburse brokers, banks and other nominees for costs, including postage and handling, reasonably incurred by them in sending proxy materials to the beneficial owners of our common stock. In addition to the standard mail, our employees may make proxy solicitations via telephone or personal contact.
 
Shareholder Proposals for the 2012 Annual Meeting
 
Under our bylaws, shareholders who desire to nominate a director or present any other business at an annual meeting of shareholders must follow certain procedures. Generally, to be considered at the 2012 annual meeting of shareholders, a shareholder nomination or proposal not to be included in the proxy statement and notice of meeting must be received by the corporate secretary between October 20, 2011, and November 19, 2011. However, if the shareholder desires that the proposal be included in our proxy statement and notice of meeting for the 2012 annual meeting of shareholders then it must be received by our corporate secretary no later than August 12, 2011 and must also comply in all respects with the rules and regulations of the SEC and the laws of the State of Missouri. A copy of the bylaws will be furnished to any shareholder without charge upon written request to our corporate secretary.
 
Form 10-K and Other Filings
 
Upon written request and at no charge, we will provide a copy of any of our filings with the SEC, including our Annual Report on Form 10-K, with financial statements and schedules for our most recent fiscal year. We may impose a reasonable fee for expenses associated with providing copies of separate exhibits to the report when such exhibits are requested. These documents are also available on our website at ralcorp.com, and the website of the SEC at www.sec.gov.
 
Internet Availability of Proxy Materials
 
The notice of annual meeting, proxy statement and our 2010 annual report may be viewed online under http://www.ralcorp.com/proxyandannualreport/. Information on our website does not constitute part of this proxy statement. You may find more information about the date, time and location of the annual meeting of shareholders, as well as the items to be voted on by shareholders at the annual meeting, in the section entitled “Proxy and Voting Information” beginning on page 1 of this proxy statement. There, you will also find information about attending the annual meeting and voting your proxy, including where you may find the individual control numbers necessary to vote your shares by telephone or over the Internet.


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If you are a shareholder of record and are interested in receiving future proxy statements and annual reports electronically, you should contact our transfer agent by accessing your account at investorvote.com and following the instructions as listed. If you hold shares of our common stock through a broker, bank or other nominee, please refer to the instructions provided by that entity for instructions on how to elect this option.
 
Householding
 
SEC rules allow delivery of a single annual report and proxy statement to households at which two or more shareholders reside. Accordingly, shareholders sharing an address who have been previously notified by their broker or its intermediary will receive only one copy of the annual report and proxy statement, unless the shareholder has provided contrary instructions. Individual proxy cards or voting instruction forms (or electronic voting facilities) will, however, continue to be provided for each shareholder account. This procedure, referred to as “householding,” reduces the volume of duplicate information received by shareholders, as well as our expenses. Shareholders having multiple accounts may have received householding notifications from their respective brokers and, consequently, such shareholders may receive only one proxy statement and annual report. Shareholders who prefer to receive separate copies of the proxy statement and annual report, either now or in the future, may request to receive separate copies of the proxy statement and annual report by notifying our corporate secretary. Shareholders currently sharing an address with another shareholder who wish to have only one proxy statement and annual report delivered to the household in the future should also contact our corporate secretary.
 
By order of the Board of Directors,
 
-s- Gregory A. Billhartz
Gregory A. Billhartz
Corporate Vice President, General Counsel and Secretary
 
November 29, 2010


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(RALCORP LOGO)
IMPORTANT ANNUAL MEETING INFORMATION         000004
(BARCODE)
     

Using a black ink pen, mark your votes with an X as shown in
this example. Please do not write outside the designated areas.
x  
(BARCODE)
Annual Meeting Admission Ticket
(BARCODE)
Electronic Voting Instructions
You can vote by Internet or telephone!
Available 24 hours a day, 7 days a week!
Instead of mailing your proxy, you may choose one of the two voting methods outlined below to vote your proxy.
VALIDATION DETAILS ARE LOCATED BELOW IN THE TITLE BAR.
Proxies submitted by the Internet or telephone must be received by
1:00 a.m., Central Time, on January 18, 2011.
                 
(COMPUTER LOGO)   Vote by Internet
 


  Log on to the Internet and go to
www.investorvote.com
Follow the steps outlined on the secured website.
 
       
(PHONE LOGO)   Vote by telephone
 
  Call toll free 1-800-652-VOTE (8683) within the USA, US territories & Canada any time on a touch tone telephone. There is NO CHARGE to you for the call.
 

 
Follow the instructions provided by the recorded message.


Annual Meeting Proxy Card  
(GRAPHIC)

 
IF YOU HAVE NOT VOTED VIA THE INTERNET OR TELEPHONE, FOLD ALONG THE PERFORATION, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED ENVELOPE.
 
    A  Proposals — The Board of Directors recommends a vote FOR the listed nominees and FOR Item No. 2.
                                         
1. Election of Directors:   For   Withhold       For   Withhold       For Withhold   + 
 
 
                               
 
01 - Benjamin Ola. Akande
  o   o   02 - Jonathan E. Baum   o   o   03 - Kevin J. Hunt   o o  
 
04 - David W. Kemper
  o   o   05 - David R. Wenzel   o   o            
 
         e                              
        For   Against   Abstain            
 
                   
2.
  Ratification of PricewaterhouseCoopers LLP as Ralcorp Holdings Independent Registered Public Accounting Firm for the fiscal year ending September 30, 2011.   o   o   o  
 
                 
 
                                 
 
                                   
   
                   
 B  Non-Voting Items
           
             
Change of Address — Please print new address below.
  Annual Report     Meeting Attendance
    Mark here to discontinue
Annual Report mailing for
this account (for multiple
account holders only). 
o   Mark box to the right if
you plan to attend the
Annual Meeting.
o
C 
Authorized Signatures — This section must be completed for your vote to be counted. — Date and Sign Below
Please sign exactly as name appear(s) hereon. Joint owners should sign. When signing as attorney, executor, administrator, trustee or guardian, please provide your FULL title as such.
         
Date (mm/dd/yyyy) — Please print date below.
  Signature 1 — Please keep signature within the box.   Signature 2 — Please keep signature within the box.
 /       /                 
                                     
(BAR CODE)

 


Table of Contents

IMPORTANT
PLEASE VOTE YOUR PROXY CARD TODAY!
YOUR PROMPT RESPONSE WILL SAVE THE EXPENSE OF ADDITIONAL MAILINGS.
IF YOU REQUIRE SPECIAL ARRANGEMENTS TO PARTICIPATE AT THIS MEETING,
PLEASE CONTACT THE COMPANY’S SHAREHOLDER SERVICES DEPARTMENT AT (314) 877-7046 PRIOR TO THE MEETING.
FOR PRE-REGISTRATION, PLEASE SIGN BELOW.
PRESENT THIS CARD AT THE ENTRANCE TO THE MEETING ROOM.
RALCORP HOLDINGS, INC.
2011 ANNUAL MEETING OF SHAREHOLDERS
BANK OF AMERICA PLAZA
800 MARKET ST., 26TH FLOOR,
ST. LOUIS, MISSOURI
TUESDAY, JANUARY 18, 2011, AT 8:30 A.M.
SIGNATURE                                                                                                                                
Upon arrival, please present this admission ticket and photo identification at the registration desk.
IF YOU HAVE NOT VOTED VIA THE INTERNET OR TELEPHONE, FOLD ALONG THE PERFORATION, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED ENVELOPE.
 
(RALCORP LOGO)
 
PROXY/VOTING INSTRUCTION CARD — RALCORP HOLDINGS, INC.
 
THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF RALCORP HOLDINGS, INC. FOR THE ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON JANUARY 18, 2011 AT 8:30 A.M. BANK OF AMERICA PLAZA, 800 MARKET ST., 26TH FLOOR, ST. LOUIS, MISSOURI
The undersigned appoints K. J. Hunt, D. P. Skarie and G. A. Billhartz, and each of them, lawful attorneys and proxies of the undersigned, with power of substitution, to represent the undersigned at the Annual Meeting of Shareholders of Ralcorp Holdings, Inc., to be held on January 18, 2011 and at any adjournment or postponement thereof, and to vote in accordance with the instructions on the reverse side, shares of Common Stock of the Company which the undersigned is entitled to vote.
Trustee’s Authorization. The undersigned also authorizes Vanguard Fiduciary Trust Company to vote any shares of Common Stock of the Company credited to the undersigned’s account under the Ralcorp Holdings, Inc. Savings Investment Plan at the Annual Meeting of Shareholders in accordance with the instructions on the reverse side.
THE PROXIES ARE DIRECTED TO VOTE AS SPECIFIED ON THE REVERSE SIDE AND IN THEIR DISCRETION ON ALL OTHER MATTERS COMING BEFORE THE MEETING. IF NO DIRECTION IS MADE, THE PROXIES WILL VOTE “FOR” ALL NOMINEES LISTED ON THE REVERSE SIDE AND “FOR” ITEM NO. 2.
If you vote by telephone or the Internet, please DO NOT mail back this proxy card.
IMPORTANT-PLEASE SIGN AND DATE ON BACK OF CARD.
RETURN PROXY CARD PROMPTLY USING THE ENCLOSED ENVELOPE;
NO POSTAGE NECESSARY.
(Continued and to be dated and signed on reverse side.)