SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
BLOOM GEOFFREY B
(Last) (First) (Middle)
9341 COURTLAND DRIVE NE
(Street)
ROCKFORD MI 49351
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
WOLVERINE WORLD WIDE INC /DE/ [ WWW ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
10/11/2004
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 10/11/2004 M 2,628 A $13.219 238,586 D
Common Stock 10/11/2004 M 5,144 A $13.219 243,730 D
Common Stock 10/11/2004 M 40,000 A $9.688 283,730 D
Common Stock 10/11/2004 M 14,515 A $12.5833 298,245 D
Common Stock 10/11/2004 S 92,287 D $29 205,958 D
Common Stock 10/12/2004 M 11,288 A $12.5833 217,246 D
Common Stock 10/12/2004 M 3,271 A $24.344 220,517 D
Common Stock 10/12/2004 M 18,071 A $24.344 238,588 D
Common Stock 10/12/2004 M 12,428 A $24.344 251,016 D
Common Stock 10/12/2004 S 45,058 D $28.7772 205,958 D
Common Stock 10/12/2004 M 3,271 A $24.344 3,271 I By trust
Common Stock 10/12/2004 M 18,071 A $24.344 21,342 I By trust
Common Stock 10/12/2004 S 21,342 D $28.7772 0 I By trust
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (Right to Buy) $13.219 10/11/2004 M 2,628 05/10/1999 02/28/2005 Common Stock 2,628 $0 0 D
Stock Option (Right to Buy) $13.219 10/11/2004 M 5,144 05/10/1999 03/08/2005 Common Stock 5,144 $0 0 D
Stock Option (Right to Buy) $9.688 10/11/2004 M 1 03/03/2001 03/02/2009 Common Stock 1 $0 0 D
Stock Option (Right to Buy) $9.688 10/11/2004 M 10,000 03/03/2002 03/02/2009 Common Stock 10,000 $0 0 D
Stock Option (Right to Buy) $9.688 10/11/2004 M 10,000 03/03/1999 03/02/2009 Common Stock 10,000 $0 0 D
Stock Option (Right to Buy) $9.688 10/11/2004 M 10,000 03/03/2000 03/02/2009 Common Stock 10,000 $0 0 D
Stock Option (Right to Buy) $9.688 10/11/2004 M 9,999 03/03/2001 03/02/2009 Common Stock 9,999 $0 0 D
Stock Option (Right to Buy)(1) $12.5833 10/11/2004 M 8,928 02/28/1999 02/27/2006 Common Stock 8,928 $0 0 D
Stock Option (Right to Buy)(1) $12.5833 10/11/2004 M 5,587 02/28/1998 02/27/2006 Common Stock 16,875 $0 11,288 D
Stock Option (Right to Buy)(1) $12.5833 10/12/2004 M 11,288 02/28/1998 02/27/2006 Common Stock 11,288 $0 0 D
Stock Option (Right to Buy) $24.344 10/12/2004 M 3,271 08/12/1997 02/28/2005 Common Stock 3,271 $0 0 I By trust
Stock Option (Right to Buy) $24.344 10/12/2004 M 3,271 08/12/1997 02/28/2005 Common Stock 3,271 $0 0 D
Stock Option (Right to Buy) $24.344 10/12/2004 M 18,071 08/12/1997 03/08/2005 Common Stock 18,071 $0 0 I By trust
Stock Option (Right to Buy) $24.344 10/12/2004 M 18,071 08/12/1997 03/08/2005 Common Stock 18,071 $0 0 D
Stock Option (Right to Buy) $24.344 10/12/2004 M 12,428 08/12/1997 02/27/2006 Common Stock 12,428 $0 0 D
Explanation of Responses:
1. Share amounts and prices have been adjusted to reflect stock splits.
/s/ Jeffrey A. Ott, by power of attorney 10/13/2004
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.