SEC FORM 4

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

TIERNEY JOHN F

(Last)

(First)

(Middle)

15501 NORTH DIAL BOULEVARD

SUITE 2212

(Street)

SCOTTSDALE

85260-1619

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
DIAL CORP /NEW/ [ DL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	SVP-Controller

3. Date of Earliest Transaction (Month/Day/Year)
02/25/2004

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
The Dial Corporation Common Stock	02/25/2004		M		1,236.29⁽¹⁾	A	$28.47	5,654.29	D
The Dial Corporation Common Stock	02/25/2004		F		375⁽²⁾	D	$28.47	5,279.29	D
The Dial Corporation Common Stock (401(K))	02/25/2004		I	V	133.39	A	⁽³⁾	1,875.13	I	401(K) Savings Plan
The Dial Corporation Common Stock (ESPP)								2,696.76	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Phantom Stock Units	⁽⁴⁾	02/25/2004		M			1,236.29⁽¹⁾	⁽⁵⁾	⁽⁵⁾	The Dial Corporation Common Stock	1,236.29	$28.47	1,314.68	D
Phantom Stock Units	⁽⁴⁾							⁽⁶⁾	⁽⁶⁾	The Dial Corporation Common Stock	637.74		637.74	D

Explanation of Responses:

1. Represents a pay-out under the Management Deferred Compensation Plan of 1,236.29 phantom stock units at a price of $28.47, as specified under the Plan.

2. Payment of tax liability associated with a pay-out under the Management Deferred Compensation Plan, as specified under the Plan.

3. Between January 24 and February 25, 2004, the reporting person acquired 133.39 shares of The Dial Corporation's Common Stock at a price range of $28.68 to $28.71 under The Dial Corporation 401(k) Savings Plan.

4. Security converts to common stock on a one-for-one basis.

5. Phantom stock units paid under the Corporation's Management Deferred Compensation Plan. Expiration date not yet known.

6. Discount phantom stock units paid under the Corporation's Management Deferred Compensation Plan, which vest at the end of the second plan year following the plan year in which such units were acquired. Expiration date not yet known.

Remarks:

	Dianne B. Stoehr, Attorney-In-Fact	02/27/2004
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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