General Counsel

0001567619-20-000139.txt : 20200103 0001567619-20-000139.hdr.sgml : 20200103 20200102184404 ACCESSION NUMBER: 0001567619-20-000139 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20191231 FILED AS OF DATE: 20200103 DATE AS OF CHANGE: 20200102 EFFECTIVENESS DATE: 20200103 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PRIVATE ASSET MANAGEMENT INC CENTRAL INDEX KEY: 0001026200 IRS NUMBER: 330524568 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-03581 FILM NUMBER: 20502726 BUSINESS ADDRESS: STREET 1: 5348 CARROLL CANYON RD STREET 2: #200 CITY: SAN DIEGO STATE: CA ZIP: 92121 BUSINESS PHONE: 6197923800 MAIL ADDRESS: STREET 1: 5348 CARROLL CANYON RD STREET 2: #200 CITY: SAN DIEGO STATE: CA ZIP: 92121 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0001026200 XXXXXXXX 12-31-2019 12-31-2019 PRIVATE ASSET MANAGEMENT INC

5348 CARROLL CANYON RD #200 SAN DIEGO CA 92121

13F HOLDINGS REPORT 028-03581 N Michael D. Berlin General Counsel 858-750-4209 /s/ Michael D. Berlin San Diego CA 01-02-2020 0 136 613510 false INFORMATION TABLE 2 form13fInfoTable.xml Qualcomm Inc. Common Stock 747525103 48848 553645 SH SOLE None 0 0 553645 Bank of America Corporation Common Stock 060505104 24091 684023 SH SOLE None 0 0 684023 Apple Inc Common Stock 037833100 22919 78047 SH SOLE None 0 0 78047 Visa Inc Class A Common Stock 92826C839 21858 116328 SH SOLE None 0 0 116328 JPMorgan Chase & Co Common Stock 46625H100 21336 153056 SH SOLE None 0 0 153056 Intel Corp Common Stock 458140100 18441 308114 SH SOLE None 0 0 308114 Merck & Co Inc Common Stock 58933Y105 17944 197289 SH SOLE None 0 0 197289 The Home Depot Inc Common Stock 437076102 17067 78149 SH SOLE None 0 0 78149 Microsoft Corp Common Stock 594918104 16646 105550 SH SOLE None 0 0 105550 Citigroup Inc Common Stock 172967424 16369 204891 SH SOLE None 0 0 204891 Pfizer Inc Common Stock 717081103 15946 406986 SH SOLE None 0 0 406986 Costco Wholesale Corp Common Stock 22160K105 15532 52843 SH SOLE None 0 0 52843 Micron Technology Inc Common Stock 595112103 15404 286430 SH SOLE None 0 0 286430 Chevron Corp Common Stock 166764100 15138 125613 SH SOLE None 0 0 125613 Alphabet Inc C Common Stock 02079K107 13956 10434 SH SOLE None 0 0 10434 Johnson & Johnson Common Stock 478160104 13625 93406 SH SOLE None 0 0 93406 Walt Disney Co Common Stock 254687106 12800 88503 SH SOLE None 0 0 88503 United Technologies Corp Common Stock 913017109 12560 83870 SH SOLE None 0 0 83870 AT&T Inc Common Stock 00206R102 12006 307218 SH SOLE None 0 0 307218 Amazon.com Inc Common Stock 023135106 10889 5893 SH SOLE None 0 0 5893 Exxon Mobil Corp Common Stock 30231G102 10145 145379 SH SOLE None 0 0 145379 Starbucks Corp Common Stock 855244109 9396 106873 SH SOLE None 0 0 106873 Bristol-Myers Squibb Company Common Stock 110122108 8231 128231 SH SOLE None 0 0 128231 Emerson Electric Co Common Stock 291011104 7645 100250 SH SOLE None 0 0 100250 Gilead Sciences Inc Common Stock 375558103 7390 113733 SH SOLE None 0 0 113733 Raytheon Co Common Stock 755111507 7342 33414 SH SOLE None 0 0 33414 Berkshire Hathaway Inc B Common Stock 084670702 7301 32235 SH SOLE None 0 0 32235 Alibaba Group Holding Ltd ADR Common Stock 01609W102 7189 33894 SH SOLE None 0 0 33894 Colgate-Palmolive Co Common Stock 194162103 6932 100690 SH SOLE None 0 0 100690 Oracle Corp Common Stock 68389X105 6847 129237 SH SOLE None 0 0 129237 Autodesk Inc Common Stock 052769106 6771 36907 SH SOLE None 0 0 36907 BP PLC ADR Common Stock 055622104 6647 176114 SH SOLE None 0 0 176114 Procter & Gamble Co Common Stock 742718109 6645 53205 SH SOLE None 0 0 53205 PepsiCo Inc Common Stock 713448108 6506 47602 SH SOLE None 0 0 47602 International Business Machines Corp Common Stock 459200101 5716 42640 SH SOLE None 0 0 42640 Eaton Corp PLC Common Stock G29183103 5569 58792 SH SOLE None 0 0 58792 Illumina Inc Common Stock 452327109 5316 16024 SH SOLE None 0 0 16024 Cisco Systems Inc Common Stock 17275R102 5281 110110 SH SOLE None 0 0 110110 Wells Fargo & Co Common Stock 949746101 5121 95188 SH SOLE None 0 0 95188 Novartis Ag Common Stock 66987V109 4807 50768 SH SOLE None 0 0 50768 PacWest Bancorp Common Stock 695263103 4666 121923 SH SOLE None 0 0 121923 SPDR S&P 500 ETF Exchange Traded Funds (ETF) 78462F103 4496 13969 SH SOLE None 0 0 13969 Welltower Inc Com Common Stock 95040Q104 4188 51210 SH SOLE None 0 0 51210 Allstate Corp Common Stock 020002101 3783 33641 SH SOLE None 0 0 33641 Charles Schwab Corp Common Stock 808513105 3776 79386 SH SOLE None 0 0 79386 iShares Core S&P Mid-Cap Exchange Traded Funds (ETF) 464287507 3737 18155 SH SOLE None 0 0 18155 Southern Co Common Stock 842587107 3407 53484 SH SOLE None 0 0 53484 Boeing Co Common Stock 097023105 3319 10186 SH SOLE None 0 0 10186 Xylem Inc Common Stock 98419M100 3164 40160 SH SOLE None 0 0 40160 NXP Semiconductors NV Common Stock N6596X109 3145 24710 SH SOLE None 0 0 24710 Salesforce.com Inc Common Stock 79466L302 3128 19232 SH SOLE None 0 0 19232 Kinder Morgan Inc P Common Stock 49456B101 2923 138060 SH SOLE None 0 0 138060 Pentair PLC Common Stock G7S00T104 2859 62326 SH SOLE None 0 0 62326 SPDR S&P MidCap 400 ETF Exchange Traded Funds (ETF) 78467Y107 2782 7409 SH SOLE None 0 0 7409 Verizon Communications Inc Common Stock 92343V104 2738 44592 SH SOLE None 0 0 44592 Heron Therapeutics Inc Common Stock 427746102 2714 115470 SH SOLE None 0 0 115470 Constellation Brands Inc Common Stock 21036P108 2656 13995 SH SOLE None 0 0 13995 Alphabet Inc A Common Stock 02079K305 2308 1723 SH SOLE None 0 0 1723 Keycorp New Dep Shs Pfd F Preferred Stock 493267876 2169 80950 SH SOLE None 0 0 80950 Duke Energy Corp Common Stock 26441C204 2146 23525 SH SOLE None 0 0 23525 Union Pacific Corp Common Stock 907818108 2053 11353 SH SOLE None 0 0 11353 American Express Co Common Stock 025816109 2002 16078 SH SOLE None 0 0 16078 Diageo PLC Common Stock 25243Q205 1908 11331 SH SOLE None 0 0 11331 Realty Income Corp Common Stock 756109104 1827 24820 SH SOLE None 0 0 24820 Sempra Energy Common Stock 816851109 1680 11092 SH SOLE None 0 0 11092 Corteva Inc Common Stock 22052L104 1644 55611 SH SOLE None 0 0 55611 BlackRock Inc Common Stock 09247X101 1603 3188 SH SOLE None 0 0 3188 Occidental Petroleum Corp Common Stock 674599105 1543 37434 SH SOLE None 0 0 37434 Uber Technologies Inc Common Stock 90353T100 1497 50349 SH SOLE None 0 0 50349 New York Community Capital Trust V Preferred Stock 64944P307 1435 28295 SH SOLE None 0 0 28295 Caterpillar Inc Common Stock 149123101 1400 9480 SH SOLE None 0 0 9480 Carnival Corp Common Stock 143658300 1181 23241 SH SOLE None 0 0 23241 CAP ONE FIN 40 DS REP PRF SRS I Preferred Stock 14040H824 1154 46000 SH SOLE None 0 0 46000 SPDR EURO STOXX 50 ETF Exchange Traded Funds (ETF) 78463X202 1126 27599 SH SOLE None 0 0 27599 Freeport-McMoRan Inc Common Stock 35671D857 1119 85288 SH SOLE None 0 0 85288 Citizens Financial DS REP 1 40 SRS E PRF Preferred Stock 174610402 1028 41250 SH SOLE None 0 0 41250 iShares Russell 2000 Exchange Traded Funds (ETF) 464287655 979 5912 SH SOLE None 0 0 5912 Nike Inc B Common Stock 654106103 886 8744 SH SOLE None 0 0 8744 Invesco QQQ ETF Exchange Traded Funds (ETF) 46090E103 856 4028 SH SOLE None 0 0 4028 Vanguard S&P 500 Etf Exchange Traded Funds (ETF) 922908363 807 2728 SH SOLE None 0 0 2728 Hillman Group Capital Trust Preferred Stock 43162L206 805 23341 SH SOLE None 0 0 23341 Abbott Laboratories Common Stock 002824100 780 8985 SH SOLE None 0 0 8985 Royal Dutch Shell PLC Common Stock 780259206 759 12875 SH SOLE None 0 0 12875 SYNCHRONY FINL 40 DS REP SRS A PRF Preferred Stock 87165B202 754 29500 SH SOLE None 0 0 29500 Becton Dickinson and Co Common Stock 075887109 689 2532 SH SOLE None 0 0 2532 Berkshire Hat A 100th Common Stock 084990175 679 200 SH SOLE None 0 0 200 Amgen Inc Common Stock 031162100 652 2704 SH SOLE None 0 0 2704 Financial Select Sector SPDR ETF Exchange Traded Funds (ETF) 81369Y605 627 20365 SH SOLE None 0 0 20365 AbbVie Inc Common Stock 00287Y109 622 7023 SH SOLE None 0 0 7023 Wells Fargo & Co Preferred Stock 949746747 618 24200 SH SOLE None 0 0 24200 Stryker Corp Common Stock 863667101 609 2900 SH SOLE None 0 0 2900 iShares MSCI EAFE Exchange Traded Funds (ETF) 464287465 581 8364 SH SOLE None 0 0 8364 Vanguard FTSE Emerging Markets ETF Exchange Traded Funds (ETF) 922042858 570 12810 SH SOLE None 0 0 12810 Nestle SA ADR Common Stock 641069406 503 4647 SH SOLE None 0 0 4647 Ameriprise Financial Inc Common Stock 03076C106 501 3007 SH SOLE None 0 0 3007 Adobe Systems Inc Common Stock 00724F101 495 1500 SH SOLE None 0 0 1500 Technology Select Sector SPDR ETF Exchange Traded Funds (ETF) 81369Y803 483 5270 SH SOLE None 0 0 5270 Invesco S&P 500 Low Volatility ETF Exchange Traded Funds (ETF) 46138E354 467 8000 SH SOLE None 0 0 8000 Nektar Therapeutics Common Stock 640268108 423 19600 SH SOLE None 0 0 19600 Public Service Enterprise Group Inc Common Stock 744573106 423 7164 SH SOLE None 0 0 7164 Edison International Common Stock 281020107 412 5469 SH SOLE None 0 0 5469 UnitedHealth Group Inc Common Stock 91324P102 389 1323 SH SOLE None 0 0 1323 AXOS FINANCIAL INC Common Stock 05465C100 380 12552 SH SOLE None 0 0 12552 McDonald s Corp Common Stock 580135101 373 1886 SH SOLE None 0 0 1886 Select Sector Spdr Trust The Health Care Select Se Exchange Traded Funds (ETF) 81369Y209 367 3602 SH SOLE None 0 0 3602 Toronto Dominion Bk Ont Com New Common Stock 891160509 361 6424 SH SOLE None 0 0 6424 Treehouse Foods Inc Common Stock 89469A104 355 7325 SH SOLE None 0 0 7325 Kimberly-Clark Corp Common Stock 494368103 346 2515 SH SOLE None 0 0 2515 Devon Energy Corp Common Stock 25179M103 345 13275 SH SOLE None 0 0 13275 Wal-Mart Stores Inc Common Stock 931142103 310 2605 SH SOLE None 0 0 2605 Southwest Gas Holdings Inc Common Stock 844895102 304 4000 SH SOLE None 0 0 4000 Vale SA Common Stock 91912E105 304 23000 SH SOLE None 0 0 23000 Dominion Resources Inc Common Stock 25746U109 301 3640 SH SOLE None 0 0 3640 Honeywell International Inc Common Stock 438516106 301 1700 SH SOLE None 0 0 1700 BNY Mellon Strategic Municipal Bond Fund Closed End Income Funds Non-Taxable 09662E109 296 37000 SH SOLE None 0 0 37000 American Renal Assoc Hldgs Inc Common Stock 029227105 290 28000 SH SOLE None 0 0 28000 SPDR Gold Shares Exchange Traded Funds (ETF) 78463V107 278 1942 SH SOLE None 0 0 1942 ProShares Ultra QQQ Exchange Traded Funds (ETF) 74347R206 274 2250 SH SOLE None 0 0 2250 ConocoPhillips Common Stock 20825C104 270 4153 SH SOLE None 0 0 4153 Waste Management Inc Common Stock 94106L109 258 2266 SH SOLE None 0 0 2266 General Electric Co Common Stock 369604103 255 22834 SH SOLE None 0 0 22834 Coca-Cola Co Common Stock 191216100 249 4498 SH SOLE None 0 0 4498 Select Sector Spdr Fund Shs Ben Consumer Discretio Exchange Traded Funds (ETF) 81369Y407 249 1985 SH SOLE None 0 0 1985 Schwab US Large-Cap Growth ETF Exchange Traded Funds (ETF) 808524300 244 2630 SH SOLE None 0 0 2630 Public Storage Common Stock 74460D109 236 1110 SH SOLE None 0 0 1110 Texas Instruments Inc Common Stock 882508104 217 1694 SH SOLE None 0 0 1694 Phillips 66 Common Stock 718546104 217 1948 SH SOLE None 0 0 1948 Comcast Corp Class A Common Stock 20030N101 215 4776 SH SOLE None 0 0 4776 Schwab US Broad Market ETF Exchange Traded Funds (ETF) 808524102 209 2724 SH SOLE None 0 0 2724 Enbridge Inc Com Common Stock 29250N105 208 5221 SH SOLE None 0 0 5221 Iteris Inc Common Stock 46564T107 200 40000 SH SOLE None 0 0 40000 Griffin Cap Essntl Ast Reit II Com Cl E Common Stock 39818P880 160 17194 SH SOLE None 0 0 17194 Transocean Ltd Common Stock H8817H100 151 21993 SH SOLE None 0 0 21993 Alerian MLP ETF Exchange Traded Funds (ETF) 00162Q866 145 17000 SH SOLE None 0 0 17000 Artemis Resources Ltd Common Stock Q05532298 0 10714 SH SOLE None 0 0 10714 REVA Medical Inc Common Stock U8000C103 0 76000 SH SOLE None 0 0 76000